Marketero · Entrevistas
How to make another $100k in 90 Days on Meta...
32 ideas de marketing sacadas de «How to make another $100k in 90 Days on Meta...», de Professor Charley T. Sobre todo de canales de adquisición, medición…
- 32 ideas despiezadas
- Fuente Professor Charley T
- Dura 1 h 02 min
- Publicada en 2025
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Priorizar ofertas de captación diseñadas para maximizar la recompra sobre el margen inicial
Oferta y precioEs más rentable para el negocio a largo plazo captar clientes vendiendo el producto estrella que garantiza una experiencia sobresaliente y asegura recompras, que vender productos de altísimo margen inicial que no satisfacen y eliminan el retorno del cliente. Identificar estas ofertas de cohorte reduce el CPA blended al generar ventas orgánicas y recurrentes.
I'll put it that way. What we did is say, what are the offers where when somebody buys this, they're more likely to buy again. You sold it for $35. fantastic markup, that person is never coming back. you sold it for 100. Your profit margin other one. But if I enjoy that steak, I'm going to come back two or three more times. What matters more than anything is understanding the cohort offers. What offer instead of making a profit today is most likely to get somebody to want to come back. If people want to come behavior, not ads. So, your blended CPA continues to come down because the amount of…
Escúchalo en el minuto 50:51
Medición y experimentosConfigurar eventos de conversión personalizada basados en el ID de variante o producto permite calcular la tasa de compra del producto anunciado frente a las compras totales, revelando la diferencia entre el CPA genérico de la cuenta y el costo real de adquisición del producto promocionado.
here's our variant ID. Right now, why this matters is I could go into my ad account and say custom conversion event where an add to cart or a purchase contains this variant ID or I could just say that it's this product. Now, the platform and see any of your custom metrics. I'm going to show you how to do this real quick. I'm gonna do school uh purchase rate. All right, that's what we're gonna call this thing. Boom. All right. Now, this means I'm going to go to school purchase. All right. And then I'm going to divide this by purchases. Awesome. And that's going to be a percentage. Okay. Create…
Escúchalo en el minuto 5:30
Medición y experimentosConfigurar eventos de conversión personalizada basados en el ID de variante o producto permite calcular la tasa de compra del producto anunciado frente a las compras totales, revelando la diferencia entre el CPA genérico de la cuenta y el costo real de adquisición del producto promocionado.
here's our variant ID. Right now, why this matters is I could go into my ad account and say custom conversion event where an add to cart or a purchase contains this variant ID or I could just say that it's this product. Now, the platform and see any of your custom metrics. I'm going to show you how to do this real quick. I'm gonna do school uh purchase rate. All right, that's what we're gonna call this thing. Boom. All right. Now, this means I'm going to go to school purchase. All right. And then I'm going to divide this by purchases. Awesome. And that's going to be a percentage. Okay. Create…
Escúchalo en el minuto 5:30
Medición y experimentosEvalúa el comportamiento algorítmico de los anuncios mediante cuatro métricas clave (gasto, frecuencia, CPM y eficiencia): los anuncios de prospección capturan alto presupuesto con baja frecuencia y menor eficiencia, mientras que los de retargeting concentran menos gasto con mayor frecuencia, CPM más alto y mayor eficiencia de costo por compra.
machine is using our ads by running a simple 4PI analysis. Remember that spend, frequency, CPM, and efficiency. ads that are live. Well, simple for PII What ads are not doing their job well? Some ads are prospecting ads, meaning they earn a ton of budget and they have a low frequency and a low CPM and they're going to be less efficient. Some ads are going to be retargeting ads, means they don't earn as much spend, but their frequency is higher, their CPM is higher, and they should be way more efficient. They don't earn nearly as much spend, but they're way better at the cost per purchase. Uh…
Escúchalo en el minuto 35:20
Canales de adquisiciónNo se deben agrupar múltiples ofertas bajo una misma campaña publicitaria, ya que cada oferta cuenta con un objetivo de negocio propio y métricas económicas radicalmente distintas (ticket promedio, LTV, margen bruto y CPA permitido).
Should I put all my offers in the same campaign? Every campaign should have its own business objective. That business objective should be defined as how well can I do this thing. Every offer has a different definition of success. Every offer has a different AOV and LTV and GPT and allowable CPA. You cannot compare how much does it cost to sell a stick of gum to how much does it cost to rent a Lamborghini. Those are just two completely different things.
Escúchalo en el minuto 46:22
Escalar presupuesto en creatividades probadas antes de lanzar nuevos anuncios
Canales de adquisiciónUn anuncio ganador se define por su capacidad de absorber mayor inversión rentable y no solo por adjudicarse conversiones puntuales. Cuando una estructura publicitaria funciona, la prioridad debe ser aumentar el presupuesto sobre lo existente en lugar de fragmentar la atención lanzando más anuncios o alterando la oferta.
winning ad isn't one that gets credit for the sale. A winning ad is one that allows you to invest more because you've solved the problem of can I spend more can you win? If you have a winning ad at a 100 bucks a day and you can scale your ad account to 500 bucks a day, the single worst thing you could do is launch more ads, change your landing page, change your offer construction, or do anything other than just spend more on what's working. If you can raise your budget, the rest of the job is done.
Escúchalo en el minuto 30:37
Canales de adquisiciónUn anuncio no debe declararse ganador por registrar unas pocas ventas atribuidas; la verdadera validación ocurre cuando el anuncio absorbe inversión publicitaria constante, mantiene métricas de entrega estables (CPM y frecuencia) y mejora el rendimiento general del negocio a medida que aumenta el gasto.
got two sales you have nowhere near enough data to say that anything is a winner two sales is not a winner winner. A winning ad is not one that got two sales. A winning ad is one that earns a consistent amount of spend on a regular basis, performs similarly at C at CPM and frequency levels, and when that ad gets more spend, your performance in your business improves. A winning ad is not one that got lucky enough to have the attribution of a couple of sales. is understanding why an ad is a winner or not. If it does not earn consistent spend, then you have no idea whether it's good or bad. If…
Escúchalo en el minuto 22:21
Canales de adquisiciónUn anuncio no debe declararse ganador por registrar unas pocas ventas atribuidas; la verdadera validación ocurre cuando el anuncio absorbe inversión publicitaria constante, mantiene métricas de entrega estables (CPM y frecuencia) y mejora el rendimiento general del negocio a medida que aumenta el gasto.
got two sales you have nowhere near enough data to say that anything is a winner two sales is not a winner winner. A winning ad is not one that got two sales. A winning ad is one that earns a consistent amount of spend on a regular basis, performs similarly at C at CPM and frequency levels, and when that ad gets more spend, your performance in your business improves. A winning ad is not one that got lucky enough to have the attribution of a couple of sales. is understanding why an ad is a winner or not. If it does not earn consistent spend, then you have no idea whether it's good or bad. If…
Escúchalo en el minuto 22:21
Consolidar anuncios flexibles en un solo conjunto para superar la fase de aprendizaje
Canales de adquisiciónCuando el presupuesto es limitado, conviene agrupar múltiples anuncios flexibles (flex ads) dentro de un único conjunto de anuncios en lugar de dispersarlo en varios ad sets. La prioridad estructural en Meta Ads debe ser acumular suficiente volumen de conversiones para salir de la fase de aprendizaje y poder evaluar el rendimiento con certeza estadística.
you can absolutely have multiple flex ads and an adset. I recommend to you that if you do not have the budget to get multiple adsets out of learning, then put multiple flex ads in a single ad set. matters here is it's more important for you to get out of the learning phase than to have 15 different ads where you have no ability to know with any confidence how those ads will perform. Okay? Like the number one thing here is your ability to with confidence evaluate
Escúchalo en el minuto 18:02
Simplificar campañas pausando anuncios con CPA alto y bajo margen antes de lanzar nuevos creativos
Canales de adquisiciónTener demasiados anuncios activos simultáneamente (más de 6 a 10 por campaña o conjunto de anuncios) fragmenta los datos e impide que el algoritmo de aprendizaje automático optimice eficientemente. En lugar de lanzar más creativos, la optimización debe comenzar apagando los anuncios con CPA por encima del promedio y rentabilidad por transacción inferior a la media, reduciendo costos antes de iterar.
If you have if you have more than like six or seven ads, you're already too complicated. If you have over 10 ads, you are way too complicated. If you have like 10, 20, 30 ads live in your ad account right now, in your ad set or your campaign, instead of launching more ads, turn off the ones where the CPA is above average and the GPT is worse. That's going to reduce your CPA and improve the profit per transaction on every sale you make. Do that until you have few enough ads analysis and understand what the machine is doing with your money. Then you can to leverage machine learning. Facebook is…
Escúchalo en el minuto 41:23
Medición y experimentosEs imprescindible configurar eventos de conversión personalizados y tasas de coincidencia para comprobar si la publicidad realmente genera ventas del producto promocionado y no de otros artículos secundarios del catálogo.
So the number one first thing that you need to do right away is set up these custom conversion events and the match rate to understand are you actually selling the product that you're trying to sell. Right? If you're not tracking don't understand what's actually being bought with your ads, you have actually no idea what your ads are doing. investing a lot of money into the ad platform and having no idea what's actually going on is a very bad investment.
Escúchalo en el minuto 10:12
Medición y experimentosA mayor número de creativos lanzados al mismo tiempo, menor es la consistencia de los datos y menor la confianza estadística para identificar ganadores reales; un par de conversiones aisladas no validan un anuncio.
The more ads you launch, the less likely you are to be able to see any consistency in the data. Meaning the less likely and the lower confidence, the less likely you are to be able to identify any winner. and the lower confidence your ability is to be able to rely on that winner. Now, your But right now, you have a data set of two sales. That's not a winner. That's That is no consistency in data.
Escúchalo en el minuto 26:06
Canales de adquisiciónIntroducir creatividades constantemente reinicia o interrumpe la fase de aprendizaje automático de la plataforma publicitaria; para estabilizar la entrega y el rendimiento del embudo, conviene mantener encendidos los anuncios eficaces y no saturar la cuenta con lanzamientos continuos.
the path is actually just not launching more ads. Remember that the machine is around understanding the consistency If that if those metrics are not stable, the machine is not yet consistent on how it's delivering your stuff. The machine learning has not yet finished. It has not learned how to use the assets you have. That is a place of instability. every time you launch a new ad, what you're doing is destabilizing the bottom time we launch a new ad, what you're doing is you're destabilizing the most valuable part of your funnel. So the point of this is if you don't launch more ads, the ads…
Escúchalo en el minuto 35:09
Canales de adquisiciónPublicar continuamente nuevos anuncios hace que el algoritmo los pruebe contra la audiencia más calificada y cercana a la conversión (bottom of funnel), lo cual compite directamente contra los anuncios ganadores existentes y fabrica artificialmente una fatiga publicitaria que obliga a seguir produciendo creatividades sin necesidad.
The more ads you launch, the less likely any one of those ads are to be consistent. And all of the new ads you launch are being launched at the bottom of your funnel to your warmest audience. meaning they're also running and testing at the highest quality audience to see if the machine should spend more money Which means also that the more new ads you launch, the more difficult you make it for your existing winners to see success. The more ads you launch, the faster you will manufacture ad fatigue. The reason he needs more ads is because he keeps launching more ads. If you
Escúchalo en el minuto 33:37
Optimizar la calidad de ejecución antes de aumentar el volumen de esfuerzo
Estrategia y decisiones de negocioAntes de añadir complejidad o incrementar la cantidad de tareas operativas, es necesario perfeccionar lo que ya funciona; aumentar el volumen sobre una base mediocre dificulta el éxito en lugar de impulsarlo.
somebody says the path to success is making things more complicated, it's because they're not good at their job. Anytime somebody says the trick is to do more, that generally is a really pretty big red flag. most people aren't doing things well. So, doing more isn't helpful. Doing more of mediocre can get you into But it's a fraction of the success you could see by just doing things better. Now, once you do it well, once you're doing it very well and you're doing it better, then then sure, do more of it.
Escúchalo en el minuto 59:17
Concentrar presupuesto en las ofertas de mayor rendimiento en lugar de promocionar todo el catálogo
Oferta y precioPara maximizar ingresos y rentabilidad, el presupuesto publicitario debe enfocarse agresivamente en las ofertas de mayor retorno en lugar de dispersarse promocionando todas las ofertas que apenas generan un margen positivo.
there is a school of thought run by the cost cappers that says you promote every offer that makes money. You sell everything where at the positive return and you push it all out there. What I want you to understand is invest in money where it's the best investment how to make 100K in 90 days in the next 90 days is promote the offers that do the best. is focus on the thing that's the best investment for you. important is selling all of the items that you have promoting all of your offers is not the way to make the most money. If you want to make more money, why are you investing in the one…
Escúchalo en el minuto 47:01
El rol de la atribución publicitaria como entrenamiento algorítmico
Medición y experimentosLa atribución publicitaria no existe para otorgar crédito individual a un anuncio aislado por una compra, sino para alimentar los datos del sistema y enseñar al algoritmo hacia dónde optimizar y qué resultados buscar.
attribution is not about credit. Attribution is about teaching the machine what you want more of. Okay? Attribution is a lesson for the platform. It is not it is not about what ad gets credit for the sale. No ads ever exist in isolation. No ads are ever the reason that a purchase happened. You are never going talking to everybody else. Your ads just exist as one touch point in the entire world that you cannot control.
Escúchalo en el minuto 23:26
Canales de adquisiciónLa cantidad de tiempo y ajustes manuales dentro de la cuenta publicitaria tiene una correlación inversa con la efectividad de la estrategia. Un negocio de 7 u 8 cifras debe operar reduciendo las piezas móviles y dedicando solo 1 a 2 horas semanales a la cuenta, lo que permite diagnosticar fallos rápidamente en lugar de dispersarse gestionando cientos de anuncios.
volume of work. Volume of work doesn't matter. The more work that your media buyer or agency has to do in the account, the worse they are at the job. the more work somebody does in the ad account is a direct correlation with how good or bad they are. we train people to not need to get into the ad account for more than an hour or two a week. It is completely reasonable to run a seven or eight figure business and spend an hour two or three times a week in the ad account. If you've solved what's slipping and why because you don't have a lot of moving parts. you're going to be able to look and…
Escúchalo en el minuto 53:21
Reasignación automatizada de presupuesto publicitario hacia campañas de mayor rentabilidad por transacción
Canales de adquisiciónTrasladar presupuesto diario de forma progresiva desde campañas de bajo rendimiento hacia aquellas con mejor CPA y mayor beneficio por transacción logró reducir el coste por compra un 20% y aumentar el ingreso por venta un 15% en un periodo de 6 semanas.
analysis of CPA to GPT and found that one campaign had a lower than average CPA by like 10 15%. And the GPT was above average by about 20 to 30%. budget. So we automated the ad spends to adjust to invest more and more heavily in the thing that was good and less and less in the thing that wasn't as good. result, over the last 45 days or so, 6 her daily ad spend's gone up about 20%. and the amount of money she makes per sale has gone up by about 15%. Her cost per purchase has dropped by 20.
Escúchalo en el minuto 28:07
Canales de adquisiciónAprovechar los ángulos y textos de los mejores anuncios de Facebook para estructurar campañas de búsqueda en Google Ads permite capturar la demanda diferida generada por la publicidad en redes sociales, reduciendo el costo por adquisición combinado (blended CPA) y facilitando el escalado del presupuesto.
for everyone else on how to take your top five Facebook ads. And using nothing other than a notion doc, a little bit of chatpt, and a step-by-step guide, you'll be able to have the machine create a search campaign specifically designed to improve the efficiency of your Facebook ads and help you make more money by reducing your blended CPA so you can scale your budget.
Escúchalo en el minuto 15:54
Medición y experimentosEn lugar de optimizar y tomar decisiones basándose únicamente en métricas a nivel de anuncio como el CTR, ROAS, CPA o en lanzar decenas de creatividades a la semana, se debe medir y analizar el rendimiento publicitario estructurado por oferta comercial.
you need to look at here is offer construction and more importantly your And why this really matters is so many of you and no fault of your own, you're not looking at the most important information in your dashboard. So many people are chasing things like rorowaz and CTR, trying to launch 100 ads a week. They're looking at CPA, which is is interesting, but doesn't really Black Friday was last year. Start tracking the performance by your offers.
Escúchalo en el minuto 2:37
Canales de adquisiciónCuando los anuncios en la parte alta del embudo convierten tráfico frío con un CPA muy bajo, no es necesario complicar la segmentación o los mensajes: la acción correcta es incrementar el presupuesto para escalar.
highest quality problem. The single highest quality problem you can have is that you are too efficient. That's the problem you want to have. You want to have the issue of your CPA is so low that you could spend more money. If you can create that problem, then you where you can scale your business. efficient, then you're in a situation where you can add more spend, then your fine. But you've already solved the problem. Your best top performing ads are top of funnel. Great. They're already converting cold traffic. Great. biggest problem is you're not spending enough. If that's the case, then…
Escúchalo en el minuto 12:32
Oferta y precioEl crecimiento rentable de un negocio se apoya en la solidez de la oferta y el flujo de caja, en lugar de obsesionarse con optimizaciones menores como el CTR, el ROAS puntual, modelos complejos de atribución o el testeo masivo de cientos de anuncios.
minutes long on how to look at your business for offer construction, cash flow. And we're basically going to make it so that anybody that says rorowaz or CTR, launching hundreds of ads, or like worried about attribution, all of that nonsense, you're going to begin to take a look at them and be like, I remember when I thought those things. I'm much happier being way more successful now.
Escúchalo en el minuto 1:01:18
Priorizar la tasa de coincidencia de compra sobre el CPA nominal
Medición y experimentosUn anuncio con un costo por adquisición (CPA) más elevado puede generar significativamente más ingresos que uno de bajo CPA si su tasa de coincidencia (match rate) con el producto que realmente se intenta vender es superior.
around the match rate of your ads, your purchase rate. If you have an ad that's crushing, like 45, awesome. But only one out of three people actually bought what I was promoting. Interesting. This is 66. Objectively, this CPA is so much worse. But actually selling what I was trying to promote is different. And you can see the difference. Lower CPA, more sales. I $67. I made way more. Look at this CPA In 30 sales to 26, I made nearly twice as much because my match rate was higher.
Escúchalo en el minuto 38:48
Oferta y precioEl crecimiento rentable de un negocio se apoya en la solidez de la oferta y el flujo de caja, en lugar de obsesionarse con optimizaciones menores como el CTR, el ROAS puntual, modelos complejos de atribución o el testeo masivo de cientos de anuncios.
minutes long on how to look at your business for offer construction, cash flow. And we're basically going to make it so that anybody that says rorowaz or CTR, launching hundreds of ads, or like worried about attribution, all of that nonsense, you're going to begin to take a look at them and be like, I remember when I thought those things. I'm much happier being way more successful now.
Escúchalo en el minuto 1:01:18
Los anuncios captan atención hacia la marca, no garantizan la compra del producto específico anunciado
Canales de adquisiciónLa función primordial de un anuncio publicitario es ganar atención y atraer tráfico cualificado; por tanto, es común que los usuarios impactados por una campaña de un producto específico terminen comprando otros artículos del catálogo.
differently. If your ads are trying to sell a hero product, but you're not actually tracking what products you're selling, odds are what you're selling has a lot to do with things that are not the product you're actually promoting. Right? If McDonald's tries to sell the Big Mac with their ads, you might see that and then just go get a coffee. Or if you're like me and a 40-year-old child, you're getting chicken nuggets and French fries, right? But the point is, the ad doesn't sell the product. The ad earns the attention. And so I want to
Escúchalo en el minuto 8:09
La compra de medios no rescata un mal negocio
Canales de adquisiciónUn buen media buyer no puede salvar un mal negocio, aunque un mal media buyer sí puede obstaculizar el éxito de una empresa; el rendimiento publicitario depende fundamentalmente de la solidez del negocio subyacente.
understand is the success of the business is not because of the media buyer. A good media buyer can't save a bad business, but a bad media buyer can absolutely get in the way of success. And mediocre
Escúchalo en el minuto 57:26
Medición y experimentosUn crecimiento anual del 30% corresponde al rendimiento orgánico de tener un buen producto, precio y servicio sin marketing; al invertir en marketing, el estándar objetivo debe ser al menos duplicar la facturación anual (crecimiento del 100% al 300%).
anything less than a 200 or 300% growth every year. Yeah. If you're not doubling every year, your results are mediocre. 30% a year means we have done nothing in marketing and we've just done good service. Good product, good service, good price, you should be growing 30% a year. If you're investing anything in marketing, you should at least be double that, if not doubling your business every year.
Escúchalo en el minuto 57:46
Retorno de embudo simplificado: 100.000 USD con 3.000 USD en anuncios
Canales de adquisiciónGeneración de 100.000 USD en 30 días con un gasto publicitario de aproximadamente 3.000 USD empleando un embudo con un número mínimo de partes móviles.
of like the funnel that I ran to make $100,000 in 30 days. And to prove it every step of the way. I spent like three grand on ads. is a very small number of moving parts.
Escúchalo en el minuto 55:41
Medición y experimentosCon una inversión publicitaria superior a 20.000 USD para promocionar Disruptor Academy, se generaron casi 20.000 USD mensuales en ingresos recurrentes (MRR) a través de 321 compras registradas en el píxel, de las cuales 197 (un 61% de tasa de coincidencia) correspondieron al producto directamente promocionado.
now, I've spent of my own money over $20,000, all right, to promote my disruptor academy, which is going very well. We're at almost $20,000 a month in reoccurring revenue now, which is fantastic. But I want to show you this. I have this function, school purchase. So, I've sold 321 things. the purchase pixel event is triggered 321 times for this 19,000. Now, why that matters is of those purchases, only 197 are school. Now, fact, you notice our cost cap campaign 60%, our non-cost cap campaign 61%. This is the match rate. Also, the cost cap
Escúchalo en el minuto 6:52
Medición y experimentosCon una inversión publicitaria superior a 20.000 USD para promocionar Disruptor Academy, se generaron casi 20.000 USD mensuales en ingresos recurrentes (MRR) a través de 321 compras registradas en el píxel, de las cuales 197 (un 61% de tasa de coincidencia) correspondieron al producto directamente promocionado.
now, I've spent of my own money over $20,000, all right, to promote my disruptor academy, which is going very well. We're at almost $20,000 a month in reoccurring revenue now, which is fantastic. But I want to show you this. I have this function, school purchase. So, I've sold 321 things. the purchase pixel event is triggered 321 times for this 19,000. Now, why that matters is of those purchases, only 197 are school. Now, fact, you notice our cost cap campaign 60%, our non-cost cap campaign 61%. This is the match rate. Also, the cost cap
Escúchalo en el minuto 6:52
Medición y experimentosCon una estructura de embudo y oferta optimizada, es posible alcanzar más de 150.000 $ en facturación invirtiendo únicamente 3.000 $ en publicidad pagada.
also like money, I did it again. $3,000 ad spend over $150,000 in revenue.
Escúchalo en el minuto 1:01:02
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