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Master Facebook Ads in 2024 with These 5 Essential Secrets
35 ideas de marketing sacadas de «Master Facebook Ads in 2024 with These 5 Essential Secrets», de Professor Charley T. Sobre todo de canales de…
- 35 ideas despiezadas
- Fuente Professor Charley T
- Dura 54 min
- Publicada en 2024
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Por qué el retargeting manual perjudica la optimización algorítmica en Meta Ads
Canales de adquisiciónSeparar el retargeting de la prospección amplia (broad) en Facebook Ads canibaliza los datos del algoritmo, encarece los CPMs y deteriora la entrega. Al extraer las conversiones fáciles del fondo del embudo mediante campañas aisladas de retargeting, la campaña de prospección pierde la señal de los usuarios de alta intención, lo que la obliga a pujar de forma ineficiente y reduce la calidad general del tráfico.
one um the unit economics of the all right first off I'm gonna pay a higher CPM maybe that site traffic last seven days cost you 20 bucks and Broad conversation so your average cost of and more people at a higher frequency that don't like you so your page score goes up I mean goes down so your cost of worse because now your broad can't see the bottom funnel people that it was funnel bottom funnel Facebook is doing all the retargeting for you which is what bro will do is handling the whole you to be dumb because I'm going to the final sale which means you're now driving lower quality people at…
Escúchalo en el minuto 36:22
Definición técnica de segmentación 'Broad' y el sobrecosto de audiencias personalizadas en Meta
Canales de adquisiciónUna audiencia amplia ('broad') en Meta Ads se define técnicamente por usar únicamente edad, género y ubicación; cualquier capa adicional de segmentación (intereses, comportamientos o públicos similares) actúa como un filtro restrictivo por el cual Meta cobra un sobrecosto (tax) en el CPM.
thinks is a broad audience broad Audience by definition from the Facebook engineering team that wrote the algorithm is age gender and location so you can say I want women in Europe over the age of 25 that's a broad audience and the difference between a broad audience versus a narrow audience is those are the only three things that you can add to an audience that doesn't cost you broad audience you do but you're paying the tax for every little bit of customization that you have right like extra also so yeah that's what broad is Broad is what is the cheapest audience that you can reach without…
Escúchalo en el minuto 21:13
Transición presupuestaria gradual de tácticas de corto plazo a adquisición sostenible
Canales de adquisiciónPara migrar un negocio dependiente de victorias rápidas hacia una estrategia publicitaria rentable a largo plazo sin arriesgar el flujo de caja, mantén activas las campañas actuales para captar ingresos inmediatos mientras destinas un porcentaje del gasto a construir el nuevo sistema, transfiriendo presupuesto progresivamente a medida que el enfoque sostenible supere al anterior.
we're going to do is we're going to do things my way with a percentage of your spend and we're going to keep what you do going and as what you do gets worse and worse and worse at the same time what I'm doing because I'm investing in the long game I'm going to get better and better and better as what I'm doing gets better than you when you're getting worse eventually we're just going to shift all the money to what I'm doing and we've transitioned you from a short money now and if you change everything right away that's probably the worst and there's no reason to stop making money while you're…
Escúchalo en el minuto 34:13
Canales de adquisiciónEn lugar de depender de la segmentación por intereses, diseña el contenido y el mensaje del anuncio para que se dirija explícitamente a tu cliente ideal mientras mantienes la segmentación en 'Broad' (amplia); el algoritmo identificará quién reacciona positivamente y optimizará la entrega de forma más económica.
in business so what I tell people is the ads do the target remember Facebook so if you want to Target an audience make content that speaks to that think of your ad make your ad specifically speak to the person who you let the targeting be fraud and that is how you make Facebook to and then just make ads that appeal to the person you want to sell to so instead of using an interest group or targeting audience make an ad that appeals to that type of person and you'll Target them for cheap all day
Escúchalo en el minuto 25:25
Evaluar el éxito publicitario por el beneficio global del negocio y no por el ROAS de la plataforma
Medición y experimentosOptimizar anuncios enfocándose únicamente en maximizar el ROAS reportado dentro de la plataforma publicitaria puede estancar o dañar el negocio. La verdadera eficiencia publicitaria consiste en maximizar el beneficio neto total o mantener el costo de adquisición al incrementar el presupuesto, analizando el impacto financiero general semana a semana en lugar de depender de la atribución dentro del canal.
from 5,000 a day to 30,000 a day because we took their Facebook from Two and a Half to a point8 and they made way more I have had people that I've worked with and nearly went out of business because we made Facebook look really good we made Facebook go from a two to a five what ended up happening is they almost went out of business because they week over week efficiency means I'm either acquiring new customers for cheaper or I'm acquiring customers at the same cost but at a higher spend so how do I make more profit every week how well you made $500 in profit three weeks ago you made $2,000 in…
Escúchalo en el minuto 45:13
Canales de adquisiciónCon presupuestos diarios muy bajos ($5 a $10 al día), la inversión resulta insuficiente para alimentar los algoritmos con objetivos de conversión directa. En esa etapa conviene utilizar objetivos de reconocimiento de marca o tráfico con segmentación amplia, apagando anuncios con peor rendimiento o mayor costo por clic para generar atención, validar interés y reinvertir los ingresos antes de pasar a fases inferiores…
focus on this if you have five a day odds are you can't invest enough in your business to use Facebook to drive a conversion objective and so then what you're trying to do is run Facebook to get more awareness of your branding more traffic doing so I would go with the objectives that is around awareness and traffic so I would go to Brand awareness and run a brand awareness campaign targeting broad make ads and then remove the ad that has the worst brand lift or the highest cost per click enough money that you can go from five to $10 a day or $100 a day or $1 thousand dollar a day and then…
Escúchalo en el minuto 52:06
Canales de adquisiciónCon presupuestos diarios muy bajos ($5 a $10 al día), la inversión resulta insuficiente para alimentar los algoritmos con objetivos de conversión directa. En esa etapa conviene utilizar objetivos de reconocimiento de marca o tráfico con segmentación amplia, apagando anuncios con peor rendimiento o mayor costo por clic para generar atención, validar interés y reinvertir los ingresos antes de pasar a fases inferiores…
focus on this if you have five a day odds are you can't invest enough in your business to use Facebook to drive a conversion objective and so then what you're trying to do is run Facebook to get more awareness of your branding more traffic doing so I would go with the objectives that is around awareness and traffic so I would go to Brand awareness and run a brand awareness campaign targeting broad make ads and then remove the ad that has the worst brand lift or the highest cost per click enough money that you can go from five to $10 a day or $100 a day or $1 thousand dollar a day and then…
Escúchalo en el minuto 52:06
Hacer retargeting con ofertas de mayor valor (upsell) en lugar de descuentos
Oferta y precioEl retargeting no debe realizarse aplicando descuentos a la oferta que el usuario ya rechazó, sino presentando un paquete de mayor valor o un upsell con un ticket superior para compensar el costo incremental de reimpactarlo publicitariamente.
like you are going to retarget retarget with an upsell retarget with a different thing but wait there's more oh you like this mug cool you didn't buy it hey look I'm gonna give you this mug plus two other ones and some coffee but instead of charging you 20 bucks I'm gonna charge you 100 which do you want now my retargeting is offering you something um so I never retarget with a discount that's the worst thing you could ever do you retarget with an upsell you try to overcome that objection with greater value and that way when I'm came to reach you another three four five 10 times instead of…
Escúchalo en el minuto 40:57
Medición y experimentosMétricas intermedias como el costo por clic (CPC), la tasa de clics (CTR) o el CPM carecen de utilidad si se evalúan aisladas, ya que un CPC o CTR aparentemente peores pueden generar mayor volumen y calidad de conversión total. El análisis publicitario debe basarse principalmente en gasto total, conversiones y valor o retorno generado.
spent um I don't care about PC cost per click meaningless in Facebook what I mean by that is maybe I can get a 50 people but if I get a $1 cost per click on $100 I got twice as many people do it knows but if you've ever done lead gen one of the things you learn is cheaper the lead the worse the quality of the best clickthrough rate I want the worst clickthrough rate because I want my I got twice as much as you did for the same dollar I'll take that lower click cpms are the most important thing cpms are a good barometer of whether or not your ad is good but I don't care about reaching the most…
Escúchalo en el minuto 48:23
Medición y experimentosMétricas intermedias como el costo por clic (CPC), la tasa de clics (CTR) o el CPM carecen de utilidad si se evalúan aisladas, ya que un CPC o CTR aparentemente peores pueden generar mayor volumen y calidad de conversión total. El análisis publicitario debe basarse principalmente en gasto total, conversiones y valor o retorno generado.
spent um I don't care about PC cost per click meaningless in Facebook what I mean by that is maybe I can get a 50 people but if I get a $1 cost per click on $100 I got twice as many people do it knows but if you've ever done lead gen one of the things you learn is cheaper the lead the worse the quality of the best clickthrough rate I want the worst clickthrough rate because I want my I got twice as much as you did for the same dollar I'll take that lower click cpms are the most important thing cpms are a good barometer of whether or not your ad is good but I don't care about reaching the most…
Escúchalo en el minuto 48:23
Canales de adquisiciónConsolidar el presupuesto en una sola campaña con pocos anuncios (por ejemplo, una campaña con un conjunto de anuncios amplio y 4 o 5 creativos) permite que el algoritmo concentre los datos y aprenda mucho más rápido, aumentando la estabilidad y escalabilidad en comparación con estructuras fragmentadas de múltiples campañas y conjuntos.
only investing in one place if you only have one campaign with with where all your money is being spent Maybe one or two adsets maybe you have one adet at Broad and you got four or five ads in there with one campaign that means all of your money is being spent in one place and that's a order a magnitude of complexity of like five it makes it really easy via 10 campaigns 10 ad sets with five ads a piece that's 500 options for Facebook to spend money and to try learn option number one with the five ads is a 100 times smarter than option number two which means it's 100 times more likely to be…
Escúchalo en el minuto 26:51
Calcular el costo por lead objetivo a partir del precio de la oferta y la capacidad de cierre
Medición y experimentosFijar un costo por lead arbitrario (como buscar leads a $1 para un servicio de $5.000) distorsiona la estrategia comercial. Las métricas de captación deben calcularse en retrospectiva tomando en cuenta el ticket del producto, el valor del cliente y la capacidad del equipo para gestionar llamadas de venta con prospectos cualificados frente al costo de atender un volumen alto de baja calidad.
have to know what is what are you selling if your offer is $1,000 $20,000 they say oh but I want leads I get people who say I want leads for $1 tell me I want $1 lead and I'm like and the service is how much 5,000 like so you want to get $1 somebody that's going to pay 5,000 yeah so you have to go to 5,000 people to break even can you handle 5,000 sales calls what if I got you 100 but they were way more qualified can you handle 100 sales calls like what does success even look like and that's how you back into those
Escúchalo en el minuto 50:51
Canales de adquisiciónInvertir entre $5 y $10 al día en amplificar enlaces a contenido extenso (como YouTube) mediante anuncios de Facebook permite alimentar el alcance orgánico, consumir horas de contenido educativo y mantener una agenda llena de llamadas de venta para sostener un negocio de consultoría de seis cifras.
page that I have and then I spend me personally spending a bit more than a dollar a day but I'm just amplifying clicks to these YouTube videos and then people go to my YouTube they subscribe they watch hours of it that gets me organic reach on YouTube and then people pile through hours and hours of content on YouTube and Instagram and then my calendar is full like literally I'm on calls like this or sales calls Consulting calls it's 8:00 in the morning here in La until after 5:00 and that cost me 5 10 bucks a day and I will easily have a six figure income from
Escúchalo en el minuto 12:39
Estrategia de un dólar al día para investigación de mercado y validación de mensajes
Medición y experimentosUtiliza micro-presupuestos de $1 diario en Facebook Ads para amplificar piezas de video y medir qué temas resuenan mejor según el costo por visualización (por ejemplo, identificando videos que consiguen vistas a 1 centavo vs. 5 centavos), usando esos datos para orientar la creación de contenido orgánico.
buddy Dennis U has a great dollar a day strategy of just amplifying your content to see what people respond to and even if you're just using a dollar a day on Facebook ads to amplify a few videos so that you can see what people like what message they resonate with and you can use it as micet research that's going to help your organic content and your conversations get so much better because you're going to see well this video got 10 this video is getting a view for a penny this video is getting a view for $5 sent well let me just talk about the thing that's getting me a penny because clearly…
Escúchalo en el minuto 11:33
Priorizar la adquisición en audiencias amplias antes de implementar retargeting
Canales de adquisiciónEl retargeting es un problema secundario que solo debe abordarse cuando la adquisición con audiencias amplias (Broad) esté estabilizada; enfocarse antes en retargeting por conseguir un ROAS alto a corto plazo compromete el crecimiento a largo plazo al no ingresar nuevos usuarios a la tienda.
people to your store so while you're retargeting because you're like okay great I'm getting a wonderful row as on this retargeting audience you're actually tanking the future of your business and you don't need to and so for that reason it's a luxury problem retargeting but until you figure out Broad and you've stabilized it you've understood what the limitations of your success there are you probably don't have the money the time or the need to work on retargeted and you're going to sacrifice your long-term business growth for a short-term gain that will ultimately tank your ability to be…
Escúchalo en el minuto 40:13
Optimizar cuentas publicitarias eliminando opciones deficientes en vez de sobrecargar a los ganadores
Medición y experimentosPara mejorar la eficiencia y escalar la pauta publicitaria, es más efectivo apagar y eliminar los anuncios con peor rendimiento para redistribuir el presupuesto entre el resto de piezas competentes, en lugar de intentar aislar y sobrecargar excesivamente al único mejor anuncio.
go and the last point of that is I think the biggest mistake people make is they try to isolate all the things that work and spend as much money on them what you want to do is just remove the option that are bad so remove bad choices and it gets smarter think of it like if you do a really bad job yeah where if you just get rid of the one person that makes two a day and you ask everybody else to like all right the other nine of you can you handle three things between them all they probably can and now you're getting more results for the same efforts you're getting more and more efficient on…
Escúchalo en el minuto 29:15
Canales de adquisiciónApagar conjuntos de anuncios a los pocos días de su lanzamiento porque no generaron rentabilidad inmediata impide que el algoritmo acumule datos y aprenda; las campañas publicitarias deben gestionarse con una mentalidad de inversión y maduración progresiva en lugar de despidos inmediatos.
this is an employee that I have I think of my adsets as employees my ads are sales pitches and my campaigns are managers and I only want to hire people forever so I don't launch 20 adsets if you launch if you launch 10 adsets you turn five of them off because you didn't make money in a week basically hired 10 people and then fired them all because they sucked the third day on their job they're not good at the job on day three you have to invest in their growth you have to let them get smarter and more experienced and remember that it is
Escúchalo en el minuto 30:38
Canales de adquisiciónLa publicidad pagada solo tiene la función de conseguir atención y llevar tráfico calificado a tu puerta al menor costo posible; el trabajo de persuasión, oferta y cierre de ventas es responsabilidad exclusiva del negocio y su proceso comercial, no del anuncio.
like no yeah wait H I cannot sell your course you need to sell your course I can dve people to you and you need to do thing you can do the only thing of Facebook add is responsible for is getting a customer in your store after that is on you as a business owner to make that person want to pay and you as a salesperson to close that deal you have to think of Facebook as nothing other than a really fancy billboard or a television commercial it will not do anything more than that and responsibility at its course is just drive you the highest volume of people of the best quality you can your job…
Escúchalo en el minuto 14:15
Monetizar contenidos recurrentes mediante suscripciones de alto valor en vez de ventas individuales
Oferta y precioAgrupar la creación continua de productos digitales (como ebooks) en una membresía o suscripción mensual recurrente de mayor precio genera mayores ingresos a largo plazo y retención de clientes durante años con un único esfuerzo de venta.
was super huge for me was making a patreon like I said that patreon group I can sell you an ebook for 50 bucks or I can make a patreon where you get access to every ebook for $100 a month now if I make a new ebook every six weeks or so I can try to sell you on every single one of or you can subscribe and get access to everything which is a much better deal for you for 100 bucks you get access to every one of them and if you stick around you're going to see everything I've got I'll say this I have dozens and dozens and dozens of people at different levels in my patreon and my smallest price is…
Escúchalo en el minuto 16:43
Canales de adquisiciónAproximadamente entre el 30% y el 40% de los usuarios agrupados en una categoría de intereses de Meta corresponden a personas que interactúan negativamente con el tema, ya que el algoritmo clasifica por mención/actividad y no por sentimiento favorable.
remember that interest groups and behaviors and whatnot it doesn't mean that somebody feels positively about something and it doesn't include everybody about it so let's say you love dogs and you hate cats and you talk about on online all the time I love dogs and I hate cats well if you keep mentioning cats all the time you're in the cat's interest group so when I'm trying to sell cats to I'm gonna Target you generally speaking 30 to 40% of any interest group is full of people that feel negatively about the topic of conversation so when we're talking about to good people the people that…
Escúchalo en el minuto 24:31
Retención y relación con el cliente310 Nutrition escaló de 8 a 95 millones de dólares anuales en 2 años pasando de invertir entre 5.000 y 8.000 dólares al día con un ROAS de 2.5x a gastar 30.000 dólares diarios con un ROAS de 0.8x en Facebook Ads, logrando multiplicar por 12 el negocio debido a la alta monetización y retención generada tras la primera compra.
the better your business is the more money you can make after somebody clicks on your store the less effective you need Facebook ads to be like I took this brand uh 310 Nutrition they were do they were an $8 million brand and two years AG were 95 milli million when I started they were spending about5 to 8,000 a day at a two and a half X row as on Facebook 28 day click when I finished we were spending 30,000 a day to 08 my point there is we got so good at the business model we could lose money on Facebook and that allowed us to 12x the business in a space of two
Escúchalo en el minuto 7:19
Comprar relaciones a largo plazo con publicidad pagada en lugar de forzar rentabilidad inmediata
Canales de adquisiciónLa adquisición mediante pauta publicitaria debe enfocarse en comprar relaciones y maximizar el valor del ciclo de vida del cliente (LTV) en el tiempo, en lugar de intentar extraer todo el beneficio en la primera transacción o esperar rentabilidad en los primeros días.
but business is about investment right business model to have the best chance to succeed um so most people don't succeed because their business model is you have a really great business model you can be terrible at Facebook ads and still make a lot of money um and a lot and about I think one of the biggest issues people have is and being profitable is don't try to make all your money on the first sale try to make all your money on that relationship what you're doing is you are buying relationships an exchange rate and I'll gladly invest in our future together if I think I'm going to profit on…
Escúchalo en el minuto 17:33
Retención y relación con el cliente310 Nutrition escaló de 8 a 95 millones de dólares anuales en 2 años pasando de invertir entre 5.000 y 8.000 dólares al día con un ROAS de 2.5x a gastar 30.000 dólares diarios con un ROAS de 0.8x en Facebook Ads, logrando multiplicar por 12 el negocio debido a la alta monetización y retención generada tras la primera compra.
the better your business is the more money you can make after somebody clicks on your store the less effective you need Facebook ads to be like I took this brand uh 310 Nutrition they were do they were an $8 million brand and two years AG were 95 milli million when I started they were spending about5 to 8,000 a day at a two and a half X row as on Facebook 28 day click when I finished we were spending 30,000 a day to 08 my point there is we got so good at the business model we could lose money on Facebook and that allowed us to 12x the business in a space of two
Escúchalo en el minuto 7:19
Inviabilidad de optimizar campañas directas a conversión para ofertas high-ticket por volumen insuficiente
Canales de adquisiciónNo se debe configurar publicidad en Facebook orientada a conversión directa para productos o servicios de ticket alto (de miles de dólares), ya que el volumen diario de compras es insuficiente para que el algoritmo acumule eventos y supere la fase de aprendizaje.
is understand what your business objective is when you're investing in the platform what I mean by that is if you have a $100 ebook or a thousand doll course or like I have an MBA program investment it would be completely unrealistic for me to say that I could run Facebook ads to get a conversion on that thousand five or 10 or 20 or $50,000 investment because there's no way I'm going to get enough conversions on a daily basis to leave learning face but
Escúchalo en el minuto 9:31
Oferta y precioCuando la audiencia realiza sistemáticamente las mismas dudas, compilar esas soluciones en ebooks y contenido educativo dentro de una plataforma de membresía (como Patreon) permite transformar la atención en ingresos recurrentes mensuales estables.
started writing ebooks because I kept getting the same questions asking me all the time and uh so I grew a patreon where all the ebooks are and um that is now a extremely healthy monthly reoccurring revenue for me and I'm very happy about that uh with dozens of ebooks and hundreds of hours of video I
Escúchalo en el minuto 2:43
Canales de adquisiciónOptimizar la adquisición pagada solo para captar el fruto maduro (gente lista para comprar hoy) satura rápidamente ese segmento, disparando la frecuencia de impacto y dejando únicamente audiencias frías difíciles de convertir a corto plazo.
then a problem happens right then frequency go to hell and the people who are about to ready to take quick actions they took the action already they're out of the equation and then you have small audience that doesn't take action right
Escúchalo en el minuto 32:45
Canales de adquisiciónOptimizar la adquisición pagada solo para captar el fruto maduro (gente lista para comprar hoy) satura rápidamente ese segmento, disparando la frecuencia de impacto y dejando únicamente audiencias frías difíciles de convertir a corto plazo.
then a problem happens right then frequency go to hell and the people who are about to ready to take quick actions they took the action already they're out of the equation and then you have small audience that doesn't take action right
Escúchalo en el minuto 32:45
La dirección de negocio debe priorizar el retorno financiero y la mejora continua sobre tecnicismos de marketing
Estrategia y decisiones de negocioLos líderes de negocio y clientes no necesitan detalles tácticos como pruebas creativas o configuraciones de conjuntos de anuncios; se debe comunicar el impacto financiero real y aplicar el principio de Kaizen (mejora incremental constante del 1% diario) enfocado en el crecimiento a largo plazo.
the greatest opportunity I never talk to audience I never mentioned adset you know who doesn't give a [ __ ] about adset the guy running a million dollar business that has 20 other problems who about your creative test they just want to know are we making money yet and the we're getting better every week we're getting better every month that concept of Kaizen if you can get 1% better every day after a year you're going to be phenomenal I'd rather invest in that
Escúchalo en el minuto 35:31
Canales de adquisiciónFacebook Ads funciona como un multiplicador de la intención de mercado y del modelo de negocio: si el negocio ya es rentable, la inversión publicitaria permite escalar masivamente; si el modelo no funciona, invertir en anuncios solo amplifica la falta de preparación y quema capital.
intent if you have a business that is profitable and a business model that is successful Facebook can be wildly helpful in amplifying the effects that you get if you have a business that works an investment in Facebook can have a good business spending money on Facebook won't save it um so I think it is if you have a good business model not spending on Facebook it's probably a liability if you don't have a good business model no amount of money you spend on Facebook is going to make you rich all you're doing is spending a lot of money to tell people you're not ready for their attention and…
Escúchalo en el minuto 5:50
Marca y posicionamientoMantener una presencia constante y omnipresente frente al usuario construye percepción de legitimidad y asegura el estatus de 'top of mind', haciendo que la marca sea la primera opción elegida en el momento en que el consumidor decide comprar.
right yeah yeah there's an old adage um ubiquity is legitimacy if I see you everywhere you're more legitimate to me and if I hear your name all the time I'm going to buy from you because you're top of mind when I have to make that decision like you're talking about it might take six months but if you forgot about somebody because you didn't see them and uh all you have to do is make sure that when somebody wants to make that decision you're the first thing that they go to to do
Escúchalo en el minuto 20:23
Medición y experimentosLas métricas nativas que hacen ver bien a las plataformas publicitarias (como un ROAS elevado con bajo presupuesto) a menudo limitan la escala del negocio; operar en el punto de equilibrio en la adquisición inicial en anuncios puede ser más rentable si existe un modelo sólido de monetización posterior.
it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money behind it and so their business what the building blocks are but they're not actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for
Escúchalo en el minuto 44:22
Medición y experimentosLas métricas nativas que hacen ver bien a las plataformas publicitarias (como un ROAS elevado con bajo presupuesto) a menudo limitan la escala del negocio; operar en el punto de equilibrio en la adquisición inicial en anuncios puede ser más rentable si existe un modelo sólido de monetización posterior.
it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money behind it and so their business what the building blocks are but they're not actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for
Escúchalo en el minuto 44:22
Canales de adquisiciónUna inversión mínima y constante de $5 dólares al día en TikTok Ads durante 5 meses generó entre $20,000 y $30,000 dólares en contratos cerrados.
spending five bucks a day on Tik Tok ads and I've easily signed contracts worth 20 to $30,000 from that $5 a day on Tik Tok ads that I started five months ago now
Escúchalo en el minuto 19:12
Canales de adquisiciónUna inversión mínima y constante de $5 dólares al día en TikTok Ads durante 5 meses generó entre $20,000 y $30,000 dólares en contratos cerrados.
spending five bucks a day on Tik Tok ads and I've easily signed contracts worth 20 to $30,000 from that $5 a day on Tik Tok ads that I started five months ago now
Escúchalo en el minuto 19:12
Marca y posicionamientoEn la formación y consultoría sobre publicidad digital, los malos métodos tienden a ganar mayor difusión que los enfoques correctos porque prometen soluciones sencillas y resultan comercialmente más fáciles de vender a una audiencia que busca atajos.
most people and I think the biggest issue most people have is they just learn from people that are absolutely awful at this job and the problem with that is the bad advice became more way more popular than the good advice which isn't that always the case the thing that's wrong because it's way more popular because it's easier to sell than the thing that's that's right and um so
Escúchalo en el minuto 3:41
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