Optimizar para un ROAS alto restringe la escala y no asegura rentabilidad real

you you invest $1,000 a day in your you get $2,000 a day. So your ROS is 2x, decide, okay, two is amazing. ROS like I campaign. But this additional 1,000 mean it means like overall I invest average gross is still 1.25. is like in a sense negative. It's 0.5. marketers and most of the ad platforms campaign where you have like 1.1 rows marginal ros is already 0.5 so you're one of the solutions looking at it this

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich · 2025 · comprobar

like honestly like I like when somebody comes to me and they're like well we're getting a 3X on Facebook I'm like well what's break even and they're like or one and a half and I'm like great so you're spending half as much as you should like you're actually a liability to the success of this business because you're too good at your job and too myopically focused on the small little part of the universe that you

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

that should never be averaged. To put it differently, ROAS was the KPI of brands like Allbirds. Shortly after low of $2.15. That's basically a 300x swing in the wrong direction. So yeah, you can chase 3x ROAS and still destroy the value of the business. And I don't know about you, but that's not what I want. So what's wrong with these numbers? The problem isn't that ROAS is inherently a bad metric. It's that we're averaging businesses that have almost nothing in common. Going back to that $100 billion Imagine averaging the ROAS of a dentist, a restaurant, a roofing company, Nike, Amazon, and…

Meta Made $196 Billion Last Year. So Why Does Running Ads Feel Broken? · 2026 · comprobar

um are taught to Value their work on kpis that don't directly access to the business maybe it's better for me to get a two x row as but deliver three times as many impressions as 5x row as because that number doesn't actually mean success your job as a as a performance marketer is rarely ever spend X money at X row that has nothing to do with the growth of the business like business how you can contribute to the incremental growth of the business

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

Entonces, acá el concepto que tenemos como para que la gente en casa pueda entenderlo bien es que está el EBITDA, ¿cierto? El EBITDA es, por ejemplo, las ventas totales de tu e-commerce. Ya, entonces vendimos 20.000 dólares, nos costó tanto el producto, entonces aquí tenemos la venta menos el costo, que ese es el margen o la ganancia Entonces, su agregado y después nos tiramos a ver el negocio a nivel unitario, a nivel de cada pedido. Entonces, conceptualmente para sacar bien estos cálculos y saber qué te podéis gastar 10, 50, 100 millones en anuncios eh que hay gente se Ya, gasta eso…

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

this episode, 3 to 4x as a general guideline good ROAS goal. Remember, higher ROAS doesn't always mean better because the more profitable your ads are, the lower your reach is. So, intentionally accepting a lower ROAS that's still profitable for you could be the unlock to help your business scale.

ALL of your Google Ads questions answered! [Inside Google Ads Episode 53] · 2025 · comprobar

actually need to be so many people have no idea what the numbers are they just focus on rorowaz and don't understand why the business isn't growing. real quick. Um if a business is generating profitable rorowaz on platform but it's struggling what would you diagnoses and solve the problem we have to look at profit not rorowaz rorowz isn't profit rorowz has nothing to do with revenue or profit it is how much credit for the success of the business can any ad take how much credit for the money you make but it's not how do you make more money

How to Scale Facebook Ads in 2026 · 2026 · comprobar

you some examples. So if you are an e-commerce business and let's say you operate with a 50% profit margin, gross profit margin that is, you need to generate a 2x return on ad spend to break even. Because let's say you sell something for $100, it costs you $50 in terms of cost of goods from the manufacturer. You've got $50 left to play with. Therefore, if you spend $50 on ads to generate $100 in sales, that would be a two times return on ad spend. Your break even. Yes, I know there's things like that, but you're roughly break even at that point. Now, you might

The Keys To Success with Google Ads in 2026 · 2025 · comprobar

I'm a performance marketer if a dollar doesn't earn me a dollar and a half I don't want to do it but um I think that

🐉How To Train Your Facebook: Charley Tichenor the Algo Whisperer · 2023 · comprobar

that resonates to me right it's not achieving results by way of Raz it's achieving results by way of you know Finance by way of actual business just very common language of they say the numbers are great but the bank account says something different and back and said no it's crushing us but there was such a disconnect between what the agency was able to see and report on versus what the you know the business and the board were seeing that the agency was just totally blind to how bad the situation was uh and it's because they were looking at things like Raz and

What Are Marketing Performance Metrics & Why Are They Important? | Perpetual Traffic Ep 613 · 2024 · comprobar

Your target return on ad spend is really important to understand when you first start your marketing. We're going to show our margin for this product and we're going to have a break even ROAS. What this means is any ROAS underneath that, so return on ad spend, is going to be unprofitable for us. We want to get our ROAS higher than that thing. We want to get our ROAS higher than that metric because we've got all of these other costs. We've got the product cost, the freight cost, the courier cost. So we need to, that final customer acquisition cost is really variable. And this is what we're…

How To Run Facebook Ads in 2024 - Beginners Tutorial (Complete Guide) · 2022 · comprobar

we were averaging every month 3x Ras and on month four I remember that well we can't afford your services anymore plus running Facebook ads I said listen well what we noticed is that their overhead and their cost of goods sold was too big because they manufactur inh house so that was causing the cost of good soul to be ridiculous plusy amount of employees as well and that 3x row as month over month didn't make a difference in their business so that's

Building to Scale: Facebook Ads Strategy with Vini of BHTB Media · 2024 · comprobar

um 3x row as and I hate row as as you know but you know 3x Roi let's say um the the uh necessary expenditure from Acosta good and marketing perspective in order to earn a client and still break even so 3x ends up being just kind of the ubiquitous truth and dude it's almost across all Industries some some margin but anything that has manufacturing and distribution involved um you're usually looking at a 3X row as before you break even yeah yeah it's yep and uh you know I mean if your business is a two to one you're never going to make it and that's why drop

Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence · 2023 · comprobar

we were averaging every month 3x well we can't afford your services anymore plus running Facebook ads I said they said it just the Facebook ads listen well what we noticed is that their overhead and their cost of good sold was too big because they had manufactured inh house so that was causing like the cost of good sold to be ridiculous plus the amount of employees as well and that 3x Ras month over month didn't make a difference in their

Facebook Ads Expert with 10 Years Experience Shares Top Tips · 2025 · comprobar

Entonces, nosotros tiramos ticket 39,990 cuesta un pack. Con un ROAS de 2.5 para arriba estamos perfectos. Sí, o sea, no no puedo pagar O sea, no puedo pagar más de 15 lucas, pero trato de que sean menos de 10 lucas. 8 lucas para abajo estamos perfectos. Es que el costo más grande es el de publicidad.

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

works the issue is Facebook's view of it and that salesperson view of it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

the product cost to make how much does it cost to ship how much does it cost to give to somebody with the overhead what are the other marketing costs well if you bake that in I know businesses where they need an 8X row as just to break even I know businesses that can break even on a 0.8 so the point of it is that roaz number

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

like if your rorowaz is dying because of Andromeda. Um that might be the best thing ever for you. Um because rorowaz has nothing to do with profit. And that

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

approach you massively miss out on the best possible Google ad results because if you're not in there testing and optimizing over time that your competitors that are doing that they're going to absolutely Crush you because we have taken so many campaigns from a a 1.5 xros to a 4.5 XS over a six-month period and that that's the sort of thing that can completely change a business it could be barely break even maybe at 1.5 and at 4.5 really profitable able to scale whole business is doing well business owners are making a lot more money it's life-changing for them it's absolutely

The Biggest Google Ads Lies Killing Results · 2024 · comprobar

information that speaks to profitability because they're like, "Oh, well, I'm dependent on inapp rorowaz, something I can demonstrate at large, at scale." However, the net growth on that business, they don't know to ask for. I what's wrong with a lot of agencies is that they don't have the metrics. So they don't even understand their own metrics. How can they understand like the cost of goods sold or gross profitability or you know operating expenses or chargebacks or any of the things that you need to understand in order to determine ENCAC at the end of the day or how to grow a client's…

Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez · 2025 · comprobar

it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money behind it and so their business what the building blocks are but they're not actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

Eh, cuando llegué con ellos estaba como Roas 4, ahora estoy con Roas 6 en Meta. Google como 5,5 y bueno, siempre como 18 un Roas atómico pues porque vendo un montón mailing.

¡De un Dicom de $90KUSD a facturar +$5MMUSD! - Laura Zegers de Sheet! - E42 · 2025 · comprobar

refiero aquí, su valor promedio de pedido es de $20. Siete. Es como un 70% de ganancia bruta en eso, pero luego es un volumen tan bajo que sus gastos operativos básicamente se comen todo ese 70% después del costo de los bienes vendidos. Así que sí, básicamente esa es la matemática detrás de escena. Entonces dicen: "Oh, necesitamos un 3 a 1 para llegar al punto de equilibrio". Bueno, en realidad, tú No lo hagas.

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 · 2025 · comprobar

You know, whenever you go, yeah, ask like a new prospect. It's like, "Hey, what kind what, you know, what's your ROAS goal?" 3x. Everything is always 3x. Always 3x. It's always 3x. Which I get why because of cost of goods sold and SG&A and all these other sorts of things, but like that's something that's needs to be slightly different. Are you showing a screen here? Oh. Yeah, so if you're watching us at perpetualtraffic.com/youtube, here we are on it's

5 Important Takeaways from the 2023 Meta Brand Summit Part 2 | Perpetual Traffic EP 535 · 2023 · comprobar