El contenido debe estructurarse según su función estratégica en lugar de perseguir solo viralidad

And there's really only three pieces of content you ever need to make. The first is full screen vertical video. Reels to explain the culture and show why you're different. And generally speaking, this is less about getting somebody to want to buy and more about getting them interested in what else you have to say. Think of this as the handshake. The second type of content you want to make is images with words and pictures to show me what I can expect. Give me your features, your benefits, your values. This is how you can differentiate yourself from somebody else. If I've already watched the…

How to Use Instagram Ads to Grow a Local Business (full tutorial) · 2024 · comprobar

veces. Los vídeos de casos prácticos son lo primero. Debería incorporar los vídeos de casos prácticos, tu vídeo de proceso. La gente quiere fundamentos son los mismos. Y luego las preguntas frecuentes, ¿ verdad? Responde a mis preguntas, pero ya sabes, preguntas frecuentes frías, tibias y calientes, los tres tipos. de preguntas frecuentes, pero esos son mi núcleo para los Y cuando dices historias de casos en video, estás hablando de, como, cuáles son los puntos débiles y deseos de tu ICP. Habla de eso problemas diferentes, ¿verdad? Y quieren ver a alguien como ellos y también obtienes la

How to Use Video to Sell Stuff….The Right Way with Ian Garlic | Perpetual Traffic EP 682 · 2025 · comprobar

create other content that probably only they will see but that they'll engage with and will get them to trust you really detailed stuff how to set up dynamic or marketing or here's how you're gonna set up conversion tracking in google analytics because the people going to be a customer anyway but the people who do engage with that stuff are going to go to trust you and that is where they are really primed to buy from that's how you're going to get the wide reach tips and tricks and helpful and entertainment all that stuff and then that's going to bring people in to know you and once people…

How to start your business for free with Jyll Saskin Gales @the_google_pro | TikTok for Business · 2022 · comprobar

and bothers other people here's how making free content Works do you make free valuable stuff for your audience so much so that they say give us more give us more could either be more free value or paying you money for the services want to know the best way to get your husband to take the trash out what was that that was part one of content which is hook now notice how many seconds is that 3 seconds in the first 3 seconds are the most important 3 seconds in the content video two things number one so notice I have a two-step framework that I then introduce in the beginning give step one give…

The Business Model That’s So Simple, Anyone Can Try It · 2023 · comprobar

Si ven el feed de Cafigodi hacia atrás van a encontrar este patrón y nos dijeron mucho producto, ¿ya? La gente no se mete a redes sociales ver productos, ¿ya? Y yo creo que aquí varios están escuchándonos tienen su marca y tienen su Instagram y TikTok está avisado en producto. Es un catálogo. Ya, esa cuestión siempre va a ser un lastre, siempre va a ser que te sea difícil viralizar y que te sea difícil crecer. Compare, o sea, top of funnel, bottom funnel. Si tú lo que haces es que la gente se enamore de ti, tu marca, de ti como rostro de la marca o lo que sea y te empiezan a seguir después va…

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

for me it's been very easy it comes natural I always recommend for people that it doesn't to use other people why do you think almost every podcast that successful interviews somebody else I'm like one of the only podcasts that's straight content to your face every other podcast is interviewing somebody because it's hard you know what's a lot easier asking questions so whether it's using another person to be a guest or using a one of the reasons I do call-in shows is that's an easy way for the askgaryvee show for the work right it's called an actor so using other people you know what else is…

People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar

UGC, like top of funnel founder story content. This is a great way to introduce the brand. And Hey, this is why we're different. This is why we created this company to start with. This is, you know, the Simon Sinek book, start with why it's that type of content. That's very top of funnel. People often don't buy what you're selling. They buy what you stand for. And that's the sort of or $4,000 hammocks or testosterone replacement therapy and GOP ones, it's that type of content, very top of funnel that builds trust with your would be client customer. of product ads, a lot of image ads. So the…

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

strategy is worthless without the production. And so, moving into creative production, teams briefing, and the process, I want to start with the three content types. Number one is winning content replications. So, this is taking your winners and replicating them in some capacity, okay? Whether that's iteration on the hook, whether this is translating them into different formats, you're taking concepts, you're taking ideas, you're taking creatives that have already worked in the past, and you're replicating on them. This is by far the highest impact content type that you can do across paid as…

Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar

easier to stay on brand and diversify your content strategy without needing to adapt to trends or chase virality. And our last principle is incremental growth over virality. Focusing on consistent quality content that reflects your brand's values and message builds a more sustainable growth trajectory. Virality is unnecessary when paying for attention. Remember, quality over quantity. I'm going to say this one more time. Views aren't value. Say you're a local business like Pilates punks. If she got 5 million views, in the UK and Australia, none of them are going to come and take a class in…

How to CRUSH Facebook Ads with a Small Budget in 2026 (Full Course Post-Andromeda) · 2026 · comprobar

The reason why I added this video as well is because, unfortunately, there isn't a very, very clear story behind this. We could talk about the cultural relevance of using wax on the wine bottle. How it increases flavor. How they came up with the idea. How many sales they've gotten from doing this dipping process versus their other bottles. Those kind of things will create a story and will convert a lot better. Even though they've got 90 million views, I'd probably rather 10 million views and there'd be some education around the story behind the product than just a huge amount of views.

How To Turn Any Product Into A Viral Story · 2025 · comprobar

so when you first start creating content in order to market your business i suggest picking just one platform where you feel most comfortable for me that's video for some people that's going to be image based so pinterest or instagram may work for you for some people that's going to be text based so maybe twitter is a better outlet for you but pick just one place to start

How to start your business for free with Jyll Saskin Gales @the_google_pro | TikTok for Business · 2022 · comprobar

about the founders story they care a yeah once we can get towards the bottom even more on founder's story the owners towards you know our bottom join our club because you're gonna get brand values and mission right they don't really care to be gotta explain why this wine is different

Ep 40: Uncorking DTC Potential with Wine Marketing Expert Simon Solis-Cohen · 2020 · comprobar

for you and your business we use ugc content at the very top of the funnel we use in the middle of the funnel we use in the bottom of the funnel we using it ugc content right now especially content that's not super well produced I mean we're talking about what meta calls lowii content those are actually the best types of content you don't have to have a video Studio you don't have to

The 3 Most Frequently Asked Questions from Marketers Answered! | Perpetual Traffic EP 643 · 2024 · comprobar

yeah i love that um so mistakes that i see i mean that's a that's a big mistake and you know what's ironic that a lot of these people that are selling themselves first are also the people that are uncomfortable selling themselves and that's the indicator like that's why you're uncomfortable is because you've missed this well for me no like and trust i call it um uh like growth nurture cell so like there's i see it in like a bunch of different ways but i always say that your content needs to have like three different gears um so growth or like outreach and then nurture make your followers fall…

How to market your services | TikTok Live Replay ft. Jenna Warriner @jennaspaige · 2022 · comprobar

And I would look at the top travel pages, look at the most viral content they have, and model that for my ads. Seven hidden gems that you've never heard of before. And it's it shows these like crazy montages. And those things get like gazillions of views. All we have to do is just weave the fact that we have a pin. How do you see the seven gems for under $1,000? Huh. Okay. Right. Just we just have to just layer a filter of like our offer in front of it. And I

Building a $12,000,000 Business for a Stranger in 25 Minutes · 2026 · comprobar

UGC, user generated content, sí. Y va a seguir funcionando porque el humano le confía y compra al humano. Y es un formato anuncio que cubre como todas las etapas del funnel. Con un solo video puedes lograr que te conozcan, convencerlos y que te compren. Así que hoy a través de todas nuestras cuentas es, es UGC, lo que mejor rinde.

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

Si pones a crear cosas que muchas veces yo creo que la mayoría de las veces el producto no está. para mí fue lo más difícil como lograr entender que yo estaba contratando un servicio para viralizar mi producto. el llamado era viralizar no el producto. Entonces eh Sí, fue todo un aprendizaje, un balde de agua helada, pero pero obvio que uno tiene desaprender mucho para volver a aprender y Es que cuando uno viene del performance volvéis al branding y la tentación es mucha de acaba de hacer todo este esfuerzo, todo video, este guion, todas estas tomas, todas Tengo que vender mi producto.

De Abogada Frustrada a Ícono del Ecommerce en Chile - Fran del Canto - E51 · 2025 · comprobar

Find scalable formats. If it's a founder story video. That's not really. A scalable format. It's kind of difficult. To just keep telling my founder story. On my main page. People are just going to. Podcasts. Street interviews. Just do. The same piece of content. On repeat. You're extremely limited. Because you need to make the food. And you can't get. 15 reels.

How To Turn Any Product Into A Viral Story · 2025 · comprobar

depth for example if i were to share a tick tock video that's like okay this is going to be a five minute lesson on how to launch a search campaign to detailed too nitty-gritty it's not gonna get a wide reach but you know what that's okay even if it only gets a thousand views that's super valuable for my target audience and it's gonna move them from liking to trusting so even within the same platform you want to have some content that has wide appeal and is going to bring people in to know you like here's a quick tip or um one thing i bet you didn't know

How to start your business for free with Jyll Saskin Gales @the_google_pro | TikTok for Business · 2022 · comprobar

que es como más de manual en YouTube hay tres tipos de contenido está el contenido como regular que es como sacar onda Por ejemplo si tuvieras un canal de yoga es tu sesión semanal de yoga y es como el video para la gente que siempre te ve y te sigue ya hay muchos videos que yo hago que son como pensados en mi

The First Watchmaker in Latin America - Alfredo García - E18 · 2024 · comprobar

>> well people having parties how much how much I mean this is all day long social media organic like how much in Belgium especially what are you doing on Facebook Tik Tok and and uh Instagram? Yeah. Not a lot. It's not a lot because [ __ ] organic social media. Make [ __ ] pizza videos on Facebook, Twitter, and Tik Tok, Instagram, and you'll sell [ __ ] pizza. Mario, >> Please, Mario, post three to four pieces of content a day. Pizza video. Pizza video. Pizza video. Pizza video. Mario video. Pizza video. Pizza video. Mario video.

with GaryVee Ep. 84 | LIVE Q&A · 2025 · comprobar

contenido piensen lo siguiente quieren que sea entretenido que sea educacional o que sea aspiracional tiene que ser al menos uno de esos tres sino a nadie le va a importar Y no va a pasar la prueba de ya y a mí que me importa esto educacional aspiracional o entretenido aspiracionales como puro

NUEVA ESTRATEGIA CYBER DE GREEN GLASS JUNTO A HACIENDOLA.COM · 2023 · comprobar

y cachí el contenido que hoy en día más nos está funcionando el contenido GC que es una abreviación de contenido creado por el usuario que es como muy esos r que uno ve ahí en el Instagram que es como publicidad no haciendo publicidad así como eh deja de comprar esto y compra esto o me compró este producto

10 Millones de Dólares por Ecommerce! - Dakota Miranda Fundadora de My Cocos® - E5 · 2024 · comprobar

uh of the content that I make which you guys are consuming like the case study stuff where we like build out a sales team and like like how we do onboarding consuming like lessons to my younger self the whole room was this side and so even though these got onethird the views of these ones sometimes this can introduce people like the right people will then just think about as top of funnel like this gets more people in then they'll go down the longer more Niche videos that's specific to them now anything else and then product Market fit the customers that you have are going to come from the…

Building a brand, but it’s on easy mode instead · 2024 · comprobar

Claudio ar raul León tratar de tener un balance entre esos tres tipos de contenido el contenido viral que es muy situacional de un momento el contenido regular que es como para un ranking una reseña que es como para tus seguidores y el contenido googleable Bienvenido a un

The First Watchmaker in Latin America - Alfredo García - E18 · 2024 · comprobar

know how to use a product properly right and so um or they want creators to do that um you know here's watch me put this cream apply this cream on my face uh watch me i don't know use this mascara or something i don't know um of the funnel you can you know you can you can sort of get people to watch a video to educate them you can start building testimonials and um and then at the bottom of the funnel you're converting those people and so really good marketers are sure they're using influencer marketing across that

Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid · 2020 · comprobar