El tráfico frío reduce drásticamente las conversiones y exige adaptar todo el embudo de ventas

So most people go out to their marketplace as I've already established, and they try to sell them stuff straight out of the gate. We already know the customer acquisition cost is going to be very, very high because we're marketing to 100 people, but only speaking to 3% of people. And we're basically neglecting the entire dating process that takes place in order to take a customer from who the hell are you to shut up and take my money. Or the other analogy that I like to use, it's effectively the same as walking into a bar and speaking to someone and asking them to marry you on the first date…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

you ever just looked at something one time on one ad and said, yeah, that's it for me and buy it. That's 1% of any available market. 1% of any available market will buy right now. And so I think you said like best case scenario, maybe 2%, but it's 1% at most. Like what do you do with the other? Yeah. What do you do with the 99, 98%? And that's what people don't get. Exactly. Inbound search is like, Hey, I got a 2% conversion rate. I mean, you've all lived it. You've all seen it. Everyone's kind of ignored it sometimes though, where it's like, I got 2% conversion rate on my inbound search…

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

en el ámbito digital es similar porque muchos de sus índices de conversión los ajustan y luego ¿qué pasa? Dices: "Bueno, queremos crecer. Así que abramos la proverbial parte superior del embudo. Busquemos más tráfico exploratorio. Entremos en TikTok". Y de repente atraes una enorme cantidad de tráfico nuevo que, oh, oh, no se convierte muy bien. Así que ahora no solo reduce tu tasa de conversión general, sino que a menudo envía una señal a los motores de anuncios u otros sistemas de que ya no conviertes a ese ritmo. Así pues, las variables han cambiado, y se han introducido variables exógenas…

Why Your CRO Strategy Is Failing (And the “Metric on Fire” Holding You Back) · 2026 · comprobar

Por lo menos para el Y como hay muchas marcas que tienen problema en el camino que tienen seguir hoy en día es más bien este. A ver, si alguien tiene malo hasta el ventas a los que ya están medios calientes, bueno, tiene que resolver eso primero.

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

hamburgers once we take out or exclude all of those very friendly meta audiences highly likely to convert audiences which is your level twos through level five traffic you're going to see your level one cold traffic audiences your prospecting audiences and campaigns decline in

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527 · 2023 · comprobar

tasa buena es un 30% cuando están recién partiendo. Ya he visto clientes en 10%, he visto clientes en 30% pero cuando ya tienen práctica van a estar en un 80%, 60% porque ustedes son los que aparecen en anuncios. Cuando te ven en los anuncios, te el VSL y ven la llamada de ventas, tu tasa conversión debería ser por lo menos un 80 o 60% Mi equipo de ventas hoy día tiene 46, por ejemplo, ¿cacháis? Que es alto, pero es porque el punto de contacto al principio lo tienen como si fuera conmigo. De llamadas calificadas, exactamente. La llamada calificada es la asistida, ya las que se agendan y no…

Cómo Escalar Tu Agencia a Los $89K al Mes Sin Quemarte - Tomás Parraguez - E54 · 2025 · comprobar

Ehm, al final siempre nos sale mucho más como invertir en anuncios y la gente nos llena un formulario y ahí los contactamos, pero el esfuerzo que se hicieron en frío fue como huevón, todo este esfuerzo que estamos haciendo para por si cae alguien versus corporativo y llega en automático, ¿cacháis? A nosotros nos pasaba todo lo contrario, como que ya pongámosle un poquito de dólares a una pauta, no llega nadie, ya un poquito más, más. Y al final te dais cuenta que ese monto en pauta eh lo convertí en equipo de prospección y te va mejor, entonces le dais la vuelta. O sea, pero también hay otra…

De 0 Clientes a Vender su Empresa de Tecnología - Felipe Elgueta - E79 · 2026 · comprobar

successful probably isn't set up to properly monetize Facebook style traffic maybe your business is great because every customer you've had so far is somebody that was looking specifically for you they were it was inbound sales and you're like we get we close a 90% of people that come knocking on our door and as soon as you go knocking on doors you close 5% of them like that makes sense right yeah so your business might not be set up to legitimately handle what we call growth and acquisition

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

La respuesta no fácil es cómo viene esa gente. Claro, cuando tú preguntas la tasa de cierre, pues yo veo closer, ¿no? Tengo una tasa de cierre del 70%, del 60% del 80% 40% no me indica nada. Si tú estás teniendo cogiendo llamadas, te pongo un ejemplo, de un lanzamiento, una persona que viene de haber estado 4 horas con el influencer, que le han explicado la oferta, que le han dado el precio, que le han dado cuotas y llega una llamada de ventas, si tú cierras un 30% es poco y si la gente viene con tarjeta en boca y tienes que cerrar un 60% 70% Pero puedes cerrar por encima del 50% si vienes…

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

Por ejemplo, él dice una cosa que me gusta muchísimo y dice tu trabajo no es cerrar a todo el mundo, tu trabajo es cerrar a todo el que sea cerrable. Y te hace una gráfica y dice Mira, probablemente el como 60% de la gente sea cerrable, el 40% no es cerrable. No, aunque quieras, no lo es, porque en todo proceso de ventas se van a colar lo que llaman los curiosos, gente que te va a decir Oh, sí, me encanta, oh, guau, tal. Esta Esta gente puede representar un 30% Normalmente un 30% de la gente que pasa. Luego hay un 10% que viene perdido, o sea, que realmente no tiene por qué estar ahí, pero…

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

advertising is what your business has or the business you're running ads for has in terms of warm audience. Do they have large warm audiences that you can leverage or is it basically all the ad spend going to be spent on cold advertising and that's going to dictate things enormously. So take my business I can effectively just advertise to warm audiences because there's only so many clients we could ever work with, right? We have a done for you service that requires like detailed time, effort, energy. like we couldn't take on 10,000 when we're running our ads, it's mostly going to be just…

The Keys To Success with Google Ads in 2026 · 2025 · comprobar

maybe you're the CMO or the director of marketing or whatever it happens to be, follow up. Make sure that your follow up is right. Even if you get three leads a day instead of 300 leads a day or 3,000 leads that you might get from a Facebook ads agency, it's important. I'm not mentioning any names, rbq.com. The point is, is you've got to have a follow up sequence. It's the money making part. That's the only fun part about it. Just so you know, this is the part where like cash changes hands. Yeah. You can't buy anything with leads or likes or registration. Yep. This is the real metric, the…

Ep. 325: Follow-Up Sequences that Convert with Shaun Clark · 2023 · comprobar

hemos comentado es que hemos mostrado un anuncio UGC a un tráfico bastante frío y decimos: "Oye, mira la gente que hace clic dice: "Ajá, ese es el producto", están recorridos del usuario, es que identificamos que el anuncio del producto suele tener el segundo clic porque tenemos mucho más tráfico de usuarios interesados. Además, tenemos muchos menos miramos 24.000 nos dieron 79. Solo 3.000 nos dieron casi 79. Así que puedes ver que estas personas son mucho más cálidas, ¿ Ah, segundo clic, primer añadir al carrito. Ajá. Entonces, tenemos un primer clic, no tantos añadidos al carrito. Segundo…

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

basically what we're shooting for on a opt-in page first is between 20 and 40% conversion rate naturally the reason why the variant is so large like 20 to 40% it's easy to get like not easy but it's possible to get opt-in rates of like 50% 60% to smaller more warmer traffic than you if you're going to like gale force cold winds traffic right IE you're spending multiple thousands of dollars per month the the more that you spend the colder that the audience is we're see those conversion rates dip a lot of that range so then we're we're shooting from you know 20 to 40% of the people to actually…

Addressing the Recent Questions... · 2024 · comprobar

listeners here, is like if you have a sales team, they may not adapt to this well, especially if most of your leads are coming in and they just have to fill like it's all form fills and there's really no outbound at all. Like, it didn't sit well with our team and we had to hire a new team as a result of this shift. Now, they're also very adept on the inbound side, but the outbound was just like a foreign it was like a foreign language. And so, we had to make

The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M · 2025 · comprobar

work for me. And my theory and I wonder if this resonates with you is because the reason most of my clients come to me is because they follow me on social media for a long time. They watch my videos or listen to my podcast every week. They read all my newsletters. And so by the time they're ready to buy, they really trust me and they already know what I'm going to say almost. We built this really personal connection and then they buy. And the businesses that do really well with ads, their messaging, their approach is totally different. They don't have this like organic long-term trust…

How to get started with Gmail Ads and YouTube Ads [Inside Google Ads Episode 85] · 2025 · comprobar

O sea, publicidad y que te O sea, el tener publicidad corriendo y que te lleguen llamadas todos los días a un tráfico más frío. Porque no es lo mismo vender en un lanzamiento, ¿no? Donde Un lanzamiento es un evento de 2 3 días donde la gente está escuchando al a la figura de referencia, al influencer, al dueño de negocio, del negocio o al influencer y le está contando las bondades de su oferta, te está diciendo incluso a veces el precio, depende. Entonces la gente que llega a una llamada llega mucho más caliente, a veces con la tarjeta en boca. Cuando vienen de publicidad mucho más frío. Son…

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

service-based business this works no matter what like we're doing this in many other niches aside from just Pi law where there is an offline conversion where there is a high ticket sale which also involves some kind of franchises but you know because of the size of the payoff typically you have to invest upfront and we saw the payouts payoff but they had a cash out L and the patience to be able to do it

The Marketing Strategy that Grew a Personal Injury Law Firm by $178,494,704 | PT EP 542 · 2023 · comprobar

applies to you. As you go into colder and colder markets, you will convert a smaller percentage of customers. These purchase from you, but you have a bigger trade-off. But when you go to those colder colder markets, smaller percentage convert, meaning it costs you more to get those customers. Basically, you sell more people. You're going to have more infrastructure that has to get built into the business. So you have layers of management that will start additive. With these two things that are working against you, you have to have this very large discrepancy between what it cost you to get a…

I Just Learned This After 14 Years of Business · 2025 · comprobar

not everybody's gonna buy let's say in a realistic but maybe a pessimistic uh projection is maybe one in a hundred people that see that video are gonna just click and buy like if you're really good three you know 100 but it's probably gonna be one or less what do you do with the n99 others

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

>> Yeah. Um but okay, but you're selling straight to checkout. >> Mhm. Got it. Um yeah, that motion um as soon as you turn on ads is going to break uh in all likelihood because it's totally different selling to cold than is to to warm. And so the >> mean break, >> you will not convert the same percentage you currently do. >> Yeah. No doubt. No doubt. No doubt. >> By a lot. Um and so the whole the whole the economics of the entire funnel will change and so that'll take some adjustment in motion. So just more like preparing you for that because that's what comes next.

Helping 4 Educational Business Owners Build a $1M Business in 25 Minutes · 2026 · comprobar

they had a low close rate and this is percentage close rate is cuz if you're ticket thing you might be able to sell the flip side if you're selling an might sell 5% but for this particular type of sale that they had which was a opinion they should have been about 40% so 40% is what I wanted them to be at

I Doubled A Business in 60 Days to Show It's Not Luck (Part 1) · 2023 · comprobar

>> Got it. So to me this looks like a warm process, not a cold process. Uh cuz someone just getting on the phone and having a phone call and then 15 minutes to 10k a year they've got to know something about you most likely in order to make that purchase here. Um this will work for the style that you were doing right now. The close rates are fine. Like if you were running meta ads um or search ads it would be it would be unlikely that that you would need to put more friction in the process in order for this to work.

$100M Worth of Marketing Knowledge in 32 Minutes | Scale or Fail · 2026 · comprobar

one minute's a lot. Well, totally. And if you do greater than five minutes, the likelihood that you close them drops by 80%, which means four out of five times you would have closed now goes to 20% close rate on those leads. And so the whole idea that people think that the lead qualities go down

The Ultimate Sales Training for 2026 [Full Course] · 2025 · comprobar

if you're closing off of meta leads for in person, it's like, you should close 10% of the leads that you have. So you get a hundred leads for an in-person service business. You should close about 10%. Um, if you're above that amazing, if you're below that, you probably have some opportunity for improvement. Um, if you're closing off cold webinar leads, um, if you're selling to broader markets, you're probably looking at two to 3% conversion of those leads as in webinar opt-ins to sales. If you are a little bit more niched, then that can go up to 5% of leads. Um,

The Mathematics of Business, Explained · 2026 · comprobar

right? Is that the, the human resource training system itself becomes an asset to the business, because we know that when someone works their way up from being a BDR all the way to a BC, they know how to fucking close because these people were never spoiled with inbound leads. They got hung up on and cussed at. And so you guys want to know an interesting stat, our inbound closing percentage, and we were considered pretty good at sales before this went from 20, 20 to 25% to 60%. Yeah. Wow. Cause they were, they cut their teeth at the bottom.

How I Scaled My Sales Team [Compensation, Recruiting & Training] · 2022 · comprobar