Escalar campañas depende de captar tráfico frío con anuncios centrados en problemas y no en ofertas de cierre

interested in having three different adsets for each stage in the funnel your creatives will be used by the platform don't want you to have adsets to reach stage the funnel I want you to be focusing on making the best ads you can that having ad sets by part of funnel is a very Antiquated way of doing things basically since 2017 that was the wrong way of doing things so let me help you save six years seven years eight years

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

And that's where like you and I have both been like screaming, like stop turning off ads, because people are turning off ads that don't have credit to the acquisition, but they could have really strong leading indicators, the hook rate, the retention rate, like all of that to tell you that this is well consumed. And that's where I'm like really bullish on your ad is not responsible for the sale. Their ad is responsible for buying attention of qualified potential prospects, and then earning their trust. Your ad has to earn their trust into why you're going to earn their dollars. And then…

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

Creo que lo encontré en común entre las cuentas que mejor les va, más allá del es eh que el creativo resuelva un dolor. Y eso es algo que por lo general A mí me dicen, ¿cómo estructurás tus anuncios? Y creo que hoy la estructura de las campañas pierde un poco la importancia si todavía no te pusiste a trabajar bien en el creativo. creativo es lo más importante, me canso de decirlo en todos los videos y el creativo a la hora de poder invertir mucho, hoy Meta se puso más restrictivo en la inversión porque si no encuentra un buen anuncio no gasta plata en ese anuncio.

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

Lo que necesitas saber es esto. Cuando publiques un nuevo anuncio, Facebook se lo mostrará a las personas con más probabilidades de interactuar positivamente con él. Las personas que, básicamente, se encuentran en la parte inferior de tu embudo de ventas. Entonces, la cuestión aquí es esta. Cada vez que lanzas nuevos anuncios, apuntan a lo más fácil. Bueno, básicamente eso incluye a todas las personas que te rodean inmediatamente . Entonces, cada vez que lanzan nuevos anuncios, ¿ qué hacen? Van tras todos los que te rodean inmediatamente. No están llegando a nuevos clientes. Solo llegan a las…

Facebook Ads Are EASY (They Just Don’t Want You to Know This) · 2025 · comprobar

interested in having three different ad sets for each stage in the funnel. Your creatives will be used by the platform differently. I don't want you to have ad sets for each stage of the funnel. I want you to be focusing on making the best ads you can to meet the business objectives that are necessary for you. And then understand how the platform is do give you here is the idea that having ad sets by part of funnel is a very antiquated way of doing things. Basically, since 2017, that was the wrong way of doing things. So, let me help you save 6 years, 7 years, 8 years of heartache and just…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

how when you launch a new ad, it launches an a test audience that is your lowest hanging fruit. It is launching against the people who are in the bottom of your funnel. Those ads inherently do well. They then die after a few days because they are being asked to go from can you do well on lowhanging fruit and now I'm going to ask you to go find strangers and be successful. And the honest truth is it's not that the ads fatigue. It's not that they don't work. It's that you've defined unsustainable success as what the expectation is. And sense. And the more of those you launch, the more you're…

Mastering Meta Ads · 2025 · comprobar

job as a top offunnel marketer, which is what Meta is, has very little to do with the efficiency of the first sale. It has everything to do with the efficiency and stability of acquiring new customers that buy more than once. This is what

Meta Pro Exposes How The Algorithm ACTUALLY Works · 2025 · comprobar

No sales pitch works with only having a close. Generally, there's the handshake, there's the elevator pitch, and then the close. Top, middle, bottom, funnel. You need all of those things in order to be successful. But when you focus on high ROAS ads only, every single time you try to scale them, they'll fail.

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

the issues that you're having is that you're top of funnel messaging is stagnant you're using the same messaging their ad copy their messaging was basically a mixture between two different messaging and it was very features based it wasn't really benefits based it wasn't having anything to do with the specific avatars pain points or out through our Deep dive research which like research is the first thing in order to really create compelling messaging understanding what's going on in your Avatar's world that would lead them to make a buying decision for your

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527 · 2023 · comprobar

up by scientific data is that on meta your scale really happens when you start going top of funnel and not trying to get them to convert getting some level of awareness or consideration Kobe you really creating your own Demand by putting ad spend on non-converting ads like what we're talking about here is like straight to conversion right put in a dollar get a row ass you know in this case you know lower your CAC like which is great but how do you take that to the next level you actually do it with more top of funnel content which is harder to pin a return on ad spend on immediately

Why Marketers Must Think Beyond Google Ads · 2023 · comprobar

what can we do super top a funnel to like can we do more brand awareness campaigns video view campaigns like how up by scientific data is that on meta your scale really happens when you start going top of funnel and not trying to get them to convert getting some level really creating your own Demand by putting ad spend on non-converting ads you actually do it with more top of funnel content which is harder to pin a return on ad spend on immediately typically takes anywhere from three to six months if not longer

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” Product | EP 516 · 2023 · comprobar

about the hook a lot, but an an important subcomponent of the hook is the bridge, which is where you move between specific components within the video. Now, the two big bridges that often occur is when you go from hook to body, and then when you go from body to CTA. These two bridges often don't end up being done well. And so, what ends up happening is people hook you in and you'll become aware that it's an ad and then suddenly as you bridge to the body, some people will just instantly introduce the product. So they'll hook you with something like, are you trying to train for a marathon and…

Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar

And in fact, one of the reasons that so many people struggle with the one campaign method when they launch so many ads is because every new ad you launch is pushed to the bottom of the funnel. It's showing that ad to somebody that it knows how they're going to behave. Just like with an ad, if the people who are already existing customers don't like it, it's not going to get served to anybody else.

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

¿no? Exacto. Lo que suele pasar es que la gente, la mayoría, cuando arma anuncios salen a hacer anuncios de venta, salen a los bifes decir, "Oferta comercial, oferta comercial." Y el anuncio de oferta comercial es un anuncio que se te va a ir a bottom ofunnel, cuando la mayoría lo que hace es, "Te quiero vender esto y te muestro una oferta." Para que a mí me interese la oferta, primero me tiene que interesar esto. Entonces, tu trabajo con los anuncios de Top of Funnel es hablarle a gente que tiene un problema, me duele la espalda, estoy horas en la silla, no me doy cuenta que soy sedentaria…

Hice un vivo de 10 minutos para ayudarlo con su negocio · 2026 · comprobar

Pero te digo por qué. Tenés un CTR alto porque tenés un alcance muy chico y tenés un alcance muy chico, principalmente porque le estás hablando a gente que ya conoce lo que es Bfood. Cuando en el anuncio hablás de que eres unas zapatillas Bfood o estas son mis zapas favoritas porque son Bfo cuando empezá por la solución y no por el Painp alcance es muy limitado porque si no sabes lo que es Bfoot te vas de ese anuncio y porque la plataforma busca solamente a gente que sepa lo que es BFood. Hoy tu desafío uno es aumentar el ticket promedio para la gente que ya sabe lo que es BF con tus anuncios…

Di Una Consultoría De Marketing En Vivo A Un Emprendedor · 2026 · comprobar

your ad Facebook itself is top offunnel acquisition. The fact you're running an ad on meta that is top offunnel to the rest of your business model. Nothing. Everything you do on meta is top of funnel. And when you optimize for the rorowaz of the bottom ofunnel ad on meta, all you're doing is starving everything else that's more efficient.

Meta advertisers… We’ve got a big problem · 2026 · comprobar

Like, I always sort of think the type of creative that you're going to churn the most is always at the top of the funnel. With people who don't know who you are, or maybe are vaguely familiar with the solution that you offer. Or maybe you are one of 20 different solutions, and they're maybe not even in the market for it yet. And your ad sparks that, oh, I didn't realize that that was a problem.

Declassified: Secret Meta Ad Creative Strategies Revealed! | Perpetual Traffic EP 636 · 2024 · comprobar

Lo que estoy viendo es que todos los anuncios, tenés un par de los 20, tenés 16 que están bien y estos que tienen número de impresiones bajo. Probablemente porque son anuncios completamente bottom of funnel. Son anuncios que se están yendo a un grupo muy reducido de personas. Este, por ejemplo, que es un anuncio 3x2, es un anuncio de venta. Es un anuncio que nos sirve solamente si, uy, hice un poquito de eco, nos sirve solamente si la persona ya nos conoce. Alguien que no nos conoce un 3x2 no le atrae porque no entiende ni qué vendemos.

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

costo por compra bajo. Entonces, un gran error que solemos hacer es decir, este anuncio me gasta poquito, pero cada compra que consigue me sale dos mangos. Es un gran anuncio y no es un gran anuncio. Es el jugador de fútbol que está parado en la línea pescador abajo del área y le patearon la pelota, le quedó al lado del pie, la metió adentro. Ese es un anuncio de bottom of funnel. Entonces, lo más importante que tienen que hacer es primero detectar esto, los de top y los de bottom que tienen estas señales, estos colores, lo voy a poner en rojo, así ya te queda. Estos colores bien claros y una…

Hice un vivo de 10 minutos para ayudarlo con su negocio · 2026 · comprobar

rock and roll. So here's the problem right now, if your ads are not converting well, so clicks and opt-ins and, or your sales team has trouble scaling. So it means it takes too long to ramp up new rep, new reps. Then adjusting your offer is usually the issue. It's usually the core problem that most

GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar

parte del problema que suelen haber en los anuncios se resuelve en la web. Casi siempre le echamos la culpa a meta y tal vez si de las 3000 personas que entraron en vez de 30 te hubiesen comprado 60 o en vez de 15 te hubiesen comprado 30 estaríamos en otra conversación. Entonces siempre que intentes o siempre que arregles eh meta, también entendé que es un embudo completo entre meta, Google email marketing más tu plataforma. Yendo a email marketing,

Di Una Consultoría De Marketing En Vivo A Un Emprendedor · 2026 · comprobar

Por ejemplo, nos pasó con un cliente que todos los anuncios eran de Topo Funnel. Todos. Y no había ningún anuncio como enfocándose en Bottom a vender. Entonces, lo que nosotros hicimos para levantarle la venta fue desarrollar Bottom a Funnel. Y ya. O sea, al mismo conjunto de anuncios que ya venía funcionando, le cargamos anuncios de Bottom a Funnel, le sumamos más presupuesto y empezaron a vender mucho más. Siempre miren esto. O sea, clasifiquen para entender dónde está la oportunidad de mejora.

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

me tengo que enfocar en ofertas comerciales. Y eso es lo que hacen casi todos. ¿Vieron? Si se ponen a mirar sus anuncios, casi siempre están enfocados en lo que son ofertas comerciales. Entonces le están hablando solamente a esta partecita. Acá. Chicos, no sé por qué me borra esto y no sé volver para atrás. Acá. La mayoría habla acá abajo. Habla gente muy consciente. Cuando hablamos de ofertas comerciales, está buenísimo, si tenés buenas ofertas comerciales, para convencer a la persona de que vos sos la mejor opción. Pero te falta todo el tiempo la parte anterior. Bien. Ok. Entonces…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

everything in the meta campaigns is ultimately aiming towards a purchase you know we've run tests with like a YouTube views um and Reach campaign and I think you could back it into saying the same thing would be true about like going for the lowest CPM on TV all of those things I think are understandable like in the way that they are created as an idea but for us like I don't trust any of these platforms like as far as I can throw them and if I give them the bone that says hey just go just go get us something cheap they're going to go get something cheap and cheap I mean in my experience CPM…

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar