El retail y los marketplaces no generan demanda ni te entregan los datos del cliente

Que tanto Natural como Naay tú te metías al Facebook Ads Library y vemos tus anuncios, cambian todos los meses y son varios. Y en las dos marcas tenéis En ambas me puedes encontrar en la Farmacia Salcobrand. Y sí, sale como las creadoras de contenido con que trabajas muchas veces son de tu equipo, a veces son influencers Pero es como encontré esta marca en Salcobrand o Natural Detox acaba de llegar a Farmacias No, lo Entonces, lo encuentro increíble porque estáis potenciando a tus partners a largo plazo y mucha gente hoy día aunque no lo creamos compran por internet. No confían, no creen que…

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

So this is your most expensive conversion. Hopefully that person is going to buy from you repeatedly, right? But then at that point, they've converted, right? You have their contact information. You can hit them by SMS. You can hit them by email. You can retarget them. Like all of those conversions are a lot cheaper. This is the most expensive one. You're going to get this one conversion. And then you're going to get the less expensive conversions down the line, which is really what you're looking for, right? That's how you make the most out of those conversions and start getting repeated…

Why 52% of Businesses Are Still Doing This Wrong · 2025 · comprobar

second no they just click on the Facebook ad and they have free will I'm and on many occasions I've looked at their Amazon they have so many other offers on Amazon because they don't manage their Amazon offers which is such for fraction of a cost that you can buy on their actual site so why the hell would anybody especially everybody has Prime why would you even buy it on your actual site if you can get it on Amazon

The Death of Digital Marketing Agencies | Perpetual Traffic EP 547 · 2023 · comprobar

a platform you're a physical platform right so first this is a data War for you to have all those people walking through your malls and for you to not have all the data of every one of those people phone address age sex is a huge problem and you don't have it so the first thing I would do and I'm I'm a big world needs to be in full scale data collection physically like [ __ ] I would incentivize every one of those 2/3 34s 400 million every one of those people like tomorrow as leaders in the company from a digital side you need to have conversations with leaders in the whole organization like…

Gary Vaynerchuk Fireside Chat at The Drum | London 2016 · 2017 · comprobar

that sure um i think with merch source it's easy to look at as an alternate revenue stream um but i think if you only evaluate it in that way tends to be a bit my outfit and you're missing the larger opportunity so if you're establishing a d2c platform merch store in this instance is also d2c um it can be a launching pad for referral codes for loyalty programs you know earning points and redeeming them into the store and so beyond engagement i mean it is number of consumers who have opted in to communicate one to one with us um and so we do measure success in those ways we measure success by…

Ep 135: Nestle's Orchid Bertelsen on Strategies that Scale Across 30+ Brands (And the Metaverse) · 2021 · comprobar

i've seen way too many brands expand way too fast into retail assuming that a relationship with target is going to change their business and it actually hurts it what can happen is is that you ultimately end up on a shelf in a section there's slotting fees it costs money to sit on that shelf you lose margin for the whatever but we're excited we got this really big po and we're in 700 stores or whatever great you don't have demand for your products and no one knows who you are no one's gonna buy you there's no reason for them to know why you're different than your competition so sitting on…

Ep 188: If You Shelve It, Will They Come? With fractional CMO Bryan Holladay · 2022 · comprobar

Uno entra un y esto es muy importante para ser rentable en un negocio de moda con la cantidad de capital trabajo que necesitáis tener parado y necesitáis espacio y saber de muchas áreas al mismo tiempo es que tienes que entender lo son las economías de escala y qué hace el riesgo de tu negocio baje, como la ecuación riesgo beneficio. Porque no se trata de empezar que yo voy a empezar una marca porque tengo un amigo en Parral o no sé dónde y tengo nadie me conoce y voy a abrir dos tiendas porque sí, hay mucha gente y no tengo un backup, como un producto atómico, una comunidad que minimice el…

Lo Que Nadie te Dice de Escalar Una Marca de Ropa - José Tomás Zegarra - E49 · 2025 · comprobar

When people start in business, they really want to be stocked in a big retailer. But there's actually a lot of negatives. The main thing being control. You just can't control how your customer is interacting with your product compared to going direct to consumer.

Can I Save This Failing Dog Treat Business? · 2025 · comprobar

But I have to assume that still, Amazon is taking their cut. So if you're making like a 30% margin, like in an ideal world with an NCAC at $15, let's say, or probably not at $15. But you're still giving half of that away to Amazon. So you have to be comfortable with that, but you're acquiring a customer which is owned by Amazon first. It's like then you need to transfer that initial customer back to your site so you can get them, especially if you have a CPG product or a product that's going to be purchased multiple times, or you have complementary products that you can cross-sell, upsell…

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? · 2025 · comprobar

tráfico es, en muchos sentidos, el componente menos importante del marketing de resultados en la actualidad . Y la estrategia que acompaña a eso es igual de importante, si no más. Y eso se hace a través de múltiples canales. Pero, en crecer ese negocio, pero también comprenderlo a fondo. problema. Aunque estés alcanzando los KPI y las métricas, el marketing de resultados es solo una parte de ello. Por eso

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 680 · 2025 · comprobar

passionate about too is the recurring Revenue component a list of non-negotiables for any entity because traffic is so expensive customer acquisition is so expensive if you're not doing something from a recurring perspective I think you're you have a flawed model and hopefully I'm not being everybody who's listening find a way to build continuity into your business and it's it doesn't mean that that needs to be the core of your business you know that's okay but then turn right back around and you know you're selling a SAS product or a software application um and you'll you'll start to see the…

Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business · 2023 · comprobar

that now yeah for sure so you know we found though is that uh for us we we can't just be on your website anymore where they are and hopefully that will

Ep 457: Manly Bands' 8-Figure Growth: Designs, Collabs, & Manufacturing · 2024 · comprobar

a d Toc brand right where Jake Paul he's gone down the out of getting into physical brick and mortar retail it's a big divide in moving people from an online world to an offline world and it also doesn't allow you to own the customer right you're sending all of these people into Walmart into the mind field that is retail it's all about building a reoccurring subscription business that's where the money is made

How To Build $1B Sales Funnel In 22 Mins · 2025 · comprobar

No, el retail, o sea, el e-commerce eh yo creo que siempre aparte lo bonito que tiene el e-commerce es la conexión con el público, o sea, uno tiene que montar un propósito y de alguna manera la gente no pueda acceder a ese propósito. Nosotros no estamos mucho en retail, nos ha costado mucho estar en retail excepto en Sodimac y en un par más, pero nos ha costado mucho estar como en el mainstream, digamos, del mercado. Entonces el e-commerce como que nos conecta con con los que nos quieran comprar. O sea, mira, latte.cl y voy compro tu producto. Entonces ha sido una bonita canal en el fondo…

Ha Donando más de U$2 Millones de Dólares con Su Empresa Late - Pedro Traverso - E36 · 2025 · comprobar

porque nunca te quedas con el lit el mail siempre es de ellos Entonces sí o sí tenes que asegurarte que el retail no es para todas las marcas ni para todas las personas o sea si tu producto tiene un margen así bacán métete y con la estrategia que queráis porque si lo que necesitáis es hacer plata yo no me voy a

10 Millones de Dólares por Ecommerce! - Dakota Miranda Fundadora de My Cocos® - E5 · 2024 · comprobar

right the pro the the hurdle that D Toc Brands run into is then once you grow 100 200 million you get into retail how do you replicate that at retail that's a different conversation maybe for a different podcast maybe for a different time with you but um how personaliz you get I think you should think about I mean I again I want to I want to overp personalize every time but for some Brands if your end goal is to get into retail think about how that's going to translate because you I've seen a lot of hurdles from Brands trying to make the transition but at the same time that aside because…

Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERP · 2025 · comprobar