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Boost Your Shopify Store Revenue by 250% Overnight with Retention.com
25 ideas de marketing sacadas de «Boost Your Shopify Store Revenue by 250% Overnight with Retention.com», de Professor Charley T. Sobre todo de retención…
- 25 ideas despiezadas
- Fuente Professor Charley T
- Dura 50 min
- Publicada en 2023
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Retención y relación con el clienteAl integrar leads capturados mediante resolución de identidad o prospección en los envíos de correo, la proporción de estos contactos no debe exceder el 10% del volumen de usuarios activos a 30 días en cada campaña. Superar un umbral del 20% al 30% degrada la reputación de envío y activa filtros de spam.
that makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on the email side that's what makes this get to like 20 or 30% each send you make of cold leads this is how people cold emails at some percentage to where their metrics are very comfortably below what would cause a problem sure but they be very careful about because if you break it it is going to be very annoying
Escúchalo en el minuto 21:29
Retención y relación con el clienteAl enviar correos a visitantes web identificados que no rellenaron un formulario de forma explícita, enviarlos a una secuencia de bienvenida exclusiva arruina la entregabilidad debido al alto pico de quejas de spam y bajas. La solución consiste en retener estos contactos y mezclarlos gradualmente en los envíos de la newsletter regular ya consolidada; el volumen y la interacción positiva de la lista principal diluyen…
happens if you use the first product you blow your deliverability up why because these emails have incredibly High positive and quite High negative know two three times the one in a thousand that's acceptable but you can't Shopify stores is because what we're doing is we're hiding the negative engagement in the existing mailstream if were instructing people to set this up was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes and the spam rates are so Bruce bolt implementation is instead of sending the welcome series first…
Escúchalo en el minuto 10:56
Retención y relación con el clientePara blindar legalmente el uso de herramientas de resolución de identidad y retargeting por píxel, se debe implementar un gestor de consentimiento y declarar explícitamente en el banner o términos de servicio que se cruzan identificadores anónimos con información de contacto personal.
specifically not collecting consent to all of our customers to use cookie Pro consent stuff what cookie Pro is is it's right yeah if you very conspicuously preferably on the banner but you can put it in your terms of service say these two sentences about what we do which the essence of it is effectively we will take Anonymous identifiers and we will match them to personal identifiable information in some cases an email and in some cases we might email you if that says that like in the sort of like expand to read what cookies are doing sure and the consumer hits accept there is literally not a…
Escúchalo en el minuto 2:19
Retención y relación con el clienteAl incorporar lotes de nuevos contactos a una plataforma de email marketing, no deben aislarse en envíos masivos independientes. Conviene mezclarlos dentro del envío regular de una newsletter existente para apalancar la reputación de remitente acumulada, depurar rebotes o bajas iniciales y, solo después, activarles secuencias automatizadas de bienvenida.
problem is you know when it was self- served like the the biggest thing that people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter Play account ruined yeah like that is list like when you when you tell people the reason this works is because you blend and you borrow reputation that you've recap the rules it's blend them into that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome…
Escúchalo en el minuto 26:44
Medición y experimentosPara lograr un crecimiento exponencial y no solo incremental, las empresas deben mantener múltiples experimentos en paralelo mientras opera el negocio principal, buscando activamente la siguiente curva S de crecimiento.
this mindset he describes is is about stacking s-curves so it's like spending time on things that can become incremental or exponential excuse me not incremental and like making sure you always have several experiments going at once while your core business is working always be looking for the next scurve
Escúchalo en el minuto 46:31
Medición y experimentosPara evaluar la rentabilidad real de captar o adquirir listas de correo, se debe calcular el ingreso promedio generado por contacto en el tiempo, restar el margen bruto del negocio y aplicar un porcentaje de descuento por la menor efectividad de la fuente.
SAS businesses he's like brands do not know the value of an email address he's like if you could go into their clay account and tell them what the average Revenue over what period of time an email address was then subtract their gross margin that is the profitability of owning an email address to them yeah system and see what the discount for your lower quality email address is you could go and say look an email address is worth a $160 to you your gross margin is 30% so we're down to $125 or whatever $120 our emails are 25% less effective than that for these five reasons right then you're…
Escúchalo en el minuto 16:19
Marca y posicionamientoIntentar replicar mecánicamente la fórmula de éxito de una empresa anterior suele estancar el crecimiento; cada nuevo negocio requiere repensar lateralmente el producto, el posicionamiento y la estrategia de comercialización (go-to-market).
appreciating that what your success is on this Venture it will have nothing to do with how you built your last business everything about it would be different the go to market motion the product everything he's like the people who get stuck are like it's like a 30-year-old who crushed it in his 20s doing one thing he's trying to apply that one thing in his 30s and he's stuck at eight mindset that would allow them to be disruptive in how they position the product and the market and everything
Escúchalo en el minuto 46:57
ConversiónDesplegar tecnología de captura en páginas secundarias y terciarias de tráfico (en lugar de concentrarla solo en la home o landing principal) permite rentabilizar el tráfico de descubrimiento y consideración, aumentando significativamente el ingreso medio por usuario en páginas de menor rendimiento.
of the tests that I did initially was I put the tech not on my primary page I actually put it on I index all my pages based on revenue and I put it on all of the second and third tier pages and used it to amplify the revenue value of all those second and third tier pages and it was undeniable page went from half a cent per user to like three cents per
Escúchalo en el minuto 20:29
ConversiónDesplegar tecnología de captura en páginas secundarias y terciarias de tráfico (en lugar de concentrarla solo en la home o landing principal) permite rentabilizar el tráfico de descubrimiento y consideración, aumentando significativamente el ingreso medio por usuario en páginas de menor rendimiento.
of the tests that I did initially was I put the tech not on my primary page I actually put it on I index all my pages based on revenue and I put it on all of the second and third tier pages and used it to amplify the revenue value of all those second and third tier pages and it was undeniable page went from half a cent per user to like three cents per
Escúchalo en el minuto 20:29
Investigación de mercado y clienteCuando un producto ofrece una ventaja desproporcionadamente superior o poco convencional, la principal resistencia del comprador pasa de la utilidad a la sospecha de riesgo oculto: dudas sobre la legalidad, el método y el impacto negativo en la reputación de la marca.
you could walk up to Somebody explain the and what it did and they would holy [ __ ] like their face would light up yeah said what do you mean you can like get me an email for someone have fill out form it's like the three questions everybody has how's it Le how does it work what do I send right and then will my brand get damaged you know so Nuance it's an will this hurt will this hurt me is is what they're saying because it feels like it should right it feels dirty unfair advantages feel like there's a downside you're not see toally
Escúchalo en el minuto 36:42
ConversiónUn formulario web estándar suele convertir cerca del 2% de los visitantes en leads, mientras que los sistemas de resolución de identidad alcanzan entre un 17% y 18% de captura neta de tráfico, requiriendo a cambio purgar usuarios inactivos al doble de velocidad que en listas tradicionales.
just math you know you're creating you're you're converting 2% on a form will give you I don't know maybe 17 18% if we're getting really judicious on all the [ __ ] we're throwing out so it's like you know it's definitely like a six or sevenx and you know you got to prune them at a rate that's like twice what you would prune other people but it ends
Escúchalo en el minuto 23:47
Canales de adquisiciónEl email no debe limitarse a retención post-compra o prospección en frío; puede actuar como un canal de mitad de embudo paraImpactar a usuarios con interés inicial como alternativa económica al retargeting de pago en plataformas como Facebook.
strategy here because we think of email as either it's a retention effort or it's some like black hat cold email now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that Midel middle yeah it really becomes more of that like second third fourth fifth touch point that Facebook would already be doing and maybe even a touch
Escúchalo en el minuto 18:48
Retención y relación con el clienteA nivel legal en Estados Unidos, la ley CAN-SPAM opera bajo un modelo de 'opt-out' (permite el envío inicial sin consentimiento previo explícito mientras se ofrezca opción de baja), a diferencia del GDPR europeo que exige consentimiento previo 'opt-in' para la recolección y contacto de datos.
either because gdpr is opt in for data what the law says here you are allowed to do this in the US even the state level stuff there's a federal level can spam law that was made in 2003 in reviewed in 2019 it is an opt out law period there is no room for interpretation yeah it is opt out it says nothing about opt-in anywhere in the law yeah it's just the way it is
Escúchalo en el minuto 6:23
Reducción del churn técnico mediante onboarding guiado
Retención y relación con el clienteSustituir el modelo de autoservicio por un proceso de onboarding asistido ('white-glove') reduce significativamente la tasa de cancelación cuando la principal causa de abandono del cliente radica en la mala configuración o el desconocimiento de las mejores prácticas técnicas del software.
that we like you get is a fully white glove onboarding now we will set up the where you're saying our biggest liability is misuse of the product not by any malice but more just by ignorance and we have we have experience yeah so we're literally gonna hold your hand so that you can see the value of it because your churn rate on the managed it's it's gotten a lot better since it was versus being self- served tell you
Escúchalo en el minuto 28:13
La competencia con capital abundante distorsiona y eleva el costo de adquisición (CAC)
Medición y experimentosEl incremento severo en el costo de adquisición de clientes suele ser consecuencia directa de competir contra rivales fuertemente financiados, capaces de sobrepujar y gastar presupuestos masivos en publicidad sin depender del retorno inmediato a corto plazo.
this software is a service blogger Jason Lenin he's like the reason the reason for high customer acquisition cost is well-funded competition because you're just like battling operations I drop a million dollars a day for like CBS and I didn't even care about Revenue right like people have no
Escúchalo en el minuto 35:47
Retención y relación con el clienteEl principal problema estructural en el email marketing es el encogimiento constante de la base de datos (list shrinkage), lo que genera una necesidad perpetua en cualquier negocio de adquirir nuevos contactos.
the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so
Escúchalo en el minuto 32:44
Estrategia y decisiones de negocioSe recomienda no asumir apuestas de escalado masivo o alto riesgo en el primer emprendimiento, sino utilizar los primeros negocios para consolidar destrezas en marketing, ventas, soporte y gestión de equipos antes de arriesgar ingresos y flujo de caja.
you've had I think it's also very helpful right like maybe don't go for it on your first rodeo do something that you learn how to run a company and you whatever you know what I mean you learn about marketing and sales and support and how to manage a tech team and all that [ __ ] and then yeah once you sort of have the skill it's like I'm pretty aware of what I'm good at and like I know what I'm not and like I'm comfortable taking this risk it's like I'm foregoing a lot of current income to try to hit a [ __ ] massive home run
Escúchalo en el minuto 44:07
Escalado de 20k a 700k contactos activos en Portland Leather Goods mediante resolución de identidad
ConversiónPortland Leather Goods incrementó su lista de correo de 20.000 a 700.000 contactos activos manteniendo inalteradas sus métricas de entregabilidad al aplicar captura automatizada por resolución de identidad sobre su tráfico web.
literally everything you like Portland in email first shop which is strange being 70 or 80 million whatever they were at the time they only had 20,000 active contacts on their email list now they have 700,000 right like because of I'm like this is what we can do for people like yeah metrics unchanged list size 50x right and Curtis is so great as
Escúchalo en el minuto 22:42
Medición y experimentosDurante un proceso de contratación y cambios internos agresivos, el crecimiento mensual descendió progresivamente del 10% en febrero al 8% en marzo, 4.6% en abril y 4% en mayo, fijando el umbral de retorno necesario en 10% para sostener la nueva estructura de costes.
tread so our growth was February I looked at it today February 10% March 8% April 4.6% May 4% like that's got to go back up to 10% or I hired way too many
Escúchalo en el minuto 41:41
Marca y posicionamientoLas marcas pequeñas a menudo se paralizan por temor a riesgos regulatorios o demandas antes de tener tracción, pasando por alto que el escrutinio y las demandas colectivas se dirigen casi exclusivamente a marcas masivamente reconocidas; el problema prioritario de una marca emergente es conseguir notoriedad y distribución.
that right think about the brands that were named in the lawsuit it's not [ __ ] coffee it's like somebody that everybody knows right like if everybody doesn't know your brand I mean everybody you're not g to get named in a class action lawsuit for anything it's not even worth time yeah exactly it's like that's not your biggest problem right now your biggest problem is getting your brand to where everybody knows it yeah exactly
Escúchalo en el minuto 8:16
Estrategia y decisiones de negocioOperar en nichos tecnológicos poco comprendidos o rodeados de fricción legal infundada actúa como un foso defensivo que frena la entrada de nuevos competidores mientras se consolida la cuota de mercado.
so it's this is a blessing and a curse by the way sure I hope to Forever operate in an environment that is this poorly understood because it keeps competitors out we were able to get to
Escúchalo en el minuto 4:46
Estrategia y decisiones de negocioEl producto, modelo y mercado final de una empresa suelen diferir sustancialmente de la visión y las hipótesis iniciales con las que el emprendedor la lanza al mercado.
is I think for entrepreneurs like what your company ends up being is usually so different than the vision that you had when you launched it% yeah so like so
Escúchalo en el minuto 32:59
Estrategia y decisiones de negocioRobly generaba 3 millones de dólares anuales en ingresos brutos con un equipo de solo 6 empleados antes de ser adquirida por 10 millones de dólares por una firma de capital privado.
was that was $3 million a year Topline you know we had six employees it was like very profit it was a lifestyle thought get emails was we sold broble for 10 million to a private Equity Firm
Escúchalo en el minuto 32:18
Oferta y precioEn empresas de software bajo un modelo autofinanciado (bootstrapped) y altamente eficiente, es viable alcanzar márgenes netos donde una facturación de 30 millones de dólares en ARR genere aproximadamente 20 millones de dólares en beneficio neto anual para los fundadores.
I'd ever met that had a $30 million year SAS company where it was bootstrapped and he took Home2 million every year and still like he's like pocketed like2 200 million over 10 years just you know taking it straight to the bank right
Escúchalo en el minuto 37:44
Medición y experimentosCon una inversión aproximada de 150.000 dólares a lo largo de dos años en tecnología de captación de emails, la marca DIFF Eyewear generó 4,5 millones de dólares en ventas.
by the way like I look at diff iear who's been a customer for two years they've made $4.5 million on our [ __ ] emails they probably paid us 150 Grand right like it is it's unbelievable right
Escúchalo en el minuto 15:36
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