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How The Tier 11 Data Suite™ Pinpointed $2,304,177 in Lost Revenue for Airsculpt® | PT EP 656
19 ideas de marketing sacadas de «How The Tier 11 Data Suite™ Pinpointed $2,304,177 in Lost Revenue for Airsculpt® | PT EP 656», de Perpetual Traffic…
- 19 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 31 min
- Publicada en 2024
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Medición y experimentosPara escalar la captación con anuncios de forma predecible es indispensable conocer el valor de vida del cliente (LTV) y determinar con exactitud en qué plazo temporal (30, 60 o 90 días) el negocio recupera la inversión inicial.
numbers side like whenever we're advising now members in our masterminds and stuff one of the biggest things is knowing hey we always work back from LTV right and watch's your break even point at 30 60 90 days and 99% of businesses have no clue on that and like you know unless you're a business that does a one-time transaction which is very rare I'm probably not a strong business these days like you have to know that
Escúchalo en el minuto 19:37
Medición y experimentosLa ventana de optimización determina cómo el algoritmo entrega los anuncios (1 o 7 días según el volumen de conversiones), mientras que la ventana de atribución o reporte define el lapso en el que se contabilizan los resultados. En productos con ciclos de venta largos de hasta 28 días, consultar la opción de comparar configuración de atribución permite registrar conversiones tardías sin alterar la optimización…
windows and optimization windows are two different things keep that in mind optimization windows are how your ads are being optimized within the platform okay and there's two settings for that there's one day or there's s day depending on how many conversions you get within one day or within seven days those are basically your options however the reporting window is slightly different than that it could be one day 7day one day view could be 7-Day click or could be 28 day click and that is actually seen within the meta ads inside ads manager itself if you actually go to columns and you go all…
Escúchalo en el minuto 28:42
Evitar pausar anuncios basándose en ROAS inmediato si el ciclo de venta tiene retraso
Medición y experimentosJuzgar las campañas de adquisición únicamente por el ROAS inmediato reportado por la plataforma puede llevar a cancelar anuncios rentables cuando el proceso de compra o venta cruzada toma entre 30 y 90 días en completarse.
you have an infinite look back window you're never going to be able to figure this out so if we looked at Facebook for that month that we spent all that money on those free trials it looks like the campaign was a total disaster like they had lost hundreds of thousands of first 30 to 609 that was the hardest part and I know there's people that are listening in agencies and Consultants that are dealing with this same thing they're like cut that thing off you know cut off your YouTube ads you're spending all this money in the the row as in apppp is6 that's a loser well those ads even though…
Escúchalo en el minuto 17:29
Proyección de economía unitaria para ofertas de captación local con venta cruzada
Medición y experimentosAntes de lanzar campañas locales con ofertas señuelo (como sesiones gratuitas), es crucial mapear la matemática del embudo: si 1 de cada 10 asistentes compra un paquete de 2.000 a 3.000 dólares, cada asistente vale estadísticamente entre 200 y 300 dólares. Con un costo por lead de 20 dólares y una asistencia del 50% (40 dólares por asistente), la rentabilidad queda blindada aunque la campaña inicie en números rojos.
free sessions to get people in the door upselling into two or 3K offer and and way saying okay we know one in 10 will upgrade statistically based on your last 30 days that means every lead is statistically for every you know 10 that that show up is worth 200 200 to $300 so if we're paying $20 a lead and wanting to show up that's $40 for a showed lead and it should pan out to be $2 $300 and I think mapping that out is so important out because most great campaigns are going to go in the red to start um scale
Escúchalo en el minuto 20:10
Medición y experimentosEn ventas de ticket medio o alto ($5,000 a $20,000 o más), los clientes tardan semanas o meses en comprar y dejan múltiples puntos de contacto. Las ventanas estándar de las plataformas (7 o 28 días) ocultan el origen real de la compra; es necesario conectar los datos del CRM y software de atribución a largo plazo para rastrear el primer clic y no pausar anuncios que realmente originan ventas diferidas.
end up buying if you've got you know a a um an Impulse buy for $7 there's probably not going to be a very long buyer's Journey however if you're selling $150,000 you know steel buildings or in this particular case of our case study you know 10 to 15 $20,000 procedures that is going to Le like some Clues along the way it's up to you to sort of Stitch it all together perpetuity and figure out what was the first interaction outside of the 7day or the 28 day window for the platform where they actually did buy these $5 to $220,000 procedures later on and then attribute that back to the original…
Escúchalo en el minuto 12:06
Insuficiencia de las ventanas estándar de atribución de Meta para ciclos de venta largos
Medición y experimentosLas ventanas predeterminadas de Meta (1 día post-visualización y 7 o 28 días post-clic) ocultan el retorno real de campañas para productos high-ticket o embudos de ascensión; requieren herramientas con ventanas de atribución ilimitadas para medir el impacto real.
the e-commerce space and you have a longer sales cycle or a lot of your to a higher ticket product this case relevant for you because once you go outside of that 7day or even the 28 day attribution window when you're spending money on meta ads you have no idea whether or not your ads actually were returning or giving you any sort of Revenue unless you have an unlimited attribution window so we talk about and Reporting inside meta is a one day View and a 7day click however meta does that is the beauty of having an unlimited reporting window an unlimited attribution window if you will so
Escúchalo en el minuto 0:53
Medición y experimentosAl superar presupuestos significativos (como $30,000 al mes), confiar únicamente en el panel de reporte del administrador de anuncios distorsiona el ROAS y el LTV real. Invertir en software de atribución dedicado (alrededor de $500 al mes) se justifica económicamente porque evita apagar campañas rentables o escalar anuncios que no aportan valor a largo plazo.
all together that's where you do need a third-party integration and in my opinion I think it's absolutely a necessity now and you know our our favorite is wicked reports but we also extremely good for enterprise but for the small midsized uh player in the market Wicked reports is just the best stuff we tell them as soon as their ads spend it's getting you know relatively serious and they're spending more than $10 a day sort of thing you know move into a software like Wicked and and we have some clients you know spending a grand a day and it's like look you're spending 30 grand a month pay…
Escúchalo en el minuto 13:10
Caso de embudo con gancho gratuito y venta cruzada de alto valor a 90 días
Medición y experimentosUna campaña de clínicas estéticas que ofreció una sesión gratuita de bótox para atraer clientes generó 2,3 millones de dólares sobre un gasto publicitario de 220.000 dólares a 90 días, gracias a ventas cruzadas posteriores de tratamientos de 10.000 a 20.000 dólares.
matter of this is in the body sculpting fa uh uh space these guys were spending a million dollars a month point was is that we started doing a sort of a free botox injection uh special and we were getting offer okay free Botox once they're in there then the therapist then upsold them to another procedure and those procedures are 10 15 20 grand but they don't happen on that day so there's a 30 60 90day lag in some cases and most of the cases were're done 30 to 60 days out through Wicked we saw this 2.3 million on a spend that was a couple hundred 2.3 million from a couple hundred th000 was…
Escúchalo en el minuto 16:10
Estrategia y decisiones de negocioPara escalar una empresa o agencia, el fundador debe superar la creencia de gestionarlo todo con asistentes básicos y contratar a perfiles de nivel directivo con fortalezas en sus propias áreas débiles (como operaciones, sistemas o metodologías ágiles) que sean iguales o mejores que él en esas disciplinas.
people I would say you can't do it yourself I think that the the moment I realized that it can't just be me and a thousand helpers it has to be me finding people who are actually complimentary but complimentary to my skills like for me uh I'm not a great systems guy I realized okay I need to find people to that have now done this and the COO that I have right now has been instrumental in US implementing uh agile scrum when they first start out is that they have to do it themselves is a misnomer it's like finding people find the areas where you're really not that strong and then hire somebody…
Escúchalo en el minuto 23:40
Estrategia y decisiones de negocioPara escalar una empresa o agencia, el fundador debe superar la creencia de gestionarlo todo con asistentes básicos y contratar a perfiles de nivel directivo con fortalezas en sus propias áreas débiles (como operaciones, sistemas o metodologías ágiles) que sean iguales o mejores que él en esas disciplinas.
people I would say you can't do it yourself I think that the the moment I realized that it can't just be me and a thousand helpers it has to be me finding people who are actually complimentary but complimentary to my skills like for me uh I'm not a great systems guy I realized okay I need to find people to that have now done this and the COO that I have right now has been instrumental in US implementing uh agile scrum when they first start out is that they have to do it themselves is a misnomer it's like finding people find the areas where you're really not that strong and then hire somebody…
Escúchalo en el minuto 23:40
Estrategia y decisiones de negocioPara escalar una empresa o agencia, el fundador debe superar la creencia de gestionarlo todo con asistentes básicos y contratar a perfiles de nivel directivo con fortalezas en sus propias áreas débiles (como operaciones, sistemas o metodologías ágiles) que sean iguales o mejores que él en esas disciplinas.
people I would say you can't do it yourself I think that the the moment I realized that it can't just be me and a thousand helpers it has to be me finding people who are actually complimentary but complimentary to my skills like for me uh I'm not a great systems guy I realized okay I need to find people to that have now done this and the COO that I have right now has been instrumental in US implementing uh agile scrum when they first start out is that they have to do it themselves is a misnomer it's like finding people find the areas where you're really not that strong and then hire somebody…
Escúchalo en el minuto 23:40
Medición y experimentosEl 42% de los estadounidenses está cubierto por leyes de privacidad y se proyecta que la cifra alcance entre el 60% y el 70%, lo que acelerará la ofuscación de datos de seguimiento y exigirá a los especialistas en marketing adaptar sus modelos de atribución y medición.
as things get more and more complex in 2025 and a lot of this data is going to be off fiscated there's going to be a lot of privacy laws that are coming down the line 42% of Americans right now are covered by some kind of Privacy Law and year because that number is going to go up to 60 or if not 70% and it's something that you have to be prepared
Escúchalo en el minuto 30:14
Recuperación de atribución de 2,4 millones de dólares con 500.000 dólares de inversión
Medición y experimentosAl auditar con modelos de atribución extendida una campaña de procedimientos médicos de 10.000 a 15.000 dólares con 500.000 dólares de inversión publicitaria, se descubrieron 2,4 millones de dólares en ingresos que Meta no atribuía a los anuncios debido a ciclos de venta largos.
$2.4 million in Revenue off a half a million dollar ad spend that we had no idea was attributed back to our ads to sell1 to1 15,000 medical procedures in the body sculpting space these are very large purchases take a tremendous amount of so they do have a longer sales cycle and
Escúchalo en el minuto 0:18
Evaluación de paid media por impacto en el ecosistema y LTV frente al retorno en el día uno
Canales de adquisiciónEn la publicidad pagada en plataformas como Meta/Facebook, medir el éxito exclusivamente por el retorno de inversión inmediato en el día 1 conduce a decisiones erróneas; los anuncios deben gestionarse como el motor de captación que alimenta todo el ecosistema comercial, monetizándose a través del ciclo de vida y el valor acumulado del cliente (LTV).
out because most great campaigns are life cycle and understand the path forward then you will make bad decisions and uh you know the ad manager I think campaign it's making the right decisions with your money and your budget and all going into 2025 Facebook is not about anym the sale on day one how much did I make it's about it feeds the ecosystem right it's the true top of funnel and people to know about your brand and it's not always going to pan out one for one on day one it's more about the ecosystem and the lifetime value now so I love
Escúchalo en el minuto 21:04
Medición y experimentosPara no depender de la atribución inexacta de las plataformas publicitarias, se recomienda crear embudos específicos etiquetados por canal/campaña y auditar en el CRM la fuente original donde inició el cliente antes de cerrar ventas de alto valor.
there's a slack Channel where it zaps in and then we actually have a VA for the CRM data and we look at the original you need to know and I'm always fascinated about the source because you know we'll sell a 20K or a 50k sale and it's like they bought your Black Friday offer that was a Facebook ad you know and every funnels labeled we create separate funnels for every channel because no matter how great tracking is I don't trust it like we have a set funnel for every thing so this was like the Black Friday in 2022 Das Facebook their ads aren't that profitable and I'm like look even if you're…
Escúchalo en el minuto 8:00
Validar la disposición de pago real del perfil profesional antes de insistir en la oferta
Investigación de mercado y clienteVender formación o servicios directamente a empleados o mandos intermedios suele fracasar si ellos esperan que la empresa asuma el costo o no tienen un incentivo urgente para pagar de su bolsillo; aferrarse emocionalmente a un producto sin validación de demanda comercial confunde la perseverancia con la terquedad.
miserably failed but I wouldn't let go of it and it was for it was a training program for sales managers because I was but nobody wanted to buy and I realized I just kept trying and trying and trying it's like managers don't care about getting better and plus the training that they get they usually get from the company but it took me like two three years to cut bait on that one because I was so emotionally tied to it because it was my first online business I should have I stayed on way too long so there's perseverance and then there's stupidity and I think that was just persever stupidity on…
Escúchalo en el minuto 26:36
Superar la optimización a último clic mediante compra multi-objetivo
Medición y experimentosEn lugar de limitarse a campañas exclusivas de conversión a sitio web optimizadas a último clic, el crecimiento rentable exige invertir en compra multi-objetivo (MOBU) y medir dónde se originó la atención para alimentar la parte alta del embudo.
think a lot of us is markers we tend to just go for website conversion campaigns which is probably now this idea of what meta now calls multi-objective buying or were going to call it is now the reality of how we do business today in marketing which we try to figure out like where is the revenue coming from and then how is it not necessarily a last click attributed but where did it start and do more of that where it started and get more customers at the top of your funnel and ultimately track them and scale and
Escúchalo en el minuto 5:58
Medición y experimentosUn negocio de consultoría y coaching facturó 25 millones de dólares en sus primeros 2-3 años vendiendo programas high-ticket de 2.000 a 100.000 dólares, rastreando manualmente el origen del primer punto de contacto de cada cliente en el CRM.
but in my latest business um which is more my coaching Consulting side we scaled to we did about 25 million in the first two or three years and I I came have a lot of high tickets sales teams sales too from 2,000 to 100,000 and every single sale that's ever come through that made up that 25 million CRM data and we look at the original
Escúchalo en el minuto 7:29
Medición y experimentosUn negocio de consultoría y coaching facturó 25 millones de dólares en sus primeros 2-3 años vendiendo programas high-ticket de 2.000 a 100.000 dólares, rastreando manualmente el origen del primer punto de contacto de cada cliente en el CRM.
but in my latest business um which is more my coaching Consulting side we scaled to we did about 25 million in the first two or three years and I I came have a lot of high tickets sales teams sales too from 2,000 to 100,000 and every single sale that's ever come through that made up that 25 million CRM data and we look at the original
Escúchalo en el minuto 7:29
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