El remarketing a visitantes previos abarata la captación y rentabiliza las campañas de búsqueda

a lot of times you use those to your ads I will run performance Max on a low budget as my catchall and then push harder on things like Tik Tock and x and meta for example because now what that's going to do is I always get my Omni channel remarketing search shopping YouTube GSP discover display all built into one small little campaign I have excellent but I have full coverage of my brand it's really efficient bids really low cpcs it gets priority from Google other channels within Google where I'm not pushing so you can use it as kind of like your backup or your Baseline so if meta but then…

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran | PT EP 584 · 2024 · comprobar

underutilized Google ads features it themselves is doing custom segments around things people have searched for the moment they search so let's say I'm trying to advertise my Google ads course if I try to run Google search ads or people searching Google ads course you're looking at 20 cpcs it's just actually done this if you create a custom segment of people who have recently searched for Google ads course learn Google ads become a Google ad specialist Etc then you can show ads across Discovery YouTube I like to use the discovery campaign to do this to such a great way to get much lower cpcs…

Google Marketing Live: The 2nd annual unofficial tailgate · 2023 · comprobar

over time and we've done this now there a case study that we have to talk about here on the show where we did it where they were spending about seven Grand a month on brand sort of middle of funnel consideration campaigns and over a s month period they're now at $70,000 a month and spend because and their Google SP spend in a really really super competitive space is flat to down and their cost per acquisition is down by 50% so stay tuned for that episode

The Real Way to Measure Brand Lift · 2023 · comprobar

what we really do is top of funnel stuff through Facebook video ads through what we refer to as level zero traffic and shut off our Facebook ads on September 1st and while our Google ads were still sort of within our kpi all of a sudden everything just dried up like 10x more for our leads on Google than we were getting on August 31st like that oh my God we showed off our Facebook ads people weren't going there they were actually going to the non-branded search which is Facebook Ad Agency that kind of thing because they were seeing us they might not remember the name but they were going to…

Why You Should Think Twice Before Turning Off Facebook Ads · 2023 · comprobar

that scenario, why would you not want to remarket to the people that have clicked on a search ad, come through to your website, but haven't yet taken that next step, and you can remarket to them very inexpensively, but very effectively. Those remarketing ads are probably poundforound where you're going to see the best return on ad spend. You can do that on display as part of a performance max campaign in the various placements on discover, Gmail, YouTube, etc., and sort of hoover up a lot of lowhanging fruit. And that's a no-brainer for a lot

Brutally Honest Google Ads Advice To Give You An Unfair Advantage · 2025 · comprobar

but if we slowly but surely 10x your meta spend you'll actually spend less on Google and get more of what you 63,000 but you've decreased it by 200,000 so net net you're actually down hundred or so thousand but you're getting double the leads at half the math there but by combining channels you're actually helping them work

Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale? | Perpetual Traffic EP 556 · 2024 · comprobar

every client we have the minute we roll out omnichannel remarketing all campaigns benefit sometimes to the tune of 2x in my own personal campaign is like that Solutions 8 are cost per lead the most accessible our cost per lead is usually between 450 and 500 as soon as we started using omnichannel remarketing it dropped down to 250 and less it's an

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” Product | EP 516 · 2023 · comprobar

the core driver there. I do like what you said about, um, display remarketing. It really comes down to like, we've had some great success with it, but when we look at the niche, it was like a corporate IT business, uh, which generally have a longer, a longer acquisition. So, it makes, it makes sense. Like, whereas, but you're exactly right. And plump for a plumber who wants the toilet, like once that's toilet fixed, I don't, I don't care about it. Like it's, that, problem's done, you know, um, you know, I probably need an electrician now or something

Google Ads for Small Local Service Businesses · 2025 · comprobar

acronym, which stands for remarketing lists for search ads. And what that means is that you only want to show an remarketing list. So, if someone is searching for your keywords, but they have never been to your website before, Maybe they're too expensive. Like, for example, in my business, if I want to advertise to people in the United States searching for Google Ads courses, I can expect to pay about $20 per click. And that's just not viable for my business have an ROI on that. But maybe if someone has been to my website before or then they're searching for Google Ads course, then that $20…

15 Google Ads Targeting Strategies For You To Steal [Inside Google Ads Episode 92] · 2025 · comprobar

cost as of this morning all right um it was about about three weeks ago it was about and I'm gonna give you Google and I'll give you Facebook it was about twelve dollars per lead on Facebook this past week it's been around six dollars fifty percent less one tactical change um and then with uh with Google uh We've decreased our uh lead cost by about 30 percent by recalibrating some of our videos and what we do right at the beginning of each of our videos um and and recalibrate some of our thumbnails and things like that so we're

Ep. 333: Training Your Brain and Scaling Your Business with John Assaraf · 2023 · comprobar

realmente trato de explicarle a la gente es que con display lo que estás haciendo es que si obtienes el clic pero no obtienes la venta. Si tienes configurada correctamente tu campaña publicitaria, simplemente estás intentando recordarle al comprador que ha visitado tu sitio web una y otra vez hasta que consigas la venta. Y bueno, sé que en este caso pudimos reducir el costo por conversión de 150 dólares a menos de 100 dólares. Bueno, eso redujo su costo de adquisición de clientes potenciales en aproximadamente un 30%, lo cual fue realmente significativo para el negocio. Así que de lo que

Why We Use Google Ads Display Campaigns in 2025 · 2025 · comprobar

local, um, local service business? Um, for local, we are concentrating mostly on search. There's a lot of argument around retargeting campaigns, you know, doing display campaigns. Well, we just have never been able to show a decent return. If you can get a, somebody a lead for $80 and it costs $300 on the retargeting campaign, it's just not worth it. Plus, because most of the companies that we run, they are not necessarily emergency, although we do run some of those, but they're, you know, my toilet is leaking water all over the house. I need a plumber. So there, we don't need to retarget…

Google Ads for Small Local Service Businesses · 2025 · comprobar

all right so my biggest one for e-commerce this is for the e-commerce clients out there um dsa plus rlsa so that's a dynamic search ads with a remarketing list attached to that so essentially what you can do is get people in on branding campaigns on shopping campaigns or even a performance max campaign and bring them into your website as soon as they start interacting with your products it goes ahead and tags those uh kind of users and then this dsa plus rlsa campaign will go out onto the google search platform and kind of sit out there and just wait for somebody that's been to your website…

2 Google Ads Experts spill their SECRETS | @clique.agency & @the_google_pro · 2022 · comprobar

recommend adding your feed to your display ads so that you can also leverage Dynamic remarketing customizing the ad based on what the user has viewed this must be enabled in your Google Merchant Center

Google Ads Account Audit LIVE: Platinum Ecommerce Account, part 2 · 2023 · comprobar

The line was, is that demand gen is better than remarketing than a display remarketing campaign. Yeah. Okay. A demand gen campaign, remarketing, I think it's right now 2025 working better than a display remarketing. I think that, but what I don't want that people opt in the video partner

The Best Way to Use Demand Gen in 2025 · 2025 · comprobar

membresía, son anuncios gráficos, aunque parezca mentira . También estamos llevando a cabo una campaña de remarketing gráfico para ellos Una de las cosas más complicadas es que utiliza una audiencia personalizada, que es una audiencia de retargeting porque se trata de una campaña de retargeting. Por lo tanto, le resulta un poco difícil gastar tanto como podría simplemente porque la audiencia es un poco más pequeña. Entonces, te das cuenta de que pasa por fases en las que sube y aumenta bruscamente las ventas o las membresías y luego vuelve a bajar durante unos días Correcto. Y me imagino que…

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix · 2026 · comprobar

um I have $24 contacts that cost me $72 each I spent $115,000 and I made 492k it's a 3,000 Ras if I look at this matter I rarely will dip under a 3,000 Raz or 3,000 Roi or 3,000 my whatever you want to say I put in 50 Grand I make two million I'm spending now $500 a day I'm still getting $70 leads and these people when order value you said is what quarter of a million dollars in most cases yeah

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543 · 2023 · comprobar

shopping y lo otro que hicimos fue hacer el remarketing a todos los visitantes del sitio ya que una campaña de display que está aquí

Consejos Cyber 2020 Green Glass · 2020 · comprobar

here's where the rubber met the road we had a 90 cost per lead prefix we have a 30 cost per lead now a lead yeah it's somebody giving us their contact information and now they closer okay and I mean remember we're spending less than three grand a month

Ep. 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam · 2023 · comprobar