Las plataformas publicitarias no deben utilizarse como la fuente de verdad para medir el éxito del negocio

importante lo de Analytics que hicimos, o sea, medir el impacto también desde otra plataforma para poder comparar

ChatGPT Ads Are Here: Creating My First Campaign from Scratch · 2026 · comprobar

Bueno, sí. Si tu agencia se basa en las métricas de la plataforma, es una segundo. Pero ten en cuenta que cada plataforma publicitaria, ya sea Meta, utiliza su propio modelo de atribución para asignar ingresos y créditos por los anuncios que y verás lo bien que lo estamos haciendo". Siempre pregúntate: ¿Es real? ¿Cómo estás verificando esto con respecto al lugar donde realmente estoy cobrando el dinero? Mi CRM, mi backend, ya sea Big Commerce, Shopify, o lo que sea, cada plataforma, cada vez que se produce una conversión, se preguntará: ¿ alguien que realizó esta compra interactuó…

How to Tell If Your Agency Is Performing (Not Just Reporting) · 2026 · comprobar

Realmente no nos importa lo que diga la plataforma. Examinamos la fuente la fuente última de la verdad es realmente donde estás recaudando el dinero. Ya sea en la parte administrativa de tu Shopify, tu CRM, y así sucesivamente. Eso no miente. Las plataformas en sí mismas van a inflarse desmesuradamente y no se puede confiar realmente en ellas. Sí, utilizamos todas las plataformas para tomar decisiones. Sin embargo, tomamos todo en conjunto y cómo todas las plataformas trabajan juntas, y la fuente de la verdad en última instancia es el dinero en tu cuenta bancaria, la rentabilidad, y has podido

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First · 2026 · comprobar

Because when you're a smaller ad account, you're going to default, look into the in app numbers, because that's what you're used to. It's an easier vantage point. But I will say for the brands that are getting to, you know, 10 plus thousand dollars a day of ad spend, they're not looking at in app for anything other than in a metric of, um, hook hookiness, you know, like what's the sticky rate? Um, what is the velocity of improved performance? That's what they're looking at for the in apps. And then they're, they're gut checking what in app is saying against their, their bank accounts, their…

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You | Perpetual Traffic EP 604 · 2024 · comprobar

I don't use the conversion metrics inside of a paid media platform to gauge success of my marketing and that's where I think most businesses or most agencies fail is they trust the source when you look at the inap Raz which means if you look at Meadows Raz or you look at Google's Ras that is designed to get you excited to spend more money and then you look at your business and you find out it's it's you know going bad so what are

How Google Ads Are Ripping You Off & How to Scale In Spite of It | Perpetual Traffic EP 602 · 2024 · comprobar

Y nunca terminan significando gastar más porque el ROAS de retargeting de Facebook se ve bien dentro de Facebook. Simplemente nunca es el caso porque eso no está alineado con tu objetivo general. Todas las plataformas están haciendo su propia tarea. Están calificando su propia tarea. Sí. Y todos se dan una A+. Y quiero decir, sabemos que ese no es el caso. guía". Porque entonces seguirías gastando en la marca y en Amazon porque siempre tienen el mejor rendimiento según cualquier modelo basado solo en clics. Correcto.

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 2026 · comprobar

have to establish at least three measurement sources preferably more so that would be inapp take what Google and Facebook are telling you know that it's a lie but you still need to look at it G4 is surprisingly adapt at broader yeah and then whatever is first party for you so Shopify your CRM those are your three sources uh extra credit if you're using attribution attribution software Wicked reports or North beam those are the two that we

Enemies No More: Using Google and Meta Together for 10x Returns Part 2 | Perpetual Traffic EP 564 · 2024 · comprobar

looking at the platforms for for metrics I'm looking at I'm using the marketing platforms as marketing platforms right don't use it for measurement platform say in AO sucks it does however we still do use it as I need a benchmark it I need it for I need it for my my bidding what the I found the same ones over and over again great look at me when in fact they like well why do I have the same amount of Revenue and it looks like you've got 400% Raz this week that still

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

is and then as I've learned this I validate this on other channels and if they work if they don't work that is the business owner or the marketer working for the business owner to solve and say all right this was our philosophy this was our Theory this was the hypothesis we tested it we learned this now we're doing this instead and that whole funnel a good marketer always tests a good marketer always asks and so even if Facebook tells you this is what works if you're a Google analytics or your CRM tells you something different you begin to question right this has

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

It's a great advertising platform. It's not a great attribution platform. But the point is this, is that if everything was perfect inside the platforms, we wouldn't be spending any money. I mean, there's a demand for it because none of these platforms are giving you the proper data. To a certain degree, like you still do need a secondary source of truth for sure.

We Ignored Meta CPA and Made 80% More Customers · 2026 · comprobar

channels you might see that your Google revenue is say $50,000 and then your Meta is also 50,000 but then your Shopify is $75,000 you're how what is because BM Max will heavily remarket Facebook and Facebook, you know, >> they'll both double, you know, sort of count those conversions. But especially >> just checking those numbers on the back end is it's always your Northstar of a anything in platform is more of an indicator than it is to tell you definitively this is how much you're

Stop Wasting Money on Google Ads [Our Audit Process] · 2025 · comprobar

different attribution models and different ways of tracking so your ad in your analytics will never be a hundred there's an old prepper model uh two is one one is none if you're tracking using one mechanism you might as well not be tracking at all well you need to triangulate you need to you need to check all factors at the very least you need to have one particular source of Truth and that should be your CRM you know your Shopify store money in the bank how

Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar

I think one of the most important things a business should be doing is tracking the results, tracking their success as a business outside of the individual platforms. Each platform is going to prioritize themselves, essentially, for what they're reporting. And to really understand holistically where your business sits and how different platforms influence the outcome, that's where you can start to learn where you have that room for growth in your business. but it's what do they do together? how does adjusting spend on both of those create an output for your business? And then when I'm…

Why Most Business Owners FAIL at Paid Search [w Lauren Oakes] · 2025 · comprobar

bottom line is this is that the platforms are not accurate and you have to take that with a grain of salt and if you are crosschecking it with your source of truth then you can Benchmark where say well you know Ina Raz sucks because it does because it's a faulty metric inapp CPA is not accurate because they can which is why there's attribution there's an attribution war competing to claim credit right for the but there's legal restrictions um cookie restrictions and setup restrictions that will never provide accuracy so you again we say this all the time you cannot be solely dependent on…

How Meta Ads Manager Is Lying to You & What You Can Do About It | Perpetual Traffic EP 675 · 2025 · comprobar

the back end right because this metric's awesome but I'm not I'm not pressing any buttons until we know how that actually affect the business yeah is my benchmarking to Leading indicator to my top lines lagging indicator got it us the full backend access to everything that they track so I can see like okay that state we had these xes they were maybe or may not been redeemed what was the profitability of that do I have more um like I make I can't use my marketing tool because the metrics in there are like cool it's a broken clock the broken clock's headed in the right direction so first thumbs…

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! | Perpetual Traffic EP 638 · 2024 · comprobar

And like when you go into your ad account, you can't rely on the in-app metrics. source of truth, because inside meta, it's still, I mean, as much as they've modeled the data and made it a hell of a lot easier and better, there is still a lot of data that's missing inside of meta. So you always have to double check this against what's going on inside your source of truth, which is your CRM, wherever you collect the money. The point is this, it's like you need some other source of truth that shows the data that's actually being pulled from the actual sales because meta won't show it to you.

Stop Running Vanilla Ads! The Rule Of 6 That Scales Meta Ads Fast · 2026 · comprobar

So your source of truth, it should match up. Because using Google Analytics as an additional point of reference, assuming that there's UTMs But I'm going to look inside Meta Ads Manager, then I'm going to check our dashboard to see like if someone's like, okay, well, let's see where that matches. Then you can check inside the dashboards with Google Analytics. And then the real source of truth-ish could be if you go into the CRM. And the place where you collect the money is in your CRM. I can look at all of GA4 transactions of what's coming from where. I can look in meta, what's the…

Your CAC Is Lying to You – Here’s the Number That Isn’t · 2026 · comprobar

una fuente de información fidedigna, una fuente fiable e imparcial que pudieran utilizar para analizar el rendimiento de sus campañas. Estaban analizando los datos en Google. Estaban analizando los datos de Facebook y vieron que Facebook estaba experimentando una caída masiva, principalmente debido a las visualizaciones, y que estaba absorbiendo la mayor parte de los esfuerzos que Google estaba realizando. Google representaba tenían una fuente de información fiable para comprender realmente lo que estaba sucediendo. Esos de Data Suite es que te proporciona fuente de verdad imparcial, lo que…

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First · 2026 · comprobar

is how do we look at results? I think the iOS 14 debacle shenanigans has made it clear to all of us that Facebook should not be the only source of truth. Now, a lot of us already knew that, you know, actually look at results. But this has really brought that home that we can't rely on just on Facebook data and we have to look at something else. So we've actually been discussing that. that has been a bit of a challenge for us as a team to manage, but definitely using a second source of truth for how to look at the data has been absolutely essential for us. And I know for a lot of our…

Ep 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford · 2023 · comprobar

um so yeah so I see the future I think like the future of DDC is way better than what people are trying to see online a lot of people are like this is the end it's costing way too much and then I see a lot of tweets about like Tick Tock ads is what Facebook ad was in 2016 but I'm like dude I see people on Facebook have the skating like crazy it was a great attack and everything's going well so it's like it's Facebook ad is still really good I'm not saying Tick Tock is not but I'm saying don't don't listen to the hype just check your numbers test and see what's going on and see what really…

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

If you see some good result on the Google ad site and even on the on the non-branded and in the branded, it doesn't mean that your meta campaign is not working. So you have to find the right balance in between those two traffic sources and search into the source of truth which is your CRM. the Lord CRM CRM is one of the most important thing here. So good traffic

Google vs. Meta Ads: Which One Wins for Advertising in 2026 · 2026 · comprobar

The other thing that people do is they realize like, oh, in meta, I'm getting a one to 10 return. So then they go to Google and they try to get their one to 10 return. And it's like, dude, they're two different things. Completely different things. They're two entirely different mechanisms. So meta may have a better return, but maybe Google has more longevity or more predictability or, you know, a easier off on lever. So every mechanism, one, needs to be seen all the way through to the end of the bell curve. And two, needs to be treated as though it's unique because, massive surprise, it is.

Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam · 2025 · comprobar

How do you actually know that your numbers aren't lying to you? How many new customers are we actually acquiring? And how much we are paying to acquire those customers? And oftentimes, we have found that CAC number, customer acquisition cost. okay, if Meta's telling me that I have 85 new customers and 34 returning customers yesterday and going in a per-order basis in Shopify or a per-order basis inside of a CRM to match the validity of it. But if you don't have tier 11 data suite, how do you actually know that your numbers aren't lying to you? This is the stuff that probably you're holding…

Your CAC Is Lying to You – Here’s the Number That Isn’t · 2026 · comprobar

there's a slack Channel where it zaps in and then we actually have a VA for the CRM data and we look at the original you need to know and I'm always fascinated about the source because you know we'll sell a 20K or a 50k sale and it's like they bought your Black Friday offer that was a Facebook ad you know and every funnels labeled we create separate funnels for every channel because no matter how great tracking is I don't trust it like we have a set funnel for every thing so this was like the Black Friday in 2022 Das Facebook their ads aren't that profitable and I'm like look even if you're…

How The Tier 11 Data Suite™ Pinpointed $2,304,177 in Lost Revenue for Airsculpt® | PT EP 656 · 2024 · comprobar

Not believing in absolutes. Like a 70 to 80 percent. So I'll look at this and I'll look at this and I'll look at the bank account and I'll It's directional. And to that level of information, I am leaning on because I defined the audiences. You have to say a purchase pixel is a purchase. Meta is not making any assumptions on who your audience definitions are.

Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now · 2026 · comprobar

that like, >> you know, the numbers you see in Google Ads, in Google Analytics, in Shopify, even like none of them are right. Everything's a little bit wrong. They're just all a little bit wrong in different ways. And so, I love what you said about just looking outside the platform because it's so true. Like, there's this

In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025] · 2025 · comprobar