Ajustar y optimizar la inversión publicitaria según su impacto real mejora la rentabilidad sin perjudicar las ventas

fluye esto fueron 13,000 de sus $23,000 así que esto tuvo $133,000 en costo la semana pasada en la campaña de marca más grande estaba trayendo en $151,000 en ingresos de los 250 y dije sí, solo apágalo realmente loco dejamos esta pequeña campaña de Broad aquí, está bien, esta pequeña campaña de Broad gastó un gran total de 38 dólares más y es la marca y está gastando 500 dólares y por el módico precio de $38 Más de todo el tráfico de mi marca por el que en esa otra campaña, voló aquí a una tasa de 100,000,

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar

of the most efficient ncac we've ever seen we've actually shut off google ads by 95 percent this costs year over year went from 40 grand down to 4200 we're 90 down in spend yeah so i was like this is we're now we're 40 000 reduced and we're only spending 4200 plus 3135 so we're from spending 75 down to 35 we cut off 40 g's wow now with the top total top line which if we look at the last 30 days and then compared to previous year our total top line is up 0.7 by cutting out 60 of all of our ad spend why this is when you're looking at the actual difference between attribution contribution…

3 Mind-Boggling Ways Triple Whale Is Screwing Your Business · 2025 · comprobar

And in fact, in one particular client, it was particularly hard hit by these tariffs. We looked back and we did all of their meta advertising and we did a deep dive analysis for about two weeks. You know, I had some of the smartest people in tier 11 on this and determined that they were far overspending on brand and on Amazon. And that's usually the places where a lot of agencies overspend to make themselves look good because it's easy to, it's easy to overspend on brand because you're like, Hey, look at my brand campaigns. Hey, they're producing X amount of ROAS. Hey, look at my Amazon. You…

How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs | Perpetual Traffic EP 686 · 2025 · comprobar

the time like one time I added 12 million a year in IBIDA to a business by cutting 30,000 a day in ad spend.

How to Scale Facebook Ads in 2026 · 2026 · comprobar

75% of the cost. So 25% cheaper on total cost per reach, 33% cheaper on CPM. What happened? Our cost per purchase went from $150 to 100. The GPT went from $15 to75. Let me explain this again. Okay. We cut the ad spend from $13,000 to 7 by getting rid of the ads that people and by pulling back the budget where it wasn't incremental. As a result, we dramatically cut the CPMs and our cost per purchase. And as a result of doing that, our profitability per sale went from $15 to 75. What does that mean? It means every sale was five times more profitable. from 1300 at nearly 13,000 in spend they…

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

are all people that we know when you when you count the people that are coming in organically they're Googling the brand name why they didn't start there so don't overspend on those people because you will still get it anyway this being able to see this saved US $ 33,541 14 days if that's not a use case

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

a customer that's like 300, 400% ROAS on all of their, their meta ads. They're spending 30 grand a month. So the first thing that we're going to do is we're going to cut your spend down to basically 10 grand a month. Because all of those people are all view through conversions and you're just wasting money. So we immediately saved them 15 now $20,000 in that first month in ad spend, because spend. Or we had to tell them that. But what ended up happening is that now we're looking at their Facebook ads, their Facebook ads aren't getting like a $20 CPA. Now it's actually like a $60 CPA. Yeah. It…

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers | PT EP 581 · 2024 · comprobar

right we uh had a client uh tracking the marketing mix and we found that the $500 a day they were spending on Google wasn't adding any lift to the account whatsoever so made that change and immediately saved the client like 400 a day and spend that they that looked it good on attribution but didn't grow the business so I'm

3 Critical Facebook Ads Mistakes That Are Costing You Money · 2025 · comprobar

So we increased the asset in 36%. Cost per result went up 61%. And our results went down 15%. we have to iterate our creative. we iterate our five new pieces of creative. These are three day increments, three day increments, our CPA is down 10 bucks. So we went from 45 down to 34. And then we increased our conversions by 62%. our CPA is now down to 25 better than it was the week and a half ago before we And now we're seeing a 10% increase in results and a 24% decrease in cost per result for 16% less spend. So we're back down now to $25 where we started at 28. So now we're actually better…

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda · 2025 · comprobar

And we've done this now as a case study that we have to talk about here on the show where we did it where they were spending about seven grand a month on brand sort of middle of funnel consideration campaigns. And over a seven months period, they're now at $70,000 a month in spend because, and their Google spend and a really, really super competitive space is flat to down and their cost per acquisition is down by 50%.

5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534 · 2023 · comprobar

you know I have there's one business that comes to mind where I save them thirty thousand dollars a day in display because we realized that uh those marketers were not bringing incremental volume to the business and that was a million dollar a month of decision

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

analizamos todas sus métricas principales año tras año y vimos que cuando Meta redujo su presupuesto a la mitad, solo vimos una caída de alrededor del 4% en los ingresos reales. Entonces, está bien, entonces Meta gastó demasiado o Meta está apuntando al mercado equivocado o Meta está apuntando a audiencias cálidas o Meta está atribuyéndose el mérito de una conversión de visualización que iba a ocurrir de todos modos, ¿verdad? Y no miramos la medición de la aplicación en absoluto. Miramos cuáles son los gastos frente a las audiencias a las que apuntan y luego el resultado de cuáles son los…

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 680 · 2025 · comprobar

So for these products, we've got 1.5K products. We've spent $9,000, I believe it was over the last 90 day period, and we've only generated $27 in return. So very much a negative for us. all of these things to try to make them work. But fundamentally, we just go over the last 90 days, what's that? 12 and 12 and a half grand has been spent for less than $30 return. So we go straight away glaring. If we just remove that spending and did nothing else, we'd probably already be at that benchmark of, I haven't worked at the exact mass, but we begin pretty close to that, that two rows that this…

Stop Wasting 20% of Your Google Ads Budget (Ecom Audit) · 2026 · comprobar

we said okay we can actually take all of our branded traffic that we that we spent 36,000 out of 62,000 on and I'm like let's just pause it just kill it we don't need it just save us 35 Grand there and the broad campaign here that spent you know $6,000 more which is 500% more because they started to scale it up all of a sudden just lands with a quarter million in two

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

in January when they were going to shut it down I said give me two months give me two more months I think I can make you way over and above Beyond in your off months they have never run out ad anytime after December and September's when they would start I have made them over $20,000 a month I think this month we're at 70 um over over and above what they make

Can You MASTER Facebook Ads in Just 5 Minutes a Day? · 2024 · comprobar

the time like one time I added 12 million a year in IBIDA to a business by cutting 30,000 a day in ad spend.

How to Scale Facebook Ads in 2026 📱 · 2026 · comprobar

we had one campaign where we were pulling back by like 50 to 100 bucks and two other campaigns where we're adding 25 bucks a day, 35 bucks a day. Now, the thing is that you're pulling back a little bit more than you're adding. So, your overall spend will go down, but his cost per dropped by 20%. So, even though he spent $9,000 less this week than the week before, [snorts] he had two less sales. And we're talking about a guy that's getting well over a hundred. Like, this is a rounding error. Less than 1% difference or less than 2% difference. $9,000 less the total sales volume and revenue…

The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar

I think in one year I probably pulled 50 million in billable from crio from like wow just showing that what they did didn't actually produce any result yeah and what we were able to do is say well like just give us that money and then Hey look this number went up by more and so we were really able to prove a bottom

Jesse DeBear's Insider Secrets to Scaling Your Ad Agency FAST! · 2024 · comprobar

in my 48 lessons I learned by turning off all of my ads and tripling my profitability. Um, by the way, I I've turned the ads back on. Um, I just did a month hold out to see like what is broken in my business. And um, yeah, we made nearly $100,000 in profit, which was incredible. Uh, I'm very thrilled

The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar

We went from $25,000 to over a million dollars in spend. Our cost of acquired first-time customer went down 9%. I was happy to get a new customer for under $200.

How Advantage+ Sales is Changing the Meta Ads Game Forever · 2026 · comprobar

dólares. Así que gastamos 17.000 dólares más y perdimos 20.000 dólares en 5 días. Si yo fuera un las ventas? Tenemos un 9% más de conversiones, 14.000 ventas hasta 15.288 ventas. Y nuestros ingresos pasaron de 215.000 a 283.000. Fue un aumento del 32% en los $67.000 en ingresos $17.000 más gastados. Entonces divide eso por 17245. Eso es un 3,93 incremento de myrr, 400% de MR, no rorowaz, sino días. Pero en este escenario, mi rorowaz ha bajado un 40%. Mis conversiones han bajado un

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 680 · 2025 · comprobar

Like 310 nutrition in 2017. 15 million to 100. Got their advertising from. $60 CPL to 12. Daily spend from 3K to 50. Ultimately cut spend by 30K a day. To get an extra 12 million dollar EBITDA.

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

the cpms um dropped from from you know 4050 to I don't think I have an account that CPM over 20 at this point yeah yeah do you even see uh CPA under like $10 anymore well I just had a month of CPA is like three to four dollars at a couple hundred spend a day you know like dollar a day and driving cpms under 20 bucks s making sales for under five like

3 Critical Facebook Ads Mistakes That Are Costing You Money · 2025 · comprobar

shopping y lo otro que hicimos fue hacer el remarketing a todos los visitantes del sitio ya que una campaña de display que está aquí

Consejos Cyber 2020 Green Glass · 2020 · comprobar

Any chance. Cool. Um, but yeah, that's, that'll just make you more money. But, um, the issue we're talking about is you growing your business. Um, why don't you spend more money on ads? Um, we do find we struggle to kind of, uh, remain profitable once we start getting above like 1,300 a day in that spend. So again, the bottom line was me creating enough ads. Yeah, that's it. Yeah. So that's kind of what I came to it from the last couple of days. Okay. Um, we are, we are bringing the sales team in as well. So I, I've been treating those guys and that's been a little bit of a constraint, but…

10 Millionaires Asked Me How to Get Richer · 2024 · comprobar

hacemos en publicidad la retornamos de la siguiente manera pueden ver que invertimos invertí 30 mil dólares que exactamente casi esa misma plata que entró en la venta pero después logro que mis otros canales sumen mucho más en venta ya 31 millones 21 millones más de 100 mil dólares invertí 30 mil pero se me están retornando más de 100 mil dólares y eso lo podemos ver en la

Como vender U$100.000 en Facebook en 45 días · 2020 · comprobar