La microoptimización táctica y el análisis aislado perjudican el crecimiento global del negocio

So meta and Google will be able to identify and also attribute anything that they would like to themselves, even without having a click take place. And so when you think, well, my bank account is disconnected from my meta account or my bank accounts disconnected from my Google ads account, it's sort of not because it is attributing to itself. Like those metrics are correct. You did have all of those sales. They just didn't come from there. And what that is doing inside of the ecosystem that is meta or Google, and I say this as a as a kind of a quote, it is the conversions are training an…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) · 2025 · comprobar

flag and if they insist that things like Raz matters fire them immediately because what they're doing is ultimately setting you up for failure and it might either be they don't know any better yeah which is a problem they just don't know any better in which case you shouldn't trust them with your money because you're more advanced than they are or be they do know better and they're lying to you anyway in which case they're [ __ ] that aren't going to help you

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

here's the Tweet okay three numbers that make your business worse yeah when they go up yep row as clickthrough rate number of creative tests yeah I've been

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

that's accurate. The, and what's funny about this is, is the reason why a lot of companies or agencies or freelancers can't scale is actually only based on the way that they measure. Because most of the time, your 80% of your metrics are coming from a click attributed source. Big companies don't do that. So when you're looking at non-click attributed, that's how you scale TV commercials, streaming, you know, video ads on meta video ads on YouTube. Think about squad, Dr. Squatch soap. They did a offensive, but anyway, yes, I am an absolute victim of that. I have never clicked on it. I've only…

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

other dirty little secret about info publishing about moneymaking is people have one success it's a valid success but it's in a certain context it's maybe quite a narrow context so in that context in that time and space in that market with that tactic it worked but then they shrink WRA that and and do seminars all over the world selling this process which won't work for anybody because it's completely out of context for anybody else's situation circumstances or scenario so the same thing goes for a lot of information on on uh all online advertising be it Facebook or any other channel often…

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

Not all attention is the same. Different ads attract different people. Different offers attract different people. And different people behave differently. So basically, every time you launch a new ad, you're making the acquisition of attention more difficult. And the monetization of that attention more difficult. It's attracting different types of people that are interested in different things. And why that really matters is if you destabilize the attention to make the monetization of that effort more difficult, then getting future cash flow is also more difficult. When it comes to scaling a…

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

what I'm hearing a lot is multi-touch attribution is a good idea and it should help businesses often the people that install data the downside is it empowers folks to make very minute decisions very actionably and a very low level which might get in the way of the overall like success like stepping over you know just picking up every penny on the ground instead of making money instead of making real significant and one of the issues is nobody the biggest question is well how do we measure incrementality how do we understand that this thing is doing anything so instead of being able to solve…

5 Shocking MTA Revenue Secrets Ben Tiernan Doesn't Want You to Know · 2024 · comprobar

seen in business are when your core departments aren't align most specifically sales and marketing although operations comes into play here too because if marketing wants the cheapest leads sales wants the deals that close operations wants the deals that retain and if you're intensiv ising each of those three departments according to just that level of analysis you're going to get three very broken funnels that don't even drop into the subsequent

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

Nearly everyone who's came to me before, like their agency is just like, like, you know, thrown up advantage for us. Just like their, the agency is telling them, Oh, we're, we're validating a bunch of different audiences. And then we're going to hit scale. Like I actually, I, frankly, I actually like parted ways with a client just because they couldn't understand the, concept of like incrementality. And they were like basing everything off of, you know, blended and like CAC and CPA and things like that. And I remember like being like, oh, you're not retargeting like 25% video viewers. And all…

From Dropshipping to Fractional Head of Growth in 12 Months · 2024 · comprobar

Well, look. What's revenue? There's different kinds of revenue. When a metric becomes a target, you can no longer use it to judge what's going on with your business because it's what purchases does email really drive. Email really drives. Let's not get cute. The Well, look what's revenue, right? There's different kinds of revenue. Understand what you're doing. You want to understand what you're doing to your digital ecosystem as you try to target whatever metric you're trying to target because um when a metric becomes a target, you can no longer use it to judge what's going on with your…

Ep 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERP · 2025 · comprobar

right and scaling up is a dangerous what's going on but you scale up up you need to continue that but you don't know which of your levers worked just throw a bunch of money at everything and then it works but you don't know which lever is working and we've scaled but now we need to be profitable you have no idea how to cut it it's an it's a near impossibility to unscramble those scrambled eggs exactly

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now | Perpetual Traffic EP 521 · 2023 · comprobar

seller. Yeah. A hundred million dollar strategies for a thousand dollar a month store. It's like, there's an order of operations. And while everything that you could do is amazing. I don't know if you giving. He's like, if you can just do one, I know from one of these playbooks, just one from all these options and you do it successfully. Well, that's where you start, but it's people get so much how would you start? How would you start? Absolutely. So my biggest advice to people is pick one thing that you do really well and be very consistent on that. So this, this show is

How to Get Sales in Your First Year of a Digital Business With Just $10k · 2025 · comprobar

if you don't have the bandwidth to be able to analyze the whole picture you're spinning your wheels because what you're doing over here in ads is not happening not coming up for error and asking the important questions for example we were in triple whale earlier today and we're business me is not improving but the ads performance is looking amazing every week it's getting better what's going on

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

sometimes you can't help a business with paid traffic and creative and digital marketing strategies if there is a, >> shall we say, flawed business model and also antiquated ways of looking at data. reports every single week of how Google is doing and Meta and Amazon and email and organic and it's all siloed. You're looking at it all wrong because they all work together. And that was something

We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar

but you it's all tools but you don't know when to use them and plug them in your system so you just do like you plug them all the time you do a lot of things but you don't really understand their impact so you don't see what's working not working you don't see what you should scale or not scale you know so don't care about it because a lot of people I'm telling you a lot of people they add upsell they add like form the fear of missing out like um plug-in on their shopifying a lot of stuff but they don't know what it is doing they have no idea you know yeah there's that strategy around using…

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

if you are focused on what ad what ad set what audience what campaign drove the sale you are being reactionary to yesterday's information low quality data to predict the future and that data that you're looking at is wildly out of context it's because you're making a whole lot of really small impact decisions and but a 20 change on five percent of the business doesn't mean anything

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

And for anybody running a bunch of campaigns, like, you know, where you've got five different campaigns, 10 different campaigns going, some ABO, some interest groups, some, you know, you got some cost caps going, you got all sorts of different things happening. You have no idea if any of your ads are good. Attribution says that that ad exists in a funnel. There's no other touch points. There's no other marketing channels. When this ad gets more budget, what happens to your bottom line? If you cannot answer that question, your system is too complex.

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

what they end up doing is finding a thousand different roads to Rome. But most valuable activity was to have all roads lead to impact. And I think we shiny object syndrome, but for learning, us doing is trying a thousand things, trying a thousand different things and neglecting to measure the impact of our efforts. And when we created a singular focus, like the art of singularity, I we tried this on, we accomplished 3x in 30 days of impact that exceeded what she had just done, like things that actually made a difference in the business.

Can One Simple Goal Drive Big Results? · 2025 · comprobar

shops are set up identifying like you're Black Friday like knowing in July that you're mapping that stuff out these are things that aren't sexy and so things that are often ignored and like you said they cost people so much and people will bend over backwards to decrease CPM by a dollar but they won't optimize the basics of what will make their products show up or their emails deliverable yeah they'll spend hours and hours and hours getting their rows from 2.5 to 2.7 but then they'll do nothing about their uh

13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555 · 2024 · comprobar

And I do think that taking a more holistic view of like the overall, like taking a step back and thinking about it from how does a client become somebody who has no idea who you are all the way through to your funnel, your funnel air quoting until they actually purchase reverse engineering that backwards. It's like, how would I want to be treated all the way through? And that's from the click all the way to the final sale and everything in between. ran their business and having that interaction, having that discipline to handhold someone through to the end of their second purchase, we've lost…

FIRE Your Media Buyer: The Fix for Wasted Ad Spend · 2025 · comprobar

like the tactic of the week, but they didn't really understand marketing. You, you mentioned, I know I need this. I know I need this. I, they may know that sort of at a high level, but actually how to even buy it. They're terrible at it. I mean, I, I hate to pick on SEO people, but it's so easy sometimes. I mean, we've come across SEO folks that are charging clients five grand a month, five grand a month and doing essentially nothing but smoke and mirrors. Um, and so a lot of what we have been able to do is actually save people money. You know, AdWords is another great area where people just…

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch | PT EP 575 · 2024 · comprobar

workload on a daily basis. Like, if you're in your ad account for more than 90 minutes a week, I guarantee you, you're working extra hard to make less money. If you're launching ads every single week, I promise you, you have no possible way of understanding the impact of any of that work. If you're still

Meta advertisers… We’ve got a big problem · 2026 · comprobar

I don't think any strategy is the same. I mean, there are similar strategies that are used for specific types of industries, but there's no one size fits all cookie cutter approach. It's not meta for everyone. It's not Google for everyone. It's not after the click for everyone. It's not SMS. It's a combination. You have to look at everything holistically, where are the holes start to finish with the goal in mind. And by the way, the goal has to be tied to business metrics and not like marketing tactics. Hello, and welcome to the Perpetual

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It | PT EP 651 · 2024 · comprobar