El ajuste de las ventanas de atribución y optimización determina la veracidad del rendimiento publicitario

It's a long sales cycle. They're college courses. So we're basically optimizing for per click through checkout, because this account has been tracking the wrong metric for over two years and over a million dollars in ad spend. So because of a long sales cycle, we basically counted a micro conversion first so that we can retrain who these actual people are. We're backfilling it from AOS so that it actually appends to the per click through checkout custom events through Cappy. And so we're basically importing first click Cappy imports, No one can see the conversion. It goes through like three…

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda · 2025 · comprobar

windows and optimization windows are two different things keep that in mind optimization windows are how your ads are being optimized within the platform okay and there's two settings for that there's one day or there's s day depending on how many conversions you get within one day or within seven days those are basically your options however the reporting window is slightly different than that it could be one day 7day one day view could be 7-Day click or could be 28 day click and that is actually seen within the meta ads inside ads manager itself if you actually go to columns and you go all…

How The Tier 11 Data Suite™ Pinpointed $2,304,177 in Lost Revenue for Airsculpt® | PT EP 656 · 2024 · comprobar

is that you should never look at results day to day. your smallest data set you should ever look at when trying to optimize is a seven-day window. Last seven days. That is the smallest amount of information you can look at and have any confidence in that information if data isn't actionable, then it's not valuable. And day-to-day data is not actionable at all.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

the first thing we're going to do is just ignore this top line because that's what have you done for me lately and delayed attribution that happens just because of delaying of passing information back and forth. We know that this is incomplete data. So we can more or less ignore that data. Now,

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

But the concept of a leading indicator, I think should replace the concept of like return on ad spend is upstream of profit. And with a retail location, it's really difficult in a lot of cases to connect a point of sale back up to a Google ad campaign. leading indicators like did they call the store? Did they schedule an appointment? Did they click on a get directions link is like reconcile that with the backend data to understand like in-store close rates And then you update it over time always change. You reassess these things on a recurring basis.

From Google Ads Growth Hacks to Strategy · 2025 · comprobar

emotion of the business and they look at things on longer time frames and it means they chill more and they're looking at performance daily and they're getting the stress of that that as much about the daily fluctuation but that is actually a positive thing that allows them to grow bigger because they're not meddling just like don't here we also know the data you knew that it was a 14-day window in order to figure out whether or not that scale was going to turn into new customers which it eventually did so it's like it's holding on sometimes just a little bit don't be looking at it on a daily…

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar

organically as well. Without accurate data, you are flying blind and knowledge you can see Hyros has registered, six leads generated, a cost per leader just we scroll over, you can see that Google has only registered three conversions as opposed to the six. So, it's registered half the number of conversions. And I can tell you looking at the backend data that the six from highros is the accurate number. And that's why this is so important because we might look at the Google Ads data and come to the wrong conclusion, think this isn't profitable, turn stuff off when we shouldn't, but we can…

Performance Max Not Working? Do THIS · 2025 · comprobar

sday click purchases so they're not view purchases which is a good sign too um watch for when you're increasing like that's that's where the risk of these actually adding value and if they're in prospecting you know probably more value than say like retargeting view purchases it's hard to really know if that did make the impact someone didn't click through but we know if they click through then they they've engaged with it to a pretty powerful extent the

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

sday click purchases so they're not view purchases which is a good sign too um watch for when you're increasing like that's that's where the risk of these actually adding value and if they're in prospecting you know probably more value than say like retargeting view purchases it's hard to really know if that did make the impact someone didn't click through but we know if they click through then they they've engaged with it to a pretty powerful extent the

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

like a schedule an appointment. If you're not tracking how much video consumption is being done, how long people are on that page, you might just be optimizing for anyone that gets to the page. But if you're not optimizing correctly, not everyone who gets to the pages is important. Someone who watches five minutes or 10 minutes of your video is definitely more interested in what you have to say than someone who got to the page and dipped. Right. So custom conversions, when you're leveraging things like Google Tag Manager and outside additional resources to give you insight on your campaign…

Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads | Perpetual Traffic EP 649 · 2024 · comprobar

attribution is a concept is complete nonsense you cannot point to anyone ad yesterday isn't necessarily because of your ad spend yesterday your sale tomorrow isn't necessarily because your ads spend bought so when we're looking at RAS we have to understand that it's attributed transactions and AD spend right it's it's a revenue from attributed transactions and AD spend but if we know that those attributed actions aren't necessarily because of that ad spend let's say you're on a 7-Day click one day view you could have clicked on an ad on Tuesday but on Saturday the transaction shows up on…

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

if you look at Meta and or Google, like what percentage do you think is modeled? Oh, 40%. It's 40% as much as I can identify it. About 40%. Okay. Now if you have videos, it's a little bit more like 60% because you got your one day view and then your one day engage view. One day view is imagery, one day engage views video. So if you have all image ads, it's 40% of what you're seeing inside And so they're true. So it's 40% if it's image ads, which require more of a click. But then if you You heard it here for sure. 40 to 60% of what you see inside the ad platforms is modeled. It's not actual…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2) · 2025 · comprobar

well. Without accurate data, you are we scroll over, you can see that Google has only registered three conversions as opposed to the six. So, it's registered half the number of conversions. And I that the six from highros is the the Google Ads data and come to the wrong conclusion, think this isn't profitable, turn stuff off when we shouldn't, but we can verify it with the high-risisk data and make much better, more informed decisions and end up with

The Complete Playbook To Running Google Ads in 2026 · 2025 · comprobar

we scroll over, you can see that Google has only registered three conversions as opposed to the six. So, it's registered half the number of conversions. And I can tell you looking at the backend data that the six from Hyros is the accurate number. And that's why this is so important because we might look at the Google Ads data and come to the wrong conclusion, think this isn't profitable, turn stuff off when we shouldn't, but we can verify it with the high-risisk data and make much better, more informed

The NEW WAY To Run Google Ads with AI Mode · 2025 · comprobar

I know it's inaccurate but I know that level of inaccuracy is fairly uniform if it's 40 off it's 40 off every day my job is to make that 40 off number more effective for instance what I've been seven years now is I measured to a one day click all I need to do is make that one day click number more efficient that better that means I'm flooding my store with higher quality traffic of a better quality customer and that means

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

tell your team to do I think that the best thing that we've done so far is drop that attribution window down and limit the amount of possibility for error there because if you have especially when you consider the way that we were launching stuff you know we are launching with a one-day view and we're launching products and we were essentially our facebook launch strategy was we want everybody in our funnel to see the set well guess what when everybody in your funnel sees that ad it doesn't matter what drove them the purchase it matters that the attribution model is 28 they click one day so…

Ep 13: Ditch Discounts & Scale Your Store with IG Influencer Product Launches with John Hagan · 2020 · comprobar

on any of my inflates your stats being driven by your ads they're not and it allows facebook to optimize to so i'm very anti one day view in separate periods yeah so you could see see like what your i've done the incremental lift tests way it the one day view but when you actually you can't really do as effectively or at those do not match up i've seen accounts 50 converted through one day view and you're seeing that basically zero of

PT 2: The Aftermath of iOS14 & Facebook Ads w/ Barry Hott (Attribution windows? Google Analytics?) · 2021 · comprobar

slapping you if someone doesn't take an action within a day of seeing your ad why are you taking credit for that it's it's you didn't drive the action maybe truly works yeah and if you get better at getting those sales on day one what people they get better too because you're driving a higher volume of higher quality customer like why not make it

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

I'm a bit more maybe binary in that like I'm either going to do the 7-Day click one day view or just the one day click uh the one day click and one day that if I'm going to add in the view where I'm probably going to get 20 30% more data maybe 40 50% more data going from the one to seven is usually a smaller change than the click to the click and view got it okay and so if I'm going to make that switch I'm just going to go all the

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

i think it simplifies things i think that's probably the the first part uh it simplifies things in a sense that you know we as an agency and our marketing tactics really still need to put or put a higher weight on top of funnel activity on on that kind of those early stages uh in order to get the signals properly it doesn't mean that the other stuff's not important doesn't mean we're going to stop the other stuff but it means that uh in order to really know what the right moves are are to be made um we're going to be looking a little more heavily at the at the prospecting at the top of funnel…

Ep 97: iOS14.5 is LIVE — and this is how you’ll survive · 2021 · comprobar

I'm going to select my correct data set, and then we're going to always select our purchase There is almost no circumstance where I would select an add to cart or an initiate checkout 99.9% of the time I'm choosing the purchase event because that is literally what Facebook wants to do. It wants to get purchases for us. If you run add to carts, you're going to get a whole lot of ads carts and a few purchases. If you run initiate checkouts, you get a whole lot of initiate checkouts and people that drop off at the last second. We also have our attribution setting, which we're going to set for…

The Only Facebook Ads Video You Need in 2026 · 2026 · comprobar

really relied upon what we call delayed months ago you were able to report your results on what they call the 28-day click were able to say well somebody clicked on this Facebook ad 28 days ago and the sale happened so I can take credit for um but a lot of ad agencies relied upon this to one validate their worth two take credit for as much work of other so when these folks had to no longer rely on what is effectively a lack of Integrity in their data as a business

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

Si es que eres muy estricto, eliges uno, ¿cacháis? Como no, yo creo que el huevón lo ve y me compra al tiro. ¿En qué ¿Cuándo sirve eso? Solo cuando estamos desesperados porque nos compre el mismo día y eso generalmente es por Cyber o por campaña en que estamos apurados.

Shopify Setup for iOS 14 and Facebook Conversions API PART 2 · 2021 · comprobar

be on one day click we're trying to get is it's not just an attribution window so when you are telling facebook hey i you compare that with one day of clicking on an ad that's a and has a lot of implications because if and you're looking at a higher subset of why would i why would anyone not do one day click seven day click makes a lot of seven day click makes a lot of sense for higher consideration period it also have a maybe a higher price or whatever come in over the so that's why you would want to use a

PT 2: The Aftermath of iOS14 & Facebook Ads w/ Barry Hott (Attribution windows? Google Analytics?) · 2021 · comprobar

against each other uh the one day click yeah seven day click one in facebook and like uh for one day click and like um but in google analytics when we look the one day click is actually winning so yeah because you know the seven day and what's really going to happen what our actual cpa is so that we have a that makes sense in facebook because your facebook goal doesn't exactly cpa might have used to be 30 but now facebook but in in third party you're using you're still getting a 30 even though it

PT 2: The Aftermath of iOS14 & Facebook Ads w/ Barry Hott (Attribution windows? Google Analytics?) · 2021 · comprobar