Para escalar hay que pasar de capturar demanda a generarla en la parte alta del embudo

it is actually true what we found is that a lot of the brands that come to us they come to us for performance they come to us for website conversions they come to us for high intent based keywords on Google and they're like we've sort of hit this wall like what's our next step and what we found is that going up funnel from there and going that we've started to shift conversion based ads over to more consideration awareness with no call to action cpms are infinitesimally smaller than they are in the conversion area and you can actually lower your overall ad spend and get better return on ad…

The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu · 2024 · comprobar

I wouldn't do that if it's a new business. I would just start with the people already in market, so run your conversion campaigns, like all those types of campaigns, and only add the more top of funnel and awareness campaigns later on when that ecosystem is in place. But start off with the conversion campaigns and only add those more top of funnel channels later on.

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

funnel. If you do all your advertising like that, you're only going to get those people that are in market. And if you look at an entire market as a huge circle, the people that are in market are a tiny little portion of that. What you want to do is educate all those people that maybe aren't right in market right now, actively looking for a home. You want to create some awareness and some new construction. Those are the types of people that you want to be targeting. And they're the cheapest ones because they're not the ones that everyone else in the space is targeting. You can let everybody…

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

starting to have like definitely a holistic approach to it so some of those top of the funnel like i love that it's like bottom up because that is how it should be done anyone who ever goes from top down or even talks about the top at the start it's like talk about it that it's a potential maybe six to twelve months down the road but there's always enough down the bottom of the funnel now if there's not enough down at the bottom of the funnel that's probably also a red flag for that business because if you're trying to demand like sorry create demand for the business that's hard you want to…

Strategies for Google Ads in 2025... that actually work · 2025 · comprobar

Ehm, entonces tiene gente que está que ni siquiera sabe que tiene un problema, si tu producto resuelve un problema, hasta gente que ya es consciente de tu marca y que lo quiere comprar y que solo necesita que le aparezca el anuncio en Facebook Puedes hacer diferentes anuncios para los diferentes niveles y llegar a diferentes personas, ¿ya? Eh, al final una de las gracias es poder escalar los lo poder cierto destapar los niveles más altos del embudo, ¿cierto? Que son los niveles problema, los niveles inconscientes que te van a llevar a capturar más gente en tus anuncios, ¿cierto? Y poder…

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

it's amazing yeah great thanks for that let's switch roles okay my strategy i've actually got a term for it and i call it the bottom up funnel what i'm essentially looking at with this is is that we start with high intent for a lead generation that would be search only for e-com that would be search and shopping and what we're looking at doing over the first anywhere between three three to six months we're trying to find out what are the best performing keywords what are the best performing ad assets are landing pages working and then from there we look to start going through and scaling and…

Strategies for Google Ads in 2025... that actually work · 2025 · comprobar

And in fact, one of the reasons that so many people struggle with the one campaign method when they launch so many ads is because every new ad you launch is pushed to the bottom of the funnel. It's showing that ad to somebody that it knows how they're going to behave. Just like with an ad, if the people who are already existing customers don't like it, it's not going to get served to anybody else.

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

My one call out to this is you might be doing a lot of work to make people problem and solution aware who are already in market because some brand that will spend more in a day than you do in a year has already done that work. And if you don't need this ad because your other image ads that sit lower in the funnel we've talked about are effective enough for you to be able to scale the budget, don't immediately chase into trying to build an entire funnel for yourself. When I used to run all the ads for New Balance, one of the things that we found when we first started running the Facebook ads…

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

It's creating the most demand that's causing people to search for the brand because it's a higher ticket item. So that's how they end up searching for the brand name on Amazon, but that's not where they start. But then I find out about it on the interruption channels, on the Meta, Instagram, and then the research starts. And the last click, you know, attributed sale typically will go to one of those bottom of funnel platforms. Like Amazon, like Google. And it's probably a Google search or an Amazon search for the brand name. And why overspend on that? And you found that complete inefficiency…

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

>> we have opportunity to capture the conversions, but there are a huge opportunity for them to build a brand because I I would bet if we look in the Facebook ads library, they're not doing a lot of brand building initiatives now. So that when you're in your Super Bowl season, >> you have Super Bowl superiority. My Yes, that's my assumption based off of the cut back on creatives and the decrease of spend on meta shifting only towards that bottom of funnel race to the bottom, >> Yeah. last click attribution the whole

We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar

But if you're over-reliant as an established brand, so if you're a $400 million brand, as an example, you want to gradually start to spend more toward awareness and toward that top of the funnel. But you don't want to just go straight from performance marketing to awareness because you've skipped all the steps in the middle. So if you're so performance focused, go to consideration. That's the next step up. Take your journey toward the top rather than just like, I've got the performance thing. Now I'm just going to inject this money at the top. I forgot the whole middle part of that funnel. I…

Bonus: Market Like an Investment Banker with Bradley Keefer from Keen · 2025 · comprobar

¿no? Exacto. Lo que suele pasar es que la gente, la mayoría, cuando arma anuncios salen a hacer anuncios de venta, salen a los bifes decir, "Oferta comercial, oferta comercial." Y el anuncio de oferta comercial es un anuncio que se te va a ir a bottom ofunnel, cuando la mayoría lo que hace es, "Te quiero vender esto y te muestro una oferta." Para que a mí me interese la oferta, primero me tiene que interesar esto. Entonces, tu trabajo con los anuncios de Top of Funnel es hablarle a gente que tiene un problema, me duele la espalda, estoy horas en la silla, no me doy cuenta que soy sedentaria…

Hice un vivo de 10 minutos para ayudarlo con su negocio · 2026 · comprobar

I always like the bottom up funnel, like three years ago is a bottom up funnel strategy where I said, start with people who are going to buy. If you have something that people are going to buy, like an established in stream shoes, t-shirt hats, whatever it is, those people that want that now start there and then work. Work your way up. So don't try to figure out how to get people interested when they are ready to buy from you. There are already people ready to buy from you. Work your way up. Catch the low hanging fruit first before you go to the top of the

How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! · 2025 · comprobar

¿Qué porcentaje podemos crear para cada anuncio según su rol? Sea anuncio de reconocimiento, confianza y ventas. ¿Cuánto en porcentaje para cada rol? Buena pregunta. Depende mucho la instancia en la que esté tu marca. Si sos una marca que es nueva, tenés que tener mucho más anuncios de top of funnel para empezar a traer gente nueva a tu embudo. Y lo otro es mucho menor, la de venta. Ahora, si sos una marca que ya tenés mucho reconocimiento, se empiezan a nivelar todos los niveles. 33, entre top, middle y bottom.

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

getting that lower funnel right. Uh one thing that we talk about a lot is that once we get a customer into the funnel, we've found that our customers are loyal. They they've uh we typically have a very high conversion rate and a repeat rate, especially as it relates to our category. Um, and so we kind of went through this journey where we went bottom up where we focused on once we got the traffic to come to our website, it was a much easier exercise to get them to convert. But um, then we kind of went through the phase of trying to get traffic into the website and that is really a journey of…

Ep 576: How Silk & Snow Scaled to 10 Retail Stores by Focusing on Profitable CAC · 2026 · comprobar

yo lo que hago cuando recién lanzan es salir con el producto a los bifes a venderles ese 3% estadísticamente de personas que están listas para comprar. O sea, yo voy de bottom of funnel para arriba. Pues si te pones a vender top of funnel a salir a educar a la gente de lo piola que está tu marca estás como teniendo que invertir mucho para que vayan bajando los escaloncitos. Entonces yo cuando una marca arranca de cero voy directo a bottom of funnel saco anuncios de venta capto al público que estaba listo para comprar ese producto y después me voy subiendo en la escalerita.

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

porque me parece que tu estrategia de email marketing tiene que ser muy enfocada en la educación. Puedes armarte automations, que cuando alguien se suscribe una vez por semana o cada dos semanas le mandas un mail pero posta de valor donde les escribas algo, les enseñes algo, le muestres testimonios, les expliques cómo funciona la anatonimía de los pies, le explique por qué tener todos los dedos aplastados adentro de una zapatilla nos hace pelota. Todo eso es recontraimportante, ¿okay? Y con email marketing lo que vas a poderlo hacer es nutrir gente y conseguir venta gratis porque el esfuerzo…

Di Una Consultoría De Marketing En Vivo A Un Emprendedor · 2026 · comprobar

costo por compra bajo. Entonces, un gran error que solemos hacer es decir, este anuncio me gasta poquito, pero cada compra que consigue me sale dos mangos. Es un gran anuncio y no es un gran anuncio. Es el jugador de fútbol que está parado en la línea pescador abajo del área y le patearon la pelota, le quedó al lado del pie, la metió adentro. Ese es un anuncio de bottom of funnel. Entonces, lo más importante que tienen que hacer es primero detectar esto, los de top y los de bottom que tienen estas señales, estos colores, lo voy a poner en rojo, así ya te queda. Estos colores bien claros y una…

Hice un vivo de 10 minutos para ayudarlo con su negocio · 2026 · comprobar

And so then he said, I want to take our spend, which right now is 70% bottom of funnel and 30% top of funnel. And I want to flip these two things. I want to make 30% bottom and 70% top. And you feel like, what does that mean? This is brand awareness, storytelling, associations that you make with different athletes. That is all top of funnel. Like, wow, New Balance is cool, right? The bottom of funnel stuff is buy shoes, right?

No BS Business Advice to Get Rich in 2026 · 2024 · comprobar

And so if you guys have seen the big boom of New Balance, he came in and said, okay, 70% of our advertising budget is going towards bottom of the funnel. So meaning like direct asks, go buy shoes, whatever. Right. And only 30% is dedicated to storytelling, kind of value creation, emotional kind of identification for an audience, whatever. And so what he did was he said, let's flip that. And then for 18 months, it basically didn't pay off at all. And then at month 19, it just, and then it just started taking off like a rocket.

REVEALING Black Friday Secrets To Use In Your Business (feat. Shopify's President) · 2024 · comprobar

Y la realidad. Es que estadísticamente. La gente lista para comprarte. Ronda en el 3%. De todo tu. Tom. Que es tipo. Todo tu mercado disponible. La gente lista para comprarte. Es el 3%. Entonces. Estás jugando. Una liba muy chiquita. Cuando te estás enfocando. Solamente en esa parte. Estás solo jugando con el 3%. Cuando lo que tenemos que lograr. Adentro de meta. Es irnos para atrás en el funnel. Ser los dueños de la educación. De la gente. Para que cuando lleguen al nivel de conciencia. Decir. Che. Yo lo quiero comprar. Seamos nosotros quienes hayamos pasado por ese proceso.

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

50 000 a day in media and if as long as i had a calculated return i'm profitable so you know and what was even better is you know i started in the affiliate world in the affiliate world it's like here's a page and here's a dollar amount that we're going to pay you to generate a sale now most other people would look at this out of any other side of business world and go so they fire the pixel and tell you when they're going to pay you and you don't own the customer and the list goes on of a million really bad things about being an affiliate but at the same time i believe it's the most true…

Ep 44: DTC Principles To Live by With Jason Akatiff · 2020 · comprobar