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How To Run Facebook Ads To Hit $100k/Days
27 ideas de marketing sacadas de «How To Run Facebook Ads To Hit $100k/Days», de Professor Charley T. Sobre todo de canales de adquisición, medición y…
- 27 ideas despiezadas
- Fuente Professor Charley T
- Dura 47 min
- Publicada en 2025
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Canales de adquisiciónEs posible duplicar la inversión en publicidad de forma rentable incrementando el presupuesto un 5% tres veces por semana, siempre que el producto sea competitivo y cuente con retención y compras recurrentes.
Remember, you can double your ad spend at a profit by just adding 5% three times a week, which is pretty straightforward and simple to do if your product is good and your customers come back to buy from you more than once.
Escúchalo en el minuto 37:50
Medición y experimentosPara medir la rentabilidad real sin caer en sesgos de atribución de plataformas, se debe utilizar el Margen de Escalamiento Rentable (PSM), evaluando tres factores: Lifetime Value (LTV), CPA blended real (gasto publicitario total dividido por transacciones totales de la tienda, sin importar el canal) y frecuencia media de compra del cliente.
So instead of looking at assumed data and information that isn't accurate, built for business models that don't match what we're trying to do, there are three metrics we really need to look at. So let's start by defining the three metrics of the profitable scaling margin. Now, before we go any further, I want to define profitable scaling margin for you. This is the math that makes money. Profitable scaling margin is LTV divided by CPA and frequency. So now let's define CPA. This is cost per transaction. And this is not based on attribution. This is total amount of money spent and total volume…
Escúchalo en el minuto 16:11
Modelo de escalado compuesto basado en cadencia de recompra y margen PSM
Medición y experimentosPara proyectar y escalar la inversión publicitaria de forma segura, se debe mapear la tasa de recompra junto con la cadencia temporal en que ocurre (por ejemplo, 25 días); esto permite reinvertir sistemáticamente un porcentaje del margen de beneficio obtenido para incrementar el presupuesto diario y las ventas sin descapitalizarse.
We have $100 LTV, a $30 blended CPA, and a purchase frequency of 2.5. That gives us a PSM of 1.33, which means we make a 33% profit on every dollar that we spend. Now, it's also important to know that we have a second purchase rate of 30%, meaning 30% of people who buy once, buy a second time. Also, our average order value is around 40. And our cash flow cadence is 25 days, meaning that on average, it takes 25 days for somebody who bought once to become a repeat buyer. Now, 25 days later, we know that 30% of those people are likely to buy again. So on day 26, we're going to see 30% of those…
Escúchalo en el minuto 20:39
Retención y relación con el clienteLa primera compra representa el final del embudo de adquisición inicial pero es donde realmente comienza la rentabilidad del negocio a través de la retención y el valor a largo plazo del cliente.
Your first sale is the least profitable. The end of your marketing funnel is the first sale. And this is where the customer journey begins.
Escúchalo en el minuto 8:31
Lo simple escala y lo complejo falla
Estrategia y decisiones de negocioEl crecimiento escalable no se logra probando tácticas dispersas ni acumulando pequeñas victorias aisladas, sino resolviendo el problema principal con sistemas simples que permitan componer resultados a largo plazo con el menor esfuerzo operativo posible.
Scalable growth doesn't come from assembling a dozen small victories. Instead, we need to solve the most important problem in the simplest way possible. Simple scales and complex fails. And they obsess over the process of making something as simple as possible that can grow with the least amount of work. Installing these simple systems that scale are what help us avoid the distractions. The shift from chasing wins to compounding them.
Escúchalo en el minuto 11:04
Medición y experimentosOptimizar únicamente métricas de vanidad como ROAS, MER o márgenes porcentuales por producto a corto plazo alimenta el ego del marketer pero limita el flujo de caja real. El crecimiento sostenible requiere pasar de performance marketing a growth marketing, enfocándose en el volumen total de beneficio y optimizando la experiencia completa del cliente en lugar de reaccionar a las fluctuaciones diarias del embudo.
The first one is profitable scaling margin. You focus on ROAS and MER. You chase profit margin by product. And you live in the daily results. You focus on reacting to change and avoid building cash flow. The problem is this approach focuses on the marketer ego, centering around vanity metrics that don't actually help grow the bank account. The problem is optimizing for the funnel is only 50% of the game. The other 50% is optimizing for the customer journey, focusing on profit volume and growing the business. Advertisers who focus on sustainable growth and profit volume swim circles around…
Escúchalo en el minuto 3:25
Cálculo de rentabilidad por cohorte según el Second Purchase Rate y la cadencia de caja
Medición y experimentosCuando el CPA iguala al ticket medio (AOV) a 50 $ resultando en 0 $ de beneficio inicial, una tasa de segunda compra (SPR) del 20 % con una cadencia de caja de 45 días genera 10 $ de beneficio neto por cliente a partir del día 46.
If your CPA is 50 and your AOV is 50, that means your profit is $0. If our SPR is 20%, and remember, SPR is second purchase rate, or the percentage of people who buy more than once. If that's 20% and our cash flow cadence is 45 days, that means on day 46, we make $10 profit per sale.
Escúchalo en el minuto 29:38
Escalado de presupuesto publicitario mediante interés compuesto
Canales de adquisiciónIncrementar el presupuesto publicitario un 5% tres veces por semana permite duplicar el gasto en aproximadamente 33 días (o 4,7 semanas), escalando de forma predecible y reinvirtiendo el flujo de caja generado sin desestabilizar las campañas.
Now we can reinvest a portion of that cash flow into acquiring more attention in a way that is a compounding flywheel. What if we added 5% three times a week? If we added 5% three times a week, it would take 14.2 instances or 4.73 weeks or 33 days to go from 500 to 1,000. 500 becomes $133,932.90.
Escúchalo en el minuto 30:29
Cualificación previa mediante formulario detallado antes de llamadas de venta
ConversiónExigir una solicitud o formulario breve pero exhaustivo antes de confirmar una llamada de descubrimiento permite preparar la sesión con antelación, optimizar el tiempo de ambas partes y filtrar prospectos no aptos o poco comprometidos.
Secondly, to book the call, you'll need to complete a short application so that we can do our homework before the call and not waste your time by asking these questions. And it's important you do this correctly and thoroughly. We get a lot of these applications, and if it doesn't look legit, we'll cancel the call and let you know.
Escúchalo en el minuto 42:39
Canales de adquisiciónLa publicidad pagada no puede compensar las deficiencias estructurales de un negocio; son la oferta, el producto, la atención y las operaciones lo que permite que los anuncios escalen de forma rentable.
First, making a sale at a profit is not the same as having a scalable business. Second, a good business is what scales ads. Regardless of what you've been told by salespeople for years, it's not the other way around.
Escúchalo en el minuto 7:38
Oferta y precioLa marca 310 Nutrition creció de 15 a 98 millones de dólares en 20 meses al sustituir un paquete de prueba de 9 dólares por una oferta de 'compra dos y llévate uno gratis', complementada con anuncios de catálogo y un sistema de upsell diseñado para capturar beneficio desde el primer día.
One of the best examples in my history of doing this was with a company called 310 Nutrition. Instead of just offering a $9 trial for a three-day sample pack, what if you had already tried meal replacement shakes? What if somebody was already in market? What if somebody's primary objection was price? We offered them buy two, get one free. That business went from $15 million to $98 million in 20 months because we installed simple systems for big results. We had our hero offer. We installed catalog ads. And we had a rebuttal upsell, which solves the business problem of day one profits.
Escúchalo en el minuto 36:19
Oferta y precioDiseñar ofertas que incluyan bundles, descuentos por volumen ('compra más y ahorra') o suscripciones permite condensar el valor de vida medio del cliente en una sola transacción inicial, generando rentabilidad y flujo de caja desde el primer día de compra.
One of the most famous examples of the rebuttal upsell is the Ginsu knife. You may or may not want this $20 knife that does amazing things, but if I give you two of them, plus something that can cut a fish and a block that it comes in, and then a gift pack, and I'll double it so that you can give one to your friend, and it's three easy payments at $39.99. Now instead of thinking about a $20 offer, you're running to throw your credit card at the screen. We see this a lot in e-commerce as buy more, save more, subscribe and save, and bundle offers, where we can put the entire average customer…
Escúchalo en el minuto 35:38
Comparativa de rentabilidad real: ROAS inicial engañoso frente a LTV de recompra
Medición y experimentosUn modelo transaccional con ROAS inicial de 2.0x (CPA $30, AOV $60, COGS $18, LTV $130) solo genera un 8% de beneficio neto ($0.08 por dólar invertido), mientras que un modelo basado en recurrencia con ROAS negativo a primera compra de 0.9x (CPA $22, AOV $20, COGS $18, LTV $150 con 3 compras) entrega un margen de beneficio del 25% ($0.25 por dólar invertido).
In the hunter's way, our product might have a $30 CPA with an $18 cost of goods, with a $60 AOV and $130 LTV. And that customer might buy two and a half times. Now, according to ROAS, the hunter has doubled their money, right? We have a $60 AOV and a $30 CPA. But when we look at profitable scaling margin, we realize the hunter only makes an 8% profit. Now, if we look at the farmer's way of doing this, we get a $22 CPA, again with those $18 COGS, with a 20 AOV and 150 LTV because we're getting three purchases. Now, the ROAS on this is only a 0.9. You could say the farmer loses $2 for every…
Escúchalo en el minuto 18:12
Priorizar la consistencia de perfiles de comprador sobre la variedad masiva al escalar anuncios
Canales de adquisiciónPara escalar de forma predecible y optimizar el valor de vida (LTV), los anuncios deben enfocarse en atraer 2 o 3 perfiles homogéneos de compradores recurrentes en lugar de captar miles de compradores únicos motivados por soluciones dispersas.
Not all attention is the same. Different ads attract different people. Different offers attract different people. And different people behave differently. What kind of ads attract people who only ever buy once? And what kind of ads attract the people that come back and buy over and over again? And we need to focus on buying the right type of attention that has the most value to our business. If you have a store and every single day the same kind of person comes in and you know exactly how to maximize their value, the path to your success is to get 10,000 more exactly like them. What really…
Escúchalo en el minuto 27:22
Retención y relación con el clienteEl comercio electrónico funciona como generación de leads donde la primera venta no debe medirse por su rentabilidad inmediata, sino como el punto de entrada para generar flujo de caja y ganancias mediante compras recurrentes.
Well, a business works by getting attention and monetizing it. But most importantly, turning that monetization into future cash flow. And then we can invest a portion of that future cash flow and profits into buying more attention. What we need is a continuous system that produces and amplifies cash flow and profit volume. The first sale is the least profitable. So again, the way a business works is getting attention and monetizing it and then turning that into future cash flow that we can invest in buying more attention. I am sure that you have been told that what matters most is the…
Escúchalo en el minuto 26:15
Retención y relación con el clienteEl comercio electrónico funciona como generación de leads donde la primera venta no debe medirse por su rentabilidad inmediata, sino como el punto de entrada para generar flujo de caja y ganancias mediante compras recurrentes.
Well, a business works by getting attention and monetizing it. But most importantly, turning that monetization into future cash flow. And then we can invest a portion of that future cash flow and profits into buying more attention. What we need is a continuous system that produces and amplifies cash flow and profit volume. The first sale is the least profitable. So again, the way a business works is getting attention and monetizing it and then turning that into future cash flow that we can invest in buying more attention. I am sure that you have been told that what matters most is the…
Escúchalo en el minuto 26:15
Uso de anuncios de catálogo (DABA) para estabilizar el CPA al escalar
Canales de adquisiciónA medida que la oferta principal escala y su costo por adquisición sube, los anuncios dinámicos de catálogo (DABA) actúan como un motor de volumen sin fatiga creativa, reduciendo el CPA combinado (blended) y permitiendo continuar el escalado.
Now we're going to look at catalog ads. Catalog ads allow us to show people what they want to buy based on what they're interested in. For prospecting, we use DABA, which is dynamic ads for broad audiences. Now, what I love about catalog ads is these ads never fatigue. So as our hero campaign scales up and our CPA gets worse, we can use this to suppress blended CPA and customer acquisition costs, which means we can scale up more. Our hero offers a cash flow device. Our catalog is a volume device. Now we have cash flow and volume of transactions, which keeps CPA down.
Escúchalo en el minuto 33:18
Estrategia y decisiones de negocioPara multiplicar el rendimiento de un negocio, la estrategia consiste en dominar una sola propuesta de valor, estabilizar el flujo de caja, simplificar la operación y escalar sobre sistemas probados en lugar de diversificar prematuramente.
They find brands that do one thing well. With a scalable operation, they focus on what works. They leverage opportunity. They build systems to compound it. They stabilize, simplify, and scale.
Escúchalo en el minuto 14:24
Estrategia y decisiones de negocioPara multiplicar el rendimiento de un negocio, la estrategia consiste en dominar una sola propuesta de valor, estabilizar el flujo de caja, simplificar la operación y escalar sobre sistemas probados en lugar de diversificar prematuramente.
They find brands that do one thing well. With a scalable operation, they focus on what works. They leverage opportunity. They build systems to compound it. They stabilize, simplify, and scale.
Escúchalo en el minuto 14:24
Criterio de 10.000 eventos para configurar audiencias de retargeting
Canales de adquisiciónPara crear audiencias de retargeting efectivas, se debe seleccionar el evento más profundo en el embudo (como View Content o Add to Cart) en la ventana temporal más corta posible (hasta 28 días) que garantice un volumen mínimo de 10.000 ocurrencias.
And our 10K audience here, by the way, if you go into your events manager, you will see how many times every event has occurred. You'll also be able to play with the time length up to 28 days. Begin to look at your view content and your add to cart. How low in the funnel of your customer journey can you go? And how short of a period of time can you make it so that you have that event occur 10,000 times? That is your ideally targeting audience to start with.
Escúchalo en el minuto 33:39
Canales de adquisiciónPara sostener y escalar una oferta principal de manera predecible, es preferible utilizar canales de pago con aprendizaje algorítmico (como Meta Ads) que optimicen continuamente la entrega hacia perfiles similares, aportando estabilidad en volumen y calidad frente a tácticas dispersas o manuales.
The simple answer is, we have to build a flywheel. But what matters most is the ability to leverage a tool that will do the work for us and deliver us a consistently improving quality and quantity of similar people so that we have stability with our hero offer. This leads us to Facebook and Instagram ads.
Escúchalo en el minuto 24:40
Canales de adquisiciónPara sostener y escalar una oferta principal de manera predecible, es preferible utilizar canales de pago con aprendizaje algorítmico (como Meta Ads) que optimicen continuamente la entrega hacia perfiles similares, aportando estabilidad en volumen y calidad frente a tácticas dispersas o manuales.
The simple answer is, we have to build a flywheel. But what matters most is the ability to leverage a tool that will do the work for us and deliver us a consistently improving quality and quantity of similar people so that we have stability with our hero offer. This leads us to Facebook and Instagram ads.
Escúchalo en el minuto 24:40
Construcción de sistemas sostenibles frente al esfuerzo táctico reactivo
Estrategia y decisiones de negocioEl volumen de horas invertidas no determina el éxito empresarial, sino el valor y apalancamiento del trabajo realizado; sustituir parches tácticos aislados por sistemas sostenibles previene el agotamiento operativo y permite el crecimiento a largo plazo.
The volume of your work is not what matters. It's the value of the work that you do. Remember, the hunter works just as hard as the farmer, but the farmer can feed thousands. Hunters lived in caves for over 100,000 years, If you spend your time chasing profit margin at all costs instead of building sustainable systems, odds are a million to one that you will burn out
Escúchalo en el minuto 43:50
Canales de adquisiciónLos resultados predecibles y escalables en paid media se consiguen alineándose con la forma en que la plataforma publicitaria está diseñada para funcionar, en lugar de intentar engañar al algoritmo con trucos o hacks a corto plazo.
In this video, I'm going to show you a proven framework running ads the way that Facebook wants you to. When you started talking about how you were looking at Facebook as a partner and not an enemy, which in my line of work, we've always looked at Facebook as an enemy. But the truth of the matter is, if you do look at them as a partner and you give them what they want and you play in their sandbox, they will give you better results. But these results are not from quick win hacks.
Escúchalo en el minuto 0:37
Limitaciones del modelo de agencias tradicionales para escalar negocios
Canales de adquisiciónLas agencias de paid media suelen optimizar métricas puntuales de canales (como el ROAS) para conservar clientes, pero carecen de visión holística sobre oferta, retención y operaciones necesarias para el crecimiento integral.
A good agency may be able to optimize what you have to pay for their fee. but they can't go beyond their scope and their business model is to not get fired. Their success is not dependent on your success. Because there are many skills needed to successfully travel the road to a successful business. Product and offer, web design, customer service, sales and marketing, analytics and tech, human resources. The people who work in an agency don't understand all of these skills.
Escúchalo en el minuto 5:53
Oferta y precioEn lugar de aplicar descuentos que atraen clientes de menor calidad, conviene implementar upsells de refutación orientados a solucionar objeciones de valor y ofrecer soluciones completas para mantener el ticket medio elevado.
In our simple system for big results, we have one other piece, which is called a rebuttale, also known as a rebuttal upsell. What we're looking to do here is overcome objections of value. Instead of marking down our products to buy a wider variety of more and more dissimilar, lower quality customers, we can instead focus on providing solutions instead of selling products. And where this really works is if the AOV is greater than the LTV of our average customer.
Escúchalo en el minuto 34:50
Estrategia y decisiones de negocioCada decisión cotidiana opera como un voto a favor de la persona y los objetivos que se desean alcanzar o como un voto para perpetuar el estado actual; ante una encrucijada, conviene evaluar si la opción elegida acerca al futuro deseado o mantiene el statu quo.
The choices you make are ultimately votes to become the person you want to be or a vote against that future. I'd like you to ask yourself a question. Is this a vote to move in the direction of the person that you wish to become and the success that you know you deserve? Or is this a vote for more of the same?
Escúchalo en el minuto 46:53
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