El contenido debe adaptarse al contexto y la psicología de cada plataforma en lugar de clonarse

and this is where everybody makes a mistake they hear this they get excited they go and spend $5,000 trying to reach 25 to 30 year old women in Australia and they just spend it's blanket and they spend on one picture or one video and it doesn't work instead what you need to do is put 25 to 30 year old women in Australia or in Sydney and make a reference in your copy to the ladies of Sydney you've got to make a contextual context is the secret behind the content that allows you to be successful in this new environment context colours we debate the first three seconds of the video the headline…

95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia · 2018 · comprobar

Why most people are not great at social. And what has been the foundation of my 20 year career of staying relevant. Is you can't post the same picture and video on Facebook. And Instagram the exact same way. And think the same thing is going to happen. We disrespect the audience too much. But more importantly the psychology is different. And so the clip you use. Even if you decide to use the same exact clip. The copy that supports the clip needs to be different. The first three second preview might be slightly different. If I did an Instagram. A magazine runway. More like a culture thing…

How to Stay Relevant in the Most Competitive Era Ever | GaryVee with The Burnouts · 2025 · comprobar

And you have to Doesn't mean that the copywriting has never been more important. You have 5,000 places to put it in. I write different copy on Instagram than I do on Facebook than I do on Twitter. It's the same [ __ ] audience, but the platform is different. So, I know their psychology is different. So, I copy write different. Like the first 3 seconds of every video I think about differently. What's the platform? What's the context? Twitter And by the way, this is back to context. One thing that I told the team, this is unheard of. I never filter. I'm like, "Hey guys, I think we have to start…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

And you have to Doesn't mean that the copywriting has never been more important. You have 5,000 places to put it in. I write different copy on Instagram than I do on Facebook than I do on Twitter. It's the same [ __ ] audience, but the platform is different. So, I know their psychology is different. So, I copy write different. Like the first 3 seconds of every video I think about differently. What's the platform? What's the context? Twitter that you're in a different room in LinkedIn than you are on Snapchat, and what works for, you know, 18-year-old Sandra is not playing for 64-year-old Joel…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

I believe in context but the message is the message. No, like, do you No. People look for needed is context. If you post the same platforms, they won't You have to write the edit the content for the the utilitarian nature of For the 31 minutes you out, you're wasting

The Single Greatest Opportunity in Our Society | Dubai Keynote 2019 · 2019 · comprobar

So TikTok I think about it being a young community it's entertainment oriented it's music oriented for memes, right? One of the things that's exploding on TikTok right now is filming your phone of you on a different platform so I started filming my keynotes and talking to the TikTok LinkedIn is a business crowd if I'm selling makeup five tips your makeup ready in three minutes or while you're at the airport so I'm always reverse engineering the thought process of them in their feed because you and I at Twitter at Instagram at YouTube the psychology is different

Business Strategies You Need to Start Doing the Last 127 Days of 2019 | Melbourne 2019 Keynote · 2019 · comprobar

possibly recommend uh to schedule or to help curate ideas and content because you post it no like do you recommend like plan or whole Suite or any while you're build a team no I think you should open Twitter and post the photo let me tell you H where everybody screws up people look for efficiencies where what's needed is context my friends let me promise you how not to do social media if you post the same exact photo with the same exact word to all 10 of the prominent platforms they won't act the same way you have to write the copy and you have to edit the content for the psychological nature…

My Advice from Rich People & for Rich People | GaryVee · 2019 · comprobar

not only that you have to produce great content, but way more importantly, that you have to understand the context of the place where that person is consuming the content. If you are a real practitioner in marketing, you understand there's a substantial difference between a video that plays on Facebook, that plays on YouTube, and that plays on Snapchat. These are fundamentally different things. My mindset is different. A 42-year-old female in the United States that goes on Pinterest and then 20 minutes later goes on Facebook is the same woman with the same income, with the same scenarios, but…

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

doing is to start really thinking about the notion of being great at producing written words audio and video per the ten platforms so that it's contextual to this when somebody's on LinkedIn and going through the content they're in a business mindset when they're on Instagram they're on an entertainment mindset so the way you convey your message is extremely important the adjectives you use the analogies you use the examples you use it has to base on the psychology every one of us is in a different place when we're on different platforms you have to pander you have to be contextual to that so…

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER | Brisbane 2019 Keynote · 2019 · comprobar

contextual content that matters to the person that's seeing it everybody that follows you or the ads that you spend most of that group breaks down into 20 to 50 different demographic and psychographics 42 year old white women that live in Sydney making $400,000 a year is a very different than a 19 year old that lives in Brisbane and makes eight bucks an hour yet most people make content for them and just put it out and try to see the reason my content is the same but slightly different based on the platform is because the psychology of the person who's consuming it is very different on…

The Secret to Success Is Context, Not Just Content | Sydney Keynote 2018 · 2018 · comprobar

interesting so it's it's creative strategy it's understanding that a video on Tick Tock is going to act different than a video on YouTube shorts and a video on Twitter it's you know you'll really like this because this is there's no way to be a big time comedian without understanding this every platform is a think that's where people are missing they think let me make a piece of content and I'm going to blast it on all these platforms I'm thinking oh I'm in Tick Tock tonight well I'm in like Buffalo for 40 people I have to give us I have to give a Josh Allen joke right oh I'm in Australia let…

Creating Content Contextual To The Platform | With Tim Dillon · 2022 · comprobar

que es, déjenme recordarles a todos muy simplemente si no son notables en la creación de contenido que se postproduce para entender el contexto de la plataforma en la que están publicando y, más importante aún, la psicología de las personas cuando están en ella, perderán significado no pueden publicar la misma imagen en Twitter, Instagram y LinkedIn y pensar que van a obtener el mismo resultado la gente está en una mentalidad diferente también esas plataformas funcionan de manera diferente tienen diferentes formas de formatear imágenes diferentes longitudes creativas este es

The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote · 2019 · comprobar

audience the number one mistake everybody's making on social media content right now is they're using the same content and they're spreading it throughout all the platforms and they're using social as distribution not as a native place to story tell let me nuance is I am me I'm Gary right when I go into Instagram my psychology is different than when I go into Twitter my psychology is different than when I go into Facebook every one of you uses these platforms differently when you're on LinkedIn really funny when I go into Instagram my mindset is younger its swag year it is just different…

76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373 · 2017 · comprobar

>> if you go look at my stuff which I would recommend you do cuz you'll get a sense of what I'm doing. The video might be slightly different a slightly first 3 seconds or a little bit longer a little shorter depending on the platform. The copy is definitely different because if I'm posting on LinkedIn I know how you're thinking versus the way you're thinking on Tik Tok. You're more casual when you're in your stream on Tik Tok. You're more businessoriented when you're on LinkedIn. Yes, you could put the same video on all seven. Slightly different. At first, when you haven't committed the time…

AI + Social Media = The Biggest Opportunity of Our Lifetime | GaryVee @ Aspire4More Mastermind · 2025 · comprobar

the ability to understand how a picture or a video or a written sentence works different on every one of those nine platforms is the unlock I do not use a platform to post a photo to all the platforms because I understand that they have to be unique within the environment they're delivered context matters and so many people just wanna check the box of putting out content they don't understand that the reason I'm winning across every platform is because of the context not the content when you go on LinkedIn is different than that person an hour later on Instagram because your mindset's…

13 Core Business Principles to Start IMMEDIATELY | Auckland Keynote 2019 · 2019 · comprobar

Number one, context is much more of a factor for your life than people talk about. We talk so much about content and storytelling and that's great, but the lack of context that I see from so many of you, you take a piece of content and you think just posting it everywhere, it's going to be successful, is a huge mistake. Please do not use all the social media channels as distribution. Think smartly how to make native content within them. In the same way that you're gonna act differently here than you will with your parents at dinner, Your content can't be successful on Facebook and YouTube the…

ATTENTION YOUTUBE CREATORS: CONTINUE TO INNOVATE OR SUFFER THE CONSEQUENCES | DAILYVEE 318 · 2017 · comprobar

I struggle with that cuz I was like I swear a lot in my anyway, but then I don't put out a video on LinkedIn with that cuz it's a professional platform and it's kind of Yeah, listen, listen. By the way, I just told D-Rock and Andy, go meta. Guys, I want somebody on the team to go look at the 50 best performing videos of my career and I want you to beep out the curse words so we can distribute those because you've got to respect the context of the platform, but I'm not scared. Like literally I'm going to do both. Literally, I'm going to post on LinkedIn the [ __ ] you and [ __ ] that and [ __…

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

about the target audience like my target audience on Tik Tok Instagram is very much a small business owner a new business owner whereas my target audience on LinkedIn is very much fellow Google ads every day so my content between the two is very different and I say about writing ad copy especially in bdb like you want your creative to appeal to your target audience and not appeal to your not target audience so to see your video and scroll away because it's not for them right and so because of that you know the reach will be small smaller but the engagement will

In The Zone! Jyll Saskin Gales & Tomasz Abbott-Wieczorek [PPC Zone Jan 2025] · 2024 · comprobar

cómo te posicionarías como marca? ¿Cómo posicionarías un libro nuevo? Creo que todo se trata de comunicarse contextual a la plataforma, así que la forma en que pienso en la marca es comunicar, decir tu verdad, pero luego respetar los algoritmos, las funciones y la mentalidad de la gente que lo consume. Por otro lado, todos aquí son en realidad una persona diferente cuando están en su feed de Instagram en comparación con cuando están en su tablero de Pinterest versus cuando están en LinkedIn este es un juego de contenido de contexto de mentalidad no solo un contenido y un bombardeo a todas las…

Gary Goes Back Home to Give One of the Best Keynotes of His Career | NAC New Jersey 2019 Keynote · 2019 · comprobar

number one every one of you are fundamentally different when you're in a different social network psychologically you are fundamentally different when you are literally on your phone on LinkedIn Instagram you're just so different you can't even imagine just like you'd be different in class than going to Vegas got multiple gears so yes I think distribution and that's what I alluded to very quickly distribution and content are so much more married than they've ever been so yes I'm very thoughtful about what I put in LinkedIn versus what Delta between what I mean I'm putting things on snapchat…

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

why copy is the great underestimated part of the current state of creative. We've become so visual, we grossly underestimate the copy. That's If you notice, it's so subtle. Why has some of the content worked? Because I could figure out the copy to make it work for my audience even though the visual didn't support it as much as I wanted. That's why when I'm That's why

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

down through Facebook in its video how do you see I think you do both because there's no reason not to I'm not sure but they'll both be there I'm fine with same obviously I do think there are slightly different enough where you can do some contextually different things but I for example actions better than words my daily vlog goes on both pretty much the same the copies a little different I community manager a little different but I think they're both gonna be massive players like like massive

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

when I post the same exact video on different platforms, it does really well on one platform and terrible on another. No, it's not an algorithm problem. It's a you problem. You're supposed to do slightly different content, the first 3 seconds, the thumbnail, the copy, the edit. You think LinkedIn's like TikTok?

Answering your business questions LIVE! | Tea with GaryVee Episode 71! · 2025 · comprobar

that are successful and yet it's just basically the same shit over and over. Which is, if you go and dissect what I'm about to talk about for an hour now and go watch a 2009 talk, it's basically the same exact strategy. The only difference is that I put in the time and the effort to understand the contextual differences of the places that we're actually paying attention to.

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

and so here when you talk about context and and all the different platforms have their native language which you talk about that that's that's really critical

Gary Vaynerchuk Interview with Joe Polish · 2015 · comprobar

the way you would the way i would talk if i knew that i'm posting this on linkedin to get clients is gonna be different than the way i would talk if i'm gonna put on tick tock those 200 pieces of content if they've mainly been posted inside of facebook and instagram have they been done for pre-roll youtube have we made them for tick-tock you may never need to do anything again you have enough work for

67 Minutes Of Social Media Content Strategy For SMBs | Inside 4Ds · 2021 · comprobar