Combinar Standard Shopping y Performance Max optimiza la prospección y el remarketing en e-commerce

pregunta, si un cliente tiene un presupuesto de medios alto para meta anuncios administrados internamente, ¿ recomendaría la estrategia de feeder con pmax más compras estándar o solo compras estándar? Absolutamente la estrategia de feeder, ha funcionado cada vez que la he implementado, pero debido a que es una gran cantidad de AD, perdón, como gasto en meta, quieres gastar tu asignación de gasto 80% en compras estándar 20% en pmax y realmente no aumentarás tu presupuesto de rendimiento máximo hasta que veas tu fila de la aplicación combinada entre esas dos campañas, no siendo una escala uno a…

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar

really interesting actually if you don't know this if you're running performance Max right now and you're like I'm not showing up in search or standard shopping the way that I want to go run a search or standard shopping campaign next to your performance Max campaign here's what's crazy those campaigns will experience little or limited visibility but your pmax will start to push into search and shopping so you can you can force pmax where you want it to go by telling Google if you don't do it I will and then Google all of a sudden pushes pmax into the higher value networks interesting hack…

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530 · 2023 · comprobar

Google ads if it's a limited budget and doesn't want to scale I would actually honestly just run feed only pmax honestly um only because that is also going to keep you the highest amount of singularly you you will do all of your standard shopping and dynamic marketing all in one feet only pmax campaign and your cpcs and pmax even on standard shopping are about half the price of an actual standard shopping campaign so if you're only running one channel just run

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

que es que tanto PMAX como las compras estándar son sin marca, ambos son solo clientes nuevos, quiero decir, básicamente todo es idéntico, pax es solo un feed, las pero la primera vez que medimos a las personas etiquetadas en el borde y también optimizamos solo a partir de clientes que no son nuevos. Y tengo un en la adquisición de nuevos clientes, ¿es mejor? Así que esta fue una especie de prueba para ver una comparación directa de las compras estándar

PMAX vs. Standard Shopping: The $80K Test That Shocked Us · 2025 · comprobar

campaigns that are targeting the exact same products. So we've got the performance max right down here for the second campaign, we've got the iPhone case MagSafe. One is a shopping campaign. One is a PMAX campaign. They both have the exact same TROAS settings. So they're both set to 180% TROAS. Nothing different between the two. Yeah. So this is quite literally two campaigns that are products and competing with each other. So you want to reduce cannibalization. The simplest action point here, pause one. I would personally, I prefer PMAX. I think it's got where we have used Performance Max and…

Stop Wasting 20% of Your Google Ads Budget (Ecom Audit) · 2026 · comprobar

you're already running pmax add standard shopping obviously and if you are running standard shopping add pmax now the difference is if you're running standard shopping and you're adding in pmax standard shopping should remain 80% of the ad spend on the flip side if you're already running pmax and you're running St and you want to add standard shopping standard shopping should actually be 50% of the asend the only variable that this differs on is if you have a high amount of metat trffic you're going to need to increase your standard shopping faster than your performance Max to see if you can…

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

If you're creating a fresh account, you have no data in there, and you start with the Performance Max campaign, it's going to have to trial on every single different platform or channel However, if you're, say, an e-commerce brand and you're looking towards PMAX, start with a shopping campaign. There is no better way to promote your products than on shopping. Gain some really high-quality conversion data through that. And then once you have that interposition then you can start to introduce things like Performance Max, And I'm still a big believer in starting with a search and shopping format…

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

what we would call bottom of the funnel. And this is your search and your shopping campaigns, which are really your high intent. These are ads which are going to appear when someone completes a really, really specific search. So it's very much a direct response of someone completing a keyword search, seeing an ad, and then you taking them to the relevant product or service page. Performance Max does show your ads on search and shopping, but the reason why Performance Max is different, with Performance Max, you don't have as many controls. you don't have the same level of control. And…

How to Structure Your Google Ads Account in 2026 · 2025 · comprobar

Pudimos hacerlo. Así pues, esta prueba de 80.000 dólares que realizamos también demostró que las campañas de Google Performance Max no son , y de hecho las comparamos con las campañas de compras estándar. Así que vamos a conseguir una prueba con un gasto muy elevado, y he descubierto que un Pmax solo para feeds y una compra estándar son prácticamente idénticos en términos de rendimiento, probar el cambio de $40,000 a PMAX y $40,000 a compras estándar o, perdón, en realidad tomar 40 mil de compras estándar, ponerlos en PMAX y luego tomar los mismos 40 mil de PMAX y volver a ponerlos en compras…

PMAX vs. Standard Shopping: The $80K Test That Shocked Us · 2025 · comprobar

times what we are doing a lot of times I still see in accounts where they just have pmax running and no standard shopping so a lot of times we just add in standard shopping pretty immediately anyways because even though pmax gets preferred over that there's a lot of reasons for this but you'll still have some incremental traffic and sales come through standard shopping which to me makes sense because pmax does have limitations that you're giving it and it's just not able to go after everything all the time so if you have your standard shopping kind of making sure that you're getting some of…

Optimising your Google Shopping Feed & GMC Next · 2024 · comprobar

strategy in shopping is actually something that we uh used performance Max for with performance Max's new update that came out in October that said performance Max is no longer going to compete with standard shopping and it's going to allow the campaign that has the better ad rank to go head and kind of you know take control and so we structure that in a way that obviously we can have standard shopping be the feeder um where performance Max simply just does the the remarketing of it and

The Feeder Strategy: Because Your Campaign Deserves Better Friends | Perpetual Traffic EP 652 · 2024 · comprobar

And to preface, one thing to note is performance max has three manifestations. It has more than that, but three primary manifestations, which would be feed only. And performance max feed only, if you're not familiar with that, it's when you effectively hamstring performance max intentionally. And you kind of turn it into a smart shopping campaign because feed only forces it to go into shopping based placements. Then there's the performance max non feed for e-com, which is also really interesting. It kind of tricks performance max into being something like a DSA campaign. It doesn't…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

subirá un 14%. ¿Por qué? Porque el feed solo va a tener clics de visualización económicos . Ahora son 232 contra 317. Eso es gran cambio. Eso supone un 50% más de coste por pero no ofrece resultados medibles. ¿Por qué? PMAX tiene Han marcado la diferencia en términos de conversión? No. Entonces, ¿merece la pena la reducción del CPC PMAX. Pero hasta ahora, cuando se han alcanzado los mismos niveles de gasto y umbrales, se está como si en realidad fuera prácticamente lo mismo si se mide todo correctamente. En resumen, sí, los clics cambian, ya sabes, el valor de conversión por costo es el…

PMAX vs. Standard Shopping: The $80K Test That Shocked Us · 2025 · comprobar

standard product ads manual CPC uh I use a low T row ad it seems to be really aggressive so if you a pmax feed only and it's doing really really well I will go down to like a 20 even a 10% T Raz inide of a standard shopping campaign and I will double the ad spend compared to the pmax usually just launches it to

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

With that said, there is a case to be made about creating separate standard shopping campaigns or maybe even performance max for incrementality lifts for some of those top products, right? As sort of a fallback. So let's say, for example, you have performance max as your top performing hero products. Well, if you don't have a standard shopping that's going to pick up the leftovers that performance max doesn't want to go after, it creates a nice insurance against that. So Google says, you know what, based on your bidding strategy for performance max, I don't think I want to, I don't think I…

Start BFCM Planning Now! [Google Ads for eCommerce] · 2025 · comprobar

Entonces una actualización que sucedió recientemente en octubre 2024 es que las campañas de Máximo rendimiento ya no van a Por así decirlo a canibalizar las campañas de shopping estándar y aquí te que las campañas de performance Max o de Máximo rendimiento y las campañas de Google shopping van a interactuar perdón casi en igualdad de condiciones porque qué sucedía antes de esto cuando tú tenías una campaña de Google shopping imagínate solita Por así decirlo estándar y creaba una campaña de Máximo rendimiento automáticamente Google empezaba a mostrar más o a darle más alcance a la campaña de…

😱 Así Cambiará GOOGLE ADS en 2025 ► 7 TENDENCIAS que Necesitas Saber · 2025 · comprobar

thing. There's no difference between the engine in standard shopping and the engine in PMAX. Well, especially now do product like you can do feed only and she like I can do that and he goes yeah it's no change from standard shopping but then you technically get the pmax there's no difference so I just I want

Why Your Google Shopping Ads Aren’t Converting — And How to Fix It · 2025 · comprobar

So we developed feeder strategy. Now, feeder strategy for Google people have seen before. It's a way to use standard shopping and performance max to have the two compete and talk with each other in order for us to steer a more powerful, larger campaign that can vary off the rails called performance max.

Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0) · 2026 · comprobar

remarketing you always prioritize prospecting just reference standard shopping means that it is not going to have auto targeting of a user on multiple channels pmax will use search shopping youtube gsp discover display to target anybody it thinks is going to convert existing customer or warm traffic or not all right cold traffic says someone has to go to google and type in a non-brand search term so most of the time you get like 80 cold versus 20 cold um and that's the main reason why warm traffic is more pmax

Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635 · 2024 · comprobar

But my general structure will be, first of all, I mean like a seed-only PMAT campaign I personally prefer seed-only PMAT just because it does layer in audience signals then I like to layer on top of that. a full build Performance Max campaign For Performance Max to work, you need to have a really good feed because if you don't have a good feed, that's when it starts going into Discover and Gmail and you're seeing just because it can't get enough spend inside of the shopping campaign because the ranking's too low.

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

Lo que nosotros hemos venido implementando mucho son campañas de PMAX que únicamente trabajan con el Fed, pero campañas que eh de Pmax que tienen además del feed recursos como imagen, porque en eventos especiales queremos allegar llegar por ejemplo en un buen fin a redes que no únicamente sean públicos, pero yo diría que la que tiene diferencias y comparativa, son campañas de Pmax, orientando específicamente mente al catálogo de productos, ¿no? Hemos dejado de lado ya, la verdad es que actualmente campañas de shopping dando Guls a las campañas de Pmax y cómo ya todo lo nuevo va hacia allá…

🛒 Google Ads for eCommerce in 2026: What REALLY Works (AI, Amazon and more) · 2025 · comprobar

typically for me I always use every time I have pmax 90% of the time I'll have a standard shopping campaign as a backup right if Pac stops spending if it right I always have standard shopping

In The Zone! Jyll Saskin Gales & Tomasz Abbott-Wieczorek [PPC Zone Jan 2025] · 2024 · comprobar