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The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527
36 ideas de marketing sacadas de «The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527», de Perpetual Traffic…
- 36 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 07 min
- Publicada en 2023
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No descartes una oferta en video ads si la retención cae antes de presentarla
Medición y experimentosAntes de concluir que una oferta no convierte y cambiarla, se debe revisar la curva de retención del anuncio para verificar si la audiencia llegó al segundo exacto donde se hace la propuesta. Si la mayoría de los usuarios abandona durante la primera mitad, el problema no reside en la oferta sino en la falta de enganche del mensaje inicial.
this if you know that your offer comes in you know if it's a 60c video and your offer comes in at 30 seconds and people don't make it to the 50c mark 50% Mark excuse me you you have yet to present them with the offer and the reason this is so critical to think about is because I can't tell you how many times people run a campaign like that and be like oh the offer is not good change the offer well wait they never saw the offer they didn't make it to the point in the video where the offer would have been presented or or you know not enough of them did and so being intentional about you know…
Escúchalo en el minuto 23:05
Revisar el contenido dinámico del sitio web ante suspensiones de Google Ads
Canales de adquisiciónCuando una cuenta de Google Ads es suspendida y no hay infracciones claras en la configuración de los anuncios, la causa suele estar en el sitio web, incluyendo textos dinámicos o reseñas de clientes importadas mediante widgets que contienen términos prohibidos.
difficult time getting your Google ad account back online what a lot of people don't realize and this has happened more often than not and I really mean that 51% of the time the majority of the time it's not in your account it's on site and I'll give you the quick story John finds not even in the website Ralph on one of the reviews that was posted to Google but was being imported into the site from a WordPress widget that Imports reviews somebody had said a disallowed word and that word was what here's the crazy part is it wasn't in the website sitemap because it was being delivered by a…
Escúchalo en el minuto 5:38
Exclusión rigurosa de audiencias previas en campañas de prospección
Canales de adquisiciónPara garantizar que una campaña de prospección impacte únicamente a tráfico frío real, se debe excluir de forma explícita a todos los visitantes web, seguidores de páginas sociales, usuarios que interactuaron con publicaciones, leads registrados y compradores pasados.
traffic audiences provided that you put in your exclusions provided that you exclude everyone who's visited your website exclude everyone who has been a fan of your page or liked to any of your posts or been a part of any of your custom audiences you know your lead gen your purchases your web webinars wherever like anyone who's familiar with your site should be excluded ideally in your level one traffic audiences which
Escúchalo en el minuto 17:41
Usar campañas de alcance (Reach) para retargeting de audiencias muy reducidas de carrito abandonado
Canales de adquisiciónEn fases muy profundas del embudo (como usuarios que agregaron al carrito pero no compraron y cuya audiencia es de unos cientos de personas), es recomendable usar campañas con objetivo de alcance (Reach) solas o combinadas con conversión; al ser un público tan pequeño, no se necesita que el algoritmo busque convertidores, sino asegurar la máxima cobertura e impacto visual.
very very small audience here oftentimes at this deep level we'll use a Reach campaign we might not use a website conversion campaign here we just want to get in front of these people we don't necessarily want to find the converters in a very small number of of folks in the custom audience this might be in the hundreds front of these folks so you might consider using a Reach campaign here Reach campaign here but we'll also do a website conversion campaign and we'll double down just to make sure with lots of different creative that we get in front of these people who are so close
Escúchalo en el minuto 46:27
Excluir audiencias tibias y compradores de las campañas de prospección en Meta
Canales de adquisiciónSi no se excluyen explícitamente a los compradores previos y al tráfico tibio (visitantes web, visualizadores de video, etc.) de las audiencias frías o lookalikes, los algoritmos de Meta y Google mostrarán los anuncios prioritariamente a quienes ya conocen la marca. Esto infla el ROAS aparente vendiéndote tu propio tráfico existente en lugar de adquirir clientes nuevos reales; al aplicar las exclusiones, el…
the algorithm will just show all your the reversal of this is that if you lump your buyers in with all your other cold traffic audiences you don't get customer acquisition you don't get new customer acquisition you get old customers buying again and you paying for it again over lookalike audience you have all your buyers you have all your website and so Facebook is going to and meta is going to instantly try to put your ads in front of the people that are most likely to buy and those are the Google does the same thing just selling your traffic back to you selling your traffic point is is once…
Escúchalo en el minuto 50:26
Escalar creatividades ganadoras de retargeting hacia tráfico frío
Canales de adquisiciónCuando un formato o ángulo creativo (como videos de testimonios UGC) demuestra un alto rendimiento en audiencias templadas de nivel 2 (retargeting), se debe promover directamente a las campañas de adquisición de tráfico frío (nivel 1) para captar conversiones con creativos previamente validados.
if we see a lot of success on level two we'll be like H we're noticing that a lot of yeah we can we can then take that to like I know that there is a number of ugc testimonial videos that just were crushing on level two traffic with many many different ad accounts we're like all right let's bring those up to level one let's try and convince was working on level two and bring it to the cold traffic audience and see if we can get conversions there so you can share resources this is really all about individual markets and then you can mix and match them across levels as well
Escúchalo en el minuto 38:32
Mapear la estructura del video a los porcentajes de visualización para clasificar el nivel de consciencia del prospecto
Canales de adquisiciónAl segmentar públicos personalizados según el porcentaje de video visto en plataformas publicitarias (25%, 50%, 75%), se debe alinear cada tramo con la estructura del guión. Quienes solo consumen la primera mitad educativa están en un nivel de consciencia del problema o solución, mientras que quienes superan el punto donde entra la propuesta pasan a estar conscientes del producto.
point is is when anyone watches a video they're now captured in a custom audience they're captured in an engagement audience which is on site you don't need a Facebook pixel in order to do this you can just capture this audience could be a 3 second it could be a through playay audience which I believe is 15 seconds 25% of the video 50% 75% 100% of the video the point is is you can capture that audience on the platform itself and then retarget those used to have some uh customers that we would produce two-minute videos and what we knew at the minute Mark all of a sudden they would transition…
Escúchalo en el minuto 20:06
Canales de adquisiciónA menos que el volumen de tráfico sea enorme, conviene agrupar en un solo conjunto de anuncios las audiencias personalizadas de 'View Content' y 'Add to Cart' para que el algoritmo de Meta optimice la entrega con mayor volumen de datos.
we've combined level three and level smaller and smaller and what we find is that oftentimes we need to combine like levels three and level four together and then have Facebook sort of figure out we'll combine three and four together we used to separate them out now we don't do it quite as much unless the volume of traffic is enormous but this way we're kind of leveraging the algorithm at this level so we're using our custom audiences for view content but we're also utilizing our custom audiences for add to cart so those are both events combine those two together here so we've
Escúchalo en el minuto 40:27
Canales de adquisiciónA menos que el volumen de tráfico sea enorme, conviene agrupar en un solo conjunto de anuncios las audiencias personalizadas de 'View Content' y 'Add to Cart' para que el algoritmo de Meta optimice la entrega con mayor volumen de datos.
we've combined level three and level smaller and smaller and what we find is that oftentimes we need to combine like levels three and level four together and then have Facebook sort of figure out we'll combine three and four together we used to separate them out now we don't do it quite as much unless the volume of traffic is enormous but this way we're kind of leveraging the algorithm at this level so we're using our custom audiences for view content but we're also utilizing our custom audiences for add to cart so those are both events combine those two together here so we've
Escúchalo en el minuto 40:27
Asignación del 70% al 85% del presupuesto publicitario a tráfico frío
Canales de adquisiciónLas cuentas publicitarias escalables y que cumplen sus KPIs de adquisición suelen invertir entre el 70% y el 85% de su presupuesto de anuncios en la captación de tráfico frío (niveles 1 y 2).
know if you're doing it right like if we look at an ad account you know that we manage that's doing it right and really getting lots of conversions hitting their kpis chances are they're probably spending 70 to 80 85% of their traffic uh money at level one or level two so
Escúchalo en el minuto 17:14
Retención y relación con el clientePara productos consumibles o con ciclo de reposición predecible (por ejemplo, 30 días), complementar los emails de recordatorio con audiencias personalizadas de bajo presupuesto publicitario (ej. 100 $/mes) ayuda a capturar la recompra de usuarios que no abren el correo electrónico.
well we have a product that all right they use up their cartridges in 30 days well what are you guys doing to retarget them oh we put them on email well what's your open rates on email uh 177% okay you're leaving money on the table here so why not put together a $100 a month audience that just gets them to reorder at 30 days it's kind of a no-brainer or would you like try
Escúchalo en el minuto 59:49
Mantener consistencia visual ('ad scent') y presencia de marca en todos los anuncios
Marca y posicionamientoDado que cada impresión publicitaria tiene un costo, es fundamental mantener la continuidad visual (colores, filtros y estilo) y la visibilidad de la marca en todas las creatividades para construir reconocimiento y recuerdo en audiencias frías y templadas, incluso si no compran de inmediato.
thing that you do really well is uh and I think this is really important for level one and level two traffic you guys are always maintaining brand continuity with what I've heard referred to as ad the color no matter what we're looking and I know that even if you didn't show me a logo I could see this is who that small audience yeah maintaining that Adent I think is critically important least you're paying for that impression buy but you've paid to expose them to them so you might as well get something from it and I think that's really important to make sure that your brand
Escúchalo en el minuto 31:29
Estructura de segmentación de tráfico por niveles de intención publicitaria
Canales de adquisiciónSegmentar el tráfico en niveles operativos permite adaptar los formatos de anuncio según la madurez del usuario: Nivel 1 es tráfico frío (desconocen la marca); Nivel 2 son usuarios que interactuaron o visitaron la página de inicio/landing sin ver productos específicos; Nivel 3 corresponde a usuarios con evento 'View Content' que vieron productos concretos.
funnel so like I said level one is cold traffic don't know who you are at all level two is engaged in a video click to the page click to your landing page homepage have not selected a product yet but I've gone no further than sort of your introductory page level three is what we refer to as view content so this is for your e-commerce folks out there this is somebody who's actually viewed a specific product and this is where
Escúchalo en el minuto 39:33
Retargeting de Nivel 2 con videos UGC y testimoniales para usuarios indecisos
Canales de adquisiciónPara el tráfico de Nivel 2 (usuarios que interactuaron con un video o visitaron la home o páginas de colección pero aún no vieron un producto específico), los anuncios de UGC y testimoniales son los más efectivos para generar confianza y empujarlos hacia la página de producto.
out very easily so level two here I say engage plus page view so a page view is specific page now that page like I said could be homepage landing page webinar going to talk about view content view content is level three that's when they found at level too once again these are people that have engaged in a video have landed on your landing page or your website your collection page your homepage we find that ugc and testimonial videos here work best so a product or maybe is trying to make a decision should I take the next step getting other people to tell you how great your product is is the…
Escúchalo en el minuto 26:08
Retención y relación con el clientePara productos consumibles o con ciclo de reposición predecible (por ejemplo, 30 días), complementar los emails de recordatorio con audiencias personalizadas de bajo presupuesto publicitario (ej. 100 $/mes) ayuda a capturar la recompra de usuarios que no abren el correo electrónico.
well we have a product that all right they use up their cartridges in 30 days well what are you guys doing to retarget them oh we put them on email well what's your open rates on email uh 177% okay you're leaving money on the table here so why not put together a $100 a month audience that just gets them to reorder at 30 days it's kind of a no-brainer or would you like try
Escúchalo en el minuto 59:49
Crear videos específicos para derribar objeciones en la etapa de consideración
Estrategia de contenidosEn la etapa intermedia del embudo (tráfico templado/nivel 2), se deben producir videos dedicados a responder preguntas y objeciones frecuentes del cliente para impulsarlo a dar el paso final hacia la decisión de compra.
metabolism these are all objections or questions really that we created specific videos around that will convince people and persuade people to take that next step to ultimately make the buying decision and determine them so objection killer videos these are really super important at level two at level two it's a great uh gateway to helping persuade people get to that next
Escúchalo en el minuto 30:21
Medición y experimentosDebido a las pérdidas de visibilidad provocadas por iOS 14 y las políticas de privacidad, es indispensable implementar la API de Conversiones (CAPI) y herramientas de rastreo de terceros para que los algoritmos y la atribución de anuncios funcionen correctamente.
needed to do this we lost some visibility two years ago or so with the meta updates with iOS 14 and now all the other ones that are coming on down the line with privacy you need to put you know thirdparty tracking in place you need to put conversions API in place you need to make sure that your pixel is actually tracking in order for any of this stuff to work so that's table
Escúchalo en el minuto 4:31
Creación de anuncios 'Objection Killer' a partir de comentarios y reseñas
Mensaje y copywritingPara derribar las barreras de compra en audiencias que aún dudan en dar el siguiente paso, se deben crear anuncios específicos de resolución de objeciones extrayendo las dudas y resistencias más repetidas en comentarios de anuncios y reseñas de clientes.
page so another level two video formula that we use really extensively and this is yet another older example here is an objection killer video which is basically all we've done here is we've looked at comments we've looked at uh you know comments on ads we've looked at reviews everything together this is part of the research phase when you start to tier 11 is that you go through this whole understanding of like what are the barriers to making that purchase decision so all we've done is we've created sort of the biggest objections
Escúchalo en el minuto 29:22
Implementar anuncios de consumo y refuerzo post-compra
Retención y relación con el clienteLa publicidad orientada a compradores recientes no debe enfocarse únicamente en ventas repetidas, sino en anuncios de consumo que refuercen la decisión de compra y faciliten el uso del producto, una práctica sistemáticamente desatendida en la mayoría de cuentas publicitarias.
yeah the level five traffic is where I think this is where the neglect happens you know it's like I already got your money what are we going to do yeah there's a there's a type of AD in here which we've started start to use that I don't mention and it's the consumption ad it's not necessarily buy again but it's also reinforcing the purchase so I think that is important and I I do agree with you in the fact that these these types of ads are very underutilized in digital marketing today and I rarely if ever see them in an ad account audit I mean I can count on one hand yeah it's
Escúchalo en el minuto 47:41
Mensaje y copywritingUna fórmula eficaz para videos testimoniales en anuncios consiste en: primeros 3 a 6 segundos con movimiento y branding, seguido de un overlay testimonial con la experiencia de éxito, tomas de producto ('hero shots' o estado deseado) con el testimonio sosteniendo la narrativa, y un cierre con llamada a la acción y branding fuerte.
the formula that we use for these ugc testimonial videos and they have some sort of moving and branding to start in the first three to six seconds and then there's a testimonial overlay about like somebody who's had success with the product and then after that there's product video uh uh you know like hero shots of the actual person itself the ideal after State whatever it happens to be but all with sort of a a testimonial overlay with the testimonial itself doing the heavy lifting as far as the ways we do this with the you know love sandwich Love video which is testimonial you know branding…
Escúchalo en el minuto 27:13
Canales de adquisiciónCuando se aíslan y excluyen rigurosamente las audiencias con alta intención o interacción previa (niveles 2 a 5) de las campañas de prospección pura (nivel 1), el rendimiento y métricas del tráfico frío suelen experimentar una caída notable.
hamburgers once we take out or exclude all of those very friendly meta audiences highly likely to convert audiences which is your level twos through level five traffic you're going to see your level one cold traffic audiences your prospecting audiences and campaigns decline in
Escúchalo en el minuto 0:27
Canales de adquisiciónNo se deben mostrar los mismos anuncios diseñados para tráfico frío a usuarios que ya han visitado fichas de producto, añadido artículos al carrito o comprado, ya que se pierde dinero al no adaptar el mensaje al nivel de intención.
particular product page or they've added to cart or they've purchased don't show them the same ad that you showed them just for their cold traffic ads like it just doesn't make sense you might get some conversions yeah but you're leaving a lot of money in the table here so
Escúchalo en el minuto 1:05:17
Copywriting de retargeting alineado con la conversación interna de compra
Mensaje y copywritingPara anuncios dirigidos a usuarios que vieron un producto específico o lo agregaron al carrito, el copy debe apelar directamente a la deliberación activa del usuario (por ejemplo, '¿Estás pensando en [producto]?' o 'Notamos que esto te llamó la atención'), reforzando una decisión de compra casi tomada.
so some of the copy that you see in these examples here are thinking about the blank weighted vest you know are you thinking about it adds talk to the person talk to the prospect exactly where they are in your buying cycle they carts so they're obviously thinking about it right you're just speaking to that voice that's already going on Dynamic product ads you know we put in copy that says hey we noticed these items caught your discovered so we're just sort of reminding you of this decision that you seemingly have already made because you've gone down the path to selecting
Escúchalo en el minuto 43:13
Diversificar creativos por niveles de consciencia en campañas Advantage+ de Meta
Canales de adquisiciónPara que las campañas automatizadas Advantage+ de Meta funcionen eficazmente, no basta con subir anuncios genéricos o idénticos; se deben alimentar con un repertorio variado de creatividades (copys, imágenes y vídeos) diseñadas para cubrir los distintos niveles de consciencia y tráfico de la audiencia.
the two even meta recommends like take the best performing businesses usual ads and then convert them to Advantage Plus campaigns that's where you basically you throw in all the assets right and then let the algorithm sort of figure it out but if you had level one through level five assets level one through level five ad copy level one through level five videos level one through level five images and you threw it all into Advantage Plus you're much more on the right path here than just throwing in the same messaging and hitting your audience over the head with the same message over and over…
Escúchalo en el minuto 1:04:24
Estructuración de anuncios y mensajes según los cinco niveles de consciencia del tráfico
Mensaje y copywritingSegmentar las audiencias en cinco niveles según su grado de consciencia —desde tráfico frío desconocido (Nivel 1) hasta compradores existentes (Nivel 5)— permite personalizar los mensajes y formatos publicitarios para guiar progresivamente al usuario hacia la siguiente fase del embudo.
going to be talking about uh specific messaging based upon levels of awareness through what we refer to as level one through level five traffic meaning cold traffic doesn't know who you are all the way to level five traffic level five traffic is what we refer to as people who have actually bought from you so they've been on your site they are very aware of obviously your product they've purchased your product what do you actually do there and each individual level as someone sort of navigates through your website you can show them different types of ads in order to get them to the next level…
Escúchalo en el minuto 14:28
Retención y relación con el clienteConfigura anuncios dinámicos de catálogo (DPA) segmentados según las compras previas del cliente para ofrecer productos complementarios (cross-sell) o recordatorios de reposición en el momento adecuado, maximizando el valor de vida del cliente.
particular case they bought the turmeric right maybe they're probiotic but maybe they haven't bought the green juice yet so you show them different types of ads based upon their previous action and mean look at this time to reorder or is there is this one here which is one of my favorites uh which is cross cell dpas you know you've bought something you've bought X Now by why and this is are kind cross cell ones yeah we know side but now we're GNA sell you the pineapple candle you know if you buy bath bombs chances are you're probably
Escúchalo en el minuto 1:00:15
Canales de adquisiciónEn presupuestos de gran escala ($1M/mes), la inversión se reparte aproximadamente en 80-85% para tráfico frío (nivel 1, ~$800k-$850k), ~20% en nivel 2 (~$200k), 1-2% en carritos/niveles 3 y 4 ($10k-$20k), y menos del 1% en post-compra/nivel 5 (~$3.000), donde el retorno sobre la inversión publicitaria (ROAS) es extraordinariamente alto.
them right so I did an analysis on account of spending over a million dollars a month and I wanted to break down the percentage of where the spend was being spent and it was to your point level one I think was Point 03 per of the total level five was the point 0 3% of the total it was like $3,000 maybe uh a million dollar like that very small spend and level one traffic was 850 some odd thousand 800,000 in spend like you're going to have different gradations of it level two is couple hundred thousand level three four was in the 10 20,000 range and then level five was literally single…
Escúchalo en el minuto 48:30
Adaptar el mensaje de tope de embudo a dolores y beneficios del avatar, no a características
Mensaje y copywritingEl tráfico frío en anuncios pagados suele estancarse si se utiliza un copy genérico o enfocado puramente en características del producto. Para convertir tráfico frío es imprescindible investigar a fondo al avatar y crear variaciones de mensaje centradas específicamente en sus puntos de dolor, motivaciones y beneficios de compra.
the issues that you're having is that you're top of funnel messaging is stagnant you're using the same messaging their ad copy their messaging was basically a mixture between two different messaging and it was very features based it wasn't really benefits based it wasn't having anything to do with the specific avatars pain points or out through our Deep dive research which like research is the first thing in order to really create compelling messaging understanding what's going on in your Avatar's world that would lead them to make a buying decision for your
Escúchalo en el minuto 53:52
Uso de anuncios dinámicos de producto (DPA) con copys de grandes beneficios
Canales de adquisiciónConfigurar anuncios dinámicos de catálogo (DPA) segmentados por subconjuntos de categorías y combinarlos con textos centrados en grandes beneficios clave, utilizándolos no solo en retargeting sino también en tráfico frío para mostrar automáticamente productos relevantes a los intereses iniciales del usuario.
call big benefit Dynamic product ads so dynamic product ads are this is where you upload your product catalog and then you can create sort of subsets of that catalog based upon uh the type of product that you carry so anything about eyeliners you can then create an ad that shows that subset of your catalog all around eyeliners the one that they obviously just looked at but also maybe the other ones that are vitally important to utilize this tool not only in your level two through five traffic but also using it on your level one traffic because it will dynamically it'll show you automatically…
Escúchalo en el minuto 36:04
Regla de asignación de presupuesto: alimentar a los sementales y matar de hambre a los ponis
Medición y experimentosEn la optimización de campañas y gestión de recursos ('starve the ponies, feed the stallions'), se debe concentrar el presupuesto y esfuerzo en los anuncios o iniciativas que ya están generando la mayor rentabilidad, recortando agresivamente los activos de bajo rendimiento.
buur ism is uh starve the ponies feed the stallions which is which is the how you should optimize your ad account or feed the stallion starve the ponies or whatever it is in life like you know give more nutrition to the thing that's actually bearing the most fruit for your
Escúchalo en el minuto 1:02:57
Mayor precisión de coincidencia en audiencias de clientes compradores en Meta
Canales de adquisiciónLas listas de compradores sincronizadas desde el CRM a plataformas como Meta mantienen una tasa de coincidencia significativamente alta incluso post-iOS 14, debido a que el proceso de compra captura identificadores deterministas completos y estables, especialmente el número de teléfono.
I mean these are audiences that you have captured inside your CRM that all you're doing is dynamically updating back into Facebook so your CRM is capturing and these are this is purchase data like they need to put in to your data fields in order to make a purchase there's a lot of data in there that can be crossmatched fairly easily especially the phone number which rarely changes with individuals to their Facebook user ID or their meta user ID so a lot of these very deep in the funnel audiences are not large but they're far more exact from a match perspective than they might because at level…
Escúchalo en el minuto 58:36
Canales de adquisiciónLos nuevos formatos de campaña automatizados en plataformas publicitarias ofrecen costos más bajos y mayor rendimiento en sus etapas iniciales (océano azul); una vez que el mercado masivo los adopta, la saturación del inventario reduce drásticamente su rentabilidad.
shopping was unbel but it was just like pmax smart shopping was amazing while it was undiscovered by everybody else it was just blue ocean so so I was just getting really solid algorithmic traffic way cheaper than everybody else was getting it and as soon as the world rushed into smart shopping it stopped tool when they finally start to use this tool 12 months later it's not as good because so much of what I'm benefiting from is first mover Advantage but I functioning because there aren't as many people into it right um and then when the world rushes into it I mean now
Escúchalo en el minuto 8:52
Permanencia de las estructuras de copy por la invariabilidad de la psicología humana
Mensaje y copywritingLas fórmulas y estilos clásicos de copywriting publicitario siguen funcionando a lo largo del tiempo porque, a pesar de los cambios tecnológicos y de algoritmos en las plataformas, la naturaleza psicológica de cómo compran las personas permanece constante.
because they still work to this day and kasum which hey it's ancient but the the ad copy Styles still work because human nature hasn't changed it really hasn't has changed but human nature is still pretty much the same so people buy the same way that they did today as they did
Escúchalo en el minuto 1:06:11
La asociación emocional directa mediante viñetas puede vender más que el storytelling complejo
Mensaje y copywritingLos anuncios no necesitan necesariamente una narrativa o historia compleja para ser efectivos; mostrar viñetas repetitivas de personas felices asociadas de forma consistente a la marca e imágenes del producto puede ser más eficiente para generar ventas masivas que buscar premios creativos.
you watch McDonald's commercials there's no story to McDonald's commercial it's just these flashing vignettes of a very specific type of happy person doing very specific acts all with the same imagery and logos as a ubiquitous truth and he was talking about exactly that he's like dude my my commercials aren't going to win any awards but they're going to sell way more hamburgers you know cuz it's just indoctrinating you into knowing like oh happy people eat McDonald's hamburgers happy people eat McDonald's
Escúchalo en el minuto 0:02
Caída temporal de rendimiento al reestructurar cuentas para escalar
Canales de adquisiciónAl reconfigurar y segmentar una cuenta publicitaria por niveles de tráfico para preparar el negocio para escalar, es frecuente experimentar una caída transitoria en el rendimiento antes de ver mejoras sostenibles.
in that second month is right after you've reconfigured the account and separated out all these levels of traffic so it's a little bit of a you know it's a it's a challenging transitionary period And I think a lot of businesses uh if they are really dedicated to to scaling and growing will go through it but we we tell people like hey you might see a decline in performance to start however it's temporary because we have a strategy and a long-term view of everything here this is what you need to do to get to that
Escúchalo en el minuto 55:16
Naturaleza cíclica de las tácticas y fundamentos de marketing
Estrategia y decisiones de negocioLas tácticas y fundamentos de marketing funcionan de forma cíclica: estrategias utilizadas años atrás a menudo recuperan efectividad cuando el mercado se satura de las novedades del momento.
like man everyone's so focused on the new things but so much of everything that worked in the past now works again come back eventually meaning the stuff that we did five six years ago the five six years ago will eventually come back in fashion
Escúchalo en el minuto 12:33
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