Los problemas de adquisición y conversión se resuelven en la oferta y no ajustando anuncios

number eight a compelling offer is 10 times more powerful than a convincing argument and my litmus test for a good offer is if the offer does not keep the founder up at night then it simply isn't underbelly to having a weak offer and it means that your customer acquisition cost is going to be much higher if you have a shitty offer you are already paying the price of having a weak offer so instead what you may as well do is have a very strong offer that might be a little bit less financially rewarding on the front end but it brings more people

38 Business Cheat Codes I Wish I Knew at 28 · 2024 · comprobar

So how you can apply this directly in your business right now today is before you touch your ads, before you go to your agency, before you speak to your media buyer, go away and speak to your accountant. Look at all the customers that you got in the last 12 months and divide that by the amount of revenue that it is that you did. That will give you what your lifetime value of a customer is. Now, once you're clear on what that number is, ask yourself, what would you be willing to spend on a maximum level to acquire that customer? If they're worth 50 grand to you, would you be willing to spend…

It Took Me 17 Years In Business To Learn These 7 Truths · 2026 · comprobar

advertisers really understand their unit economics and they obsess over improving understand what you can afford to pay to acquire a customer. Like how much can you assume it is particularly factor in things like lifetime value. So really your profit margin. So, if your gross profit margin is really poor, you're going to need a higher return on ad spend number in order for it to work. numbers for me to ever know to assess the likely scalability and success of a Google ad campaign is what's your CAC limit? So what can you afford to pay to acquire a customer? What's your cost to acquire a…

The Google Ads Formula Top 1% Marketers Use · 2025 · comprobar

because you don't like running like 20 offers like doing a side with side wide discount non-stop because all this is just test another offer just one new offer and then just kill all the rest of um and I'm not stressed I'm just like we need to find a better offer that's going to convince more people to try our product because right now people are um and before I was more like oh maybe it's like the new look-alike from no audience is going to improve LTV no no bidding model is going to reduce the cat or like the calls like not scale like these aren't that's just not how the system works you…

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

but it's also what's your offer oh is it sometimes business they're like oh my God our Facebook ads not working anymore so now let's go to another Channel maybe it's tick tock ads or even harder let's go to another distribution channel so retail or whatever you want to do affiliate whatever but sometimes it's just changing the offer on Facebook ad and then everything's going to perform way better you know I mean this is

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

this is that the way for you to actually get these numbers to go is not to suppress your CPA on Facebook with cost caps and ASC hacks and all of that stuff it's to build better offers to buy better to solve and instead start working on building better start working on building better offers start working on acquiring better customers and again

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

and then if you just start trying to focus on really bad customers that are all five dollar people that can't ever buy that thousand you might get another 500 customers and four more people that are likely to buy like that's not a scalable business model so like offering people higher priced things increases your conversion rate because people are disqualifying themselves early enough that that customer journey is far more profitable and that was so groundbreaking to me when I thought the solution is we'll just discount the product discounting the product brought you lower quality customers…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

the point was is like we got them tons and tons of leads but they didn't have the follow-up so stupid me for not doing that but I think what he wanted and what he actually needed was two different those things when in fact the real issue was their offer their conversion rates their sales process their monetization their LTV like all these other things of audience what they really needed was a diagnosis and exactly to your point of what Ryan dice said is that you know prescription without diagnosis is malpractice and I think the first thing a good marketing agency should do is figure out where…

Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar

if you're trying to get new customers, but you're not buying and getting enough new visits. So you're actually getting a lot of volume repeat customers. Yeah. So you see a lot of repeat customers. You're like, well, I'm buying the traffic supposed to be for new customers, but I'm going to tend to repeat something's off. Maybe advantage plus audiences expanded and has turned into a retargeting campaign as often. So I thought I was buying new customers. Yeah. Right. So that would be a case of traffic. You wanted new and you're getting warm or you're getting repeat. It'd be a as a advanced media…

The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces · 2025 · comprobar

um our the program is there to help people become more full-stack marketers uh people who can actually understand market research consumer psychology understand copywriting people who were really really good at spending money really really good at media buying efficiency but I knew Jack all about marketing they knew Jack all about offer creation and all of it and our clients biggest problems was not necessarily media buying and media buying is a media buying is a media buying you know I mean there's only so many ways you're going to create a campaign in my opinion no one really has an…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

They probably, Let's say it cost them $10 to get me walk in that store. $10 CPA plus a dollar cogs. $40 AOV. They're making 30 bucks when I buy that. The problem is I'm never going to go back. However, If I got in there and got what my wife got, which was this great steak. That was let's say it cost them $70 to sell me that steak and they charged 80. They only made 10. But she's been back 5 times. The point is, You want to look at your ability to reinvest future cash flow. If you only ever make one sale, that sale has to be hyper efficient. And as platforms get more expensive every year, your…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

that you know we were getting we're getting a ton of new clients like off the charts at Great enac problem was is that they weren't buying again oh no retention marketing lifestyle marketing has to come into play so it became less of an enac issue like we solved the enac and I talked to this guy like two weeks ago I like we solved your enac issue the problem is like you guys are not selling them again like either that or the they don't like the product yeah so you you might have a product issue there so what we did is we cut back our spend and they're like Well why'd you cut back the spend…

The 3 Most Important Marketing Performance Indicators & Why You Need Them | PT EP 615 · 2024 · comprobar

qué hago? Creo que contratar una agencia para gestionar anuncios pagados es probablemente lo peor que se puede . Porque si utilizas anuncios pagados para compensar los fallos de tu marketing, la irrelevancia de tu oferta, la pérdida de confianza y del valor de tu marca por parte de tu audiencia, tu margen de maniobra se 40 mil dólares, tienes que ponerte manos a la obra y empezar por lo básico. Tienes que hablar con tus clientes. Llama por teléfono a cada cliente. No me averiguar qué se rompió, qué dejó de

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 · 2025 · comprobar

Sí, para nosotros el rendimiento empresarial es lo más importante . ¿Cuáles son, por ejemplo, los resultados reales de nuestras métricas de huesos y tuercas óseas ? Por lo tanto, la publicidad de pago es nuestro principal canal de captación de clientes. ¿Cuáles son los costes de adquisición de nuevos clientes allí? ¿Cuáles son nuestros índices de clics en nuestros anuncios? Y de hecho, lo modelamos mensualmente. Y tenemos un modelo DTOC bastante detallado que hemos desarrollado y que puede contribuir a los ingresos a través de los diferentes canales. Así que en noviembre sabremos cuántos…

Bonus: Revenue Lies: Planning, Execution and What Actually Drives Growth w/ Three Ships & Keen Study · 2026 · comprobar

great book because what he does is he goes back to like the basic principles of if your offer stinks like everything else stinks and that really means that you have to create great offers and how

Ep. 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam · 2023 · comprobar

thinking about business growth and devel the you know LTV aov you know all minute yeah if somebody's telling you the key to running Facebook is something that having to do with an audience or a bidding model or attribution or some tracking like they fundamentally have no El no no interest groups going to improve your LTB right like no like retargeting audience improves incremental lift across a bunch of channels in a

3 Critical Facebook Ads Mistakes That Are Costing You Money · 2025 · comprobar

>> My first trash question that I'm always thinking through is this a supply- or demand-constrained business? So this is demand-constrained business. Like you okay. So this is demand-constrained business. Got it. So in order to fix We have lower CAC, which underneath of this we can do through CRO, so conversion optimization. We can do this with better creative. offer. So we can get that or we can just spend more, all right? Which is always a fun it's going to probably be a combination because these are basically the three things that are going to unlock that. So

Building a $12,000,000 Business for a Stranger in 25 Minutes · 2026 · comprobar

and let's just say we're not acquiring enough customers at the tag that we want maybe what we should do is like try to find a little ticket offer what do we need for a little ticket offer we need this this so we're gonna do this for the next three months two months we're gonna test a real good low ticket offer find one and then track the LTV of those people is it working is it

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

minutes long on how to look at your business for offer construction, cash flow. And we're basically going to make it so that anybody that says rorowaz or CTR, launching hundreds of ads, or like worried about attribution, all of that nonsense, you're going to begin to take a look at them and be like, I remember when I thought those things. I'm much happier being way more successful now.

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

si tu ENCAC está aumentando, y has probado nuevas creatividades, nuevas estrategias de puja, nuevas campañas, y nada cambia el número, probablemente tengas un problema de seguimiento, probablemente tengas un problema con la plataforma, probablemente tengas un problema con la campaña, pero realmente no sabes cuál

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First · 2026 · comprobar

a la cámara de Cuál es la mejor forma de bajar los costos de adquisición sin tocar los anuncios no sé cuál [ __ ] hacer un producto ganch una oferta hacer una oferta gancho Sí pues y trabajar la landing y hacer así como que [ __ ] aumentar el valor cierto estaquear el valor con todas estas cositas con

La Ecommerce Manager Más Buscada de Chile - Vale Ahumada - E26 · 2025 · comprobar

likely that the person Buys in cro just like so conversion optimization just like LTV often times there isn't a silver bullet i' would say the only thing that's the closest thing to a silver bullet in the CAC world is nailing your offer nailing what thing you're going to package together that you can put out the marketplace that so most of the time the biggest gains are going to come from Improvement in advertising improving the offer improving the headline and the availability of the team if you have a sales team or if you have an e-commerce business then it's going to be cro on the page the…

Business Owners: You NEED to Know This Number · 2024 · comprobar

people who keep buying from you. And then all of a sudden your LTV skyrockets. And then you might find out if your LTV skyrockets, maybe you don't have a marketing problem. Maybe you just weren't making enough per customer. And I can tell you this, the amount of times I talk to our businesses who are like, we need cheaper leads. We need cheaper leads. We need, we need to lower our CAC. The reality is they just don't make enough per customer because they're not that good. And either you're mispriced, which does happen for sure, or your thing's not that good, which is a hundred percent under…

13 Years Of Brutally Honest Business Advice in 90 Mins · 2024 · comprobar

rock and roll. So here's the problem right now, if your ads are not converting well, so clicks and opt-ins and, or your sales team has trouble scaling. So it means it takes too long to ramp up new rep, new reps. Then adjusting your offer is usually the issue. It's usually the core problem that most

GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar

And like, you know, I like, and that's a way lower LTV than this. So this actually feels like the, this actually feels like the problem to me is that the conversion is okay. I think you might just need to see if you can sell bigger bundles and you might want to consider Jeff financing.

58 Mins of Advice That Will Blow Up Your Business · 2024 · comprobar