El rendimiento publicitario debe medirse por el impacto financiero real y no por métricas intermedias

have any sales? No, they don't matter. Hook rate, hold rate, rorowaz, CTR, CPC, none of those things actually tell you if that ad is making you any money. And I'd argue that ads with a really good hook rate and a really good hold rate, with a really good CTR or really good C, the ads that are really, really good at keeping the attention of people that have no interest in buying from you are the reason the rest of your business is struggling because you're training the machine to go after people who are just really interested in what you have to say, but not interested in what you have to…

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

definitely say CPA matters the most and spend and what I'm looking at is I don't care about Ras because that's not a real important like CPC doesn't matter on Facebook CTR doesn't matter on Facebook get down to down that road um a good CTR isn't necessarily a good thing at all and a good row as might be the reason later but the reason I look at CPA is because what we're ultimately doing with Facebook ads is amplifying our business model and if we can understand with spend how much of our overall investment into the growth of the business is coming from the Facebook platform we can also…

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

chase vanity metrics. So things like CTR, your click-through rate, impressions, the number of clicks you generated, they don't mean anything if you aren't getting conversions. If you don't have a good return on ad spend, if Always measure your success, not just which matters to your business most, which is almost certainly your cost per conversion or your return on ad spend. You're like, "Right, but the return on ad spend is significantly worse. Your cost per conversion is worse, and you They're really useful as things to dig into, but only after you've done your optimization, your decision-m…

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

that you've been told is important actually doesn't mean anything. If you notice, we don't have anything about CPC in here. Why? Because it's Facebook. CPC does not matter. We don't have CTR in here. Why? Because it's Facebook. CTR does not matter. We don't have hook rate in here. Why? Because there's nothing that hook rate's going to do with telling us whether this ad is good or not, because hook rate will only inform the CPM, the frequency, the spend in the CPM. By that point, it's completely useless information. Anyway, we also don't have ROAS in here. Why? Because that's not real money…

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

I think what I try to look at more importantly than comparing myself to others is really trying to compare myself to my own historic benchmarks and understanding what success looks like in addition I really really try to steer people away from looking at metrics like CPC or CTR on platforms because here's more clicks but that click-through rate might plummet doesn't mean the ad is bad so there's a lot of context to that data is allowable cost per Target objective buy a platform

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

definitely say CPA matters the most and spend and what I'm looking at is I don't care about roas because that's not a important like CPC doesn't matter on Facebook CTR doesn't matter on Facebook CTR isn't necessarily a good thing at all and a good row as might be the reason that your business is failing what we're ultimately doing with Facebook ads is amplifying our business relative CPA can be for Facebook across our entire business and a blended if it's wrong it's wrong by roughly the same amount all the time so we can come up with a Target CPA for the platform that meets our business…

Ad Account Structure, KPIs and more · 2023 · comprobar

ad often times I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high and Facebook and people are like why is Facebook spending so much money on this bad ad well because that ad is growing your entire funnel top of funnel ad yeah performs on Facebook if it's bad on Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a good ad and But to answer your

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

from 5,000 a day to 30,000 a day because we took their Facebook from Two and a Half to a point8 and they made way more it but if I try to maximize the value of that relationship and ignore the rest of my business I'm going to suffer and and we made Facebook look really good we made Facebook go from a two to a five what ended up happening is they almost went out of business because they week over week efficiency means I'm either acquiring new customers for cheaper or I'm acquiring customers at the same cost but at a higher spend so how do I make more profit every week how freaking out because…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

spent um I don't care about PC cost per click meaningless in Facebook what I mean by that is maybe I can get a 50 people but if I get a $1 cost per click on $100 I got twice as many people do it knows but if you've ever done lead gen one of the things you learn is cheaper the lead the worse the quality of the best clickthrough rate I want the worst clickthrough rate because I want my I got twice as much as you did for the same dollar I'll take that lower click cpms are the most important thing cpms are a good barometer of whether or not your ad is good but I don't care about reaching the most…

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

yourself first off ad quality it's nice to have a good ad quality but ad quality and money are two very different product does it matter if your ad quality is a 35 but your CPA is at 35 below average CPA is good sounds like you don't have a problem and one of the things I tell people all the time is identify if you actually have a problem I can't tell you how many times people get into trouble trying to solve problems they don't

Best Facebook Ad Strategy 2024 · 2024 · comprobar

to come down to one kpi but I would definitely say CPA matters the most and spend and what I'm looking at is I don't care about row as because that's not a real number important like CPC doesn't matter on Facebook CTR doesn't matter on Facebook um a good CTR isn't necessarily a good thing at all and a good row as might be the reason your business is failing reason I look at C PA is because with Facebook ads is amplifying our business model and if we can understand

Ad Account Structure, KPIs and more · 2023 · comprobar

yeah it's wild like when you when you get it down to the only the things that actually allow you to make a decision how much simpler everything like just looking at things like CPC or CTR or hold rate or like Raz or all of these other things that everybody says is super important that like what audience is working for me today or any of that other stuff it's just like oh that was a complete waste of my time the more time and effort I put into that the worse my business actually was

Make Money with Facebook Ads WITHOUT Wasting Your Budget · 2024 · comprobar

You're paying me to generate profit volume. I can test a thousand ads to make sure that like we just see higher and higher CPMs in the platform and we lose more and more market share. So the first thing that I do is I break down the unit economics because I want to know how best to be an investment banker. Otherwise, I'm a vanity metrics salesman. And I think that like you can overcome that by focusing on what actually matters.

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

aligning uh outcomes to business objectives we often get caught up in the plethora of metrics that exists like clicks and Views and click-through rates versus looking at customer acquisition costs or growing lifetime value or or driving more people into my store as a optimization and driving those business theme driving Better Business results

How to Use TikTok Ads The Right Way to Grow Your Business Part 2 | Perpetual Traffic EP 629 · 2024 · comprobar

now I might give you a worse Facebook platform level result but if that amplifies the rest of your business who cares do I want a three act am I looking at the row as of each Channel then trying to decipher it or am I trying to say the average customer's worth X money they have X amount of transactions and each one cost me a certain amount of money to buy and a certain amount of money to supply and now all I'm doing is saying how do I get the highest volume of whatever my business objective is whether it's customer acquisition profit margin Revenue growth Top Line bottom line

Ad Account Structure, KPIs and more · 2023 · comprobar

hablaremos más adelante es tener conversiones. ¿Qué son las conversiones? Pues básicamente son esas acciones de negocios. Aquí la las podemos ver. Cuando tú arrancas las campañas, pues puedes puedes ver clics, impresiones, gasto, cuánto inviertes, CTR, pero no vas a saber de primera mano cuántas llamadas estás generando, cuántos WhatsApps, cuántas ventas. Para eso es esta columna de conversiones o para eso es el seguimiento de conversiones, que hacerlo. Pero la idea es que tú puedas ver aquí cuántos WhatsApps, cuántas llamadas, cuántas ventas y sobre eso puedas tomar decisiones. que aunque tú…

📈 How to Optimize a Google Ads Campaign Step by Step (Tutorial 2026) · 2025 · comprobar

Performance Marketing and two the shift from media to business outcomes and I nameless is that they really care about the marketing metrics not the business or is it business outcomes it's business outcomes that that business owners care about like cost per lead cost per view CPM likes shares comments that's fine that does not necess it might be a leading indicator to drive business outcomes but it's not business outcomes metrics but what the business owner really cares about is am I actually making more money than I was making last

How to Use TikTok Ads The Right Way to Grow Your Business | Perpetual Traffic EP 627 · 2024 · comprobar

yeah it's wild like when you when you get it down to the only the things that actually allow you to make a decision how much simpler everything gets yeah so much uh the amount of time like just looking at things like CPC or CTR or hold rate or like Raz or all of these other things that everybody says is super important that like what audience is working for me today or any of that other stuff it's just like oh that was a complete waste of my time the more time and effort I put into that the worse my business actually was

Boosted ROI by 300% with Disrupter School · 2024 · comprobar

uh one of the prerequisites to being our client is we will not optimize on in-app reporting you can't come to me and say I want this CPA I want this row as I want this cost per lead it doesn't matter everything's based off of myrrh which is Media efficiency ratio and we are but how are you going to know where the impact came from what the influence looked like what lever to pull what to not ratchet up what to ratchet down and

Mastering Attribution: A Marketer's Guide to Outshine Automation · 2023 · comprobar

No hay que obsesionarse con el costo por click. Realmente lo más importante, como lo vimos, es la conversión. el costo por conversión o el ROAS también si eres un el valor de esas conversiones, cuánto me está generando atraer un nuevo cliente, porque muchas veces el click [música] más caro puede llegar a ser el más rentable, como lo hemos visto o como lo ejemplo. Muchas veces el costo por click, perdón, más elevado es porque hay más competencia, hay más empresas queriendo invertir ahí porque han identificado que aunque está caro, pues eh es rentable. Dime tú, ¿qué prefieres pagar por un click…

How to Lower Your Cost Per Click (CPC) in Google Ads [5 Strategies] · 2025 · comprobar

enfócate en las métricas más importantes dentro de Google ads cuando tú corres campañas vas a ver muchas métricas muchas columnas muchos datos Y puede parecer abrumador pero lo que quiero decirte es que lo más importante son las métricas que están relacionadas a las conversiones Y en este caso es el por conversión También conocido como cpa o cpl el porcentaje de conversión es decir cuántas personas que llegan a tu sitio están generando una conversión y también el roas o el retorno de la inversión publicitaria sobre todo aplica más para los e-commerce y no te enfoques tanto en otras métricas…

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

to your Facebook ads. Your dashboard is crap. The metrics you've been taught to ROAZ doesn't mean anything. Facebook ads. CPC completely irrelevant. matter. CTR completely irrelevant if rate has nothing to do with bank account. ROAZ has nothing to do with bank account. CPC has nothing to do with bank account. CTR has nothing to do with bank account. In my world, if the information isn't actionable, if it doesn't help me save time or make more money, it's basically and why chasing down all of the metrics you've been told to care about destroyed their profitability.

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

spent um I don't care about PC cost per click meaningless in Facebook what I mean by that is maybe I can get a 50 Cent cost per click on $5 and I get 10 people but if I get a $1 cost per click on $100 I got twice as many people do it mean they're better or worse quality who knows but if you've ever done lead gen one of the things you learn is cheaper the lead the worse the quality of the talk about clickthrough rate very common people like I'm just trying to get the best clickthrough rate I want the worst clickthrough rate because I want my content to be so good that it's shown to everybody…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

i would say performance marketers right define that define what performance marketing is briefly performance marketers to me is one thing matters sales right it's all about net sales making a sale you got a product you got to sell it right at the end of the day what is advertising it's saying hey would you like to buy this product and there's a whole art there about how you do that the strategies and how you how you position how you approach how you uh give your message your value proposition it's it it runs deep but at the end of the day what's most important to a performance marketer is…

Ep 225: AKNF - How to Recession Proof Your Media Buying Team · 2022 · comprobar

that uh when you're benchmarking and even when you're looking at your own 0.91 there could be low performers that but their CP is super high or their of the road clickthrough rates um and so you're doing on your Northstar kpi if it's not good enough then you need to market yeah but if roas is really good of the road like you're not great you're uh gets to the row ass targets that you shouldn't really be playing with like with a lot of brands that are like oh your media buyers by trying to optimize metric that you want to be improved more metrics on here let's go ahead and continue on okay so…

The State of Meta Ads 2024: The Election, Q4, YoY Performance... · 2024 · comprobar

you need to look at here is offer construction and more importantly your And why this really matters is so many of you and no fault of your own, you're not looking at the most important information in your dashboard. So many people are chasing things like rorowaz and CTR, trying to launch 100 ads a week. They're looking at CPA, which is is interesting, but doesn't really Black Friday was last year. Start tracking the performance by your offers.

How to make another $100k in 90 Days on Meta... · 2025 · comprobar