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How Radioactive Octopus Balls Made Us Better Marketers | Perpetual Traffic EP 639
26 ideas de marketing sacadas de «How Radioactive Octopus Balls Made Us Better Marketers | Perpetual Traffic EP 639», de Perpetual Traffic. Sobre todo de…
- 26 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 08 min
- Publicada en 2024
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Crear una lista de prospección de podcasts buscando entrevistas previas de referentes del sector
Canales de adquisiciónPara armar una lista cualificada de podcasts donde postularse, se busca en Google el nombre de un referente de la industria seguido de la palabra «podcast». Los resultados mejor posicionados tienen mayor autoridad y permiten enviar un mensaje de contacto hiperpersonalizado mencionando haber descubierto el programa a través del episodio de ese referente.
just Googled Molly Pitman podcast and then I Built My dreamless of podcast I'd like to be on so I just Googled her name because I know those podcasts that showed up higher in ranking had more domain Authority had more established presences online they'll accept that was already been on is my friend [ __ ] was recently on your episode and I learned about your show because of the episode he was on it was amazing I listened to two other ones if you are looking for additional guests here's my pitch I didn't get one rejection yeah that's
Escúchalo en el minuto 53:53
Participar en podcasts de los sectores de tus clientes potenciales en vez de limitarse a podcasts de tu propio gremio
Canales de adquisiciónPara generar nuevos clientes cualificados, los proveedores de servicios deben priorizar ser invitados en podcasts específicos de las industrias a las que atienden (como salud, legal o franquicias) en lugar de acudir únicamente a programas de su propio sector, donde las audiencias están saturadas de competidores y colegas.
well we didn't do this he said uh don't go on the same industry podcast was a writer Downer for me is I need to go on industry podcasts where we do our best work okay so Healthcare podcast Healthcare podcasts like legal podast franchising podcasts like uh you know I love that I mean it's so true because when you're talking to other marketing podcasts you're talking about the same thing the audiences overlap and you're not going to get new I mean I have
Escúchalo en el minuto 50:22
Uso de creatividades generadas con IA e iteraciones para combatir la fatiga publicitaria
Canales de adquisiciónGenerar imágenes con herramientas de IA (como Midjourney) e iterar múltiples variaciones sobre un mismo prompt permite transmitir emociones dramáticas, aspiracionales o cómicas (incluso usando face swap) y renovar creatividades constantemente para evitar la fatiga publicitaria en ofertas B2B.
Journey images and then lots of iterations lots of iterations and the importance is how might we show empathy and emotion in your images and you know if you you have an AI generated image you can take that same prompt and then create variations variation variation so you can cycle into creative and overcome creative fatigue to present yourself and bring awareness to your target audience especially when you have a B2B offer working it's showing what someone feels like in the moment but then he was also doing a lot with face swap so inside mid Journey you can add this app for Face Swap so he…
Escúchalo en el minuto 10:12
Estrategia de contenidosPara ganar visibilidad cualificada y captar clientes, publica en redes como LinkedIn documentando cómo aplicaste con éxito una técnica o consejo de un referente de tu industria para un cliente, mostrando resultados reales y etiquetando a los creadores. Esto transfiere la credibilidad de la fuente ('authority jacking'), aporta prueba de tu ejecución y sirve como gancho comercial para ofrecer el mismo servicio.
did Adrian Decker like he just talks about how he implemented what he took away from an episode and he shows the impact and look in a few days he's got 570 comments really to which he's tagged the podcast you John and myself and talking about the implementation so 570 but what's great is so he gets to say hey I learned this tool from this episode I applied it for this client and it's working would you like me to apply this for your business so that goes into showcasing credibility of where he learned it so that if those do believe showing this is my receipts here's the example of how I…
Escúchalo en el minuto 1:03:25
Estrategia de contenidosPara ganar visibilidad cualificada y captar clientes, publica en redes como LinkedIn documentando cómo aplicaste con éxito una técnica o consejo de un referente de tu industria para un cliente, mostrando resultados reales y etiquetando a los creadores. Esto transfiere la credibilidad de la fuente ('authority jacking'), aporta prueba de tu ejecución y sirve como gancho comercial para ofrecer el mismo servicio.
did Adrian Decker like he just talks about how he implemented what he took away from an episode and he shows the impact and look in a few days he's got 570 comments really to which he's tagged the podcast you John and myself and talking about the implementation so 570 but what's great is so he gets to say hey I learned this tool from this episode I applied it for this client and it's working would you like me to apply this for your business so that goes into showcasing credibility of where he learned it so that if those do believe showing this is my receipts here's the example of how I…
Escúchalo en el minuto 1:03:25
Rotación de creatividades hiperemocionales generadas con IA en LinkedIn Ads
Canales de adquisiciónPara superar la fatiga publicitaria en LinkedIn Ads manteniendo un copy validado a largo plazo, rota el recurso visual cada dos semanas utilizando imágenes generadas con IA (como Midjourney) que representen visualmente la frustración o agotamiento real de la audiencia. Este contraste emocional rompe el patrón frente al contenido corporativo y positivo habitual de LinkedIn, mejorando la captación.
found to be true we're using mid Journey AI generated images on LinkedIn that is contrary to everything else you're expecting to work on LinkedIn so this is specifically for ads um he's he's been using the same ad for two years he just swaps out the creative itself every two weeks so you can overcome creative fatigue and you're having this audience see the same stuff but what he's using is mid Journey using an AI tool to generate Graphics that are poignant and speaking to the emotion that someone's experiencing the frustration that they and why that has worked so well for him on LinkedIn and…
Escúchalo en el minuto 8:36
Solicitar referencias de otros programas al anfitrión inmediatamente después de grabar
Canales de adquisiciónAl concluir una entrevista en un podcast, se debe preguntar al presentador qué otros podcasts conoce donde uno pueda encajar como invitado, aprovechando la relación recién establecida para conseguir introducciones cálidas.
yet and then I asked him at the end of the show I like do you know of anybody else who I might be a good guest on their show oh good question which is a great question yeah so that is a writer Downer I wrote it down I didn't ask it quite in the same way but what other podcasts have people like me been on
Escúchalo en el minuto 53:05
Marca y posicionamientoEl objetivo principal de publicar un libro no es lucrar con las regalías de venta, sino establecer credibilidad y autoridad para convertir lectores en clientes de servicios y ofertas de mayor valor.
their books like books don't always make you money in sales but they do make you money in terms of the clothes and the services you sell afterwards absolutely he's like your call to action should be go to Amazon to get my book not go to to make money on the book you're there to sell the book because the book is a credibility vehicle knowing full well is the key that is your credibility
Escúchalo en el minuto 42:29
Canales de adquisiciónLlevar el contenido de un VSL directamente al anuncio (como en YouTube Ads) en vez de bloquearlo tras un formulario captura prospectos con una intención de compra real y evita inflar la base de datos de email con contactos no cualificados.
shifts the vssl what previously was gated content bringing that ahead in the YouTube ad so true because the more you to the quote of quality versus quantity are conversely related I agree with that so much because you should not just let everyone into your ecosystem like when I is like stop letting everyone in paying for them to be in your your email service provider like what a waste of time so take that gated component and
Escúchalo en el minuto 39:41
Canales de adquisiciónLlevar el contenido de un VSL directamente al anuncio (como en YouTube Ads) en vez de bloquearlo tras un formulario captura prospectos con una intención de compra real y evita inflar la base de datos de email con contactos no cualificados.
shifts the vssl what previously was gated content bringing that ahead in the YouTube ad so true because the more you to the quote of quality versus quantity are conversely related I agree with that so much because you should not just let everyone into your ecosystem like when I is like stop letting everyone in paying for them to be in your your email service provider like what a waste of time so take that gated component and
Escúchalo en el minuto 39:41
Tamaño óptimo de 200 personas para maximizar ventas desde el escenario
ConversiónPara vender desde el escenario o en eventos en vivo y maximizar ingresos, el tamaño de audiencia ideal ronda los 200 asistentes: es un grupo lo bastante reducido para generar conexión interpersonal y lo bastante grande para lograr volumen de facturación sin diluir la calidad de la audiencia.
size for like a room to sell in okay if you do selling from stage he said one of or doing Live Events he said don't go for larger groups the ideal size to make the most amount of money guess how much guessed 200 okay said 200 because it's ideal because you still the room is small enough for you to be able to make a connection but it's large enough for you to have a level of quantity as long as the quality is there so then my
Escúchalo en el minuto 36:09
Bloquear tiempo para la visión estratégica y priorizar el descanso en roles de liderazgo
Estrategia y decisiones de negocioLos fundadores y directores de marketing deben apartar tiempo deliberado fuera de la operativa diaria para reflexionar a nivel estratégico y cuidar su descanso, dado que la energía y claridad mental del líder definen el estándar de productividad y el tono de todo el equipo.
nap if I need to and I prioritize my health because I realize so much of that and time away from work which is owners as VPS and directors of marketing yeah you should be doing your work but you should also be thinking big picture take a step back you have to and I do my whole team looks to me and then they now get to tolerate a different level of productivity because I've set the tone
Escúchalo en el minuto 20:44
La duración de un video publicitario debe regirse por el mensaje y no por un límite arbitrario
Estrategia de contenidosUn anuncio o video no debe recortarse forzosamente para encajar en menos de 60 segundos; la duración óptima es exactamente la necesaria para transmitir la propuesta de valor en el menor tiempo posible.
every single week are like okay it needs to be 60 seconds right I'm like no I need your ad the video to be as long as it needs to be in the shortest amount of time possible right people have become ingrained knowing that 59 seconds 59 seconds and they cut it short there so I
Escúchalo en el minuto 44:59
Canales de adquisiciónAl iniciar un negocio sin presupuesto para masterminds o publicidad de alto costo, integrarse en grupos locales de networking estructurado (como BNI) por unos cientos de dólares al año es un canal efectivo para captar los primeros clientes mediante referencias directas y resolver dudas comerciales con otros empresarios.
get ourselves here but like when I was first starting out I joined BNI business networking International that's how I got like some of my first clients yeah and that was I think a couple hundred dollars a year okay and it was 20 business owners in a local area we all shot the [ __ ] over about like common business problems and that it was like a referral Network so you don't have to
Escúchalo en el minuto 24:12
Tasas reales de lectura de un libro utilizado como lead magnet
ConversiónAproximadamente el 65% de las personas que compran un libro nunca llegan a leerlo; del 35% restante que sí lo abre, la mitad solo lee el primer capítulo, lo que deja únicamente a un 17,5% de compradores que leen la obra completa.
65% of people will never read it that number that's what he said 50% of those 35% that do read it only make it through 17.5% will read your book out of people who actually like less than 20% like less than one in five actually read it that 65% of people who buy it is a 65 5%
Escúchalo en el minuto 41:41
Estrategia y decisiones de negocioEl coste de oportunidad de la falta de energía y el agotamiento en los fundadores es demasiado alto. Monitorear el descanso y priorizar la salud física genera un salto cualitativo en la claridad mental y la eficiencia, superando el enfoque de trabajo duro constante sin recuperación.
together to let you know about your own personal body's maintenance because you are often as a founder or a leader in your company the one that everyone else looks to and if you run out of energy or if you can't be your own optimized self the opportunity cost is way too big for fees uh has been that entrepreneurs that made it deprioritize this and cannot stop emphasizing it because the Delta of when they started optimizing their own personal life their own personal body dramatically shifted their progression towards what they actually but you can experience burnout and there's a different…
Escúchalo en el minuto 18:30
Estrategia de contenidosPara ganar visibilidad y posicionamiento orgánico rápido en YouTube o podcasts, crea un episodio que debata o tome la postura contraria respecto a una opinión o tema lanzado por un referente de tu industria, incluyendo el nombre del referente en el título para rankear inmediatamente en búsquedas asociadas.
he is right he actually did this thing called SEO jacking I we've talked about picks a celebrity YouTube title and then creates a podcast or YouTube episode opposite of that topic so for example M he did his own show and a YouTube video talking about like why Tim Ferris is Athena is like he took the opposite stance okay and he used it in the title the content wise is you're allowing someone the chance to see two sides of you're on the YouTube app so the idea is you have a big celebrity with a big popular podcast and they take a stand industry create a show around that and then insert that…
Escúchalo en el minuto 55:37
Los formatos conversacionales de formato largo atraen prospectos de mayor calidad
Estrategia de contenidosEl contenido nicho de formato largo y estilo conversacional genera prospectos de mayor calidad que los formatos cortos, gracias a que el oyente o espectador siente una conexión íntima como si formara parte de la conversación.
watching uh long form niched conversational formats okay produce the highest quality leads that is true I will 100% back that what are we doing it's long form conversational format Jason flin has listener we stop doing shorts and mids videos we only do two long form videos a week and we do this podcast and then we content I mean conversational that's an additional layer because someone feels like they're as if they're having the conversation like so anyone that's listening it's like you're here in the
Escúchalo en el minuto 38:09
Estrategia y decisiones de negocioUn error común en fundadores de negocios que alcanzan las siete cifras es mantenerse como los ejecutores directos de las tareas operativas; para escalar, es indispensable contratar equipo y transferir la ejecución.
questions that I have on it is that a lot of people there are the doers and they need to actually hire the staff so that they're no longer the doers yeah them like you shouldn't be doing all the stuff that you're doing you should actually have somebody who does
Escúchalo en el minuto 4:24
Estrategia y decisiones de negocioUn error común en fundadores de negocios que alcanzan las siete cifras es mantenerse como los ejecutores directos de las tareas operativas; para escalar, es indispensable contratar equipo y transferir la ejecución.
questions that I have on it is that a lot of people there are the doers and they need to actually hire the staff so that they're no longer the doers yeah them like you shouldn't be doing all the stuff that you're doing you should actually have somebody who does
Escúchalo en el minuto 4:24
Marca y posicionamientoAdoptar una postura o personalidad carismática y polarizante ('no ser aburrido') aleja a parte del público pero genera una atracción intensa en el segmento afín. Además, ser visto como una figura exigente o crítica eleva sustancialmente el valor percibido de tu aprobación o respaldo frente a la audiencia.
like people like him or or they love him or hate him and I think that was the part of his talk which I really did like he talked about charismatic people and how they repel but also attract and I because it's his op not that the other opinions don't matter but it's become so polarizing that if you got his not of approval yeah like he's the one the toughest one yeah uh you know if Mr
Escúchalo en el minuto 27:54
Estrategia de contenidosPara diferenciarse cuando el mercado satura los formatos ultracortos, es clave combinar contenido de formato largo con piezas cortas que actúen como tráileres o ganchos de atracción.
again for people to Zig when everyone else Zs yeah I think going back to longform content or just having long form content is is absolutely the key I mean I do think you need to have a mix I mean I do there there a real there's a reason why there're trailers to movies
Escúchalo en el minuto 45:16
Ruptura de patrón en marketing de interrupción: hacer lo opuesto a la tendencia saturada
Canales de adquisiciónPara captar la atención en canales de marketing de interrupción es necesario hacer lo contrario de lo que hace la mayoría («zig when everyone else is zagging»); cuando un formato o estilo visual se masifica, pierde efectividad y obliga a buscar un enfoque alternativo.
them and so again if you think about how interruptive marketing typically works like how you stand out is doing what everyone else isn't doing and right now A lot of people are doing lifestyle photo shoots or videos that's easy doing AI mid Journey images that are conveying emotion isn't so that's an like a good lesson there doing what other people aren't doing go left when everyone else is going right yeah just because you see everybody doing it that way it's like I remember when just use Hermos as another example of that as soon as like we started subtitles yeah his shorts yeah like then…
Escúchalo en el minuto 12:00
Marca y posicionamientoPara destacar en contenido orgánico y publicidad, las marcas y creadores deben evitar posiciones neutrales o excesivamente seguras y adoptar posturas enfáticas y contrarias; la firmeza y polarización atraen el interés del público con mayor fuerza que los mensajes tibios.
anyway so Mr Wonderful like he's a charismatic person he's polarizing yes you know he's contrarian he has an opinion he States it emphatically um you uh they're the opposite of safe so he characters but they're polarizing figures that people are drawn to and it for sure the other part is that 90% of people are codependent so it's like that statistic leads itself to you have to take a stand and that's what he was sort certain degree um because I think it's it's going to craft I think a lot of like our social stuff a lot of your ads a lot of stuff that we're doing on tier
Escúchalo en el minuto 30:28
Marca y posicionamientoPara destacar en contenido orgánico y publicidad, las marcas y creadores deben evitar posiciones neutrales o excesivamente seguras y adoptar posturas enfáticas y contrarias; la firmeza y polarización atraen el interés del público con mayor fuerza que los mensajes tibios.
anyway so Mr Wonderful like he's a charismatic person he's polarizing yes you know he's contrarian he has an opinion he States it emphatically um you uh they're the opposite of safe so he characters but they're polarizing figures that people are drawn to and it for sure the other part is that 90% of people are codependent so it's like that statistic leads itself to you have to take a stand and that's what he was sort certain degree um because I think it's it's going to craft I think a lot of like our social stuff a lot of your ads a lot of stuff that we're doing on tier
Escúchalo en el minuto 30:28
Tasa de finalización promedio en episodios de podcast
Estrategia de contenidosAproximadamente entre el 68% y el 80% de los oyentes de podcasts escuchan los episodios completos (alcanzando hasta un 93% en casos destacados), lo que demuestra una inusual capacidad de retención para formatos de larga duración.
podcast 80% of podcasts listeners listen to the entire podcast oh which I I typing um according to recent data around 68% of podcast listeners tend to listen to the entire episode even higher listener counts as much as 93% for a put the average at 80 but still it's higher than you would think though 69%
Escúchalo en el minuto 47:10
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