Un ROAS publicitario elevado suele reflejar subinversión y frenar el crecimiento real

like honestly like I like when somebody comes to me and they're like well we're getting a 3X on Facebook I'm like well what's break even and they're like or one and a half and I'm like great so you're spending half as much as you should like you're actually a liability to the success of this business because you're too good at your job and too myopically focused on the small little part of the universe that you

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

The real reason she bought was everything before the last click. And that is the Roz illusion. And if you optimize for rorowaz right now, you train the system to work against you. You tell Meta, "Stop finding me new customers. Just show ads to people who already like me, to the folks who are already to buy already." And that's why your costs rise because in the fraction of overall transactions of money spent, the overall transactions doesn't continue to rise. The algorithm didn't get worse. It just stopped rewarding shortcuts.

If you run Facebook Ads... everything just changed. 📱 · 2025 · comprobar

new when I ramp up my Facebook ads what percentage of my customers are new versus returning and if there's a higher volume of newer customer maybe my efficiency goes down but I know what I'm doing is I'm buying a higher volume of future cash flow and revenue so I might treat Facebook as a row as generation device and ultimately what I do is I completely starve my funnel and then run out of money even though my Facebook bro

Ad Account Structure, KPIs and more · 2023 · comprobar

they going to measure my campaigns typically have really poor Roa as an appp and I want that because it means it's cold traffic and it's growth High you know five six 800% roas means this warm audiences that probably already bought from you or already been to your site three times from meta now Google's going to scoop it up

Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t Part 1 | PT EP 576 · 2024 · comprobar

van a medir. Mis campañas normalmente tienen un ROW muy pobre como aplicación. Y quiero eso porque significa que es tráfico frío y es crecimiento. Un ROW alto, ya sabes, cinco, seis, 800% significa que son audiencias cálidas que probablemente ya te han comprado o ya He visitado tu sitio tres veces desde Meta y ahora Google lo va a recoger. Entonces, genial, estamos al 400%, no recuerdo, era como una especie de ridículo, ¿recuerdas el 400% rorowass en Facebook? y el cliente dijo que lo estamos aplastando porque nuestra cuenta bancaria está baja y Todo lo que haces es remarketing o no sabes…

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 680 · 2025 · comprobar

comes to me and they're like well we're getting a 3X on Facebook I'm like well what's break even and they're like or one and a half and I'm like great so you're spending half as much as you should like you're actually a liability to the success of this business because you're too good at your job and too myopically focused on the small little part of the universe that you

Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar

it's a bad ad or a great ad. It might just mean the ad was shown to somebody ready to buy. It's about assigning have an ad with the best conversion rate, if you're just constantly pushing for row ads and CPR, remember what you're doing is you're optimizing for as much spend as possible to the bottom of the funnel, you're going to have a whole bunch of ads that look really good on paper, but ultimately don't grow the business and ultimately hurt your ability to find new customers. These are what you're really doing is optimizing for how much credit for success the machine can take at the…

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

because that's what people will hire us to do. It's like, they don't hire us to sell more to their current customers. Yes, we'll certainly do that, but that's easy. That's called retargeting. That's called like, just blast your email list and tell them to buy and do lots of buy one, get one free and, you know, flash sales and all these other sorts of things. Point is, is that doesn't grow the business that stagnates the business. So a combination of the two is And that because it'd be tempting as a, as an agency or, or your media buyer, just to your boss, because those repeats do trickle in…

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers | PT EP 581 · 2024 · comprobar

But they had extremely high return on ad spend targets that like a lot of their sales, they weren't aware of this, but it came from branded search that wasn't incremental. we found that like more than 50% of the branded traffic was not incremental. It's going to happen anyway. because they were spending all this money on traffic that was going to convert anyway, they had to have an extremely high return on ad spend goal. Because the problem is the more conservative your return on ad spend goal is, you're not going to be able to buy as much growth.

From Google Ads Growth Hacks to Strategy · 2025 · comprobar

that they had their worst months in in over a year and their agency reported back to them it's like hey everything's great we're at 400% I forget the it was like some sort of ridiculous number 400% row ass on response was no you guys are crushing us because our bank account is down and all you're doing is you're just either the agency itself Mis reading the data or trying to take the platform level data and extrapolate that onto the overall health of the business which is roas like roas is a false god you can manipulate that however you possibly it like here it it's funny I said Raz isn't…

Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t Part 1 | PT EP 576 · 2024 · comprobar

if they seem good quote unquote Raz so it's like well we're getting a 5x do we what to do but your Raz is going to stop that and if you make these changes and you see that Raz dips down 40% of Market your company like give me a list of your bestselling products and your most profitable ones so your best sellers is the most popular you know I ideally least competition plus you know highest net operating income gross profit Prof ability contribution margin you know name your metric like those are the ones that matter the most because I can get an 800% row ass on a $7 product that you make a…

Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t Part 2 | PT EP 577 · 2024 · comprobar

this episode, 3 to 4x as a general guideline good ROAS goal. Remember, higher ROAS doesn't always mean better because the more profitable your ads are, the lower your reach is. So, intentionally accepting a lower ROAS that's still profitable for you could be the unlock to help your business scale.

ALL of your Google Ads questions answered! [Inside Google Ads Episode 53] · 2025 · comprobar

And it didn't benefit because why do agencies have a lot? Unfortunately, they get a decent amount of churn because you come in, you jack up the ROAS because of all, you got better retargeting, fresh stuff. And then when it starts to run, the flow starts to run out and you got to get more top of the funnel, you know, more new eyeballs. That's when the ROAS comes down and then the brand grand a month. Because all of those people are all view through conversions and you're just wasting the previous agency was just saying, Hey, look at our great ROAS. When in fact, they're like, why isn't my…

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers | PT EP 581 · 2024 · comprobar

Andromeda stopped rewarding the person Now, Meta's AAI looks at every what actually changed her behavior. That is incrementality. And that is what Andromeda optimizes for. It's not about And if you optimize for rorowaz right now, you train the system to work against you. You tell Meta, stop finding me new customers. Just show ads to the people who already like me, to the folks who are already to buy already. And that's why your costs rise because in game, when you optimize for incremental lift, you're going to see something wild ROAZ is going to drop and your profits are going to rise. You're…

If you run Facebook Ads... everything just changed. · 2025 · comprobar

And I see a lot of businesses scaling their ROAS to the point where they can't even afford to pay their bills. Because again a higher ROAS almost always comes from a customer who's more likely to buy a customer that's being attributed on multiple platforms and somebody who's already bought from you before. That's way less incremental revenue in your business. That's way less volume of profit in the bank account. And that is way less desirable for any business trying to grow.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

The biggest lie in advertising is the simplest way possible. Revenue. Rowz is revenue divided by ad spend. That's revenue only works if the ad you're looking at is the only touch point in one ad is never the only touch point. Ad frequency is never 1.0. People see Which means we can't assign 100% of the revenue or credit to one ad or even one double or triple counting sales. So then by the way. So the revenue number isn't fully accurate and it's definitely not fully incremental. clean either. The ad spend today isn't the only reason that sale happened today. IF YOU TURNED OFF ALL of your ads…

How to Scale Profits with Meta Ads · 2026 · comprobar

hablando de cuáles son sus objetivos actuales. Obviamente, ustedes quieren escalar y ser eficientes, o mejorar su ROS, pero simplemente no pueden hacer ambas cosas al mismo tiempo. Es como si intentara decir que quiero, no sé, ponerme más fuerte pero adelgazar o algo así, simplemente no funciona al mismo tiempo. Así que ayudarle a conocer la

The Role of Digital Agencies in an AI Advertising World · 2025 · comprobar

that client spent over $100,000 at a 4x rorowaz. And they're like, well, you could do better. LIKE, WHY? WHY NOT DOUBLE THE SPEND AND TRY TO keep the rorowaz over a three? If rorowaz is the goal, it sounds like you have way underlever the opportunity. Thanks for

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

that client spent over $100,000 at a 4x rorowaz. And they're like, well, you could do better. LIKE, WHY? WHY NOT DOUBLE THE SPEND AND TRY TO KEEP THE ROROWAZ over a three? If rorowaz is the goal, it sounds like you have way underlever the opportunity. Thanks for

Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar

them to be is that good that's my question because here's the thing 6X row as now let's say you break let's just use stupid math that never holds true one row as means you broke even let's just say your cost of goods zero dollar for whatever for the purpose of this conversation six to me feels like you spent five times too little money yeah because because oh if I give you a dollar you give me six back awesome well why didn't you spend five dollars because I'd have 30 but instead you gave me six you gave me five bucks back in

5 Facebook Ads Secrets to Making a Fortune Revealed · 2024 · comprobar

And optimizing for it is exactly why a lot of advertisers can't scale. Pushes Facebook to chase the easiest sales, which caps scale and kills your long-term growth. So when you optimize for ROAS, the algorithm overly focuses on people who are already close to buying. That looks efficient in the short term, but it limits reach and starves new customer growth. But what it really does is creates an invisible ceiling that prevents the ad account from scaling long-term. And optimizing for ROAS teaches Facebook to avoid risk and only chase cheap, high-intent buyers. And it stops testing new…

If You Run Facebook Ads... ROAS Doesn't Matter in 2026. · 2026 · comprobar

works the issue is Facebook's view of it and that salesperson view of it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

scale to break even? Because not everybody has a business good enough to get somebody to care enough to buy a second time and because most people have been taught that profit or ROAS on day one is what actually matters when actually it's the reason that they can't scale their business because they're so heavily focused on pillaging the funnel instead of improving the business. They can't scale above and beyond the revenue that ads bring them. That's why.

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

thing I would even say like the reason your row as goes up is really like one of three things number one you're taking way less incremental revenue from your paid media so you basically just have more maybe retargeting ads that are sharing credit for a sale with email campaigns and Google so your row as goes places because if you legitimately are making more money for your paid media efforts and that is ultimately growing objective is also growth what you're telling me is I am proud of myself for collating untapped potential in a way where I'm missing the opportunity to take advantage of it…

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money behind it and so their business what the building blocks are but they're not actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar