Marketero · Entrevistas
How to get started with Gmail Ads and YouTube Ads [Inside Google Ads Episode 85]
17 ideas de marketing sacadas de «How to get started with Gmail Ads and YouTube Ads [Inside Google Ads Episode 85]», de Jyll Saskin Gales | Google Ads…
- 17 ideas despiezadas
- Fuente Jyll Saskin Gales | Google Ads Coach
- Dura 31 min
- Publicada en 2025
Ver la entrevista entera en YouTube
De qué habla
Las 17 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.
Las 17 ideas, con su cita y su minuto
Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a
la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al
segundo exacto del vídeo para que la compruebes tú.
Canales de adquisiciónLa publicidad en YouTube solo genera cobro ante una visualización efectiva según el formato: en In-stream solo se paga si el usuario ve al menos 30 segundos (o el video completo si es menor); en In-feed se cobra únicamente si el usuario hace clic en la miniatura; y en Shorts solo se paga si visualiza al menos 10 segundos.
that's called instream and that's one of the places your ad can show. And if the person skips the ad, then you as an advertiser don't pay. You only pay if they watch at least 30 seconds of the ad or the end, whichever comes first. So called in feed. So that means that the user is shown the thumbnail of your video ad. They have to click on it to feed and you only pay if the person clicks on your video and it loads and they choose to watch it. So that's only pay if they watch at least 10 seconds of your ad or the end, whichever comes first. So again, if someone's ad, 3 seconds later, they…
Escúchalo en el minuto 13:41
Promocionar contenido orgánico probado con automatización de chat para captar prospectos
ConversiónAmplificar con presupuestos bajos (entre 5 y 10 dólares diarios) videos orgánicos que ya demostraron buen rendimiento e integrar herramientas de automatización de chat (como ManyChat) permite captar leads mediante palabras clave activadoras asociadas a un recurso gratuito.
pour over. We did run an ad. The one thing that was pretty successful is running an ad to a few of my pre-existing popular videos. So, it's just like five or 10 bucks a day. Brings people, oh, I think it's five bucks a day. Brings people to those popular videos and those have many chat installed. So, sometimes people follow me from them, but often they put in the keyword and then I get that organic they get some freebie or something.
Escúchalo en el minuto 19:23
Complementar el email marketing con anuncios de Gmail hacia la propia lista
Canales de adquisiciónPautar anuncios de Gmail segmentando a tu propia lista de correo permite asegurar visibilidad en la parte superior de la bandeja de entrada durante periodos de alta saturación (como festividades o lanzamientos), destacando con previsualizaciones con imagen donde los correos orgánicos suelen perderse.
even target your email list. And it's like, well, why would I do that? I can reach these people for free. But we know like the inbox is crowded, especially around the holidays. When you're a sponsored ad, you're either right up top or near the top. Uh, and sometimes just that increased visibility and that deeper reach among your audience can be so valuable. show that sometimes like whatever image is in the email will actually show in the message preview there. So it'll say like, you know, from Jenna, Magic Marketing Machine, and then like a picture of you right there amongst all the other…
Escúchalo en el minuto 10:15
La falta de seguimiento de conversiones anula la optimización de campañas publicitarias
Medición y experimentosSi el carrito de compra y la plataforma de anuncios no registran correctamente las conversiones, los algoritmos de tráfico pagado quedan 'ciegos' y pierden la capacidad de optimizar la entrega de anuncios hacia usuarios compradores.
was not a great experiment. My threat cart wasn't tracking things. Nothing was getting tracked. So, it was a huge The tracking issue is absolutely a problem cuz if you're not able to track things, then Facebook or Google isn't able to track things. And so it's just flying blind and like whoever gets to their destination flying blind, right?
Escúchalo en el minuto 16:14
Priorizar volumen y formatos cortos sobre perfección al comenzar con contenido orgánico
Estrategia de contenidosAl iniciar en redes sociales, publicar pocas veces por semana genera demasiada presión y sobreanálisis en cada pieza; la mejor estrategia inicial es producir en alto volumen mediante videos cortos (menos de un minuto) para experimentar, iterar y republicar lo que funcione cuando crezca la base de seguidores.
post be?" And I couldn't care less because no one's going to see it. Like that first post, the fewest amount of first post. So, just start whipping stuff up. just start getting probably reals, probably short ones under a minute. Just start creating and then that does well a a couple months from now once a few hundred people are following you, you can reshare that really is about playing. And the less you post, the more pressure you put on every single post and yourself. So when like sell at the ending." and then you're sitting in Canva for four hours making a carousel and then nobody and…
Escúchalo en el minuto 23:10
Secuencia semanal de historias para nutrir relación y cerrar ventas
Estrategia de contenidosPara vender por historias en redes sociales sin desgastar a la audiencia, estructura la semana alternando días de storytelling, días de presentación o conversación personal, y reserva el final de la semana para hacer la oferta comercial. El formato debe sentirse espontáneo y cercano (estilo videollamada) en lugar de una producción pulida, lo que reduce la barrera de publicación a pocos minutos diarios y detona…
stories challenge, which is this little challenge that tells you everything to post in your stories for a week. And it's like it runs the gamut. Some days you're telling a story. Some days you're talking to people, introducing yourself, and then at the end of the week you sell. And I've had people tell me that their engagement has skyrocketed, that people are DMing them that they haven't heard from in forever. But it's like a very easy paced. It's going to take like 10 minutes a day. Easy pace, low stakes, because your stories disappear after 24 hours. And people expect stories to be very…
Escúchalo en el minuto 30:34
Entregar el 'cómo' en el contenido gratuito y monetizar la ejecución o personalización
Oferta y precioCompartir consejos prácticos detallados de forma gratuita no canibaliza la venta: la información técnica abierta atrae a la audiencia adecuada, mientras que los clientes terminan pagando por la implementación directa, la personalización a su caso particular o el acompañamiento.
video short. Be generous in what you but not the how. If you're just starting out, I want you to give away some of the how. I want you to give away some of your best tips in bite-siz. I want you were talking about like just give it all away for free because most people won't do it. That's the honest to god truth. Most people won't do it even tell if you tell them exactly what to do and that's where they're going to hire you to do it know about Google Ads. Like, I will share everything I know, but I don't show you. If you want to see me do it in real time in Google Ads, that's in my okay now…
Escúchalo en el minuto 27:07
Uso de anuncios de Gmail para remarketing de productos específicos
Canales de adquisiciónLos anuncios de Gmail en Google Ads son especialmente efectivos para remarketing dinámico: permiten impactar a usuarios que visitaron la web y no compraron, mostrándoles creatividades con imágenes o videos del producto exacto directamente en su pestaña de promociones.
search ad is just text to have a Gmail ad suddenly you need image or video yeah you can have video in Gmail ads which is also brand new to have a YouTube ad use Gmail ads. It's really great for remarketing and just reaching people who visited your website, didn't buy, and now you can show them the exact products they were checking out in their inbox when they're checking their promotions and looking for sales and deals and what's new.
Escúchalo en el minuto 9:06
Dominar un canal principal antes de diversificar la presencia en redes
Canales de adquisiciónAl construir una audiencia desde cero, conviene concentrar el esfuerzo en dominar una única plataforma antes de dispersarse en múltiples canales, limitándose a republicar contenido secundariamente para no diluir el foco de trabajo.
conflict. What do I do? So my stance is you choose one, get really good at it. Instead of being only okay on many and like just wondering if one will magically take off, get really good at one and then you can casually repurpose content on other platforms. But the more you split your focus, like the more work
Escúchalo en el minuto 26:26
Limitar los videos a menos de un minuto en Instagram para ganar alcance orgánico
Estrategia de contenidosPara cuentas en crecimiento en Instagram, es recomendable priorizar videos cortos de menos de 60 segundos, ya que la plataforma restringe la distribución de videos más largos hacia usuarios que todavía no siguen la cuenta.
week. Let's say 5 days a week. and aim for a lot of videos under a minute because Instagram has told us that they're less likely to show videos over a minute to people who don't yet follow you. And since you're new, people don't yet follow you. So, you want to keep the video short. Be generous in what you
Escúchalo en el minuto 26:50
Uso de Gmail Ads como canal complementario más allá de Google Search
Canales de adquisiciónLos anuncios en Gmail permiten a creadores y especialistas en email marketing impactar a usuarios en las pestañas de 'Promociones' y 'Social' de sus bandejas de entrada personales, permitiendo reimpactar listas de clientes existentes, audiencias similares o nuevos segmentos de interés sin limitarse a la intención de búsqueda tradicional.
if you're like an email marketer you could learn about Gmail ads, right? Or if you're like an organic, you know, content creator, you don't use ads at all, Gmail ads can be a great add-on. and Gmail. But there's a new feature in Google Ads that lets you like just show ads on Gmail without having to do a bunch of other stuff. And so that's why >> 100%. And so if you already have an email list, you can reach the same people this way or if you want to target people who recently started a business or people who are similar to your existing customers. Part of me does
Escúchalo en el minuto 1:38
Canales de adquisiciónEn lugar de optimizar directamente a conversiones o ventas en campañas de video (como Demand Gen), suele ser más rentable optimizar hacia visualizaciones o alcance para captar a la audiencia ideal dentro de tu ecosistema y dejar que el contenido orgánico cierre la venta con el tiempo.
find a mistake people often make is like oh well of course I want sales. Of course I want conversions. Boom. Demand genen. But it doesn't work that way. Sometimes you're better off actually just running your video ads on a views objective or a reach objective. So you know like look, I'm reaching new people who fit my audience objectives. I'm I'm bringing more people into my ecosystem and that all of my existing organic stuff that works will be able to take over from there. But it's hard to do that because the payoff can take
Escúchalo en el minuto 20:16
Lanzar servicios desde la cuenta personal existente en vez de crear un perfil desde cero
Marca y posicionamientoPara solopreneurs y dueños de negocios basados en servicios que dan la cara por su marca, es más conveniente iniciar en el perfil personal existente que abrir una cuenta corporativa de cero, aprovechando la red ya establecida de contactos y clientes para generar tracción y referidos iniciales.
doing is just starting from your current account. So, especially if you're like a soloreneur, small business owner, and you're the face of your business, like just start from the account you already have if you're comfortable with that because typically your first bunch of followers uh are going to be people you already know, people who network, family, friends, current clients, and those people are ripe to send you referrals, too. That's such a great start our business, it does come through referrals and people we know, not
Escúchalo en el minuto 24:32
Medición y experimentosEn pruebas de adquisición de audiencia utilizando la funcionalidad simplificada de YouTube Promote para impulsar videos o shorts, se puede alcanzar un costo de adquisición de aproximadamente $1 USD por nuevo suscriptor.
it for you. And so this is also pretty new. Uh I tested it out. I did a podcast of your YouTube videos. And in my test, I was able to get YouTube subscribers for a dollar per subscriber, >> which is really, really cheap. So, I
Escúchalo en el minuto 11:50
Marca y posicionamientoLa diferenciación y confianza se construyen comunicándote directamente en video para que la audiencia experimente tu forma particular de explicar, tus metáforas y tu tono, complementando siempre esta cercanía con pruebas tangibles de los resultados obtenidos para clientes anteriores.
For you. For your metaphors. For the way you explain things. For the way you talk to people. for the way people feel when they talk to you. And then how can we showcase that content? Get on video. Talk to them in your content. Show them you in their content. Show them evidence that you do know what you're talking about and you have got results for other people. And that is marketing.
Escúchalo en el minuto 30:09
Marca y posicionamientoLos negocios que convierten clientes gracias a una relación prolongada de confianza mediante contenido orgánico suelen fracasar con anuncios de tráfico frío, a menos que utilicen tácticas agresivas de respuesta directa o adapten su embudo de anuncios para simular ese periodo de nutrición progresiva.
work for me. And my theory and I wonder if this resonates with you is because the reason most of my clients come to me is because they follow me on social media for a long time. They watch my videos or listen to my podcast every week. They read all my newsletters. And so by the time they're ready to buy, they really trust me and they already know what I'm going to say almost. We built this really personal connection and then they buy. And the businesses that do really well with ads, their messaging, their approach is totally different. They don't have this like organic long-term trust…
Escúchalo en el minuto 17:45
El sesgo de proyección sobre el comportamiento en anuncios
Canales de adquisiciónAsumir que los clientes no hacen clic en anuncios porque uno mismo no lo hace es un error común; el éxito masivo de plataformas publicitarias demuestra que la audiencia objetivo sí interactúa con ellos, muchas veces sin notar que son publicidad.
>> And it's something I hear a lot, well, I don't click on ads, so people must not click on ads. >> And I'm like, that's obviously not true because then Google wouldn't be a multi-billion dollar company built on the back of ads. But also, like, you are not necessarily your target customer. I think people do click on ads without realizing it. And even if you don't, that doesn't mean your target customers
Escúchalo en el minuto 6:26
Seguir leyendo
Esta es una de las 1872 entrevistas despiezadas. Puedes
ver todas, leer las ideas por tema o
empezar por la ruta guiada si no sabes por dónde.