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38 Business Cheat Codes I Wish I Knew at 28
23 ideas de marketing sacadas de «38 Business Cheat Codes I Wish I Knew at 28», de Sabri Suby. Sobre todo de estrategia y decisiones de negocio, oferta y…
- 23 ideas despiezadas
- Fuente Sabri Suby
- Dura 22 min
- Publicada en 2024
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Oferta y precioAl lanzar una nueva oferta, primero se debe ejecutar un test rápido de 7 a 30 días para validar el apetito comercial en el front-end; solo una vez confirmada la tracción conviene multiplicar por diez el esfuerzo y los recursos para crear un producto excepcional.
make any sales cheat code number 19 whenever you're launching a new service a new offer a new product first validate the front ends so to run a very small test one week 30 days test if there is an appetite for whatever it is that you plan on launching once you've done that exercise and you know okay this has got legs spend 10 times more than you think is required on of effort time resources in order to create an exceptional product and if you do that no one will ever be able to compete with you which
Escúchalo en el minuto 11:34
Oferta y precioAl lanzar una nueva oferta, primero se debe ejecutar un test rápido de 7 a 30 días para validar el apetito comercial en el front-end; solo una vez confirmada la tracción conviene multiplicar por diez el esfuerzo y los recursos para crear un producto excepcional.
make any sales cheat code number 19 whenever you're launching a new service a new offer a new product first validate the front ends so to run a very small test one week 30 days test if there is an appetite for whatever it is that you plan on launching once you've done that exercise and you know okay this has got legs spend 10 times more than you think is required on of effort time resources in order to create an exceptional product and if you do that no one will ever be able to compete with you which
Escúchalo en el minuto 11:34
Oferta y precioUna oferta potente es diez veces más efectiva que intentar convencer con argumentos; una oferta débil encarece silenciosamente el costo de adquisición (CAC), por lo que conviene crear ofertas tan agresivas que incomoden al fundador aunque reduzcan el margen inicial.
number eight a compelling offer is 10 times more powerful than a convincing argument and my litmus test for a good offer is if the offer does not keep the founder up at night then it simply isn't underbelly to having a weak offer and it means that your customer acquisition cost is going to be much higher if you have a shitty offer you are already paying the price of having a weak offer so instead what you may as well do is have a very strong offer that might be a little bit less financially rewarding on the front end but it brings more people
Escúchalo en el minuto 4:15
Un buen gancho inicial es más determinante que el resto del texto de ventas
Mensaje y copywritingEn entornos digitales saturados de distracciones, si no se logra capturar la atención inmediata con un gancho potente, el resto del texto, la oferta y el precio pierden total relevancia, impidiendo generar ventas.
number 18 one good hook is worth more than a th000 words of the most masterful crafted copy because if you can't hook somebody's attention in this chaotic environment that we operate in on the internet then it does not matter how strong the rest of your copy is or how good your offer is or even what price point that you're selling at if you don't have the ability to hook them then you're never ever going to be able to make any sales cheat code number 19
Escúchalo en el minuto 11:07
Canales de adquisiciónEl rendimiento de la publicidad digital no depende de trucos técnicos de configuración de cuenta, sino del mensaje creativo y la psicología del anuncio, que son los verdaderos responsables de segmentar y atraer a la audiencia.
cheat code number 14 just focus on the running ads online I thought that all of the growth in my business Li in some new Facebook ads course some account structure some secret optimizing of the pixel to link in with AI that would this is a fallacy and it is a complete Facebook ads cost none of that [ __ ] matters well 90% of that [ __ ] doesn't matter the creative is going to be the thing that matters the creative is going to be the thing of how you actually Target people it's the messaging you do not want to focus on the technology you want want to focus on the psychology
Escúchalo en el minuto 8:09
Competir mediante el modelo económico y la retención en lugar de tácticas copiables de marketing
Oferta y precioLos embudos, copys y diseños son fácilmente duplicables por competidores; la verdadera ventaja defensiva proviene de construir un modelo de servicio superior que aumente la retención y el valor del cliente, permitiendo invertir más en costos de adquisición.
compete on economics and not on marketing people can rip your funnel in an hour they can steal all your copy they can take your design how do I know this thousands of people do this to me every single month and if that is your only advantage in you growing your business then you are going to have a very hard life you want to build a business that has a moat around it because of the economic model that you that you've got the service delivery that you can provide your customers so that they remain with you for many months or many years beyond what they stay with your competitors with that's…
Escúchalo en el minuto 13:51
Canales de adquisiciónEl rendimiento de la publicidad digital no depende de trucos técnicos de configuración de cuenta, sino del mensaje creativo y la psicología del anuncio, que son los verdaderos responsables de segmentar y atraer a la audiencia.
cheat code number 14 just focus on the running ads online I thought that all of the growth in my business Li in some new Facebook ads course some account structure some secret optimizing of the pixel to link in with AI that would this is a fallacy and it is a complete Facebook ads cost none of that [ __ ] matters well 90% of that [ __ ] doesn't matter the creative is going to be the thing that matters the creative is going to be the thing of how you actually Target people it's the messaging you do not want to focus on the technology you want want to focus on the psychology
Escúchalo en el minuto 8:09
Hacer completamente explícitas las instrucciones en cada paso del embudo
ConversiónPara maximizar la conversión no se debe asumir que el usuario sabe qué hacer a continuación; es indispensable ser extremadamente explícito en las instrucciones sobre dónde hacer clic, cómo reservar y qué acción tomar.
when it comes to marketing never underestimate how stupid people are do not take for granted that people are going to know what it is that you're asking them to do what the next step is where they should click when they should book in you need to be extremely explicit in your instructions to actually maximize the conversion rate at every step of the funnel cheat code
Escúchalo en el minuto 21:01
Mensaje y copywritingEl impacto del copywriting no radica en fórmulas de titulares ni en florituras al redactar, sino en la investigación profunda del prospecto para entender y articular sus problemas mejor que cualquier competidor en el mercado.
number 17 80% of copyrighting is knowing what to say and 20% is how to say it then you realize very very quickly that's not where the winning is done the winning is done in the research understanding your prospect better than anyone else in your Market literally stalking on these people therefore you can articulate their problem better than anyone else in your Market cheap code
Escúchalo en el minuto 10:25
Desactivar objeciones en el marketing antes de la llamada de ventas
Mensaje y copywritingEl rol principal del marketing y de los embudos es calentar al tráfico frío, educar al mercado y resolver las objeciones recurrentes por adelantado, para que la llamada de venta solo formalice una compra ya decidida.
number 12 don't ask somebody to buy until they are already sold it is marketing's job to make sales easy and if you're on sales calls all the time and you're constantly answering the same old objection that means that your marketing isn't strong enough in sales you want to make sure that your funnels are warming up that cold traffic and they're sifting sorting and siphoning and educating your Marketplace to Pepper and preempt all of those objections and handle them in the marketing stage so the sales come easy
Escúchalo en el minuto 6:45
Estrategia y decisiones de negocioLa propuesta hacia los colaboradores debe construirse combinando tres vectores: salario, experiencia y aprendizaje. Depender exclusivamente del salario expone al negocio a perder talento tan pronto reciban una oferta económica superior.
code number seven when it comes to building a team and hiring staff there are three vectors of value that form what it is that you're offering to people that are going to join your team one of those vectors of value is salary the other one is experience and then the other is learning and all of those form as an aggregate to the offer that it is that you're making to people that are going to come and join with you and most people completely over index on salary is someone is only interested in the paycheck that you're going to write them to come and work with you then it is not going to be…
Escúchalo en el minuto 3:30
Mantener siempre pruebas A/B activas para optimizar la rentabilidad
Medición y experimentosUn negocio debe tener pruebas A/B corriendo continuamente en sus páginas de aterrizaje o captación. Incrementar la tasa de conversión entre un 10% y un 30% reduce directamente el costo de adquisición de clientes (CAC) en esa misma proporción, trasladando esa ganancia a la rentabilidad final del negocio.
never not have a split test running split test is the easiest way to increase your profits by 10% 20% 30% if you're running a split test on an opin page or any landing page of any Endeavor and you're able to increase the conversion rate by 10% 20% 30% which is all very doable from a split test that is literally dramatically increasing the profitability of all of your business cuz everything stems from that you're able to reduce your customer acquisition cost by 30% you are adding that 30% to your bottom line of your business cheat
Escúchalo en el minuto 18:09
Priorizar la optimización del LTV sobre la reducción de costos por clic
Oferta y precioEn lugar de buscar clics excesivamente baratos, conviene dedicar el 80% del tiempo a optimizar la economía del embudo y aumentar el valor de vida del cliente (LTV), destinando únicamente el 20% a reducir el costo de adquisición (CAC).
number 34 you do not need cheaper traffic you need a better funnel and economics people obsessed where do I go and get the cheapest clicks I can't spend six bucks a click sub that's just too much money it's not too much money it's too much money for your shitty funnel you want to spend 80% of your time focusing on how to increase the lifetime value of a customer and 20% of your time in how you can reduce your customer acquisition cost cheat code 35
Escúchalo en el minuto 20:31
Oferta y precioBajar los precios no elimina la objeción de precio porque los clientes no compran el costo monetario del producto sino el valor y la solución que desbloquea; la transacción se concreta únicamente cuando el valor percibido excede al precio.
three people buy value not price when buy with less resistance and you realize that no it doesn't not matter what your price is you're typically always going to get that as an objection they're not buying the price of this product they're buying the value that this unlocks what is the problem that what it is that I'm selling soles for that person because a transaction takes place where value exceeds price cheat code number four the
Escúchalo en el minuto 1:26
Mensaje y copywritingPara maximizar el rendimiento de un anuncio publicitario, se debe formular una promesa de gran beneficio acompañada de un alto nivel de intriga o curiosidad que impulse al usuario a interactuar.
33 add a big benefit and a huge amount of intrigue to every single ad that you create nothing drives the performance more than having the big benefit and a massive amount of intrigue cheat code
Escúchalo en el minuto 20:17
Mensaje y copywritingPara maximizar el rendimiento de un anuncio publicitario, se debe formular una promesa de gran beneficio acompañada de un alto nivel de intriga o curiosidad que impulse al usuario a interactuar.
33 add a big benefit and a huge amount of intrigue to every single ad that you create nothing drives the performance more than having the big benefit and a massive amount of intrigue cheat code
Escúchalo en el minuto 20:17
Estrategia y decisiones de negocioPagar a consultores o especialistas para adquirir conocimiento o resolver problemas es preferible a invertir tiempo propio, ya que permite comprimir años de aprendizaje en días.
cheat code number 15 don't pay for something with time when you could pay for it with money time is the most expensive currency that it is that you have because you can never ever get more of it so if you have the ability to be able to pay a consultant or pay somebody to buy that time it is far cheaper to go out and buy that time using money and it allows you to compress decades into days
Escúchalo en el minuto 9:01
Planificar publicidad en campañas por sprints de 90 días en lugar de anuncios aislados
Canales de adquisiciónEn lugar de crear anuncios sueltos de manera constante, es preferible diseñar campañas completas estructuradas en sprints para los próximos 90 días, grabando múltiples ganchos (hooks) para un mismo anuncio y distribuyendo los activos de forma gradual a lo largo del trimestre.
cheat code number 31 don't make ads create campaigns and you want to do it in Sprint so what do I mean mean by that well instead of sitting down and thinking about okay I have to create a new ad what is a whole campaign that I can create what does my campaign look like for the next 90 days and really sit down and think about how many individual ads that you can get from one campaign you can shoot multiple hooks for the same ad and instead of just launching them out into the market as one big promo you want to take all of the assets from that campaign and then you want to drip feed them out…
Escúchalo en el minuto 19:21
Contratar por valores y carácter antes que por habilidades técnicas
Estrategia y decisiones de negocioLas habilidades técnicas (hard skills) se pueden enseñar y entrenar, pero el carácter, la integridad y la alineación con los valores de la empresa no. Es preferible contratar personas con menos experiencia técnica pero con alta integridad (misioneros frente a mercenarios) y formarlas internamente.
code number 26 you can teach hard skills but you can't teach soft skills do not no you can teach them the skills you can train that the character the values that people live they're the things that you can't train look for people that have incredible sense of integrity and they have strong alignment to your values as a business even if they are the less skilled person and teach them the hard skills which brings us nicely to cheat code number 27 hire missionaries and not mercenaries mercenaries have a lust for making money it's the thing that they place at the very very top of their value…
Escúchalo en el minuto 16:36
Agrupar actividades por días temáticos para evitar la fragmentación cognitiva
Estrategia y decisiones de negocioAsignar tipos específicos de trabajo a días concretos (day batching) y separar las tareas creativas de la resolución operativa de problemas resulta más efectivo que métodos de microgestión del tiempo como Pomodoro.
cheat code number 16 partner your activities with days and say no to absolutely everything else I have split tested so many different calendars and optimizations and workflows and the Pomodoro method nothing works better than batching certain activities that you have to do with certain days and the days that I tried to sprinkle in any of the stuff that was like more problem solving with the creative stuff it was just an absolute noo what I try to do
Escúchalo en el minuto 9:27
Ejecutar los fundamentos antes de buscar soluciones a problemas futuros
Estrategia y decisiones de negocioEs un error consumir información para problemas teóricos que aún no existen en el negocio; el crecimiento proviene de ejecutar con maestría los fundamentos inmediatos y resolver los problemas reales actuales.
know what to do but don't do what they know don't go seeking for answers to problems that you don't even have in your business right now I used to obsess over wanting to upskill and read books and learn all of these things to arm myself with the information that when I inevitably come across that problem that I will have that information and that I would be able to solve that problem when the reality of it is I already had information to problems that I hadn't solved in my business and instead of focusing on solving those problems within my business I tried to go out there and get skills to…
Escúchalo en el minuto 22:02
Construir sistemas operativos complejos para evitar la fuga de clientes
Estrategia y decisiones de negocioSi un empleado puede marcharse, robar los clientes y replicar fácilmente la propuesta de valor poniendo en riesgo el negocio, se tiene una consultoría y no una verdadera empresa. El negocio debe apoyarse en sistemas y operaciones complejas para que el valor no dependa de una sola persona o idea.
saved my business cheat code number 24 if the team member can leave your business and they can steal your customers and they can set up a business that legitimately puts a threat on the livelihood of your business then you don't have a business you are just a highly paid consultant you need to have a business that is not just an idea that you can just go and steal it needs to be a big operation and there needs to be a lot of complexity with the way that that system runs to be able to deliver value
Escúchalo en el minuto 15:31
La falta de resultados suele ser un problema de volumen y no de estrategia
Estrategia y decisiones de negocioLa gran mayoría de las veces, cuando no se logran los resultados deseados, se debe a un bajo volumen de ejecución en las acciones fundamentales conocidas, más que a la necesidad de buscar tácticas nuevas o complejas.
cheat code number 28 90% of the time volume is the answer when people aren't seeing the success that it is that they want to it's simply because they're not doing more of the actions that they know that they need to be doing and instead they're looking at some new thing that they need to do at a lower volume than just taking the core fundamentals and cranking that up cheat code number 29
Escúchalo en el minuto 17:44
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