La diferenciación por valor y especialización es más viable que competir por precio o abarcar todo el mercado

That's why brands are so valuable. So how do you compete with those bigger brands? Well, you could do so on price, massively undercut them. I don't love that. Eats into your margin, but is an option. A much better way, in my experience, is to do so with specificity, is to niche down and then speak really clearly to exactly who you can serve. Let me give you an example, right? So let's say we wanted specifically for e-commerce businesses based in the US that sell apparel. You can see how much more something that's a lot more specific. Now, if you include that in your ad copy, in your…

How To Succeed with a NEW Google Ads Account · 2026 · comprobar

us. And remember that direct consumer, unlike unlike normal retail, is built around how can you be more important, how can you care about the end customer, how can you be a better fit towards somebody's needs? If your unique selling proposition is that you are lowest price, you should not be in this business. However, if you you be more valuable to somebody and be more important to somebody and give them a better experience and a better quality product, whatever it is. Then direct-to-consumer is great. Which

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

like half of our value if not more is with the customer um so as soon as we give that up if you give that up too next products they want to see got a good base of customers that we can communicate directly with before we go

Ep 147: Learn how Fussy Deodorant Lowers Blended CaC with Cofounder Matt Kennedy · 2021 · comprobar

number 16 going Niche allows you to charge more now a lot of advertisers are true but the upside to going more Niche is you can charge more we've all had when you go more Niche and you and you go no we're only going to T service these people just this specific group you can then tailor your product or service to be perfect for them to really help them get what they want to get to really help them avoid what they want to avoid and people will obviously be willing to pay more for it I'll give you well you're going to pay more for the sector and you also be willing to Pay More by the way because…

15 Years of No BS Google Ads Advice in 31 Mins · 2024 · comprobar

and the more the recession hits the more money we're gonna make because ultimately we are meeting the needs of a particular type of customer better than the brands that don't care about those customers we're going to meet their needs better or you can go to a direct consumer brand and buy something that's made specifically for you and they might have a thousand customers but they absolutely Crush to those thousand customers you can choose to be The Specialist or you can choose to be the generalist Specialists make a lot more money generalists are put out of business by a brand that can afford…

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

will not win you cannot be Jeff Bezos on the purpose of Ecommerce is not to make people's hands the reason people buy from an e-commerce business versus going to Amazon or going to Target or Walmart whatever is because they're willing to pay a premium for a product that has more value to them you've got a better Mouse trp it's more personalized you care about them a bit more it's a bit more special it's something that is a little bit better than what I can get somewhere else and it means a little bit more to me and because of that I'm willing to pay a little bit extra of a great DC business…

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

And if you're going to be like, sometimes if you are on a race to the bottom for price, if you've got a consumer good that's commoditized and you are on this race to the bottom, especially if you're going after Gen Z, we've said this a lot. Like, they have no loyalty and they're just looking for the best price point. So now in 2026, so many of the factories abroad are competing direct into the American market where they used to be white labeled. It's a shitty race to the bottom. And if you want to be able to have room and margin, you have to sell not on the product, but on the brand. He…

This Simple Shift Made a $4K Product Start Selling · 2026 · comprobar

And then finally, we need to take control of who her customers actually are. Wholesale is good for big orders, but they can really reduce the amount of profit that Brooke is making. So we're going to build a website and create some ads so she can go direct to the consumer so that you can own the brand yourself and own your destiny.

Can I Save This Failing Dog Treat Business? · 2025 · comprobar

And remember that direct to consumer, unlike normal retail, is built around how can you be more important? How can you care about the end customer? How can you be a better fit towards somebody's needs? If your unique selling proposition is that you are lowest priced, you should not be in this business. However, if you can be more valuable to somebody and be more important to somebody and give them a better experience and a better quality product, whatever it is, then direct to consumer is great.

It's Basically FREE MONEY! · 2024 · comprobar

the recession is an opportunity you can do a really good job at being good to a specific person every time you can be a specialist and if you're a specialist especially in a recession the big Market companies The Big Box store brands are gonna have to cut costs which means the products are going to which means they're gonna have to be more generic and lower quality to meet shareholders which means that you can do a better quality job to meet very specific needs for very particular types you can massively scale because you don't need people to spend more money you just need people to instead…

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

Eh, hacer muchas cosas te obliga a tener procesos que sirven para todo. Y es como que te diga, mira, esta polera le cabe a todo el mundo, pero mundo se le ve como un hoyo. Existe una polera para gallos flacos que le queda bien a los gallos flacos y existe una polera para gallos musculosos gigantescos que le queda bien a esos gallos y cualquier otro se le ve mal. Entonces, no podéis tener Eso no existe, esa es como barato, pero no te va a tener resultados impresionantes. Si tú quieres ser el mejor en algo y eso yo creo que es como se viene el mundo también. El cada vez es más específico. La…

Cómo Facturar 40MM USD al Año y Liderar +700 Personas - Gert Findel 2.0 - E39 · 2025 · comprobar

Because remember, the reason people buy D2C is because they're making a choice for themselves. Otherwise, they would go to Target or to Best Buy or whatever else. The reason they're going D2C is because they want something around themselves that is personal, that is better than just off the shelf, out of the big box. That choice means that you can now position the big box option as the enemy in any way that amplifies your unique selling proposition. And if it's price, so help me God. There are billionaires that can afford to just destroy your business on price. You can never compete if that…

If You Run Facebook Ads... ROAS Doesn't Matter in 2026. · 2026 · comprobar

is they will work out we only want to work with high net worth individuals because they spend the most, they give us at least headaches, either on a B2C or you could do the equivalent with B2B, right? We're only going to work with companies over X revenue. think about the things they really care about from a benefit standpoint. Think about their pain points as well. So if you are looking to target only the high net worth individuals within your marketplace, don't emphasize the price competitiveness of your product or service in comparison to your competition. That's not who you're going after.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

this before we get the samples. We need to define what our brand is. A brand is an emotional connection to define. Because if you go onto a brand website and they're selling a hoodie that is similar to somewhere else, say Kmart. And there is no statement of who that brand is for and what it stands for, chances are they're just going to buy the cheap product from the competitor. So I think that that you kind of want to understand is who is your product for? How do you, like, what do you stand for?

Complete guide on how to launch a clothing brand · 2024 · comprobar

deberías incentivar a esos compradores a comprar personas que solo compran puedes hacer arbitraje de precios y podrías tener una estrategia como: " Quiero más gente en mi sitio web, así que voy a tener un precio más alto en Amazon". O tendrás exclusivas web. Sí

The Real Reason Your Ads Aren’t Scaling Profitably · 2026 · comprobar

which was a vill resort in barley we're going up against Brands like you know the Marriott the Sheron Hilton all the big Brands and we a joke that we don't have the budget to that would afford for their coffee budget you know our whole monthly budget would cover a coffee it's too many business owners get attracted and they want to win the they want to win the whole War the one become the most dominant thing it's more looking at what are those small little battles that you can go off and that you can win so you're basically going as you said every strength is a weakness and every weakness is a…

How George Built a 6 Figure eCom Agency by 21 · 2024 · comprobar

remember I'm an accounting firm I've got this skill set but I need a zero in a little bit I don't want to be a generalist I want to I want to serve a specific Marketplace so I can charge a premium and it makes it more operationally sound for me because I have to do the same thing over and over again rather than come up with custom Solutions over for every different customer who walks in the door all right

10x Your Profit. 10x Your Pricing. 10x Your Business. [Here's how] · 2024 · comprobar

si no compites por precio, que Es una carrera hacia el abismo, tienes que ganar con marketing y una experiencia de compra. porque puedo conseguir el mismo producto más barato comprando directamente. Entonces, si no inviertes en marketing y en experiencias de compra, en realidad no tienes tu propio negocio. Tienes una copia efímera de lo que Y si no eres el más barato, más te vale tener un marketing más sólido

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 · 2025 · comprobar

opp other people's product like if you like oh my gosh your days are numbered moving towards friend of mine runs a frozen seafood change in the industry and i think

Ep 61: Building a Sneaker Content Empire with Nice Kicks' Matt Halfhill · 2020 · comprobar

and obviously they you know when i when i just think about like where do all the costs go in most brands like most of the money goes towards marketing right but these guys on the other hand they don't necessarily focus much on marketing they really focus a lot on product um and what's interesting too about

Ep 127: Slashing Customer Acquisition Costs with Nik Sharma · 2021 · comprobar

Las marcas y sobre todo una marca de ropa que tienen ser como elevadas, tiene que haber una sensación de que te estás vistiendo con algo que es diferente, que es único, que es de tiene un buen precio calidad, que no gana el más barato en ropa.

Lo Que Nadie te Dice de Escalar Una Marca de Ropa - José Tomás Zegarra - E49 · 2025 · comprobar

yeah I think they're going to do that anyway um I think by getting into their stores and and reducing the amounts of shelf space that they have for the product category is more effective than um you know I don't think you're giving these people a raid on the the product because they're going to get the read anyway um so I think it's better to be working with them than against them um the

Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M · 2023 · comprobar

different way of actually going to market over 50 percent of our business as direct to consumer um so and more important i mean even pre pandemic just having the actual data when you're a big brand and you're selling your product through albertsons or krogers or ebj's or costco or walmart you don't actually know who's buying it

VaynerX Presents: Marketing for the Now Episode 23 with Gary Vaynerchuk · 2021 · comprobar

this mess, come to pilotouse.co, fill out the lead form, and ask to speak to me directly. >> Everything feels all right. Deliverability is a funny thing because

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar

yeah survive I think it's a lot of brand owners out here uh that's been my advice for like three years and people thought I was crazy uh I've just been talking about like oh no like it's gonna get really hard to run a brand uh and then it got really hard to run a brand and I know a lot of brands that didn't survive if you're in this room you've made it through some sort of great filter there's going to be more great filters ahead of you I think a lot of people are looking for funding uh close it sooner rather than later uh funding's gonna get harder and harder to get because money's getting…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar