Las campañas de adquisición deben estructurarse según sus unit economics y LTV en lugar del CPA más bajo

now because you're talking about people that are optimizing only on your inapp cost per outbound click that's within the The Meta ads ecosystem and not looking at the ncac here if you see significantly different average order value a significant different uh customer like an enac like if you're the 50 I totally agree so if the ECP and vs are the same and the encs have a $70 difference you should be moving tons of or whatever cart we get from New Verse repeat because the new stats always look average order value of a new customer is in the repeat aov is 278 yeah so this that's contrarian…

3 Essential Marketing Performance Indicators You’re Not Using…But Should | Perpetual Traffic EP 630 · 2024 · comprobar

complicated. Even more than that, you're, say you're targeting three different types of customers. One of them is objectively better than the other two, or one of them is objectively worse than the other two. Some of those customers are more likely to come back and buy a second time. Some of those customers, what we call a profitable scaling margin, their LTV divided by how many times they buy times, like the cost of the product and the CPA. CPA. Some of those customers are the best for you. So if you know, let's say for instance, one set of customers, 20% of them come back and buy. Let's say…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

now what we're going to be focusing on here is which one most often gets people to buy a second money than if I lose $5 for every sale but 90% of people spend five times more own so I'm going to be pushing to my highest second purchase rate or maybe collection of products that had the best second purchase rate and it Melissa collection item the likelihood of them making a second or third purchase was three to four times higher for future cash flow so we focused on trying to sell that that category and

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

first thing I'm going to do is a PSM analysis on those audiences on and on that beauty buyer do they behave the same as the weight loss buyer or the you know right do they behave the same do they have the same second practice right LTV CPA do the unit economics of that type of buyer match and if so then yes it's one business objective one campaign if the unit economics about attention are different then I will separate them out with different business objectives right but like if you have different unit economics for customer Journeys I want to identify this Union economics and then…

Dynamic Creative & Machine Learning · 2023 · comprobar

no it totally makes sense I look at this in two ways and the first thing I'm going to do is a PSM analysis on those audiences I want to know that beauty buyer do they behave the same as the weight loss buy or you know right do they behave the same do they have the same second practice rate out CB CPA do the unit economics of that type of buyer match and if so then yes it's one business objective one campaign if the unit economics of about attention are different then I will separate them out with different business objectives and different unit economics for customer Journeys I want to…

Dynamic Creative & Machine Learning | Adspend | Charley Tichenor · 2023 · comprobar

strategies are kind of like interwoving here because with different segmentations different stages of the funnel you can actually go okay the bottom part of the funnel with the segmentation we get this return on ad spend and not just return ad spend from e-commerce but lead generation and sales being sorry lead generation being quotes and sales and then you go look if we go more middle of the funnel with this different strategy we spent 10 grand and we made only 20 grand back and then the top of the funnel you can go look we spent 10 grand here we got no return but we do know it attributes to…

Strategies for Google Ads in 2025... that actually work · 2025 · comprobar

we found was women over the age of 45 are very likely to take a buy three get one free offer and they did it over and over again. And their LTV went from the business's LTV went from like 105 to well over a thousand in like a year. The problem is anytime we wanted to run ads for a cheap CPA, I chose a younger woman. Now, the younger woman was far more likely to buy one bra, not to buy three get one free. Her CPA was less, but the propensity to buy a second or third time was very different. She was the wrong customer profile. understanding what the optimal customer profile is to take advantage…

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

number if the $90 product had an aov of 123 because of the GPT that that would be the only way that it's a an equal value offer to the 80 so if we just do 123 divid by 90 you would need a row as of 1.3 1.37 at a 90 is the same as 1.5 at an 80 now if you're trying to scale your ad account and you look at a 1.37 you're like oh that's bad but here we show that's actually not money and if you want to drive a profit and scale your Facebook ads it has almost nothing yes the ad is important but the ad itself isn't the thing that makes it better or worse it's the unit economics that come off of the…

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

Should I put all my offers in the same campaign? Every campaign should have its own business objective. That business objective should be defined as how well can I do this thing. Every offer has a different definition of success. Every offer has a different AOV and LTV and GPT and allowable CPA. You cannot compare how much does it cost to sell a stick of gum to how much does it cost to rent a Lamborghini. Those are just two completely different things.

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

is when you begin to look at this stuff what you're buying is customer Journeys what you want is what we have call mailbox money the amount of money you would get just from repeat other what makes one better than the other is understanding the unit economics that happened after the sale that's what really matters here now point is these the numbers actually are way more impactful than new customers the future of that money the future value of that money is very different and if you want to make a profit and scale you need to start setting up your business to have a better cash flow cash flow…

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

The customer journey is happening amongst four different campaigns that don't talk to each other, that are all cannibalizing each other's results with a bunch of different ads that are competing to try to get any data. but we do have a lot of competition for the bottom of the funnel because remember all of the ads are being launched at the bottom of the funnel. So there's more competition to steal the easy wins, which is why the attribution on the one campaign looks worse. And the ad fatigue here is exponential from what you would see in a properly set up one campaign.

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

So to add to that, then what we are making those decisions on really is not this all CAC number because we're focused on new customer acquisition, as you and John have, you know, So I am looking at this North Star metric here of new customer cost or new customer acquisition cost of a current customer. It just doesn't exist in as manager. This tells me every single campaign, ad set and ad, what is the actual new customer acquisition cost for that asset? But you need to know accurately, what am I acquiring a new customer for? And that's the difference between DataSuite and everything else…

Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data · 2026 · comprobar

You're paying me to generate profit volume. I can test a thousand ads to make sure that like we just see higher and higher CPMs in the platform and we lose more and more market share. So the first thing that I do is I break down the unit economics because I want to know how best to be an investment banker. Otherwise, I'm a vanity metrics salesman. And I think that like you can overcome that by focusing on what actually matters.

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

in two ways and the first thing I'm going to do is a PSM analysis on those audiences I want to know that beauty buyer do they behave the same as the weight loss buyer or you know right do they behave the same do they have the same second practice rate LTV CPA do the unit economics of that type of buyer match and if so then yes it's one business objective one campaign if the unit economics of that attention are different then I will separate them out with different business objectives and different Union economics for customer Journeys I want to identify this Union economics and then…

Dynamic Creative & Machine Learning: Adspend with Charley Tichenor · 2024 · comprobar

makes sense I would look at this in two ways and the first thing I'm going to do is a PSM analysis on those audiences I want to know that beauty buyer do they behave the same as the weight loss buyer or you know right do they behave the same do they have the same second practice rate LTV CPA do the unit economics of that type of buyer match and if so then yes it's one business objective one campaign if the unit economics of about attention are different then I will separate them out with different business objectives and right but like if you have different unit economics for customer…

Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar

Y una cuestión de por qué también tengo divididos los eh conjuntos de anuncios entre sobre todo traje de baño y pijamas es por los costos y por el ticket promedio. Eh Como calcular bien tu costo por adquisición máximo, tu ROAS mínimo y así poder decidir escalar.

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

together. Now each campaign is a discrete data set that does not So each campaign is essentially competing against each other to get to multiple campaigns means you have a dumber machine. Only have a separate campaign if you have a separate business objective. That separate business objective better have a different KPI Buying as many customers that are likely profitability so you can lose more money on the acquisition of new customers. down the blended CPA with the catalog ad. That's three campaigns that'll

Andromeda just changed Meta Ads forever · 2025 · comprobar

separate that out is a hair custom we the same as a skin and the know is maybe air cust has a lower CPN and the LTV is terrible well I'm make the decision I'm basically never going to not so am I going to cost if I can make a nickel or I can make a quarter I could make a profit on the nickel but it cost me 20 cents to do it maybe the hair buyer I lose 20 cents of opportunity cost every time I buy that customer and it hurts my inventory cuz now I got stock two different types of things my my Supply s my packing ship my bundle offers my up I got to now test two completely different email flows…

Dynamic Creative & Machine Learning: Adspend with Charley Tichenor · 2024 · comprobar

is as a business development person as a banker how do we best set up a most confidently Deliver Us stable unit economics on the acquisition and yourself right and your job is not to get the best result your job is to get the most stable result and then improve

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

how do we best set up a structure that will most confidently Deliver Us stable unit economics on the acquisition and monetization of attention now those are yourself right and your job is not to get the best result your job is to get the most stable results

Ad Account Structure, KPIs and more · 2023 · comprobar

As soon as you change the ad, the optimization that you made on search and email gets undermined because now I have a completely different type of customer potentially with a completely different type of motivation potentially Is their AOV going to be better or worse? Is their SPR going to be better or worse? ad reduced my Facebook CPA by 5%. Okay what happened to your overall blended CPA as a business? my blended CPA conversion rate AOV and SPR then you have no idea if that ad is any good.

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

complicated ad accounts most the people that preach retargeting and cost caps and look-alikes and Advantage Plus and selling a bunch of things are also the ones saying that advertising has got how can I do a better job at earning the right type of attention in a way that is stable and improves over time so that if I do nothing Facebook just gets better and the better it gets the larger my margin is on the average customer Journey meaning the more money I can spend to acquire any customer meaning the higher my budgets can be that's how you scale a business and I'm able to improve the business…

Ad Account Structure, KPIs and more · 2023 · comprobar

at what was going on we saw well they was actually promoting five different products so I said okay let's take it for instance if one of these never gives you future profit another one gives you a 5% lift and another gives you 100% lift every time you invest in making no future profit that's money that could be spent in doubling that money yeah you're making a profit on day one but you're denying your access to a 2X lift and to be fair if you focused on only getting that 2x lift and you made it your job to get one additional transaction if it went from 0o to 5% or from 5% to 20 it's not a 2X…

2024 Guide to Scaling Any Brand FAST! · 2024 · comprobar

Y otra cosa que haría sería la retención. Lo haría no quieres pagar para conseguir al cliente dos veces y conseguir retención y todo eso. Aquí está mi punto. Si la publicación de anuncios mejora el volumen de conversiones que obtenemos de los compradores recurrentes y eso cambia la economía unitaria entre CPA y AOV, puedo aumentar el volumen. Está bien. realmente $20, pero mi negocio ha mejorado gracias a ello. Haré eso todo el día.

Copy this Meta Ad strategy to BLOW UP your business. (After Andromeda, Clothing Niche) · 2026 · comprobar

Y además que tiene mucha experiencia haciendo campañas en Estados Unidos donde obviamente la competitividad es por lejos muchísimo más alta y sus estrategias de cierto modo nos ayudan a tener la visión más adelante de lo que que ven los units economics a largo plazo y entienden que el juego no va a dejar de ser el mismo, pero se va a poner más difícil cada vez que los CPAs van subiendo, tienes que tener la más alto, tienes que tener un más más alto. O sea, tienes que tener esos números adaptados.

Cómo Construir Un Ecommerce de 8 Cifras - Eduardo y Fauadz de MyCocos - E68 · 2025 · comprobar

Le estáis mostrando cosas distintas al público, pero además hay un problema matemático. Probablemente tienen márgenes distintos. Entonces, ¿estoy ganando o estoy perdiendo plata? Si tuviera imagínate un margen de cinco de $20 y aquí pongo a testear otro producto de $5 margen. Cuando yo tenga el CPA gané plata, si el CPA fue 15 gané o perdí plata. A ver, vender de cuánto fue. Si se vendieron 90% de esto y 10% de esto gané plata, pero si es al revés perdí plata.

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar