El contenido educativo gratuito y sin barreras pre-cualifica a los prospectos y facilita las ventas

Facebook and Meta and YouTube. And then the landing page is simply a confirmation of what I've already they have an hour and a half webinar that they push people through for an education and then they sell them the What we're testing now is taking their hour and a half webinar and breaking it up into smaller chunks. And those smaller chunks are becoming creative. Oh way, exactly. So this way I now don't have to put up an email wall and then ask for your digital currency, which is your email, to then tell you why I'm you're scrolling through, I'm educating you in micro micro chunks. So it's…

Inside the $120 Glove Ad That Works · 2025 · comprobar

So is it safe to say that you should take your best gated or hidden content, i.e. And we've done this in many cases. We turned it into an undated, either a singular video or multi-part video and just undated And people watched it like hundreds of times and then eventually just filled out an application to get a coaching call or a consultant call to eventually sell a $2,000 money. So it's like, I'll just undate your best spot and use that as ads. Where our thought process is, if I don't get it, if I just take the webinar, break it into chunks, show it to you, you're now getting a webinar…

9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2 · 2025 · comprobar

Yeah. don't see what's gets Don't go here's five things you need to do to get your website ranking higher. Uh it that will get attention, not always the right attention. All right, we've got to you got to think about the moments closer to when they're buying from you. You know, what's it going to be like to work with Ralph? What's it like to me work with his team? Who's it who are his account managers? How do his account managers work? You know, will he work well with my other marketing team? Will he will my CEO be look will he look all right to my CEO? These are some of the questions early…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

funnel dude that's why I take all your sales conversations and put them online put them in a YouTube channel or put whatever and and watch that be the best performing marketing material that you possibly have because customers want to know they want to know what the conversation is going to be like and if you let them have it on their own terms that's why our YouTube channels are still our highest performing lead know we know and there's not even a sales conversation anymore it's like oh well you've been watching me for 9 months you know everything now it's are you ready to move forward and…

Mastering the 3 Key Pillars for Digital Marketing Success in 2024 | Perpetual Traffic EP 566 · 2024 · comprobar

it must get somebody closer to where it is that they want to go. Because the first transaction that takes place in business is when somebody gives you their name and email and contact details in exchange for something that it is that you want. And it is that contact details. It might be them to book in a phone call with you. It might be them to download an opt-in. And the best type of high value content offer that I have physically ever seen is a down and dirty PDF. The reason that they work so well, you can think about them as an ebook, is that it gives your prospect an immediate hit of…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

many clients. It's like, you know, give away your free your best free stuff in the newsfeed because they think you're your really good stuff is the stuff they have to pay for. So there there is that too. You can give away 100% of it. you just don't want to like what they're buying is the sequence of it and your expertise, your overall strategy in order to get them ultimately to their goal, whatever that goal happens to be.

How We Turned $6K Into $100K Revenue in 2 Days (Live Campaign Results) · 2025 · comprobar

gave away like hundreds of millions of hours of free content to create that. And like everything he gave away was free. There was no, I've never opted in. I mean, I've bought like all, all of his books. I will like look at acquisition.com, but I'm in a long nurture cycle, but he's done it the right way. He didn't do it like the old traditional way of, Oh, you know, get your opt-in and then you get your, Right. Where it's like, he's on the way. Yeah. He's like, wide open. Take what you want. Cause your success is his success. Cause he knows it's going to pay forward. And the reality is, I…

Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways · 2025 · comprobar

give it to you for free because why would I charge you for this information because you having information will make you a better customer in the future and information that we've been charging for as infom marketers for decades that's going we're going to give that a way to earn the attention and my business create a course and and you sell it to a th000 people and you sell it for 100 bucks there's $100,000 well the amount of money it takes to promote a course to a th000 people and sell to a th000 people and make that $100,000 today in paid traffic is probably about $100,000 aside if you…

7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551 · 2023 · comprobar

volume wins Perpetual traffic today volume wins so brand because if all you're doing is going out and driving sales through website conversion campaigns everything is top of funnel pre-awareness content and the more of it that you have you pull them into your world and they might watch 37 videos before they decide to book a call business you're not going to hit a home run with every single video so it's the volume side of the equation that really does work and very very much top of

Ep. 507: The Most Important Marketing KPI You Are NOT Measuring · 2023 · comprobar

shifts the vssl what previously was gated content bringing that ahead in the YouTube ad so true because the more you to the quote of quality versus quantity are conversely related I agree with that so much because you should not just let everyone into your ecosystem like when I is like stop letting everyone in paying for them to be in your your email service provider like what a waste of time so take that gated component and

How Radioactive Octopus Balls Made Us Better Marketers | Perpetual Traffic EP 639 · 2024 · comprobar

fit for that is obviously a high ticket service it is something that there is high information around anything that's got a high price typically people do more research for especially something instance the best thing that you can give those people is information and give them more certainty around the thing that it is that they want and then make them a compelling offer as well so

Addressing the Recent Questions... · 2024 · comprobar

But, you know, not only for the program, but also just like the sheer amount of free value you give out in YouTube and things. But ultimately, like the sheer amount of free value you gave away for free completely changed like my life and my situation where I knew that like, if I like I had like, I Even I'm like, this Charlie guy is just like so smart. Like I'm learning everything from this guy. And I like, I remember getting on the sales call and I had no, I had no doubt in my mind that like this program was going to be worth its weight in gold.

From Dropshipping to Fractional Head of Growth in 12 Months · 2024 · comprobar

know like for me it's like there's certain videos I'll do it'll get a lot of views but it doesn't really do anything from like lendons more clients or more students into like my programs and stuff and'll be videos that get like 600 views and I'll close like you know fairly large deals from because I'm I'm talking to a different type of buyer have like four or five beginner videos on my YouTube Channel and they'll get I make a video on like breaking down an ad that spent $200,000 I get very little views because one people's beliefs are like what and not spend $200,000 I can't even comprehend…

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

I can do is use Facebook media use Facebook ads to promote content that generates high levels of intent and interest in somebody talking to me what objective is getting on sales calls with people with a high level of intent that advice than I get away for free but the result of that is because I'm amplifying that advice if you apply it and you're successful and you want and you self identify like I'm willing to pay to get more access by the time you come on to talk to me you're already your thing is just like when do we start how much is dollar a day but I'm just amplifying clicks to these…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

like when a when a lead comes in for tier 11 they usually say hey I've watched like you know 20 videos or I've listen to 100 episodes of Perpetual traffic like it takes a while to convince people like this is a sixf you that we actually know what we were doing by putting out education content selling a service that is a very good all the content and say I disagree and please don't call us that's what we want exactly we want our sales guut just to be an order taker really yeah uh John

YouTube vs. TV: Which Is Better? | Perpetual Traffic EP 645 · 2024 · comprobar

money right away absorb all the free stuff like the I would say personally my goal is to have my free stuff be competitive with what most people are charging for and when you're ready for more you can come to me for that yeah

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

Or it might just value in advance, like value in advance. I'm going to show you how to do this. I'm going to teach you something now. Cause if you like what I teach you for free, imagine how with that recently. It's like, give away your best stuff. They're like, no, I got to keep that to myself. It's already on AI. Why? Give away your best stuff because like people will think, my God, if I'm getting that for free, and this is a Ryan Dice thing, of course, but most you and I learned this from him. It's like, give away your best thing because they're going to be like, wow, what am I going to…

Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways · 2025 · comprobar

It's like people don't necessarily, you don't think they're going to do what you want them to do. Like, oh, I'm going to watch the webinar once and then I'm going to apply for the coaching. It's like, that's not how it works. They need to consume it in a lot of different ways through retargeting ads, through maybe other snippets, reminders, things that they see in their newsfeed. And oh yeah, the big, the big one hour presentation that shows like the value of the program, all of that together, you ungate it, it makes so much more sense because that's how we as humans buy. They didn't because…

9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2 · 2025 · comprobar

the Dirty Little Secret that we always say with our agencies is that like it's really it's content marketing is that the real thing that we do and then we just put ads be you know put advertising dollars behind the content pretty simple because I put as much high quality content out there build the audience build the community build the credibility and then eventually they these guys have earned my trust they seem to know what they're doing I'm going to take that next step and spend 30 minutes talking to their sales they go super deep before they realize you know I don't want to do this…

How to Scale Your Meta Ads Using Google Performance Max | Perpetual Traffic EP 519 · 2023 · comprobar

reels saw all the value you're putting out straight facts straight fire no eBook download email exchange required no credit card required right yeah I was like Charlie's genuinely actually helping the world cuz he wants everyone to succeed um when that happened I don't even think we spoke for more than five minutes it was like hi how are you I ready to buy and I could say that were

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

me the point is if i had tried to sell to this person in august 2021 wouldn't have made sense she didn't have a business need for me but just by staying present with valuable content when she was ready she came to me

How to start your business for free with Jyll Saskin Gales @the_google_pro | TikTok for Business · 2022 · comprobar

and so we just became an advocate for understanding how do you manage fear better how do you manage uncertainty better how do you manage stress better and we gave away so much free content on dealing with how to navigate through what you're navigating through right now so we took a real world example inserted methodologies around you know winning uncertainty and we just gave people an enormous amount of here's what's going on here's why it's happening here's how you can become Victorious over it here's how you can adapt here are some techniques for you to use to manage your mindset better and…

Ep. 333: Training Your Brain and Scaling Your Business with John Assaraf · 2023 · comprobar

Lesson number 15 is I used to spend 45 minutes to an hour and a half on sales calls, and I felt like I was printing money, but over time needing every sale made the process harder and heavier. So I stopped needing the sale and made it easier for people to buy without pressure. People started paying five figures through a link I would email them before ever speaking to me. So lesson number 15 is this. The greatest sales pitch is not needing the sale.

I QUIT Running Ads & grew my business a better way · 2026 · comprobar

is you're hitting the same audiences who have already been warmed up with different pieces of is that you're giving them different values based to different pieces of value, valuable content that can then ultimately lead them to a buying decision, which in this particular case is a several thousand dollar coaching program. So in order to sell a several thousand dollar coaching program, they need to consume a lot of your stuff. They need to listen to you on podcasts. They need to read your blog posts. They need to download your lead magnet. They need to know that you know what you're talking…

The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months · 2025 · comprobar

Secret Sauce is given to you on day one and honestly it's not even hidden from you before day one I'd say to anyone who's got an objection on signing up just keep watching Charlie's free organic content you'll come around eventually like the organic content is valuable enough where if someone is discovering this video for the first time I would tell them don't sign up for the course like just get in on the library that's on YouTube on Instagram reals follow them on Twitter digest that got to be willing able and already educated to a certain level and I think if someone starts off with your…

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

i think that i found that there was i always felt like you can give more value just started building like audience with search engine optimization social media was allowing us to have a relationship and we built such a good

Ep 61: Building a Sneaker Content Empire with Nice Kicks' Matt Halfhill · 2020 · comprobar