El mensaje creativo importa más que la configuración técnica de la campaña

And again, the misconception around creative testing is that you do it to find the winning ad. And my supposition here, backed by hundreds of millions of dollars of mistakes and well over a billion in revenue driven, is that there's no such thing as a best ad. You have an investment portfolio. Some ads are top of funnel. Some ads are mid. Some are bottom. Some are helping really get people they've already bought for me to buy again. Some are getting brand new people in. Everything has a role. So what's best when the definition of success for everything is different? Like a soccer or football…

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar

Concepts work because you have to remember that what when you run Facebook ads what you're doing is buying attention you're not buying results so you have to make sure the concepts the design of your ad should be built to acquire the right type of attention the way that you've been taught to think about targeting with audiences is the way that you should be thinking about the ads that you design

Ad Account Structure, KPIs and more · 2023 · comprobar

cheat code number 14 just focus on the running ads online I thought that all of the growth in my business Li in some new Facebook ads course some account structure some secret optimizing of the pixel to link in with AI that would this is a fallacy and it is a complete Facebook ads cost none of that [ __ ] matters well 90% of that [ __ ] doesn't matter the creative is going to be the thing that matters the creative is going to be the thing of how you actually Target people it's the messaging you do not want to focus on the technology you want want to focus on the psychology

38 Business Cheat Codes I Wish I Knew at 28 · 2024 · comprobar

the best creative strategists on paid, and you ask them, like, how do you come up with really is like, okay, well, first, we'll try to find out who our audience is. Then we'll try to find out like, who are the creators that our audience trust and listen to? Then we'll go and try to see like, what kind of content this creator is putting out, that is doing well and working and landing with this audience. And then I'll take a lot of inspiration from that, and try to use that to kind of create my own ad to speak to this audience. And so like the idea of learning about what is going on in the…

Easy Ways to Create Killer Hooks That Work Every Time · 2026 · comprobar

Son anuncios que realmente unos tres factores. Uno es que sea un anuncio que se sienta muy orgánico, lo otro es que no sea muy pulido, el foco no esté tanto en la parte estética, que parezca es parte del canal en el que estás y no como un anuncio de televisión que lo trataste de recortar no más para meterlo dentro de un Facebook o un Instagram. Esto es un anuncio feo y esto obviamente tiene estas cosas feas que estábamos hablando, que es como un color rojo. La marca ni siquiera tiene rojo y el copy es re feo también.

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

don't have that sort of brand consistency from the website. what they stand for, their socials, which is a little bit more playful, a little bit more relaxed, and then they're they like they tighten up on the ads because they think that they need to sound and look like more corporate. Bring that product and that uniqueness to your advertising. Don't just leave it on your socials. And the tip of the day really is find your best performing, most engaging social post, whether it's Instagram, certain degree. And figure out like those. ones that are related to your product, use that as an as an…

Why Personality Beats Corporate Ads Every Time · 2025 · comprobar

main thing that I called out was that what's the pain point? Like I don't really see like what your customer is actually complaining about. It's not anywhere in the ads. Like the whole, you showcasing the founder with some of the products, that's nice. But assuming that these none of the creatives that they have currently are really diving into those like super like painpoint type like I noticed is that well, you're not talking to your customers the way that you're talking to them on your organic social. So, like how can we start to take that and put that in the forefront

Beauty & Wellness Creative Domination: The 3-Step Formula · 2025 · comprobar

personalization and relevancy. So like you want to have ads that make sense for that platform. You don't want to have just the same ad everywhere. And the it things snappy. Personalize relevancy to the location. So same as like for a platform, but you have to use Pornhub related. You have to be mindful of it. I you have to have it relevancy, right?

What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads? · 2025 · comprobar

Si tengo un equipo creativo de una o dos personas, voy a ver en qué podemos destacar. Así que su equipo creativo necesita empezar a producir imágenes o lo externalizamos. Necesitamos enfocarnos en el video o externalizarlo. Aprovecha lo que haces bien. El punto es que no hay un equilibrio o camino correcto real. Es hacer lo que haces bien. Lo que yo sugeriría a su equipo es que entiendan las habilidades y el valor.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

Yo hago énfasis en el tema de investigaciones y referencias, o sea, lo hemos repetido mucho en el equipo y creo que de ahí viene el poder apalancarse de algo que ya está funcionando. Creo que es clave entenderlo y no solo entenderlo, sino darle la importancia. Eh, nosotros no se O sea, no sé por qué la gente no le da suficiente importancia a buscar una buena referencia. Yo lo explico como imagínate que ese anuncio ya tiene 1 millón de dólares invertidos. ¿Qué prefieres inventar algo tú o agarrar algo que ya tiene 1 millón de dólares en data y prueba? Mira, así así lo seas el la hoja en blanco…

Cómo Construir Un Ecommerce de 8 Cifras - Eduardo y Fauadz de MyCocos - E68 · 2025 · comprobar

First, making a sale at a profit is not the same as having a scalable business. Second, a good business is what scales ads. Regardless of what you've been told by salespeople for years, it's not the other way around.

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

what I think people need to do starting off with is everybody has an identity on how they communicate some people are great copywriters lean on it some people are great on camera lean on it some people are great graphic designers how do you get attention and time and effort put into how does this business already make money why don't we just do more of that is look to how you already make money what do you do well and then appropriate that for some paid version of attention otherwise you're

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

price. Fine. So, in this instant, we say, "Okay, well, what UGC or what user generated content are you you're currently putting out?" He also makes his own content. We're like, "Okay, well, what are your best performers?" These ones. Okay. Why are your ads not those? I thought they had to be different. Take your best organic content, add a 5-second CTA at the end, run it as a paid ad. Especially if you know that some organic content has generated sales, do more of that and put money behind it. At the very least, if

How to Grow Your Business So FAST it Makes Your Accountant Nervous · 2025 · comprobar

Yo creo que ahí la gente se sobrecomplica porque piensan que hay una magia en cuanto a eso y la magia está en el anuncio. Entonces da lo mismo la el anuncio siempre le va a ganar una buena estructura de campaña y eso es lo más importante.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

Something to consider if you are running ads is look at what organic formats are trending for creators. And there are formats, believe me. There are formats. And try and see if you can get your ads to mimic that format, because then it will look more native. And when you have, like, fundamentally, the best advertisements are things that don't look like advertisements. And, like, if this were, think about it like this. If this were just a creator who were making this recommendation, you'd be like, wow, it would be incredibly compelling. And so, the more it can look not like an ad, then the…

STEAL Ryan Reynolds' $1.3B Marketing Strategy [NO FAME REQUIRED] · 2025 · comprobar

the thing, Smiles. There is no best place in the funnel for you to focus your ads on. What really matters is that you are prioritizing um what you do well and what you need. here is this brand that joined crushes an upperfunnel video. All of their videos go viral. They're incredible at it. So the number one way to get their business better is to start making statics that appeal to those individuals. And if you watch

$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar

Bueno, pero el ehm Con él, bueno, hablamos un poco de esto del costo adquisición alto eh, y cómo Cómo poder presentar el ad eh, sin tanta como fricción de que se sintiera como un Ya. Que decía como que hoy en día nos teníamos que fijar en el creativo era O sea, en el fondo contexto hacía el creativo, cacháis, no como que tú tuvierais que generar un anuncio como superproducto centrista, sino que trataráis de el contexto fuera como más importante que solo el producto. Está buena esa ese approach porque es como cambiar un poco el mindset o el principio o el espíritu con el que hacía anuncio, un…

De Abogada Frustrada a Ícono del Ecommerce en Chile - Fran del Canto - E51 · 2025 · comprobar