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Ep. 333: Training Your Brain and Scaling Your Business with John Assaraf
25 ideas de marketing sacadas de «Ep. 333: Training Your Brain and Scaling Your Business with John Assaraf», de Perpetual Traffic. Sobre todo de…
- 25 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 05 min
- Publicada en 2023
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Estrategia y decisiones de negocioTomar seis respiraciones lentas inhalando por la nariz y exhalando por la boca (como si se soplara a través de una pajita) desactiva la respuesta neurobiológica del miedo en el cerebro en menos de 90 segundos, reduciendo la liberación de cortisol y norepinefrina.
um one inner size I call it that actually deactivates that part of our brain in less than 90 seconds is called take six calm the circuits so we know that when that Fierce circuit is activated if we just took six slow slow breaths into our nose and out through our mouth as if we're breathing out through a straw will actually deactivate the fear circuit in less than 90 seconds
Escúchalo en el minuto 23:12
Estrategia y decisiones de negocioPara reemplazar una creencia disfuncional, se articula explícitamente la fórmula 'En el pasado solía creer [creencia limitante], y ahora elijo creer y reforzar [nueva creencia]', reforzándola a diario con lectura, visualización y acciones alineadas para transferirla al subconsciente.
so we can use a one technique that I've used with my clients is um a technique called in the past it's called an in the past frame so in the past I used to believe that I wasn't good enough smart enough worthy enough or in the past I used to believe fill in the belief that's disempowering you and now I'm choosing to believe and reinforce and put in what you want to believe not be deliberate and say in the past I used to and now I'm choosing to and I'm reinforcing this and what if every day like I shared in the Hollywood actor or actress story I read it I listened to it I visualized it I was…
Escúchalo en el minuto 50:25
Reducir la fricción neuronal ante tareas desafiantes mediante visualización y microexposiciones
Estrategia y decisiones de negocioPara neutralizar el autosabotaje o la parálisis ante retos difíciles, combina la simulación mental (visualización) con respiración pausada y microexposiciones breves y repetidas (de 1 a 3 minutos) antes de abordar la situación completa, consolidando deliberadamente el control del estado emocional.
practice a pattern through visualization because visualization is simulation so into that room for 45 minutes I want you to close your eyes and see yourself in the room for one or two or three minutes I'm going to reduce the neural tension for you to one to three minutes and show would have you breathing very very slowly in and out so that you are controlling your emotional and mental state deliberately then I might put you in the room I'd probably have you practice that 10 times 20 times 30 times so I would create a neural pattern an emotional state that you are deliberately controlling then…
Escúchalo en el minuto 26:16
Marco AIA (Consciencia, Intención, Acción) para la autorregulación ante la incertidumbre
Estrategia y decisiones de negocioPara sustituir la reacción automática de estrés por una respuesta deliberada ante situaciones de miedo o duda, se debe aplicar una secuencia de tres pasos: 1) Consciencia (identificar pensamientos, emociones y sensaciones corporales presentes), 2) Intención (definir el estado mental deseado de calma y control) y 3) Acción (ejecutar un micro-paso concreto para recalibrar el sistema nervioso).
inner size that I call is take six as it's called Aya awareness and tension action so in a calm state where we can respond versus a stress state where we are reacting we can now be aware of what have our thoughts what are the thoughts feelings emotion Sensations and the what's Our intention my intention is to intention to go what's one action step I I'm deliberately and consciously recalibrate recalibrating my nervous system and my own biology
Escúchalo en el minuto 23:53
Estrategia y decisiones de negocioAl igual que un actor ensaya un guion repetidamente antes del rodaje, redactar un documento detallado con la visión de negocio y vida y revisarlo a diario (leyéndolo, visualizándolo y conectando emocionalmente) refuerza patrones neuronales, facilitando que el subconsciente ejecute esas acciones de forma automática y sin fricción.
script right now the very Act of reading over and over and over again is nothing more than you creating and reinforcing repeat over and over and over again our brain likes to make those patterns soft wired or more permanent and it goes from conscious effort to unconscious patterns review like this is my exceptional life every part of my life in the script for health wealth relations career business finances charity net worth income I review my script I review The Vision the goals I visualize that I emotionalize that I listen to it why because I am creating patterns in advance of needing them…
Escúchalo en el minuto 33:35
Mensaje y copywritingPara conectar de manera genuina y evitar sonar genérico, la comunicación debe insertarse en el diálogo y las preocupaciones que ya existen en la mente del prospecto, priorizando la resolución de dudas y la creación de confianza antes de intentar vender una oferta.
how do you get to people where they really live real conversations I mean just real learning and um and so I was entering the dialogue that was already happening in their brains which is you know neuromarketing and neurosales 101 so if I can meet them where they're at and nope it was like let's be in the dialogue and let's stay in the dialogue to build the trust and Rapport which is you have to build the trust and Rapport first and if you build the trust and
Escúchalo en el minuto 10:09
Mitigar restricciones en publicidad pagada diversificando hacia contenidos y afiliados
Canales de adquisiciónAnte cambios regulatorios o técnicos en la atribución y eficacia del tráfico pagado (como las actualizaciones de privacidad de iOS), se debe anticipar el riesgo y pivotar proactivamente redoblando la inversión en canales complementarios como el marketing de contenidos y las alianzas de afiliados.
ahead of them so if you know there's a storm coming you prepare right if you know that there's some risk then you look to discover what can I do to mitigate the risk and that's what we did with the iOS change we knew it was we pivot how do we adapt quickly to a worst case scenario so we doubled down for example on our content strategy we doubled down on our affiliate strategy
Escúchalo en el minuto 4:27
Insuficiencia de la formación técnica sin alineación de la autoimagen
Estrategia y decisiones de negocioLa capacitación en mejores tácticas, herramientas y procesos de venta no logra desbloquear el estancamiento de un equipo o negocio si no se intervienen paralelamente los bloqueos de autoimagen y las creencias limitantes de las personas.
here's the strategies the tactics the timelines the tools the resources and they would be freaking stuck and it wasn't until I helped them get the inner game right with the strategies tactics tools resources and combine the two be stuck I go why are we stuck I've got the best freaking training on listings the best training on sales skills I got and I realized oh my God they're not stuck because they don't know what to do they're stuck because of all the other stuff that holds people back their self-image their limited beliefs their
Escúchalo en el minuto 54:02
Los cuatro bloqueos internos que impiden ejecutar y alcanzar metas de negocio
Estrategia y decisiones de negocioDefinir una visión, metas y un propósito claro no garantiza su ejecución; el logro de objetivos exige alinear el 'juego interno' resolviendo cuatro barreras neurológicas y emocionales: creencias limitantes, una autoimagen desajustada respecto al nivel de éxito deseado, miedos no gestionados (al fracaso, juicio o decepción) y la falta de habilidades/conocimientos que activa el centro de duda en el cerebro e inhibe la…
there's the goal achieving process that also has to be added to the goal setting part to the goal achieving process that and the answer is for some people they have limiting beliefs so if they don't have the right beliefs um they'll sabotage or procrastinate if their vision and goals and big why is bigger than their current self-image if that part of our brain isn't recalibrated for the for the vision and goals and why that we have we will not take inspired action so we have limiting beliefs we have self-image disconnects number three let's say we have fears of being embarrassed to shame…
Escúchalo en el minuto 41:02
Estrategia y decisiones de negocioAnte la incertidumbre o caídas de mercado, los profesionales no reaccionan a la oportunidad objetiva sino al nivel más alto de su entrenamiento previo. Quienes carecen de preparación y modelos de navegación entran en modo de lucha, huida o parálisis, mientras que quienes han sido entrenados o cuentan con guía adecuada identifican y ejecutan sobre las oportunidades.
they are in a fight flight or freeze modality which is what happens when the fear circuit is activated Navy SEAL or an astronaut and the answer is because they've been there before and they're trained we always behave at the highest level of our training under stress let me repeat we always revert or behave at the highest level of our training under stress so if you've never seen this pattern if you've never navigated through this you and show you what to do how to do it when to do it right then you're going to fight you're going to freeze or you're going to run away not because there isn't…
Escúchalo en el minuto 18:08
Canales de adquisiciónEl coste por lead en Facebook se redujo de 12 $ a 6 $ (50 % de reducción) y en Google disminuyó un 30 % tras intensificar las pruebas y recalibrar el inicio de los vídeos y las miniaturas.
cost as of this morning all right um it was about about three weeks ago it was about and I'm gonna give you Google and I'll give you Facebook it was about twelve dollars per lead on Facebook this past week it's been around six dollars fifty percent less one tactical change um and then with uh with Google uh We've decreased our uh lead cost by about 30 percent by recalibrating some of our videos and what we do right at the beginning of each of our videos um and and recalibrate some of our thumbnails and things like that so we're
Escúchalo en el minuto 5:50
Canales de adquisiciónEl coste por lead en Facebook se redujo de 12 $ a 6 $ (50 % de reducción) y en Google disminuyó un 30 % tras intensificar las pruebas y recalibrar el inicio de los vídeos y las miniaturas.
cost as of this morning all right um it was about about three weeks ago it was about and I'm gonna give you Google and I'll give you Facebook it was about twelve dollars per lead on Facebook this past week it's been around six dollars fifty percent less one tactical change um and then with uh with Google uh We've decreased our uh lead cost by about 30 percent by recalibrating some of our videos and what we do right at the beginning of each of our videos um and and recalibrate some of our thumbnails and things like that so we're
Escúchalo en el minuto 5:50
La búsqueda compulsiva de nuevas tácticas sabotea la ejecución de lo ya aprendido
Estrategia y decisiones de negocioEl síndrome del objeto brillante genera una recompensa neuroquímica al aprender nueva información, creando una falsa sensación de progreso mientras se ignoran las acciones ya conocidas; lograr resultados requiere desacelerar para abordar las causas internas del autosabotaje y modificar el comportamiento profundo antes de acumular más herramientas o tácticas.
you need to be focusing on even more is why aren't you doing just what you already know you should be doing forget about the new techniques and tips and tools and resources oh my God why aren't you doing the stuff you learned last week and the week before and the week before that and three months ago and six months ago you said oh my God it was so amazing back then why aren't you doing that and so the answer is because the object syndrome shiny object Center because right and that's the reward neurochemical in the brain so we keep getting this this reward neurochemical in the brain and then…
Escúchalo en el minuto 57:04
Estrategia y decisiones de negocioAdquirir conocimiento o asistir a eventos genera consciencia pero no transforma la conducta por sí solo; para modificar redes neuronales y consolidar un cambio conductual duradero se requieren entre 30 y 100 días de aplicación práctica constante.
well because knowledge and skill doesn't translate to behavioral change company now they have to commit to 100 days to change the neural patterns enough to create a new foundational behavioral change reading a book gives you awareness going to an event for a weekend gives you awareness it doesn't unless you're there to change the skill and then back it up with another 30 60 90 days of application you don't change the neural networks that change Behavior long term
Escúchalo en el minuto 45:15
Estrategia y decisiones de negocioAnte disrupciones imprevistas (como cambios de privacidad en iOS o crisis externas), el miedo opera como una luz de alerta en el tablero del automóvil: debe leerse como una señal informativa para calibrar y responder de forma consciente, no como un detonante para reaccionar impulsivamente.
what happens with fear is our brain is projecting the worst possible outcome as a protective mechanism which may or may and so in something like covet happens when something like an iOS change most people don't have the skill set of what to do so they default to fear if you're driving your car and a light pops up on your dash have you ever of course not the the lights just the just a signal fear is nothing more than a signal and they overact it it's just a it's just a signal you go it's just a signal now can we be better at recognizing the better at being deliberate about what we want to do…
Escúchalo en el minuto 27:34
El miedo al fracaso o a la pérdida es una proyección aprendida de la memoria, no un rasgo innato
Estrategia y decisiones de negocioLos seres humanos no nacen con miedo a perder dinero, al rechazo, al juicio o al fracaso; el miedo se activa cuando el cerebro evalúa una situación incierta y proyecta automáticamente hacia el futuro una expectativa de dolor o incomodidad basándose en su banco de recuerdos y experiencias pasadas.
were you born with any fear and the answer is zero we have a automatic reaction to loud noises but we're not afraid of heights snakes or losing money or getting into a car crash or flying or getting on the train zero fears right what is fear and the answer from a pure neural mechanics perspective all right and my brain projects any type of pain or discomfort in the present moment or in the future my brain and the answer is from my memory bank so I have neural patterns or memories and whenever this thing this situation comes up my brain automatically projects into the future a potential…
Escúchalo en el minuto 15:56
Estrategia de contenidosEn periodos de incertidumbre o crisis, crear contenido gratuito enfocado en resolver el dolor emocional inmediato de la audiencia genera confianza y autoridad aceleradas, permitiendo introducir la oferta de pago como el siguiente paso natural para profundizar.
and so we just became an advocate for understanding how do you manage fear better how do you manage uncertainty better how do you manage stress better and we gave away so much free content on dealing with how to navigate through what you're navigating through right now so we took a real world example inserted methodologies around you know winning uncertainty and we just gave people an enormous amount of here's what's going on here's why it's happening here's how you can become Victorious over it here's how you can adapt here are some techniques for you to use to manage your mindset better and…
Escúchalo en el minuto 7:58
Estrategia de contenidosEn periodos de incertidumbre o crisis, crear contenido gratuito enfocado en resolver el dolor emocional inmediato de la audiencia genera confianza y autoridad aceleradas, permitiendo introducir la oferta de pago como el siguiente paso natural para profundizar.
and so we just became an advocate for understanding how do you manage fear better how do you manage uncertainty better how do you manage stress better and we gave away so much free content on dealing with how to navigate through what you're navigating through right now so we took a real world example inserted methodologies around you know winning uncertainty and we just gave people an enormous amount of here's what's going on here's why it's happening here's how you can become Victorious over it here's how you can adapt here are some techniques for you to use to manage your mindset better and…
Escúchalo en el minuto 7:58
Impacto de reprogramar la autoimagen y el límite financiero en el rendimiento comercial
Estrategia y decisiones de negocioAjustar la autoimagen, creencias e identidad financiera de un equipo comercial puede multiplicar la facturación más que enseñar técnicas adicionales de venta: una intervención en 75 agentes inmobiliarios aumentó las ventas en más de 100 millones de dólares en 6 meses, llevando a la empresa de 1.200 a 4.500 millones anuales en 5 años y elevando el ingreso promedio por agente de 38.000 a 120.000 dólares.
a group of my agents who at the time in 1992 the average real estate agent in Indiana was making thirty eight thousand dollars a year including in my company and so I took 75 agents over six months to help them with all the stuff we've been taught by recalibrate their hidden self-image their beliefs Etc and those 75 agents increased sales in that six months over the same period the year before by over 100 million dollars and then over the next few years from 1992 to 1997 I taught it to all of my agents and we went from 1.2 billion to four and a half billion a year we didn't teach them any…
Escúchalo en el minuto 55:37
Estrategia y decisiones de negocioModificar y consolidar un nuevo patrón o creencia que reemplace uno sostenido durante décadas requiere entre 66 y 365 días de refuerzo continuo, haciendo insostenibles las transformaciones permanentes prometidas en sesiones únicas o fines de semana.
now here's what we know based on Neuroscience research it takes 66 days to 365 days to override an old pattern that we've had for 10 20 30 40 years so don't give me this weekend that I'm going to change it in a weekend and other techniques but you're not going to get rid of a limiting belief that you've had for 20 or 30 years okay in 15 minutes and get it to stick problem there but to reinforce it so that pattern becomes part of something known as the default mode Network my automatic self
Escúchalo en el minuto 52:06
El mecanismo cibernético de los puntos de ajuste en los estancamientos del negocio
Estrategia y decisiones de negocioLos estancamientos en ingresos, captación de leads y conversiones ocurren principalmente porque el cerebro actúa como un termostato cibernético: al desviarse de lo que le resulta cómodo o predecible, activa la procrastinación y el autosabotaje para regresar a su zona de seguridad conocida.
points business set points lead set points conversions set points that we deviate from what is normal and comfortable for us triggers in our brain activate and we procrastinate and self-sabotage to keep us in our comfort zone it's a brain's four years and that's why businesses hit that's why people hit income plateaus businesses hit plateaus not because the knowledge and the skill isn't there or is that they hit mental or emotional or strategical or financial plateaus that is their own brain's setting no go on that's a cybernetic mechanism it's exactly how our brain works as well around our…
Escúchalo en el minuto 35:10
Estrategia y decisiones de negocioUna creencia no es una realidad intrínseca, sino un patrón neuronal reforzado por asociaciones y repeticiones recibidas de figuras de influencia del entorno durante el desarrollo.
the truth or is that belief your truth and the answer is that that's my truth um parents you weren't born with of any there's there's a belief a belief in the brain is nothing more than a reinforced neural pattern with associations a reinforced neural pattern so if your mother sister brother um father teacher told you X and you observed X you took that on to believe um you know shared that with you that you built a neural network of this real so first and foremost a belief is nothing more than a reinforced pattern
Escúchalo en el minuto 48:05
La regla del 3x en la ruptura operativa del crecimiento
Estrategia y decisiones de negocioCada vez que una empresa triplica su escala o tamaño, los procesos, sistemas y equipos actuales tienden a romperse, requiriendo reestructuración y nuevo soporte para superar ese punto de estancamiento.
different points I always sort of think every time you 3x your business everything breaks and then you don't know what to do and you need help or you need a new team or you need to
Escúchalo en el minuto 14:39
La consistencia al aplicar lo conocido supera la búsqueda constante de nuevas tácticas
Estrategia y decisiones de negocioEl estancamiento de un negocio rara vez se debe a la falta de la última táctica de marketing o tráfico, sino a la dificultad para ejecutar con constancia lo que ya se sabe y a las creencias limitantes que frenan la implementación al volver a los patrones habituales.
of all those notes that you took and the promises you made and the excitement you had how made you apply now for most people it's maybe a handful because you're going back to okay your patterns when we come home because sometimes it's not learning what's the the latest the greatest the the best you know sometimes uh it's around taking what we already know and becoming more consistent with doing that step back and say all right why is it that I'm stuck it's not because I can't deploy the latest tactic or strategy it's maybe it's because I've got some self-limiting beliefs that don't allow me…
Escúchalo en el minuto 1:00:33
Estrategia y decisiones de negocioDefinir y visualizar con claridad el punto de llegada a medio plazo (1 a 3 años) disminuye la ansiedad y el miedo en la ejecución diaria, funcionando igual que ver una película sabiendo ya el desenlace, lo que permite reaccionar a los imprevistos sin pánico.
planning your life uh ahead of time like there's there's a element to goal setting meditation visualization I think but then how I sort of describe visualization and goals and everything else is like the second time I watched of fear I wasn't on the edge of my seat I wasn't anxious I wasn't nervous because I knew who got killed at the end so I was like visualization and goals are like that same thing and it it like you can if you can actually see yourself in the position where you ultimately how many years you know a year three years seems to be sort of a good sort of it's like you almost…
Escúchalo en el minuto 37:48
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