La facturación bruta y las métricas publicitarias enmascaran la rentabilidad real

other sorts of things so the front end offer was so irresistible that's how they actually acquired customers for the real business which was candles and candle making equipment on the back end they kind of do to increase increase their average order value they're a hybrid they sell that up front and then on the back end there is two different upsells for two different products which are sort of add-ons to the original can increase average order value by because I think every e-commerce store on the planet should have order bumps the majority of the profitability that they were creating for…

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

The health of your business is defined by one number. How much of your revenue comes from the people who aren't buying from you the first time? This is what we call your revenue floor. And if the number goes up every month, your business is healthy. If it doesn't, it isn't. Everything else is noise. And that's the definition of success for the rest of this video. Not ROAS, not CPA, not AOV, not your creative testing hit rate. This. The volume of revenue coming from people who aren't buying from you for the first time.

This Facebook Ads Lie is Killing Your Business! · 2026 · comprobar

looking at Black Friday, you have to understand your numbers. Otherwise, I think a lot of people are going to be like, yay, I made all of this revenue in November, and then either screw their revenue up to February because they've sold a bunch of bundles. They're going to mess up their profitability for all of 2026 if they continue to just guess at what Black Friday could be. if they don't understand and dial in what was the true effect of Black Friday to their profit line. I hate Black Friday. I hate it. I hate it. Cheapest way to lose money. You give away all of your margin and you pay the…

STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit · 2025 · comprobar

for example, if your gross profit can't even support paid media, you don't scale to try to, at, you know, adjusting pricing or value or, you know, something like that first. So traffic, very advanced traffic strategies. However, you can't have a failing business and then throw people $30 to ship out a $20 item when it's free on Amazon next day, like, yeah, you're not, you're not a traffic problem yet. You're a business problem. So we're going to discuss I'm not scaling up the campaigns because you're actually losing money on that product. I'm just, if I scale up a campaign, I am going to…

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

um and also understanding the financials that underlie an e-commerce business so the fact that you can like retail is one of is a business where you can on the surface level appear to be doing so so well and like driving crazy demand and having like proverbial lines out the door and then you're losing money every month so like understanding how that happens and how to avoid it is another skill that I think is really important

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

um and also understanding the financials that underlie an e-commerce business so the fact that you can like retail is one of is a business where you can on the surface level appear to be doing so so well and like driving crazy demand and having like proverbial lines out the door and then you're losing money every month so like understanding how that happens and how to avoid it is another skill that I think is really important

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

Well, a business works by getting attention and monetizing it. But most importantly, turning that monetization into future cash flow. And then we can invest a portion of that future cash flow and profits into buying more attention. What we need is a continuous system that produces and amplifies cash flow and profit volume. The first sale is the least profitable. So again, the way a business works is getting attention and monetizing it and then turning that into future cash flow that we can invest in buying more attention. I am sure that you have been told that what matters most is the…

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

push for day one profitability that's not selling a business that's being a salesperson that's not building future cash flow that's relying on short-term Arbitrage and then having to win over and over and over again instead you can look at eCommerce as lead gen how much does it cost to acquire a customer that's very different than how how much does it cost to make a sale a customer and this is the third thing I want you to write down today a customer is somebody who buys more than once a sale is just a lead we all know that getting somebody who bought wants to buy a second time well it's…

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

That's why the e-commerce business that you're showing on Shopify in the month of October and November saw way greater sales volume. It's fucking Black Friday. And that's not even profit. That's top-line sales. You could have lost more money. You could have spent $10 million to see that bump. But if you're not showing that, then it doesn't matter.

If You Run Facebook Ads... ROAS Doesn't Matter in 2026. · 2026 · comprobar

i've seen way too many brands expand way too fast into retail assuming that a relationship with target is going to change their business and it actually hurts it what can happen is is that you ultimately end up on a shelf in a section there's slotting fees it costs money to sit on that shelf you lose margin for the whatever but we're excited we got this really big po and we're in 700 stores or whatever great you don't have demand for your products and no one knows who you are no one's gonna buy you there's no reason for them to know why you're different than your competition so sitting on…

Ep 188: If You Shelve It, Will They Come? With fractional CMO Bryan Holladay · 2022 · comprobar

I got I got into an ego place place of ego where I uh I was trying to get to 50 million in the first year and it was just ridiculous I should have literally treated it like what it was and treated it like a startup and gone for profit first so um ended up in a lot of

How Danny Buck Started His $40m Ring Brand · 2023 · comprobar

O sea, si no Es que y hay tener mucho control de esto porque en el fondo es super es como ir al casino, ¿cacháis? Igual es una ilusión y decir, cacháis como me aumentó la venta, la venta, venta. Pero si no veis que la cuestión está rentando, en algún momento se va a tener que parar. Va a pagar el te va a salir la cuenta de 30 millones de Facebook que gastáis en esta campaña o te va a salir que quedaste sin stock y tenéis que comprarle los 30 60 millones al proveedor y el

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

Una de estas gráficas nos muestra el margen de beneficio por dólar gastado y la otra nos muestra el volumen total de beneficios. Y si todavía te fijas en el margen de beneficio, puedes olvidarte de él y no volver a mirarlo nunca más. Ten en cuenta que cualquiera que utilice ese número tiene que darle contexto Gonzalo, eso depende totalmente de tus costos operativos, eso depende totalmente de tu escala. En resumen, cuanto mayor sea el volumen de ventas, menor será el margen de beneficio. Y si nadie te ha hablado sobre la relación entre el volumen de ganancias y el volumen de transacciones, y…

Facebook Ads Are EASY (They Just Don’t Want You to Know This) · 2025 · comprobar

of retail principals were based on the mall and based on this idea that there's always going to be traffic coming in whether you're a store in the mall or whether you're a brand advertising on Facebook like that's not something that as a marketer you necessarily need to need to even care about and that's changed so dramatically and it it means view excuse me you need to be prepared to generate your own traffic and like really understand what's going on with

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

your company to the next level? Cause if there's one thing that I've learned as a marketer turned, you know, CEO is, um, growth is not enough. I've had so many businesses that we nearly grew into oblivion, uh, cause we grew without having all of the other, you know, pieces, the intangibles, the right operating system, you know, in place, um, you know, understanding how profit actually happens. You know, as a marketer, I was like, Hey, as long as there's enough gross, there'll be some net hanging around there at the bottom. Not always, not always. Um, we had a business a few years ago that was…

Ep. 334: The Future of Marketing with Ryan Deiss · 2023 · comprobar

positioning your messaging offers I'm specialized in in e-commerce so uh yeah the biggest issue for most Ecom Brands is that they have low profit margins so bad unit economics and this is something different conversations with their clients actually talking about unit economics on the first you know on the onboarding yeah and then the clients are totally blown away because they have never had a Google ad specialist talk to them about those things before you know about their offers and the unit

The Future of Google Ads: Why Fundamentals Matter More Than Ever · 2025 · comprobar

information that speaks to profitability because they're like, "Oh, well, I'm dependent on inapp rorowaz, something I can demonstrate at large, at scale." However, the net growth on that business, they don't know to ask for. I what's wrong with a lot of agencies is that they don't have the metrics. So they don't even understand their own metrics. How can they understand like the cost of goods sold or gross profitability or you know operating expenses or chargebacks or any of the things that you need to understand in order to determine ENCAC at the end of the day or how to grow a client's…

Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez · 2025 · comprobar

of your business. And you could like if you just optimize meta ads perfectly but the rest of your business sucks like you know you have no backend no repeat purchases you don't have like no brand like any of this stuff like it's going to be hard just to win with meta ads you teach them as related to all of the other parts of your business that actually impact the profitability. So rather than just focusing on making a pretty rorowaz number, you're actually teaching people how to take home money at the end of the month. And that is a

How to Scale Facebook Ads in 2026 · 2026 · comprobar

>> 23. I made my first million and then I made $200 million just 3 years after >> in it was revenue so he never asked me never ask e-commerce guys their profit.

How an Australian Millionaire Spends $200K in America · 2026 · comprobar

Uno que como me di cuenta que muchas empresas esto lo aprendí sobre la marcha como no sé, empresas grandes, unicornios con inversiones como que no generan utilidad. Eh, mucho que es muchas empresas son humo, ¿cachái? Ehm, eso es como lo primero que identifiqué que me superchoqueó, como que tuve ahí, no sé, eh bueno, para qué hablar de una empresa, pero igual como que tuviste tiene inversionista, bla bla, que da utilidad, pero en realidad no. estallan. Como que hay un humo muy grande como en torno al emprendimiento.

¡De un Dicom de $90KUSD a facturar +$5MMUSD! - Laura Zegers de Sheet! - E42 · 2025 · comprobar

Most e-commerce businesses basically break even or lose money on spending ads to get customers and they make it up with their email follow-up.

Building a $3,500,000 Business for a Stranger in 51 Mins · 2025 · comprobar

Ya es para mí es la raja porque en el mundo del e-commerce y las ventas el emprendimiento siempre está huevada medio y la gente con los Rolex y autos cuánto facturaste y como una huevada bien bien banal, bien superficial, ¿cierto? Como que todo en la vida es dinero y éxito productividad.

“El Peor Enemigo del Vendedor es la Vergüenza” - Martín Carrasco de Ghali - E46 · 2025 · comprobar

principalmente baja de venta y bajo margen Porque tú en enero empezáis a ponerle precio al a las colecciones de verano las más delgaditas más barato esas cosas claro y le empezar a poner precio a bajar los precios baja tick promedio y nadie compra cuestiones abrigadas que son las que lleg as Así es

25 Millones De Dólares Por Año! - Jorge Odeh C.E.O de Lorenzo Di Pontti - E6 · 2024 · comprobar