La rentabilidad en Google Ads requiere un ciclo continuo de optimización, poda y experimentación

click? What do I think that someone would be looking for when they do search that? Does it have a high transactional intent behind it? And if the answer is no, it doesn't make it on our list. So we're going to populate our ad campaign only with those keywords. And every single day, we're going to way more intentional. And then every single day, you want to look at what are the keywords that are hitting KPI or aren't hitting KPI. And the KPI for you will either be cost per lead or ROAS. And then over time, like a bonsai tree, we want to trim and prune this thing where we're removing keywords…

Give Me 24 Minutes and I'll Make You Disgustingly Good at Google Ads · 2026 · comprobar

Entonces, algo que tú puedes hacer es utilizar los filtros. También puedes ver por acá cuál es el costo por conversión promedio, que es 23,000. Y yo puedo, conversiones. Si quiero analizar conversiones, costo por conversión que sea mayor a mi promedio, que en este Le vamos a dar clic en aplicar. Y ahora me va a dar solamente los términos de búsqueda en donde mi costo por conversión promedio es pues mayor. Entonces sobre estos yo puedo analizar, tal vez esta es muy genérica, puedo agregar negativas, puedo agregar también palabras claves y puedo también pausar

📈 How to Optimize a Google Ads Campaign Step by Step (Tutorial 2026) · 2025 · comprobar

The best-performing They were optimized over time. You want to be adding in new negative keywords based on your search terms report. So I typically recommend you check your search terms report multiple times per week, Add those in as negatives. You want to be continually testing new headlines, You want to be testing new offers. You might want landing page See which performs best. And you can take a Google ad campaign that's ticking along at a 2, 2.5x ROAS and get it to a 5, 6x ROAS over a few months running rounds and rounds of tests. So do not treat your ads as set it and forget it.

Why Most Google Ads Don’t Work (And How to Fix It) · 2026 · comprobar

remarketing campaigns and two we'll continue to increase the budget until increases in cpc make it unprofitable so what i mean by that is that increasing budget by 10 and our cpc jumps at to 15 or 20 the key metric i'm looking at there is my search impression share and what i'm looking at there is because for some niches we've been able to push it up to like 65 70 until cpc goes crazy but other niches and search keyword themes we even notice it at about 35 40 it just makes it makes it unprofitable what we then do from there is that we then start stepping up the funnel to colder traffic…

Strategies for Google Ads in 2025... that actually work · 2025 · comprobar

When it comes to competitors and completely irrelevant things that you don't offer a service or product, please feel free to like exclude those. But like questions, symptomatic searches, how-to searches, all that kind of, you know, those kind of themes, I would try and, you know, keep those as much as possible. especially over the last 6 to 12 months, is we're not being as aggressive on a negative keyword as what we used to be. obviously, Google is being, by default, more broad. about more setting up guardrails. services which are not relevant. So they're related, but you don't offer them. We…

Get More Quality Leads with Google Ads Search & PMAX · 2026 · comprobar

shopping, I will almost always observe before I target. Um, and with search specifically, you can exclude audiences in shopping. So with search, a piece of advice I've been giving a lot of my coaching clients lately is don't just observe the audiences you think will perform really well. Also observe audiences you think will not perform well and then if you're proven right you can exclude them. So always be thinking about the exclusion as well as the

Advanced Audience Targeting in Google Ads [Inside Google Ads Episode 59] · 2025 · comprobar

we get that and it comes from this strategy it comes from hyper segmentation of campaigns and the reason why i call it hyper segmentation is you're segmenting your google ads account the campaign structure most importantly the campaign structure based on the lines of business or the themes of and more and more you need to segment your data so not everything's being clumped in one place because similar with performance max if it all goes into one campaign yeah where do you actually have the let's scale this how are you going to know what part of it you're going to scale and you probably you…

Strategies for Google Ads in 2025... that actually work · 2025 · comprobar

account. You want to come in to insights and reports and then go ahead and click on this search terms. And what you're looking for in your search terms report are unusual queries, things that you wouldn't necessarily have thought ahead of time that would convert very well, but are converting well. So things it's generating conversions. [clears throat] It's it's a profitable it's likely that your competitors also well, and therefore, no one's really that mean? You can create ads with specific language that speaks to the can also build landing pages that confirm that and also speak specifically…

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

we just introduced target CPA. That's also something that people are sometimes too aggressive with adding. First, we want to like learn the algorithm, what a conversion is and get the conversion flow coming. conversion is getting stable at a certain cost, that's when we introduce the target CPA. increasing budget to get that impression share up and get just more conversions out of the same campaign. When we're starting to hit the roof, when we're seeing just more expensive conversions, when we increase budget and not necessarily more conversions, that's when we start to introduce a PMAX or…

Get More Quality Leads with Google Ads Search & PMAX · 2026 · comprobar

number nine negative keywords hurt campaign performance I think this really comes down to laziness it takes effort to build out a negative keyword list but it is absolutely worth it I've got out a negative keyword list but anyone who was run a Google ad campaign on the search Network and that has then taken a look at the Search terms report as in the searches that are causing the ads to be shown without a well built out negative keyword list it's horrifying you look at all these searches that caused your ads to show and you're like what no I don't want my ads to pop up for those at all that's…

The Biggest Google Ads Lies Killing Results · 2024 · comprobar

utiliza el informe de términos de búsqueda que básicamente nos da el detalle de cómo nos están encontrando una palabra clave puede ser activada por distintos tipos de búsquedas o términos Entonces te recomiendo mucho que utilices el informe de términos de búsqueda para saber cómo te están encontrando y que puedas tomar decisiones para agregar nuevas palabras claves y agregar palabras claves negativas y ahora vayamos al octavo

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

I'd recommend you take one asset type at a time and be like, right, for now, I'm just going to improve my vertical images. I'm going to make some more like the best one, turn off the others and do that and then move on to the next one. But honestly, if you can go through that process and do that for all the asset types, the difference And then an even better step is if you can then do it again. So you do it, you create some more, introduce them, reassess the data in a few weeks, few And then go again, go back through the asset types and go ahead and improve them. And yeah, you can take a…

The BEST Way To Optimize Performance Max Campaigns · 2026 · comprobar

talk about is to create and stick to an optimization schedule. When it comes to over time. We have seen many campaigns more than triple the return that they initially got through an optimization the things that I see Google advertisers do is they're too scatter gun in their bunch more and it's too random. It's not So I think it's better to create a list of the things you'll do regularly and set yourself some time in your calendar. Right? This is going to be done once a week. This is going to be done once every two days. This is going to be done once every two weeks. So to give you an might…

The Keys To Success with Google Ads in 2026 · 2025 · comprobar

firstly it's much more expensive usually to get a click in position one than even in say position two or position three so sometimes you're going to see a better overall return on ad spend in position two position three as an average and you can pay less in terms of cost per click and you might still be able to get a really nice return on that spend which results one of the ways to go about doing that is to lean into specificity if you can take a really specific angle anyone who is after that they're much more likely to click on your ad and therefore they more to convert CU

The Biggest Google Ads Lies Killing Results · 2024 · comprobar

With your optimizations, what you're really looking at, there's four key ways that you can optimize your account. Your spending and segmentation, your targeting, and ads and landing pages, and obviously your bidding. So remembering with Google Ads optimizations, the easiest way is to put more money where you're seeing the better results. And that's spending and segmentation. When it comes to targeting, it's very much around targeting your keywords, your locations, and also your audiences and demographics. You also need high converting landing pages.

Get More Leads with Google Ads [2026 Step by Step Tutorial] · 2026 · comprobar

todos los términos de búsqueda de marcas de competidores, se ha gastado 525, pero casi todos tienen cero conversiones. Entonces, una muy buena recomendación esta de agregar estas palabras claves negativas, ¿no? Esto obviamente lo hacemos dentro de Google Ads, se pueden agregar como palabras claves negativas. Y aquí también me dice que hay 315 términos con tema gratis y de seguro solamente 9.5 105 conversiones, podría para poder hacer un mejor análisis también y que le dé más contexto al algoritmo sobre lo que yo estoy

How to Use CLAUDE for Google Ads ► 5 Strategies That Feel Like Cheating · 2026 · comprobar

Optimizer recently did a study and they looked at optimization score and like does it actually impact results and what they found was that the score itself doesn't but like the fact of reviewing them matters that people who have a higher score tend to actually have better Google ads results meaning they're meeting the rorowise or CPA targets but it didn't matter if they accepted or rejected and I think that's just the act of doing that of checking in your account, looking for and considering new opportunities uh was actually correlated with better performance. So, go figure. Yeah. And I

Are Google reps helpful? [Inside Google Ads Episode 48] · 2024 · comprobar

the fastest way to see success in Google ads is, really controlling the budget and forcing Google to spend money in the right area. So if that keyword theme is performing or product theme is performing well, the reason we want it only in one type of campaign and not across multiple campaigns is so that we can push more money into it or if it's underperforming so that we can stop the more money. And if we stop it and it's targeted in three other campaigns, you haven't solved the problem. It's really, really hard to scale and stop the waste.

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

all also once your campaign's gone live need to know how to optimize a Google ad campaign there's a huge part of succeeding with Google ads it's not just getting it set up in the first place but looking at the data that's generated within your Google ad account and going okay this keyword's performing well this ads performing well let's improve let's adjust and you can take your initial results and four five maybe even 10x them with an optimization process I

The BEST Google Ads Tutorial for Beginners · 2023 · comprobar

conversions as well. So what I recommend once you do that is keep an eye on the campaign. You don't just want to set it and forget it. Don't think I've created my Google ad campaign. I'm guaranteed to You want to be taking a look at the data. Once you start generating data, you want to take a look and see, okay, out of all these keywords that we're targeting, these ones are performing best. These ones aren't performing as well. You can pause the ones that are performing worse, and you could look to add in new keywords that are similar to the best performers and leverage that data to get…

The BEST Google Ads Beginners Tutorial (Step By Step) · 2024 · comprobar

For me, it also comes back to really understanding for me is I still think a lot of good, like one of the risks of that for me is that you're going to over optimize your Google Ads account. And it's really coming back to even now, especially like I think most Google Ads accounts now, especially if you're using some of these tools, you could be in the account once a week. Let's, be honest with it now in that sense of, you're not, you know, you don't want to be in there every day. And this is the thing that I always come back to is remember what I call the Google Ads success loop is that you…

Using AI for Google Ads Optimisations [Beginners Guide] · 2026 · comprobar

minor tweaks that you need to look at. It's going to be looking at the overall structure. Anything that's going to be ROAS related, it's very rarely something to do with a product title or something like that. So it usually comes down to what's the general structure, where are we putting our spend in our budget in that account, and is it being spent well? So what I'll do, share the screen. it's really about getting your structure right. And when we talk about getting your structure, the way that we think about it is really making sure that you're getting Google spending the money where we…

Stop Wasting 20% of Your Google Ads Budget (Ecom Audit) · 2026 · comprobar

So I wouldn't, I, you know, I'll continue to test it and, you know, like we continue to And that's the other really frustrating thing about Google is you can never be sure what happened yesterday is what will happen tomorrow. Um, it feels a lot like being gas lit, you know, like I've learned 29 days out of 30 that the new customer acquisition setting and performance max doesn't work. But if I don't test it again tomorrow, I could get left behind because one day some Google engineer will realize like, Oh goodness, we put the wrench where the sprocket should be and then they fix it. And now all…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

approach you massively miss out on the best possible Google ad results because if you're not in there testing and optimizing over time that your competitors that are doing that they're going to absolutely Crush you because we have taken so many campaigns from a a 1.5 xros to a 4.5 XS over a six-month period and that that's the sort of thing that can completely change a business it could be barely break even maybe at 1.5 and at 4.5 really profitable able to scale whole business is doing well business owners are making a lot more money it's life-changing for them it's absolutely

The Biggest Google Ads Lies Killing Results · 2024 · comprobar

so it looks like negatives have not been recently added to the account I recommend reviewing your Search terms report monthly in this case I'll recommend not weekly just because of the volume we're looking at um and add negative keywords as

Google Ads Account Audit LIVE | Home Services Lead Gen | Lighthaus Built · 2024 · comprobar

Imagine every single day you have to put your hand on the stove to see if it's going to burn you. That's what running Google Ads is like at a professional level. Because there's so many changes being made so often, you can't take your experience at face value.

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar