Marketero · Entrevistas
How Danny Buck Started His $40m Ring Brand
15 ideas de marketing sacadas de «How Danny Buck Started His $40m Ring Brand», de Davie Fogarty. Sobre todo de estrategia y decisiones de negocio, oferta…
- 15 ideas despiezadas
- Fuente Davie Fogarty
- Dura 35 min
- Publicada en 2023
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Canales de adquisiciónPagar a influencers exclusivamente por publicar en sus perfiles ya no ofrece un retorno medible ni rentable. El método más efectivo para monetizarlos es involucrarlos directamente en las creatividades de los anuncios de pago o mediante colecciones de producto co-diseñadas acordadas con una tarifa fija.
could just pay someone for a post and wrap them inside the so we do like a product collab with them so there's a but we found that the best the best per the best way to to commercialize influencers is uh when they are involved in the ads essentially so paying for a post is is nothing we just don't get anything back from it nowadays we really did like a couple of products collabs so they would co-design the collection and way we we'd always fix Fe it would there be no uh commission or anything like found is when we were just paying for posts it would just it just you know
Escúchalo en el minuto 31:38
Estrategia y decisiones de negocioAntes de desviar recursos hacia canales o tácticas emergentes, conviene entrar en una fase de investigación previa: si el equipo opera a máxima capacidad, incorporar una nueva iniciativa resta tiempo a tareas optimizadas, lo que exige una alta certeza de que generará retornos extraordinarios.
lot about Tik Tok shops and often with these kind of new trends when they come out with the udie we generally go into an information gathering stage like I find that if we are too reactive to these new things we will have to shift our entire team's Focus because if you think about it if you are running at 100% let's say your company's running at 100% Nobody Does that in terms of output if you were to add something else on by definition you would have to drop the percentage that someone's working on something that you believe to be optimal so you need to be very confident that new thing is…
Escúchalo en el minuto 21:30
Mensaje y copywritingDetectar un dolor físico o defecto evidente de los productos baratos de la competencia (como la bisutería que se desgasta y tiñe el cuello de verde) permite construir tanto la premisa de marca como el ángulo de anuncio publicitario con mejor rendimiento ('no green necks').
he'd buy really cheap jewelry um because he knew it would um it would just tarnish and it' be it' be crapped and so he'd buy that but he knew he'd have to throw it away so he'd be spending like 203 quid on some fashion jewelry and throwing it away um and that's how I came up with the concept of no green necks so which became our best well one of our best performing ads of all time for the brand so let's make affordable jewelry that doesn't tarnish uh and I'm
Escúchalo en el minuto 30:29
Priorizar la calidad del audio sobre la sofisticación de la cámara en video
Estrategia de contenidosPara la creación y validación de contenido en video, no es necesaria una producción compleja ni cámaras profesionales; grabar con un smartphone es suficiente siempre que la calidad del audio sea impecable.
yeah slack slack me and just iPhone is fine like it doesn't need to be polished just good audio is the main way to go
Escúchalo en el minuto 15:12
Gancho de disonancia cognitiva para combatir imitaciones y objeciones de precio
Mensaje y copywritingPara neutralizar la percepción negativa creada por copias baratas o la objeción de precio elevado en anuncios, utiliza un gancho que valide la creencia o el miedo del cliente (por ejemplo, 'los cruceros prohibieron estas máscaras, pero no fueron las nuestras' o 'nos dicen que somos demasiado caros y tienen razón'). Esto genera disonancia cognitiva, retiene la atención inicial y abre el espacio para desmontar la…
performing ad that I think will spend a million dollars through this one ad is me sitting there touching an A and talking about the competitors like if you um if you led with a Hulk where you're just sitting there and he was saying cruise ships banned this mask but it wasn't ours and show the reviews cuzz the reason why it worked really well is because it was creating cognitive dissonance between people's existing beliefs about counterfeit oodies and then creating fear within that so it was like and and it can work in multiple ways we get accused of being too expensive so the hook is what…
Escúchalo en el minuto 14:11
Diseñar viralidad en el empaque y uso de productos comoditizados
Oferta y precioPara vender productos comoditizados en redes de video corto, se debe diseñar la viralidad directamente en el packaging o en el modo de uso del producto para facilitar que el contenido visual funcione de manera orgánica.
viral viral nature of your existing product categories and if viral uh content strategies through reals Tik Tok to be a strategy for you then perhaps commoditized products need some element of virality that you can create whether you're a paint brand like how can you think about how you can make the packaging and think about how you can make the use case uh really really work on social media um because it will will definitely pay dividends long term all
Escúchalo en el minuto 24:18
Estrategia y decisiones de negocioAl iniciar una marca de comercio electrónico, se debe gestionar el negocio como una startup enfocada primero en la rentabilidad neta en lugar de perseguir objetivos desproporcionados de facturación bruta impulsados por el ego.
I got I got into an ego place place of ego where I uh I was trying to get to 50 million in the first year and it was just ridiculous I should have literally treated it like what it was and treated it like a startup and gone for profit first so um ended up in a lot of
Escúchalo en el minuto 28:34
Oferta y precioLa categoría de joyería presenta ventajas operativas clave para el modelo e-commerce directo al consumidor gracias a sus bajos costes de envío por tamaño/peso y sus márgenes de beneficio atractivos.
know um kind of the skeleton parts of that as an e-commerce brand like low shipping rates and um decent margins and all these sorts of stuff and
Escúchalo en el minuto 29:40
Oferta y precioEn mercados basados en fandom y cultura pop, sustituir la mercancía económica tipo disfraz por prendas streetwear de alta gama con telas prémium y transicionar de productos no licenciados a licencias oficiales transforma radicalmente la trayectoria del negocio hacia una escala global.
costume tablecloth material we use uh high quality Fabrics such as denims uh you know Sherpas from and then unlicensed merch uh we just transitioned a couple months ago into selling licensed merch and that's really like traj did our business like we can't even high quality all embroidered all Denim and it's been like um it's definitely Niche but for sure we've seen something we get the US and once our licensing like resume builds up a little bit we want to hit global scale awesome thank
Escúchalo en el minuto 19:09
Oferta y precioAgrupar en un solo catálogo a creadores independientes y micro-marcas artesanales que venden de forma dispersa en redes sociales permite construir una tienda multimarca y posicionarse como destino comercial de referencia para un nicho.
so seven eight years ago obvious L Instagram was super organic and there was a whole lot of like um Mom side hustles where people would make uh products and and just sell them on Instagram and I saw an opportunity to kind of pull them all together and have them in one place um so I was working with a lot of really independent um handmade micro businesses that would typically just sell direct to their customers on Instagram so I put them all in a store um that's sort of how we was really doing that everyone was just selling their own little brand direct to their customers so yeah we kind of…
Escúchalo en el minuto 7:57
Estrategia y decisiones de negocioAl acceder a formación o mentoría de negocios, se deben filtrar las estrategias y tácticas como un abanico de opciones adaptables en lugar de intentar implementarlo todo de forma obligatoria, ya que cada empresa tiene diferentes tamaños, fortalezas, recursos y oportunidades.
come onto these calls you are going to feel like there's just so many options we're going to open so many doors for you and it's going to feel I don't want you to feel like it's an obligation to implement everything we teach because there's nuances for all of your businesses you're different sizes you've got different opportunities You' got different strengths and strategies it's optionality rather than oblig ation so we are going to give you
Escúchalo en el minuto 4:31
Estrategia y decisiones de negocioAl acceder a formación o mentoría de negocios, se deben filtrar las estrategias y tácticas como un abanico de opciones adaptables en lugar de intentar implementarlo todo de forma obligatoria, ya que cada empresa tiene diferentes tamaños, fortalezas, recursos y oportunidades.
come onto these calls you are going to feel like there's just so many options we're going to open so many doors for you and it's going to feel I don't want you to feel like it's an obligation to implement everything we teach because there's nuances for all of your businesses you're different sizes you've got different opportunities You' got different strengths and strategies it's optionality rather than oblig ation so we are going to give you
Escúchalo en el minuto 4:31
Facturación récord de 3 millones de dólares con un solo video en TikTok Shop
Canales de adquisiciónUn único creador en TikTok Shop logró generar 3 millones de dólares en facturación mediante un solo video promocionando un árbol de Navidad.
saw someone that did uh like $3 million one Creator $3 million of one video selling like a Christmas tree so the the
Escúchalo en el minuto 23:17
Medición y experimentosEn mercados de coleccionistas y entusiastas de nicho, el valor de vida acumulado de los superusuarios puede alcanzar cifras extremas, llegando a superar los 100.000 dólares estadounidenses en compras de accesorios de iluminación para Lego por parte de un solo cliente.
I um probably over hundred grand US dollars in in lights alone
Escúchalo en el minuto 11:23
Facturación diaria y adición de ARR de suscripción en ecommerce de moda
Medición y experimentosLa marca registró 590.000 dólares en facturación en un solo día ordinario antes de Black Friday y un incremento de 40.000 dólares de ARR en ingresos recurrentes por suscripción.
prod all righty update we've done $590,000 across the brands yesterday much lower than the weekend to kind of wait until Black Friday to yeah going good in terms of subscription Revenue uh it's going well it's going well we added another 40,000 a r which
Escúchalo en el minuto 34:01
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