Mostrar vulnerabilidad e historias reales diferencia a una marca en mercados saturados

burned by customers and we get them like the fourth or fifth time and they're like I don't believe what you're saying place but it's like when we get on calls and we start talking about business metrics that matter like our mpis if you should be focused on the right things that actually move the needle in the business whereas most agencies just want to make themselves look good and that is they've LED with the Charisma and they're selling an unrealistic right have you're going to be hyper clear that you may have been burned by other this is the reality of the situation this is the trajectory…

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

have to start doing branding and people think that branding is oh I need to hire a branding agency and I need to spend hundreds of thousands of dollars and I need to buy a Super Bowl ad and that's branding that is not branding what are because it's the founder story it's how you actually differentiate yourself from done without the assistance of million dooll budgets which makes it so Ralph it's not about a big Super Bowl ad it's just like the easiest way for me to think about it is how quickly can I trigger likeability relatability so it doesn't need a $100,000 produced video it just needs…

The 5-Step Formula to Shopify Success with Scott Cunningham | Perpetual Traffic EP 553 · 2024 · comprobar

Like why did you start this business? Because more than likely, that's going to be your unique identifying factor of your company and exactly what you should lean into for all of your content. Like, why did you start this? Because you saw a gap in the industry for X, Y, and Z reasons. And then regurgitating all of those answers into something like the content matrix is really what's going to path or create this path for you on your social channels, email, paid ads, whatever. Even your website to really hone in on that story. But like what is the differentiator with your brand compared to…

The Content Matrix: Content Creation That Actually Converts with Alisan Matthews · 2025 · comprobar

Just by you knowing their history, you start to associate quality with that. So a way that you can deploy this for your own business is just to think about your origin story. And just simply communicating that, it gets people bought in to what it is that you've got. You want to get people moved and bought into your story. Because oftentimes, your prospect is where you were when you started your business. When you first started creating this product or this service, and you're saying, hey, I can empathize with where you're at right now. And that's the reason that I created this business in the…

How Rolex Brainwashes You To Buy $80,000 Watches · 2025 · comprobar

Habla desde tu verdad, pero tu verdad hazla atractiva. No inventes pajaritos en el aire como se dice, sino que mira, esto es lo que tengo y te lo voy a presentar de la forma más atractiva posible. Hay muchas formas también de, por ejemplo, ir trabajando que esas, entre comillas, que son debilidades o que uno podría decir son debilidades, las podemos trabajar de una manera súper atractiva para que la gente también vea de que somos personas y de que la perfección no existe. Que es un trato entre personas, ¿cacháis? Y no solamente eso, habla también de tu capacidad fuera de lo que queremos…

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

this is all about you, but people now want to know more about what's behind the scenes too. Like, why did you actually create this brand? Who are you? Like, what's your story? Tell me about the founder's story of why you decided to quit the corporate world and do this. it's like, people want to know that they want to see why they want to see your manufacturing plant. They want to see, you know, the woman who's stitching the clothes. They want to see all these things. We're a behind the scenes or it's my social media marketing manager says we're a BTS world, baby. Like we're one of people want…

How to Get Sales in Your First Year of a Digital Business With Just $10k · 2025 · comprobar

Y también lo otro, huevón, importante es cómo tú también habláis con tanta con tanta naturalidad y simpleza sobre eso que al final es super bonito porque es compartir tu experiencia con las personas, huevón. Así que eso también es bonito tú cuando compartís esa huevada ya habla muy bien de ti, huevón. Realmente la gente trata de esconder todas las cosas, mostrar solamente lo bueno, haciendo que la otras son experiencias de vida que todos tenemos las nuestras, huevón. Puta, yo le meto siempre todas las inseguridades, todas las preguntas existenciales, todos los cagazos siempre los trato de…

“El Peor Enemigo del Vendedor es la Vergüenza” - Martín Carrasco de Ghali - E46 · 2025 · comprobar

Y la gente compra mucho más cuando resuenan contigo, huevón. Si de hecho por ahí creo en el sitio web hay un review de alguien que me comentó eh compré por ti, no el polerón, ¿cacháis? Y aparte que igual yo sí soy como súper objetivo, o sea, vendo ropa. ¿Cuántas marcas de ropa en Chile están saliendo todos los días, ¿cacháis? Onda a mi persona ninguna marca me lo puede copiar, ¿cacháis? Y y hoy día con la IA cada vez están bajando los costos absolutamente desde la edición de video, creación de productos, la creación de imágenes, absolutamente todo. Y al final la pregunta era como cada vez las…

Cómo Tener Tu Propia Marca de Ropa Con 150K Seguidores - Matías Ramírez de Absolutely Wrong - E53 · 2025 · comprobar

But the idea behind comfort was we wanted to build something with so much value, so much bigger than clothing, and really tie in the mental health aspect to donating to charities and bringing people together and aligning them with such a deep vision. So we tied in with mental health charities. But, you know, they were able to align with this company, and it made them feel comfortable and calm. So, you know, we were really looking towards, and people said, it helped with my anxiety. Like, we heard all this feedback from, like, real-life consumers, and we were like, imagine if we could scale…

How Comfrt Made $500M in 3 Years (and Became #1 Clothing Brand on TikTok Shops) · 2025 · comprobar

it's also a differentiator in the behind don't be boring is lean into who you are because there's a lot of people nice but people are attracted to them there's some people that are completely repelled by them for sure and that so always will repel people I'm just accepting the Unapologetic component of those different traits makes you unique to you yeah and I think that's kind of the lesson here is that you need to lean into the traits that make you disingenuous or fake yeah because that's we go back to when you talk to everyone no one is listening right which people

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

For you. For your metaphors. For the way you explain things. For the way you talk to people. for the way people feel when they talk to you. And then how can we showcase that content? Get on video. Talk to them in your content. Show them you in their content. Show them evidence that you do know what you're talking about and you have got results for other people. And that is marketing.

How to get started with Gmail Ads and YouTube Ads [Inside Google Ads Episode 85] · 2025 · comprobar

has it organized fairly well, but what it's missing is the personality of the brand and the personality of her and why her and why her brand. And that story that's behind that, because it's not like I'm just going to see that dress and I'm like going to buy it. There are going to be some people Stay away from ads. So my thing was, why would people buy your stuff more than above anything else or versus anything else? And it's, and she's like, well, she couldn't really answer It's you actually. And you and your founder's story. Like, why did you create this brand?

How to Get Sales in Your First Year of a Digital Business With Just $10k · 2025 · comprobar

fully online. How do I stand out in a sea of online fitness businesses and influencers who charge nearly nothing for their content? By understanding that the market is the market is the market. Like supply and demand. like [ __ ] changes uh by giving better content and by having people care more about them. Everybody who's got a personal brand wants to speak. I get paid more. People feel more connected to me. Give back more. Give back more. Look what I'm doing with Te with Gary Vee right now. Have something to offer, which is yourself. People will pay for things that are free out there if…

Answering your business questions LIVE! | Tea with GaryVee Episode 79! · 2025 · comprobar

And I've, I couldn't agree more on the, the, why you exist part of it, because I've told And I would go through like the, why you started this business. Like, what is your, why what's your vision? And nine times out of 10, I would have to ask the why question 12 times in order to sort of get down to like why you actually do what you do or why you started it. So the vision part is sort of part of the founder story part, but that makes it less bland. Like everything's bland and AI, like AI, like everything out there, like nothing's really interesting. People want to see interesting, unique…

The Content Matrix: Content Creation That Actually Converts with Alisan Matthews · 2025 · comprobar

and when we talk about motivation it allows people to relate to others that might also have that where they're like motivation is actually I'm inherently lazy I want to work less and less and less provide more and more opportunity like how do I do that and so that for me is what can allow me to relate to more and more people causes you to really stand out is that you share in your story of where you've come from in the last 10 years to be able to help other business owners scale is something that I think causes you to

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

Hoy día que estamos en un mundo tan competitivo donde hay mucho commodity, entre comillas, o todos los e-commerce hablan parecido. Imagínate un e-commerce que hable desde su historia. Observando. Observar no es mirar, es observar, ver, sentir, escuchar y cambiar un poquito. Una palabra, un tono, una imagen y todos podemos ser copywriters, no mentes pajaritos en el aire, como se dice. Habla desde tu verdad, pero tu verdad hazla atractiva.

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

Eh, si tú me pides, okay, sabes que estoy empezando una marca, Nati, no quiero que la marca sea que entra a competir dentro de un rubro y quiere competir por precio. Quiero que verdaderamente la marca represente valores y que construya un relato, que cuente una historia, que sea auténtica, distintiva y todas esos términos que se usan en el emprendimiento, digamos.

Storytelling: Cómo contar historias que emocionan - Nati Vidal - Podcast Haciéndola - E27 · 2025 · comprobar

Me gusta mucho el ejercicio que estoy haciendo de puta, voy a compartir esta historia. Y uno no se imagina todo lo que podéis inspirar a otro y no tenéis por qué hacer la cuenta con millones de seguidores y no tenéis por qué ser el huevón factura más. cualquier persona tiene esa capacidad de conectar con millones y de generar una reciprocidad inmensa y está en el simple hecho de ser humano y decir lo que piensas y decir lo que sientes.

Storytelling: Cómo contar historias que emocionan - Nati Vidal - Podcast Haciéndola - E27 · 2025 · comprobar

Y quizás yo no lo sabía bajar de una forma profesional o lindo para un storytelling. Pero cuando le empezaba a contar la historia me decía, pero Flavia, si ese es tu propósito. Es que para mí la magia viene de tu propósito. Es como es el que te impulsa, el que cuando estáis para desbarrar y tú dices, no, verdad, ya no doy más. En toda la ruta del emprendimiento cuando te conecta conectas de nuevo con el propósito eh todo lo vais a poder lograr. Conéctate por qué lo estás haciendo. Pero ¿por qué quieres vender agujas? Creo que uno cuando emprendes tienes que ir más allá de lo transaccional.

¡De La Cocina de Su Mamá a Venderle a Walmart! - Flavia Torrent - E48 · 2025 · comprobar

Pues mira creo que ahí todo parte desde el entendimiento de tu cliente no O sea si tú te enfocas en tu cliente antes que todo o sea defines bien a quién va tu mensaje Qué es lo que requiere esa ese Avatar como le llaman también o esa puedes sobresalir más no ahora que hay un reto también que muchas veces vemos a otros creadores de contenido súper extrovertidos y con efectos y con una producción increíble y a veces podemos pecar un poco de de la comparación No pero si tú te enfocas en el cliente Antes que todo como lo hace Amazon como customer centric como les llaman o eso te va te va a ayudar…

Cómo Cree mi Agencia de Google Ads (y cosas que NUNCA he dicho😱) · 2023 · comprobar

Y después hay otra cuestión también super importante que es, huevón, la gente piensa que yo soy una figura eh de mucho éxito. ¿Cómo les cuento que estoy arruinado, huevón? Y ahí me acordé de una frase bíblica de Jesucristo que dice, la verdad os hará libres. Dije, sabéis qué, me importa una raja, huevón. Que piensen lo quieren de mí, huevón. Si que piensan ahora soy muy pobre que le pongan unfollow, huevón. Pico, huevón, sabéis qué, me da lo mismo. Y grabé unos videos en mi canal de YouTube en donde mostré todo, huevón.

De Facturar 20MM U$ Con Killstore, a Quebrar y Reinventarse - Luchito del Viento - E57 · 2025 · comprobar

But I'm also afraid that it'll hurt my credibility. No, it will double up your credibility. Really? Yeah. Yeah. It will double up your credibility. Like, don't worry about it as a stigma when it's your strength. Most people think there's stigma. Our society is wildly forgiving, and it's actually your strength, but most people think it's their demon, and it's not. It's their strength.

How to Turn Your Struggle Into Your Strength | Tea With GaryVee · 2020 · comprobar

I'm thinking from that lens. That they, that people would listen even closer if they understood that seven years ago, Hormoz is looking at you, reading your books. Yeah. I do get joy of people winning. Yeah. I feel bad. I'm like,

What Top Social Media Creators Won't tell you publicly · 2026 · comprobar

no, y vos siempre has sido muy valiente al afrontar todo, ser transparente, a hablar de estas cosas, huevón, y creo que es bonito hablar de esto en cámara, huevón, y creo que vos tenéis este lado positivo de de transmitir y ser sincero al 100% como eres tú, huevón. Y eso es una huevada muy bacán tuya y muy valiente, huevón, de no esconder ninguna parte y creo que la gente tiene que agradecer haya gente como tú, huevón, porque realmente son valorables porque lo más fácil es estar como Mr. Beast mostrando el reloj, mostrando los autos y mostrando toda esa parte. Pero estáis engañando a las…

“El Peor Enemigo del Vendedor es la Vergüenza” - Martín Carrasco de Ghali - E46 · 2025 · comprobar

Te hubiera hablado solamente de plata, del producto, de esto, todo mi experiencia y Claro, yo te podría estar hablando caleta rato y podríamos seguir hablando de los libros y mil cosas más. Pero yo creo que lo importante a transmitir las personas es transmitir el momento que está uno, cachái. Yo estoy transmitiendo y estoy esto y es lo que me vi de aquí.

“El Peor Enemigo del Vendedor es la Vergüenza” - Martín Carrasco de Ghali - E46 · 2025 · comprobar

missed. It's about moving faster, making smarter decisions, and operating with real confidence. That's why brands like True Classic, Whey, Press Juicery, and thousands of the fastest-growing D2C

Ep 608: She Hit 100K Customers Without Running a Single Ad | Roo & You · 2026 · comprobar