La automatización comoditiza la operativa técnica y traslada el valor de las agencias a la estrategia y el factor humano

back then what if execution has to be free and we can only charge for strategy. How do we start to do that now with our existing clients? Because execution is not going to be valued in the future as much as it is now. always going to need help. And what they need help with? They need help with I need to keep growing. I need more more leads, more sales, more profit, preferably. That need is not going away. clients never really cared about quality score and impression share but but some just looking I'm just looking at my bank account. Yeah. Yeah. Insights. No. Actually, I don't even care about…

AI Agents & Automations... The Future of Google Ads · 2025 · comprobar

welcome these AI improvements because if Google can handle a lot of things that used to take up a lot of time, like I don't want to spend ages producing a keyword list based on research. Like, if Google can handle that for me, fantastic. that frees up my time, frees up my team's time to focus on other elements that we can work harder on and that potentially have a lot more leverage and can get us much better results on on the other end, right? So things like improving your offers, such a big thing that Google's AI within the platform is not going to be able to like that has to come from the…

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

thinking, what role is there for me now? I really strongly believe that the role of the marketer is so critical today. Yes, the kinds of things we do will be different, but those fundamentals really matter, right? The fundamentals of marketing are still, how do I reach my audience? How do I help use my marketing to grow my business, right? What are my business goals and how do I use marketing to those goals, but you're bringing those insights, you're bringing what you know about your business, and you're bringing your data to Google Ads to be able to get you more about, you know, bring your…

Google Marketing Live 2026 Recap & Analysis [Inside Google Ads Episode 121] · 2026 · comprobar

performance Max that convinced me of it you you look at Google performance Max and you said here's my goal here's my creative and by the way you don't create the creative it's like here are the building blocks to my creative you don't even have to give it an audience you don't even tell it the Target and then you say go and and pmax did it and I realized it's only going to take I don't know what five years before you say here's my URL here's my credit card go and you don't need an agency to do those things clients they no longer want the specialist in one field MH now what they want is an…

The Death of Digital Marketing Agencies | Perpetual Traffic EP 547 · 2023 · comprobar

can be for Brands there's a lot of accountability that needs to happen on both sides right so the brand has to make sure that they've got strong management that's managing the agency asking the right questions has someone that's dedicated and has knowledge in terms of what they're doing um and then there also has to be really good expectations that are set when you're making that agency decision what do we need help with how much do I actually need the agency to take over and how much do we want to have in control and then there's some gray area in terms of like well where do we want to be…

Jesse DeBear's Insider Secrets to Scaling Your Ad Agency FAST! · 2024 · comprobar

And I've always said, no, the agencies that keep their clients aren't the agencies that do Google Ads the best. They're the agencies that communicate the best. But they are lovely people who mean very well and communicate well and make their clients feel safe. And then there are other agencies who might be the most advanced, sophisticated, oh, my gosh, amazing, but like can't explain to the client what they're doing. And so clients churn. But the merit is your communication merit, I think, more than your Google Ads skill merit.

In The Zone with Jyll Saskin Gales & Menachem Ani · 2026 · comprobar

always tried to put myself on The Cutting Edge of something that people want to talk about or that I think important but that's what your clients want to talk about too right so try to understand how does this really work even if it's a use case that isn't quite scalable today like show them a use case that's going to blow their minds as far as like oh my God like if I can do that for my business in two years like that is gamechanging that puts me miles ahead of my competitors so those are the conversations you got to try to get into so in addition to working with the AI and doing the simple…

How AI is changing Google Ads · 2024 · comprobar

around that's also gonna apply to marketing agencies there's there's always going to be high-end marketing agencies but if you can read it out of book then a machine can learn how to do it like if it's just like copy procedure standard sop stuff that you Outsource to Filipino vas like that ain't going to last very long and so it forces us to go

AI: The Future Is More Predictable Than You Think with Perry Marshall | Perpetual Traffic EP 565 · 2024 · comprobar

what agencies need to be comfortable doing and saying is cool I'm going to help figure that out now we're going to fall in our face all the damn time because that's what happens when you're bridging a new Gap when you're Paving a need someone who's like yeah we're going to help you figure out this thing that's never been done before which is what makes it non-scalable but it also makes it so critically important because the minute it's been done before it's massively commoditized and because we live in the the age of scale and commoditization that becomes comes a you know a $90 software a $9…

The Death of Digital Marketing Agencies | Perpetual Traffic EP 547 · 2023 · comprobar

human process and I think that's the thing is like um why we kind of built our our company is like we're using over 30 different data tools uh to pull all this stuff together and I've been asked over and over again why don't you just build a tool and my kind of response is every marketer I've talked to the last thing they want is another login to another tool um so yeah that's that's I think kind of number one but number two is there's so much contextual Nuance in getting this stuff right and I think that's where AI is amazing but that's where AI falls down is context and that nuance and so I…

Ep 335: Deep Marketing Insights from Charlie Grinnell, CEO and Co-Founder of RightMetric · 2023 · comprobar

We've really been just sort of talking about how great it is, how great it is for obviously the meta algorithm, which we're going to be talking about here today, but also just AI in general and how it's a force multiplier for your best people. It's like we have the same staff number today that we did probably about a year ago, and we're better leveraged for future growth. We have shuffled the deck quite a bit. We have changed people out that are not adopting the new technologies, that are resisting the way that things are going to be. And sort of bringing it back to the days of, oh, I…

Why Meta is The Best Ad Platform on The Planet in 2026 Part 1 · 2025 · comprobar

fix that for us with AI. Google says that your creative is the number one determinant of ad success. And while I do think measurement is more important, creative comes in a close second. Bidding is automated. Targeting is becoming more and more automated. Creative can be AI assisted, but you are still the strategist. The biggest thing you need to know about the changes coming for creative in Google ads

Google Marketing Live 2026 Recap & Analysis [Inside Google Ads Episode 121] · 2026 · comprobar

things become apparent. A lot of the manual tasks that we do, like interpreting data, operating within these auction pools on Facebook and Google ads and doing media buying, all of that stuff is eventually and inevitably going to be completely automated. But if everybody is using AI for all their media buying, and all of these marketing campaigns that they're running, then what is going to be the differentiator? What is going to give people an edge? Everybody has the same advantage. And that's been a question that I've been obsessing over for the last year and a half. And the thing that I…

17 Years of Marketing Advice in 46 Mins · 2024 · comprobar

Yeah. I think there's going to be a real switch in terms of the agency business relationship and it's more going to be more of a done with you model as opposed to a done with, you know, done for you model. And that done with you model may actually be you know the agency coming in and setting up the correct uh correct tools uh setting up the correct prompts setting up the correct systems the AO systems that there's essentially it's all automated. So I think that the agency model is going to move to more and more strategic approach as opposed to actually getting in and doing the keyword…

What the Latest Google Ads Updates Mean for Businesses & Brands · 2025 · comprobar

I always say that an agency only has three things to sell processes programs and people processes are easily commoditized programs everybody has access to building your own proprietary program generally doesn't work out very few people can do it the real USP for an agency and then by extension for many businesses people so critically an agency only has three things to sell uh processes programs and people processes are easily commoditized programs everybody has access to building your own proprietary program generally doesn't work out very few people can do it the real USP for an agency and…

The 3 Essential Steps to Turning Around a Digital Marketing Team | Perpetual Traffic EP 531 · 2023 · comprobar

I think that AI is going to make things a lot more efficient. You guys – we talked about the communication factor. Like think about that when it comes to AI. Like if they don't have someone that's explaining things to them that's running things for them that it's helping, like I think it quickly – I think you get quickly turned off. And I think that, you know, people don't want to just have a ghost in the machine running their marketing.

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

agencies if people okay be great you charge but like if I because you're why do people because he or or because companies will it's one big you have to I should

88% of Presidents Didn’t Have the Power You Have in Your Pocket | Gary Vaynerchuk Keynote 2019 · 2019 · comprobar

over reliance on AI right now is what most people are doing. And I think the brands that will stand out in the next few months are going to be those that maintain the human element because AI works really well until it doesn't.

3 Jaw-Dropping Takeaways from Shoptalk & SXSW | Perpetual Traffic EP 685 · 2025 · comprobar

So as you said, you kept the same headcount, but you amplified your ability to grow. You are more prepped to take on more than you were a year ago with the same staff. So your output, the same as, like, so many other marketing agencies and advertisers, which is why I say, like, the media buyer's role, that is going away like the telephone switch operator. It's not the same role anymore. You're a strategist. You're providing more value.

Why Meta is The Best Ad Platform on The Planet in 2026 Part 1 · 2025 · comprobar

So I don't believe that AI is just going to replace what we do. I think it's going to make it more efficient. But I think people like service businesses are going to exist because people want to talk to people. And I think that's not going to change in five years. But like once we real ChatGPT is like managing an intern writing your content. It's like, sure, it's nice to have an intern, but you still need to babysit it. You still need to oversee it. And so I think that AI is going to continue to do that, which will mean that there's – you know, it's going to create a different type of middle…

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

No matter how much AI's capabilities improve, it is not a marketer. There is just too much that requires a human touch. I think about it like cameras on our phones. You know, in the good old days, we had a few precious pictures of uneven quality, But today, if you look at the average photo or video, it is so much better because of the tech. But still, that does not mean we can all go about shooting magazine covers. In other words, AI doesn't have taste. It does not have ingenuity. And then when it comes to advertising, it just does not have your creativity, your strategic insights, your…

Google Marketing Live Keynote 2024 · 2024 · comprobar

nice. Uh, in 2025, agencies need to double down on strategic thinking with automation doing more of the heavy lifting. Clients are looking for partners who can interpret the data, challenge assumptions, and shape real growth strategies. Not just manage campaigns, but become a growth partner. director of growth. He said, "In a privacy first world, relying solely on last click attribution no longer cuts it. Successful brands embrace customercentric tests and calibrate strategies. Growth comes from channel By moving beyond last click, brands often uncover untapped opportunities, especially in…

PPC Live #16 Online - April 2025 · 2025 · comprobar

teoría en algunos en algunos sectores de hecho en nuestra misma actividad en la parte de la ejecución de campañas digitales de publicidad cada vez es más sencillo o sea en teoría ya no requieres tanto a las agencias para que un pre empresario que que la misma Inteligencia artificial te ayuda a crear esas campañas efectivas no entonces sin duda muchísimo a mí a mí me emociona pero me emociona también porque sé que aquellos que estén vivos que se adapten a eso pueden les puede ir muy muy bien no Y importante Por ejemplo o sea nosotros con la Inteligencia artificial las mismas las mismas…

Cómo Cree mi Agencia de Google Ads (y cosas que NUNCA he dicho😱) · 2023 · comprobar

Para mí el futuro de las agencias es muy claro. Va a pasar lo siguiente. Que pasó toda la vida. Las marcas van a seguir necesitando delegar la tecnología, pero hoy la tecnología es cada vez más fácil de usar. Entonces, lo que las marcas van a terminar necesitando es el acompañamiento estratégico en la toma de decisiones. Porque la IA nos puede dar esta auditoría. Y yo le puedo dar esa auditoría y pasársela a un agente y decirle, che, a un agente de IA, implementame todo esto. Pero tal vez falte el criterio y la creatividad para tener más contexto del negocio. Y lo que nunca va a desaparecer…

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar