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How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641
24 ideas de marketing sacadas de «How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641», de Perpetual Traffic. Sobre…
- 24 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 59 min
- Publicada en 2024
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Marca y posicionamientoEn mercados saturados de proveedores que sobrevenden resultados irreales, una forma efectiva de posicionarse y ganar confianza es abordar frontalmente la desconfianza del cliente reconociendo que probablemente ya ha sido perjudicado por otras agencias, cambiando el foco hacia métricas reales de impacto de negocio y crecimiento sostenible a largo plazo.
burned by customers and we get them like the fourth or fifth time and they're like I don't believe what you're saying place but it's like when we get on calls and we start talking about business metrics that matter like our mpis if you should be focused on the right things that actually move the needle in the business whereas most agencies just want to make themselves look good and that is they've LED with the Charisma and they're selling an unrealistic right have you're going to be hyper clear that you may have been burned by other this is the reality of the situation this is the trajectory…
Escúchalo en el minuto 25:45
Marca y posicionamientoEn mercados saturados de proveedores que sobrevenden resultados irreales, una forma efectiva de posicionarse y ganar confianza es abordar frontalmente la desconfianza del cliente reconociendo que probablemente ya ha sido perjudicado por otras agencias, cambiando el foco hacia métricas reales de impacto de negocio y crecimiento sostenible a largo plazo.
burned by customers and we get them like the fourth or fifth time and they're like I don't believe what you're saying place but it's like when we get on calls and we start talking about business metrics that matter like our mpis if you should be focused on the right things that actually move the needle in the business whereas most agencies just want to make themselves look good and that is they've LED with the Charisma and they're selling an unrealistic right have you're going to be hyper clear that you may have been burned by other this is the reality of the situation this is the trajectory…
Escúchalo en el minuto 25:45
Marca y posicionamientoEn mercados saturados de proveedores que sobrevenden resultados irreales, una forma efectiva de posicionarse y ganar confianza es abordar frontalmente la desconfianza del cliente reconociendo que probablemente ya ha sido perjudicado por otras agencias, cambiando el foco hacia métricas reales de impacto de negocio y crecimiento sostenible a largo plazo.
burned by customers and we get them like the fourth or fifth time and they're like I don't believe what you're saying place but it's like when we get on calls and we start talking about business metrics that matter like our mpis if you should be focused on the right things that actually move the needle in the business whereas most agencies just want to make themselves look good and that is they've LED with the Charisma and they're selling an unrealistic right have you're going to be hyper clear that you may have been burned by other this is the reality of the situation this is the trajectory…
Escúchalo en el minuto 25:45
Marca y posicionamientoApalancar un estilo propio y auténtico permite polarizar al público para conectar con fuerza con los clientes ideales y repeler a quienes no encajan, evitando el error de comunicarse de forma genérica para agradar a todos sin ser escuchado por nadie.
allow you to leverage Charisma when it's authentically to polarize your audience so you're not speaking to everyone and no one is listening in fact you're speaking to the people that want to hear the message you have to say and for that find it annoying aggravating cool tune me out I get it I'm not offended on you're being true to yourself I am and you're you're being true to yourself and it's also a way to differentiate in the market marketpl so it's it's a
Escúchalo en el minuto 24:02
Apropiarse de una característica común de la categoría para diferenciarse en la parte alta del embudo
Marca y posicionamientoDestacar y adueñarse explícitamente de un atributo intrínseco que todos los competidores comparten, pero que nadie comunica activamente (como anunciar 'tomates veganos'), permite posicionar el producto, sembrar dudas sobre si los demás competidores ofrecen lo mismo y atraer con fuerza a un segmento específico de clientes en lugar de competir como un genérico.
think that's a really good point is that Brands need to take a stand on their individual products yep otherwise they commodity like they are going to blend huge part of creative it's a huge part especially top of funnel like what makes you stand out even if it's the thing that everyone else has like you're just highlighting that thing like this is a about I'm like you're it's essentially saying that you have vegan Tomatoes right all tomatoes are vegan right but if you're not you own it I have the vegan Tomatoes I have the most Tomatoes yeah well I now have to question if everyone else's…
Escúchalo en el minuto 55:30
Marca y posicionamientoLas marcas y creadores deben definirse con contundencia y tomar postura en lugar de intentar complacer a todo el mundo. Adoptar una personalidad marcada y definir con claridad de qué lado estás repele a una parte del público, pero atrae con mucha más rapidez y fidelidad al cliente ideal, mientras que la neutralidad vuelve a la marca invisible.
talking to everyone no one's listening like it but you're going to attract as much as you repel and when you can do that you will find your Ideal Market resonates with you faster um they're going to understand what you're selling and they're going to be Allin versus Brands all the time that I'm like you between when you take a stand and you can stand out otherwise people like I space is not necessarily where customers want you to live they want to know what stuff is helping sell products way more
Escúchalo en el minuto 50:17
Marca y posicionamientoLas marcas y creadores deben definirse con contundencia y tomar postura en lugar de intentar complacer a todo el mundo. Adoptar una personalidad marcada y definir con claridad de qué lado estás repele a una parte del público, pero atrae con mucha más rapidez y fidelidad al cliente ideal, mientras que la neutralidad vuelve a la marca invisible.
talking to everyone no one's listening like it but you're going to attract as much as you repel and when you can do that you will find your Ideal Market resonates with you faster um they're going to understand what you're selling and they're going to be Allin versus Brands all the time that I'm like you between when you take a stand and you can stand out otherwise people like I space is not necessarily where customers want you to live they want to know what stuff is helping sell products way more
Escúchalo en el minuto 50:17
Alinear la propuesta comercial con la rentabilidad y metas del cliente en vez de los entregables técnicos
ConversiónPara diferenciarse en un mercado saturado de agencias y servicios, las conversaciones de venta deben centrarse en el beneficio bruto y las metas estratégicas del cliente (su BHAG), en lugar de hablar de las tácticas o entregables que ejecuta el proveedor.
think businesses the ones that we talk to that come into want to work with tier1 are tired of all that crap and when we start talking about Profit start talking about gross profit like how can we achieve your goals as an as a business what's your beag like where do you want to be like what's your big harry audacious goal how can we help you get there we talk in terms of like what's important to them we don't really care about the things that we do all we care about is the stuff that they want to achieve and when we do that we that businesses they're like holy crap this is like a breath of…
Escúchalo en el minuto 31:09
Marca y posicionamientoPara construir una marca personal o pública carismática y captar la atención de la audiencia, es necesario tomar una postura clara, tajante y preferiblemente contraria al consenso del mercado, evitando mensajes tibios o vacilantes.
part of Perry's talk is uh Charisma especially public facing is take a stand and by by doing that it is you're to build this Persona you have to talk like that yeah in order for people to be can't be Wishy Bey vate between opinions when you're saying something emphatic gives it even more teeth is if it's contrarian to the way the rest of the market use it and if you're very emphatic with that one thing then you actually get more attention and our is you have to take a stand you have to degree and take a stand and be highly contrarian to popular belief even better
Escúchalo en el minuto 45:38
Marca y posicionamientoEn conferencias y eventos presenciales masivos, sustituir las tarjetas de presentación convencionales por artículos promocionales disruptivos, divertidos y con doble sentido (como preservativos personalizados con código QR y mensajes de retorno de inversión) permite llamar la atención, eliminar la fricción inicial e iniciar conversaciones de negocio memorables.
fanny packs yep and our fanny packs say stop getting by your agency I'm agency practice safe wants our business card inside our fanny pack are our business cards which are a host of custom condoms with on one side our QR code and contact details and on the other side different phrases like more Roi less STDs or the best bang for materials that ideally will start a conversation and definitely be
Escúchalo en el minuto 12:16
Marca y posicionamientoEn conferencias y eventos presenciales masivos, sustituir las tarjetas de presentación convencionales por artículos promocionales disruptivos, divertidos y con doble sentido (como preservativos personalizados con código QR y mensajes de retorno de inversión) permite llamar la atención, eliminar la fricción inicial e iniciar conversaciones de negocio memorables.
fanny packs yep and our fanny packs say stop getting by your agency I'm agency practice safe wants our business card inside our fanny pack are our business cards which are a host of custom condoms with on one side our QR code and contact details and on the other side different phrases like more Roi less STDs or the best bang for materials that ideally will start a conversation and definitely be
Escúchalo en el minuto 12:16
Marca y posicionamientoApostar por rasgos de personalidad auténticos y adoptar posturas polarizantes permite cortar el ruido del mercado y conectar fuertemente con la audiencia afín, asumiendo y aceptando que必然mente se repelerá a quienes no encajen.
it's also a differentiator in the behind don't be boring is lean into who you are because there's a lot of people nice but people are attracted to them there's some people that are completely repelled by them for sure and that so always will repel people I'm just accepting the Unapologetic component of those different traits makes you unique to you yeah and I think that's kind of the lesson here is that you need to lean into the traits that make you disingenuous or fake yeah because that's we go back to when you talk to everyone no one is listening right which people
Escúchalo en el minuto 15:32
Marca y posicionamientoApostar por rasgos de personalidad auténticos y adoptar posturas polarizantes permite cortar el ruido del mercado y conectar fuertemente con la audiencia afín, asumiendo y aceptando que必然mente se repelerá a quienes no encajen.
it's also a differentiator in the behind don't be boring is lean into who you are because there's a lot of people nice but people are attracted to them there's some people that are completely repelled by them for sure and that so always will repel people I'm just accepting the Unapologetic component of those different traits makes you unique to you yeah and I think that's kind of the lesson here is that you need to lean into the traits that make you disingenuous or fake yeah because that's we go back to when you talk to everyone no one is listening right which people
Escúchalo en el minuto 15:32
Marca y posicionamientoEn los negocios y la creación de contenidos es válido y sostenible proyectar dos facetas de la personalidad: una versión pública orientada al escenario (más carismática y extrovertida) y una versión privada (más introvertida o reservada). Ambas deben ser caras auténticas de la misma moneda; forzar una sola identidad pública permanente resulta insostenible y agotador para fundadores o creadores introvertidos.
think people get caught up with is like I don't want to be that personality because that's not who I really am on the inside right when it comes to business you can have you can actually have two personas now now this is the got like the external like outward uh you know very um public facing public facing identity more charismatic but then there's also this sort of like introverted side extrovert versus intro Superman Clark Kent okay to have those two things as long as both of them are authentic yeah because he's not putting on errors he's just I can't be that public facing person all the…
Escúchalo en el minuto 41:28
Marca y posicionamientoEn los negocios y la creación de contenidos es válido y sostenible proyectar dos facetas de la personalidad: una versión pública orientada al escenario (más carismática y extrovertida) y una versión privada (más introvertida o reservada). Ambas deben ser caras auténticas de la misma moneda; forzar una sola identidad pública permanente resulta insostenible y agotador para fundadores o creadores introvertidos.
think people get caught up with is like I don't want to be that personality because that's not who I really am on the inside right when it comes to business you can have you can actually have two personas now now this is the got like the external like outward uh you know very um public facing public facing identity more charismatic but then there's also this sort of like introverted side extrovert versus intro Superman Clark Kent okay to have those two things as long as both of them are authentic yeah because he's not putting on errors he's just I can't be that public facing person all the…
Escúchalo en el minuto 41:28
Filtrar y bloquear activamente prospectos no cualificados antes de ingresarlos al CRM
ConversiónEn la captación de leads, es preferible establecer filtros estrictos que impidan la entrada de prospectos no cualificados al CRM en lugar de buscar volumen bruto, ahorrando tiempo de venta y costes de gestión de contactos no rentables.
of the best ways that you can do lead generation right now is when you [ __ ] loock the wrong people from getting into your CRM like I don't even want to waste my time right with those people I'm not here for a quantity volume game like pay for you to be in my CRM no way I'm [ __ ] blocking you you cannot get in you cannot have my number until you have proven that you've got the goods yeah I
Escúchalo en el minuto 19:36
Alineación de tácticas y mensaje con la personalidad auténtica para transmitir carisma
Marca y posicionamientoEl carisma y la transferencia de confianza en marketing dependen de que la voz y las tácticas estén alineadas con la personalidad real del emisor. Adoptar estilos, humor o recursos llamativos que no encajan con la identidad propia resulta forzado y disonante ante la audiencia.
at the end of the day what you you have is like the transference of confidence confidence goes a long way and if you can lean into your messaging and lean into the familiarity you end up creating a Persona which when authentic comes across is charismatic and you have to be careful because if it's inauthentic like for your book well it's not consistent with my personality I would it would be uncomfortable for me so it would be disingenuous and people would pick up on that because it's not me yeah and I'm back that up all day because that's my sense of humor you would be like um I'm think it…
Escúchalo en el minuto 36:41
Transmitir certeza y rapidez al comunicar pronósticos para reducir objeciones
Mensaje y copywritingPresentar proyecciones comerciales o planes con tono asertivo, ritmo ágil y convicción absoluta genera confianza inmediata y minimiza el cuestionamiento, mientras que vacilar o dudar invita al escrutinio y desconfianza de la contraparte.
morning Massacre and what we realized is that if you got onto that call myself if you got on that call and you talked fast and you talked loud yeah they would believe everything you said if you came in and you were hung over you were tired or you were weak a day like literally that's how I would talk if I talked like um uh Westwood they'd be like wait a second how do you know that's going to be 10 be eaten alive I'd be eaten alive it was
Escúchalo en el minuto 34:05
Estrategia y decisiones de negocioEl éxito sostenible de un líder visionario y carismático que atrae la atención pública depende de contar con un contrapeso operativo riguroso (la dinámica Walt Disney y Roy Disney) que ejecute y ejerza control sobre la visión.
Musk they are charismatic people they command attention but their real success comes from the team that supports them on the other side that helps maintain that checks and balances that are the operations but it's always like you know The Visionaries the Walt Disney to the Roy Disney right you have the person that carries a vision that commands attention and eyeballs and then you can have the supporting operations to it in these examples potentially their team wasn't stacked with enough checks and
Escúchalo en el minuto 23:10
Potenciar la personalidad y opiniones firmes para diferenciarse en mercados saturados
Marca y posicionamientoPara destacar entre el ruido en redes sociales y en mercados saturados, es fundamental proyectar una personalidad auténtica y sostener opiniones firmes en lugar de intentar agradar a todo el mundo.
you and I think in order to succeed in this world and to stand out from all the noise is to actually lean into your personality and this is which is don't be charismatic it's just using your own personality to differentiate yourself in people they want to be all things to all people yeah and that's like that is the absolute wrong way to do anything on
Escúchalo en el minuto 3:04
Estrategia y decisiones de negocioEl éxito sostenible de un líder visionario y carismático que atrae la atención pública depende de contar con un contrapeso operativo riguroso (la dinámica Walt Disney y Roy Disney) que ejecute y ejerza control sobre la visión.
Musk they are charismatic people they command attention but their real success comes from the team that supports them on the other side that helps maintain that checks and balances that are the operations but it's always like you know The Visionaries the Walt Disney to the Roy Disney right you have the person that carries a vision that commands attention and eyeballs and then you can have the supporting operations to it in these examples potentially their team wasn't stacked with enough checks and
Escúchalo en el minuto 23:10
Diferenciación radical apoyada en la personalidad auténtica en mercados saturados
Marca y posicionamientoEn sectores con cientos de miles de competidores homogéneos (como las agencias de marketing), duplicar la apuesta por los rasgos de personalidad reales y polarizantes, en lugar de adoptar una postura corporativa genérica, rompe la incomodidad de los prospectos y crea una conexión de confianza inmediata con aquellos que comparten esa misma sintonía.
for those that can laugh with it they feel safer they feel more vulnerable because I've already slashed the tire of that there are 433,000 agencies in on the planet that's so many there is so many like you are trying to double down on what you feel is unique to your personality but also being true to yourself at the same time it's like not
Escúchalo en el minuto 11:53
Aprovechar rasgos de personalidad únicos y atrevidos para hacer el mensaje memorable
Marca y posicionamientoIncorporar peculiaridades personales auténticas, humor audaz o analogías poco convencionales en charlas y contenidos hace que las ideas resulten más memorables ('stickier'), ayuda a destacar frente al tono corporativo neutro y refuerza el posicionamiento del negocio.
any sort of social presence and it's a we're doing this to promote our businesses and we do our socials because we want to get out a specific message as possible uh but leaning into like your your own differences and so you're Consulting I end up leaning into a lot those sexual simil because it makes the stickier but it does last and it comes effect I've received a lot more positive feedback that it helps reinforce an idea I stand out in that particular way and
Escúchalo en el minuto 6:41
Volumen global del mercado de agencias
Investigación de mercado y clienteExisten aproximadamente 433.000 agencias en el mundo, lo que evidencia un mercado altamente saturado con gran dispersión en la calidad del servicio.
and a couple others like there's 433,000 agencies in the world we've said this many times so a lot of them have no
Escúchalo en el minuto 25:36
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