Polarizar en el mensaje atrae al público ideal y destaca frente a la neutralidad

because most people's ads are this it's called rice soup there's no flavor there's no seasoning in it it's just water and what you need to do is you need to focus on being different and unusual and as dramatic as possible in you're going to be paying a premium on all the cpms you need to be polarizing because being all things to all people is the fastest way to become that is the internet we don't earn attention we hijack it and then we earn the right to retain it I'm going to say because you have to hijack the attention and then the value that you deliver to your Marketplace is where you…

How to get SO RICH your bank starts to question you. · 2024 · comprobar

allow you to leverage Charisma when it's authentically to polarize your audience so you're not speaking to everyone and no one is listening in fact you're speaking to the people that want to hear the message you have to say and for that find it annoying aggravating cool tune me out I get it I'm not offended on you're being true to yourself I am and you're you're being true to yourself and it's also a way to differentiate in the market marketpl so it's it's a

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

you've been kind of a little more cooler more just like here's what I'm doing here's what's working here's some success stories my students I you've kind of had a shift in your kind of like there are so many people who won't hear your message because the way you communicate and I see that you know it was alienating people because of my language and because of the way that I was speaking they couldn't hear what I had to say and when that cross paths yeah I could be a big fish in a small pond but eventually I had to do more I've tried to absolutely be more approachable and more enthusiastic and…

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

everyone to like you. Actually, if everybody likes you, you're doing trying to appeal to everybody, and I was day and age, if everybody likes you, then you are doing something wrong >> Instead, be confident in who you are, right? And what your superpowers are and the things that you're standing for and put a line in the sand and in fact, throw stones at people on the other side of that line. be unapologetically you because you are going to resonate with so much more people as being authentic and real. And that's how you're going to get your content shared online. That's how people are going…

25 Brutal Truths I Wish I Knew in My 20s · 2025 · comprobar

talking to everyone no one's listening like it but you're going to attract as much as you repel and when you can do that you will find your Ideal Market resonates with you faster um they're going to understand what you're selling and they're going to be Allin versus Brands all the time that I'm like you between when you take a stand and you can stand out otherwise people like I space is not necessarily where customers want you to live they want to know what stuff is helping sell products way more

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

through this process, what you're going to realize in order for your copy to be new leaf, it's got to be polarizing and do not worry about that. You are competing with endless entertainment that exists in somebody's smartphone. That is the literal hunger games of attention. And unless your message cut through the market like a hot knife to butter, you're going to be dead on arrival. Do not worry about offending a few trolls and leaving negative comments on your ads. I often say, right, unless 50% of the comments on any content or ads that you put out are negative, then the party ain't popping…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

Como, ¿por qué hacerlo si ya se ha hecho antes 1,000 veces y hay millones de abogados y son todos iguales? Porque todavía falta que lo hagas tú a tu forma. Y como que hay tener fe en que mi forma, lo que yo traigo distinto a la mesa, va haber una audiencia para eso. En el sentido de que se polariza. Cuando tú estáis queriendo gustarle a todos no generas nada, no generas emoción, no hay algo. Pasas a ser uno más, pasas ser una plantita. Pero cuando tú te posicionas, cuando tú dices, yo soy este, yo hago las cosas de esta manera, van a ver algunos que van a querer estar contigo y te van a…

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

Nunca mostré mi cara hasta eh ocurrieron 6 meses en que todos mis Reels eh y aquellos primeros virales fueron sin cara de por medio. Y yo me preguntaba por qué no salgo en la cara, por qué mis mentores, ya lo hablamos de ello, me dijeron, tienes que salir para te reconozcan a ti porque lo contrario nadie asocia esos contenidos a à una persona, entonces no acumulas eh ese valor en ti misma, sino que estás produciendo contenido como si fuese un medio de comunicación y no lo eres, una sola persona.

Storytelling: Cómo contar historias que emocionan - Nati Vidal - Podcast Haciéndola - E27 · 2025 · comprobar

part of Perry's talk is uh Charisma especially public facing is take a stand and by by doing that it is you're to build this Persona you have to talk like that yeah in order for people to be can't be Wishy Bey vate between opinions when you're saying something emphatic gives it even more teeth is if it's contrarian to the way the rest of the market use it and if you're very emphatic with that one thing then you actually get more attention and our is you have to take a stand you have to degree and take a stand and be highly contrarian to popular belief even better

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

actually really, really owning the fact that you're not going to be everyone's cup of tea. got to actually lean into that because I found personally you get more of a following I think if you don't allow your personality to come through, you're not giving anyone an opportunity to actually start forming that community, like if you stand for everything, you stand for nothing. you are much better to have that strong opinion on something to actually cut through

Why Most Business Owners FAIL at Paid Search [w Lauren Oakes] · 2025 · comprobar

it's also a differentiator in the behind don't be boring is lean into who you are because there's a lot of people nice but people are attracted to them there's some people that are completely repelled by them for sure and that so always will repel people I'm just accepting the Unapologetic component of those different traits makes you unique to you yeah and I think that's kind of the lesson here is that you need to lean into the traits that make you disingenuous or fake yeah because that's we go back to when you talk to everyone no one is listening right which people

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

um it's 25 Grand a year to join you have to be a seven figure business uh we're folks in there if if things like typos offend you or you know you complain about the temperature of the egg served at the morning for breakfast like don't apply leave us alone but if you're if because we're unapologetically about just growth money power all the things that you're supposed to be apologetic about nowadays so you know hopefully that repels and attracts the right

Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence · 2023 · comprobar

like people like him or or they love him or hate him and I think that was the part of his talk which I really did like he talked about charismatic people and how they repel but also attract and I because it's his op not that the other opinions don't matter but it's become so polarizing that if you got his not of approval yeah like he's the one the toughest one yeah uh you know if Mr

How Radioactive Octopus Balls Made Us Better Marketers | Perpetual Traffic EP 639 · 2024 · comprobar

because ultimately I've also realized that like the more polarizing I can there's a there's a path of growth of polarization yeah but in my ultimate goal of providing help and helping people see more success and creating more opportunity if I put myself in a position where people aren't able to hear what I'm saying then no matter how good my intentions are I'm ultimately never going to get there so what I will

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

departure I don't want to be nerd famous anymore I actually don't want my businesses to rely on my notoriety because it's not a scalable model and so all the businesses that I build from now on I want my I want my acquisition channels to not be reliant on me which

Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591 · 2024 · comprobar

anyway so Mr Wonderful like he's a charismatic person he's polarizing yes you know he's contrarian he has an opinion he States it emphatically um you uh they're the opposite of safe so he characters but they're polarizing figures that people are drawn to and it for sure the other part is that 90% of people are codependent so it's like that statistic leads itself to you have to take a stand and that's what he was sort certain degree um because I think it's it's going to craft I think a lot of like our social stuff a lot of your ads a lot of stuff that we're doing on tier

How Radioactive Octopus Balls Made Us Better Marketers | Perpetual Traffic EP 639 · 2024 · comprobar

Y por ahí el proceso del algoritmo lo va a pasar por unos haters. Ese es otro proceso que hay saber enfrentar, pero no lo hay que considerarlo. Si tú tienes bien planteada la esencia de tu marca personal, no te tiene que importar. Y como decíamos, si no hay ruido porque no está bien. O sea, una señal muy buena es que en el camino que tú tomaste marca personal los perros ladren. Si vas en un callejón solo sin ruido, no estáis por el camino correcto. Si los perros ladran es porque avanzamos, Sancho.

La Historia Detrás del Emprendedor Más Seguido de Chile - David Ávila - E40 · 2025 · comprobar

the desired action and equally important people who don't like business stuff got this married couple they say we hate probably not going to like my stuff and okay but people who like business have a business or

$100M CEO Explains How to Build A Brand in 2024 · 2024 · comprobar

And social media was my only source of validation, right? And whilst I was trying to evolve and grow as an individual, I was not saying held down, but I was tied to an identity that I had online, which was attached to hundreds of thousands of people. And as I'm trying to change, there's resistance to that change. And it's pulling me back. So for me, the only way I had to see was I cut that ties with being online and gave my chance, But I have a very, very big appreciation for specific knowledge. And I feel like that's found by genuine curiosity, not just going to what's cool or what's…

Interviewing Australia's Richest Millionaires · 2022 · comprobar

do and I want to make this that any strong brand is polar that people o have to ha it now I say this by if you have if the whole United States there a brand that can't have that kind strongly and so many assume that all way and so I'll give you a different them all at once and so like Taylor majority of people who see Taylor Swift she is a large positive strong brand this is also personally why I think the absolutely gets you recognized but you absolutely just build a strong positive people don't and the same thing goes great that's good for them but the vast

$100M CEO Explains How to Build A Brand in 2024 · 2024 · comprobar

i've i enjoy being the human behind garyvee but being garyvee is tough right because there's a lot of things i'm passionate about but i'm aware that 35 of people are gonna tune me out immediately my style of communication i think being a human you can only make so much impact but for me like having empathetic elephant or patient panda or all the things that are now at my disposal from an ip standpoint having these characters at my disposal now for the things i'm passionate to put into the world

The Night Before VeeFriends Launch | Clubhouse · 2021 · comprobar

O ya sea peleando, agarrándose a mocha con todos los troles de redes sociales. Me gusta agarrarme de las mechas con los haters. Atrae gente. Atrae mucha gente. Ah, cuando hacés contenido prende así. Sí, la polémica siempre funciona. Ya, pero porque vende mucho finalmente.

Cómo Tener Tu Propia Marca de Ropa Con 150K Seguidores - Matías Ramírez de Absolutely Wrong - E53 · 2025 · comprobar

ever saw me or how many people here actually let's this is fun for other people to say by show pants how many of you the first time you came across my stuff actually thought I was a straight dick face didn't like me didn't like it raise your hands tell the truth it doesn't hurt my feelings raise it raise it right so like to me I know that that kind of percentage happens but I think in a year or if you catch four or five pieces of content right eventually like wait a minute I didn't expect like you figure out my gift of gab makes a lot of people on an initial insight where my cursing makes…

People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar

This is also personally why I think the idea of like seeking out controversy absolutely gets you recognized. But you don't have to make that trade. You can't absolutely just build a strong, positive brand. Mother Teresa has a strong, positive brand. A lot of people know her, influenced a lot of behavior, did a lot of good stuff. Most people are like, I hate Mother Teresa. Some people do, but most people don't. And the same thing goes with Apple.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

then on top of that my public the way I communicate publicly immediately I mean there's people in this room that came because of somebody else and like when my opening statement was you know the last thing I need is new clients they're like boy this guy's Brash right like like I'm very self-aware of how I can come across if somebody consumes me in a micro moment you know you know I'm equally egotistical as I am humble I've got them both I'm like a bridge I pull from both directions so if you decide to consume me within a moment right um and I curse and and I don't give a [ __ ] you know like…

Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar