La publicidad pagada sirve para amplificar las fortalezas del negocio, no para compensar sus debilidades

there is far too much focus on figuring and time and effort put into how does this business already make money why don't we just do more of that but if your business isn't successful enough to have cash flow before you run ads the ads are never going to make you successful that it works you have to have something that works so you can pour fuel on that fire Facebook ads is just fuel on the fire it amplifies your existing business is look to how you already make money what do you do well and then appropriate that for some paid version of attention otherwise you're

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

ecosystem and what I'll say is this if you're much better at email and phone conversation or face to face then you aren't making a Facebook ad lean into your strength your conversion might be phone calls so making a million Facebook ads trying to Target making somebody to buy today it could be a complete waste of your money when you know put me in a room I'm gonna Land one out of 10 people all I need to do is get you in enough room yes

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

Let's say it's a webinar to a booking link to a sales call. Don't optimize for webinar show ups. Optimize for the call being booked. Some ads are great at getting people to show up for the webinar. Others are phenomenal at getting people on a sales call. Those are the only ads worth promoting.

This Facebook Ads Lie is Killing Your Business! · 2026 · comprobar

knowledge but if your business isn't successful enough to have cash flow before you run ads the ads are never going to make you the way that it works you have to have something that works so you can pour fuel on that fire Facebook ads is just fuel on the fire it amplifies your existing business model so the easiest look to how you already make money what do you do well and then appropriate that for some paid version of attention otherwise

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

that's every every client with e-commerce what is your 80 rule 8020 rule your Pera rule on your products what's the 20% of products making 80% of the sales isolate those identify the good audiences identif good areas expand into those so find out like companies started went from one to six and then what your job is to analyze and say well what happened from one to six what did you guys do can I throw more gasoline on that fire and paid media all we're doing is just exacerbating how they got there we're not looking to fix their company

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! | Perpetual Traffic EP 638 · 2024 · comprobar

remember that what you buy on Facebook ads what you buy with any advertising is attention you're never buying results your business is how you monetize attention what you're trying to do is get a desirable volume and quality of attention

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

platform to amplify something that reinforced that businesses core competencies so in that way basically for you on Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your best side is my email game is email gave me some great get people use Facebook ads to get as many leads as you can so you can grow this giant pool see their email again can do something well so it's it's all just built around this idea of using the tool properly

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

Facebook is a lead gen platform it's not a sales platform sales I want to make that live selling room point of how that business model operates like that's how they make money doing live selling cool can you run Facebook ads to seller product well my response is would might be no I mean I can but what if I could 2X or 5x the amount of people that show up to your live sell yeah because the likelihood of you monetizing that customer experience much greater than just a transaction through a Facebook ad is to manage like if you got a Golden Goose let me just you know make it bigger that that's…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

Facebook is the right tool to amplify things that you do well Facebook is should not be the tool that is what you live and die by if your business is going to live and die by your ability to make Facebook work for you then you don't have a business that should be using Facebook and that doesn't mean you have a bad business 100 like you could be running the best business in the world and not be on

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

If your purchases are more expensive, then go to broad retargeting and figure out how to make sales organically. And then the purpose of your ad account is to amplify what you've solved organically until you can afford to do something more valuable.

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

platform to amplify something that reinforced that business's core competencies Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your best side is my email game is email gave me something great get people use Facebook ads to get as many leads as you can so you can grow this giant pool so it's it's all just built around this idea of using the tool properly

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

Ultimately, the ads are a percentage of the profits that you make in a business spent on amplifying how the business model works. And if you can't make sales organically, you definitely shouldn't be paying to try to go to a conversion campaign.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

damn so my point there is we used the platform to amplify something that reinforced that business's core competencies Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your best side is my email game is email gave me something great get people use Facebook ads to get as many leads as you can so you can grow this giant pool see their email again can do something so it's it's all just built around this idea of using the tool properly

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

something really important Facebook ads don't make the sale they earn attention remember that nobody can hit Buy on your ad they have to go to your website and they're probably on your email list competitors the journey for somebody to buy from you has a thousand touch points incrementality the purpose of your ads business the purpose of your ad is not I repeat is not to make ads to not make sales the point is this your website makes sales your ads

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

what I think people need to do starting off with is everybody has an identity on how they communicate some people are great copywriters lean on it some people are great on camera lean on it some people are great graphic designers how do you get attention and time and effort put into how does this business already make money why don't we just do more of that is look to how you already make money what do you do well and then appropriate that for some paid version of attention otherwise you're

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

thing that they have is a proven offer and a very a very honed funnel one thing it rain leads for folks and then all of a sudden the leads don't go anywhere past the opt-in because they've never had to to build anything past the opt-in we're not making any money I'm like look I brought you a qualified Prospect who opted in for your thing it is now your job to take them and nurture them down the sales funnel and actually extract this make sure you know your numbers you know what a lead is worth you know how many of the leads actually convert uh

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

like no yeah wait H I cannot sell your course you need to sell your course I can dve people to you and you need to do thing you can do the only thing of Facebook add is responsible for is getting a customer in your store after that is on you as a business owner to make that person want to pay and you as a salesperson to close that deal you have to think of Facebook as nothing other than a really fancy billboard or a television commercial it will not do anything more than that and responsibility at its course is just drive you the highest volume of people of the best quality you can your job…

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

The purpose of your ads is to buy attention. It is not to make sales. Ads don't make sales. There's a lot that goes into the buying decision. It's your landing page. The ad, all the ad does is say, hey, come into my store. Your ad is nothing more than a carnival barker trying to get somebody to walk into the tent. What happens after that is not the responsibility of the ad. However, the ad can attract a higher quality person at a higher volume.

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

damn so my point there is we used the platform to amplify something that reinforced that businesses core competencies right they had an email game they had so in that way basically for you on Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your best side is my email game is strong my site looks like [ __ ] I'm not good at customer service whatever but my email gave me so I'm great get people use Facebook ads to get as many leads as you can so you can grow this giant pool see their email again can do something

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

damn so my point there is we used the platform to amplify something that reinforced that businesses core competencies Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your best side is my email game is email gave me something great get people use Facebook ads to get as many leads as you can so you can grow this giant pool see their email again can do something so it's it's all just built around this idea of using the tool properly

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

damn so my point there is we used the platform to amplify something that reinforced that businesses core competencies right they had an email game they had so in that way basically for you on Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your backside is my email game is email gave me something great get people use Facebook ads to get as many leads as you can so you can grow this giant pool see their email game can do something so it's it's all just built around this idea of using the tool properly

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

course you need to sell your course I can dag people to you and you need to do the magic right absolutely the best thing you can do the only thing of Facebook add is responsible for is getting a customer in your store after that is on you as a business owner to make that person want to pay and you as a salesperson to close that deal you have to think of Facebook as nothing other than a really fancy billboard or a television commercial it will not do anything more than that and responsibility at its course is just drive you the highest volume of people of the best quality you can your job is

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

damn so my point there is we used the platform to amplify something that reinforced that businesses core competencies Facebook if you're really good at something use Facebook to amplify that and a lot of times that means like maybe what your backside is my email game is email gave me something great get people use Facebook ads to get as many leads as you can so you can grow this giant pool see their email game can do something so it's it's all just built around this idea of using the tool properly

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

the thing, Smiles. There is no best place in the funnel for you to focus your ads on. What really matters is that you are prioritizing um what you do well and what you need. here is this brand that joined crushes an upperfunnel video. All of their videos go viral. They're incredible at it. So the number one way to get their business better is to start making statics that appeal to those individuals. And if you watch

$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar

product okay if I put up a billboard for a Big Mac and that makes me want to go to McDonald's and I what if I buy a MC what if I buy a McFlurry or chicken nuggets and a shake the point is ADS don't make people buy the product that you're selling they get somebody's attention to go to your website ads don't make sales they amplify your business

Best Facebook Ad Strategy 2024 · 2024 · comprobar

I know what ads I need to create I know why I need to create them I know potentially what level you know in the funnel they're going to be um and it I'm second it's because you don't have an understanding of your ads you don't know what your funnel really is you think it's just oh okay well it's just people falling in and you know maybe we'll sell them maybe we won't um but don't you want to sell more of them you know

5X Growth Unveiled: Case Study Michael McCoy's Unbelievable Success · 2024 · comprobar