Descontar precios atrae clientes de bajo valor y destruye el margen a largo plazo

And the only way to have a big lifetime value is to have multiple products and services that So the way that you can deploy this tactic in your business is to develop a back end offer. Typically, you would have already liquidated all of the operating costs and the traffic costs and the advertising costs to actually acquire that customer. So any sale that you make after the first one is pure profit. And these aren't things that you advertise on the front end. You need to have them as hidden menu items that is not publicly advertised. That when a client hits a certain threshold or they hit a…

How Rolex Brainwashes You To Buy $80,000 Watches · 2025 · comprobar

scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was the solution is we'll just discount the product discounting the product brought you lower quality customers that were less likely to pay you more money the lower LTV over time lower brand awareness and ultimately was a losing

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

specific phrase Black Friday is about acquiring customers at a discount it's not about discounting your products to get more customers there's a off discount buyers are more price conscious and price conscious buyers are the Le brand loyal meaning if you discount your products during Black Friday to help inove the volume of sales what you're doing is getting a whole bunch of people who will never care about your business this will destroy your LTV and come mid February when all you bought high quality customers who were more likely to buy a second and a Friday if you work on discounting all…

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

don't we used to I used to run some 30 40% off emails just to get things moving and I thought that was building the business and we were shocked when we stopped running those discounts we we were so surprised that like you know how our bottom line started growing and people were still coming back they were purchasing um you know we were getting better customers customers that have a higher LT um higher aov I mean that was a big

Are You Wasting Money on Facebook Ads Without This? · 2024 · comprobar

worse and the third thing running discounts is one of the worst things you that first is LTV so many people are discounting my LTV is immediately item I'm selling it for 35 so my LTV is are immediately $15 less off the people that buy due to pricing price sensitive discount buyers are far far less brand loyal they are loyal to the means is you are sacrificing long-term lifetime value to fill your buyer pool with people who are far less likely to ever buy a second time so your new customers are far less likely to ever buy again and they're giving you less money up front and your existing…

Avoid These Facebook Ads Mistakes At All Costs · 2025 · comprobar

revisar tu lista de ingredientes y decir, 'Oye, esto así que de alguna manera estás vendiendo y siendo transparente sobre el producto en sí, pero también de alguna manera explicando, 'Así es como funciona detrás de escena. Por ejemplo, si ves un aumento de precio para nosotros, es por estas razones y eso no significa necesariamente que abandones la marca'". y explicarles: "Por eso cuesta tanto, y aunque queremos seguir ofreciéndoles un esta es la realidad de nuestra situación actual. Si tenemos que aumentar los precios, es por esto, pero este producto ofrece todas estas de nuevo, lo convierte…

How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz · 2025 · comprobar

and then if you just start trying to focus on really bad customers that are all five dollar people that can't ever buy that thousand you might get another 500 customers and four more people that are likely to buy like that's not a scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was so groundbreaking to me when I thought the solution is we'll just discount the product discounting the product brought you lower quality customers…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was so groundbreaking to me when I thought the solution is we'll just discount the product discounting the product brought you lower quality customers that were less likely to pay you more money the lower LTV over time lower brand awareness and ultimately was a losing game because Jeff Bezos already won that

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

and then if you just start trying to focus on really bad customers that are all five dollar people that can't ever buy that thousand you might get another 500 customers and four more people that are likely to buy like that's not a scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was so groundbreaking to me when I thought the solution is we'll just discount the product discounting the product brought you lower quality customers…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

focus on really bad customers that are all five dollar people that can't ever buy that thousand you might get another 500 customers and four more people that are likely to buy like that's not a scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was the solution is we'll just discount the product discounting the product brought you lower quality customers that were less likely to pay you more money the lower LTV over time lower…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

This is the profit cheat code. Instead of discounting, you increase the value of the offer. Buy more, bundle, commit longer, upgrade. If someone says no to your entry offer, It means that offer wasn't compelling So you present a higher value option where the margin on the first sale covers the extra acquisition cost. This will raise AOV and raise LTV and changes the economics of your business.

How to Scale Profits with Meta Ads 📱 · 2026 · comprobar

what are our tier two products? What are the things we can do free with purchase? We can do post-transactional upsells. We can work on the AOV. We can start to develop LTV. you don't ever have to worry about silly things like discounts ever again. You can just give away that tier two product and people are going to be stoked and more likely to come back again.

How I built a $50 Million business in 7 steps · 2024 · comprobar

start trying to focus on really bad customers that are all five dollar people that can't ever buy that thousand you might get another 500 customers and four more people that are likely to buy like that's not a scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was so groundbreaking to me when I thought the solution is we'll just discount the product discounting the product brought you lower quality customers that were less likely…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

focus on really bad customers that are all five dollar people that can't ever buy that thousand you might get another 500 customers and four more people that are likely to buy like that's not a scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was so groundbreaking to me when I thought the solution is we'll just discount the product discounting the product brought you lower quality customers that were less likely to pay you more…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

Now, I hear you folks that are like, well, higher AOV means I'm going to have a lower conversion rate and be more difficult to get folks. No, it doesn't. In fact, when you charge people more money, they are more likely to come back and buy again. Price implies value and quality. What you're going to find is that if you charge 10% more, odds are overwhelmingly you will not lose 10% conversion rate. If you get 10% more AOV out of every customer and lose 5% of the volume of customer, you make more money. And in fact, these customers, because price implies quality and value, are more likely to…

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

And the folks that spend more money then are far, far more likely to come back and buy from you. the people that buy from you during Q5 and Black Friday when you have an upsell are exponentially more likely to buy from you a second time than the folks that buy from you when you're running a discount.

It's Basically FREE MONEY! · 2024 · comprobar

I hope that you're running uh rebuttal upsells I hope that you are launching higher value uh offers like I hope that you are trying to buy higher quality customers um most ad agencies will talk about the discounts you can run with cost caps and I'll say Hey you could do that or you could instead of destroying next year for your business buy higher quality customers so that you can scale two or three or four or five or 10 uh X

DPA Tricks to SCALE META ADS · 2024 · comprobar

And the folks that spend more money then are far, far more likely to come back and buy from you. As a matter of fact, the people that buy from you during Q5 and Black Friday, when you have an upsell, are exponentially more likely to buy from you a second time than the folks that buy from you when you're running a discount. If you were to come to me and take a For you, I'm going to mark it 50% off." You're immediately like, your first thought might be, "Wow, that's a great deal." Your second thought is going to be, "Well, why what why what How can you afford to sell it 50% off? Why isn't this…

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

quarter form I'm going after all the the long money I can like I'm going after the that older woman that's going to spend more money because I know I'm getting them at a discount like a lot of them make the mistake in Q4 of offering discounts which is like the dumbest thing ever you're getting to be to buy from you at for a cheaper cost buying intent is higher so you're getting the sale for a lower price you're accessing higher LTB at a larger margin so in that case I'm going to go after to Long money

Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar

be doing instead is figuring out how to get more money out of people sell greater amounts of things to fewer numbers of individuals so instead of for 20 bucks and you don't like it my solution isn't to say hey you know what screw it I'll give it to you for 10 I was overcharging you ripping you off before no the solution is what if I sell

Mastering FB Ads Made EASY with Predictable Results! · 2024 · comprobar

to YouTubers um for for reviews for content and uh keep going everything's great loving it and uh we're going into Labor Day weekend um we have the most aggressive sale we've ever had we're gonna do 20 off your first box um I love that that's aggressive uh but at the time that was we weren't we we still to this day we don't like to Discount um we we feel we don't need to because of the quality products but all these Facebook ads are ready to go it's like Friday five six o'clock and we all get a notification on our phone that an ad is has been declined or not approved but over as we're already…

Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship · 2023 · comprobar

In our simple system for big results, we have one other piece, which is called a rebuttale, also known as a rebuttal upsell. What we're looking to do here is overcome objections of value. Instead of marking down our products to buy a wider variety of more and more dissimilar, lower quality customers, we can instead focus on providing solutions instead of selling products. And where this really works is if the AOV is greater than the LTV of our average customer.

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

And so I'm telling you, you might be worried about what if I sell fewer people? You just have to do the math. And you never discount in order to make a sale. You can choose to test your price, but you have to stick with it for the number that you said you would.

If I Wanted To Become a Millionaire in 2026, This Is What I'd Do [FULL BLUEPRINT] · 2024 · comprobar

is that when you price higher you automatically weed out shitty customers. And I think many times that is the real reason that a lot of people's businesses grow from that price.

81 Minutes of Money Making Advice You Needed to Know Yesterday · 2023 · comprobar