Separar la atracción inicial del cierre mediante seguimiento y email hace más rentable la adquisición

for and from a tactical standpoint I think a lot of lot of businesses just I think there's an overreliance you tool in the toolbox email obviously you've got their email but consider like how many emails you get like I get a ton and most of them end up in a folder that I never even open so uh if retargeting and all right let's say you Google what we found is that the open rates typically for you know like if you're doing 40% open rates after a great but also but you're still missing 60% where are they hanging out where did spend you can buy you can get to your customers they've already given…

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar

not my specialty. But I will say like you should look into getting some basic email sequences in place because doing so will enable us to loosen up the rorowaz a bit on Google ads because we'll feel more confident the repeat is coming later. So, I find that that's a you know, to make the Google ads work better because Google ads is just one touch point. It brings in new people. But to your point, that's only going to be worthwhile if those sale buyers, you know, come back again and again.

In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025] · 2025 · comprobar

We fundamentally changed the future of his business by focusing on how to get an email for lower than the value of an email. And we can spend five figures a day getting new people to join his email list. Let's say, for instance, the average subscriber is worth $40. If we can get him for $15, we're going to triple our money. So, yes, there are reasons why I might not use a conversion objective.

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

campaigns but my point is if all you do is conversion campaigns at 80 CPM you're going to quickly run out of audience you're gonna or quickly run out of cash so the idea is combine in this case video view audiences which is sort of a brand awareness slash consideration kind of campaign because we capture the audience based upon how is you're creating an audience for a fraction of the cost of what you would if you were running just straight point is is as soon as you get out of the website conversion Arena all of a sudden your costs start to decrease and what you're going to notice is that…

Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence · 2023 · comprobar

está tu cuestión en ese venden en el postcompra Sí en el postcompra hay veces que como deseas agregar esto por solamente esto O sea como después de que ya compró después que ya compró tiene la opción de poder hacer un upsell y y así se lo mandéis el mismo paquete porque en el caso nosotros ofrecemos envío gratis

10 Millones de Dólares por Ecommerce! - Dakota Miranda Fundadora de My Cocos® - E5 · 2024 · comprobar

if you're trying to figure out which campaigns we feeding which campaigns thoughtful person goes okay I'm not seeing the conversions from meta but what am I seeing 76% of my new traffic is coming from this one meta campaign so even though meta is not showing the conversion that to me is a high value

Enemies No More: Using Google and Meta Together for 10x Returns Part 2 | Perpetual Traffic EP 564 · 2024 · comprobar

Sí, es buenísimo, demasiado importante, sobre todo para los que le ponen hartas lucas a Meta. O sea, había mucha gente que el problema que teníamos en ese momento también era que Claro, el costo por compra en Meta era muy caro, entonces Claro, en 24 lucas, 20 lucas. entonces yo necesitaba que esa persona volviera a comprar para poder bajar ese costo, ¿cacháis? antes mails. porque no había recompra, sí. mailing y hoy día te ayuda mucho más a la recompra de los mails. Y bueno, implementamos los pop-ups y hicimos las automatizaciones.

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

strategy here because we think of email as either it's a retention effort or it's some like black hat cold email now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that mid middle yeah it really becomes more of that like second third fourth fifth touch point that Facebook would

Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar

Tú no encontráis que mailing vende mucho más barato que Meta? No, pues obvio que sí. Lo O sea, es mucho más barato pagar un software para hostear cientos y miles de correos y te va a rentar más, pero para alimentar ese flujo tenéis que buscar clientes en las redes sociales, pues.

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

strategy here because we think of email as either it's a retention effort or it's some like black hat cold email now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that Midel middle yeah it really becomes more of that like second third fourth fifth touch point that Facebook would already be doing and maybe even a touch

Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar

strategy here because we think of email as either it's a retention effort or it's some like black hat cold email at it as I'm now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that mid middle right yeah it really becomes more of that like second third fourth fifth touch point that Facebook would already be doing and

5 Deadly Shopify Store Mistakes You're Making Right Now · 2024 · comprobar

I mean, I've said this before, where the real money is made in email is in, in keeping someone involved with your brand for three years, right? And being there when they make their next purchase because stuff that's just in the funnel. I mean, sure. Like they get a checkout abandoned. Checkout abandons are huge. I'm not saying they're bad. They're amazing. The people end up back on the site and they purchase. Awesome. Right. But you also spent on Facebook and Google to get them on the site. And so, you know, only a, you can only attribute a portion of that in your mind to email. Email didn't…

Ep 33: Clicks, Opens, Purchases, and Bot Traffic: What Email Platforms Aren’t Telling You | TWBERP · 2025 · comprobar

En la los mails de bienvenida también estoy buena para el descuento, la verdad. Es que encuentro es mucho más barato que meta, entonces siempre me la trato de jugar ahí. Trato de que conozcan un poco mis ¿Por qué les doy la bienvenida? Les doy la bienvenida para contar de qué se trata mi marca, cuáles son mis productos y en verdad, pruébalo. marca local, que somos una marca que tratamos de trabajar sin plástico, que tenemos nuestras barras que funcionan, que tenemos Quienes dicen que funcionan nuestros productos la gente que los usa, ¿cacháis? Mostrá No, mostramos quiénes somos y que les…

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

awareness which is create like a blog post or a healthy like a nice educational piece of content which is a gateway into ultimately the solution that you're trying to sell on the back end just run that and then use all that data to figure out what your potential messaging could be for your conversion ads or at the very least just at the very top of the funnel and then just retarget them with an actual call to action a conversion ad it's like this retargeting first came to Facebook it was buy ads to content to build your pixel to audience to then ask to then make the ask

Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522 · 2023 · comprobar

fácil es, yo tengo mi primer anuncio, con ese anuncio llevo gente a mi Instagram. Hasta acá estamos bien, ¿verdad? Estamos. Este es un anuncio de tráfico al Instagram. Después lo que voy a tener es estas personas que fueron a mi Instagram, les armo una campaña de remarketing para que vayan a mi web sobre mis seguidores, personas que interactuaron con mi Instagram, que entiendo que les interesa mi producto, se van a mi web. Puede pasar dos cosas acá, que compren, ojalá compren o que no compren. Si no compraron y se nos fueron, le volvemos a poner un anuncio que los vuelvo a mandar a la web…

Multiplico sus ventas x10 en 33 minutos. · 2025 · comprobar

marketing? Tiene dos tipos de estrategias, unas que se llaman automatización y otras que se llaman newsletter. La gente suele mandar solo newsletter, que el newsletter es el envío de un mail a toda mi base de datos y no se dan cuenta que lo que funciona son las automatizaciones porque son escalables. Si yo elaboro en algo que creo, lo armo, lo configuro y está todo el tiempo funcionando, yo puedo mirar y ir mejorándolo. El newsletter es algo que mando una sola vez y ya está. Okay. papá. Newsletter. La automatización son campañas que están funcionando 247 que me ayudan a vender más. La más

Multiplico sus ventas x10 en 33 minutos. · 2025 · comprobar

Entonces, mail 1, compraste producto de ojos, te quiero dar los 3 tips para que te dure la mayor cantidad de tiempo posible. Mail 2, ¿cómo te estás yendo con tu producto de ojos? Te quiero contar que tenemos este otro producto que se complementa bárbaro con eso. Mail 3, Para mí lo interesante es automatizarlo por tipo de producto que te compraron. La gente lo que suele hacer, quienes lo hacen, que no lo hace casi nadie, es automatizarlo por clienta. Tipo, me compra, le mando flujos. Y si yo te compré algo de boca, no interesa que me mandes de ojo probablemente.

Duplico sus ventas en 45 minutos · 2025 · comprobar

We can start with like campaign messaging and just like the feedback loop between two channels. So pretty much what I do on my side is I book like an internal with different teams and so we'll have like Google Meta Tik Tok and retention and retention comes to the call with their strongest performing campaigns that month and it is a really good place for ad ideation on our side. So if for example they're like this comparison where we show not like an direct competitor but like a different style for making a cup of coffee cranked on the email side then we can now talk with like our content…

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP · 2025 · comprobar

como quieran llamarlo en la parte de abajo el funnel tengo a esto importante aquí aquí les regalo gran parte de mi estrategia públicos caliente es quien tuvo una buena calidad decisión personas que agregaron al carro y le descuento los compradores personas que se quedaron mucho tiempo en el sitio personas que abandonaron el carro entonces que lo que hago en estas le muestro comentarios de nuestros clientes cómo se va a ver el producto si es que le va a llegar entonces le voy a mostrar esto si ustedes tuvieron una buena sesión en gringlas estaba un clic de los gringlas tenemos opiniones de…

Como vender U$100.000 en Facebook en 45 días · 2020 · comprobar

Correct. Yeah. Another crazy one. Bri actually recommended Bri works at Pilot House on the email team for people that don't number one and she's excellent. Yeah. But she once told me that she gave one of her clients a list of people who didn't convert through email. So people who opened but didn't convert. And maybe they just needed like that one extra touch point. So instead of hitting them with another email, we hit them with ads and they saw that really cool return. So during Black Friday, um when you're just like go and you're thinking like how can I just hit them as effectively as…

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP · 2025 · comprobar

porque me parece que tu estrategia de email marketing tiene que ser muy enfocada en la educación. Puedes armarte automations, que cuando alguien se suscribe una vez por semana o cada dos semanas le mandas un mail pero posta de valor donde les escribas algo, les enseñes algo, le muestres testimonios, les expliques cómo funciona la anatonimía de los pies, le explique por qué tener todos los dedos aplastados adentro de una zapatilla nos hace pelota. Todo eso es recontraimportante, ¿okay? Y con email marketing lo que vas a poderlo hacer es nutrir gente y conseguir venta gratis porque el esfuerzo…

Di Una Consultoría De Marketing En Vivo A Un Emprendedor · 2026 · comprobar

so we know exactly what's coming from buyers so if it's 70% buyer why would you make a program where you're where you're doing your value props that you do in Facebook it doesn't make any sense actually your your clayo should be built around talking to someone who is a buyer

Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERP · 2025 · comprobar

control it with campaigns and then we're working on okay they're in subscribe so we don't need to push subscribe anymore now we're educating them and and becoming really close but what I realize is that yeah there is from this discussion there obviously is a place for that for that firsttime buyer and I will admit because I am at heart a some of that content and reproducing it in a different exactly and that's the

Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERP · 2025 · comprobar