Los flujos de email automatizados son el motor más eficiente y escalable para generar ingresos
- 17 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2017–2025
A diferencia de las campañas manuales o newsletters que requieren esfuerzo continuo, las automatizaciones se configuran una vez y generan ingresos constantes al activarse según el comportamiento del usuario. Varias fuentes coinciden en priorizar inicialmente tres secuencias clave —bienvenida, carrito abandonado y post-compra—, con el matiz de que para tiendas de producto único el carrito abandonado puede constituir casi la totalidad del programa. Asimismo, mientras algunos sugieren no desgastarse en campañas hasta tener listos estos flujos por su alta eficiencia operativa, otros plantean que la estrategia ideal a largo plazo combina flujos automatizados cada vez más segmentados con envíos regulares.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 17 intervenciones distintas de Alex Hormozi, Caro Dubi - Marketing de Resultados, Davie Fogarty, DTC Podcast, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 17 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
That's your customer acquisition flow that's tied to your pop-up as well as your cart recovery flow or some call it the cart abandonment flow as well as your post-purchase new customer nurture flow. Now, these three flows are the most crucial when it comes to building out a new business, a new e-commerce business because it allows you to convert new leads into customers, making sure that those customers convert and not leaving products in your cart and ultimately turning them into fans using your post-purchase flow. you're able to create a really strong system on the back end that allows you…
3 Golden Rules of Email Marketing in 2024 (Podcast) · 2021 · comprobar
are not for driving revenue. Right? Automations are for driving revenue. Automations get triggered when someone comes in through advertising. Automations get triggered when someone comes in through branded, right? Through organic. Uh they automations put people through a repeatable funnel. Lots of messages right after someone showed intent speaking to them selling the products that they clicked on. So people use campaigns to drive revenue and it's you're spinning your wheels. Um you create the campaign to drive revenue, crumble it up, throw it away. That work is done. Not only that, um what…
Ep 40: Scale the Ecosystem, Scale the Brand | TWBERP · 2025 · comprobar
But for now, you know, if you do want to jump into it ahead, make sure you set up your welcome series and also your abandoned cart emails, which is pretty easy to do.
COMPLETE Shopify Tutorial For Beginners 2024 - How To Create A Profitable Shopify Store · 2021 · comprobar
Recommendations by category. That's your email program. To incrementally grow that channel, you want to do recommendations by category. category. Look, that's your email program. You're going to do, of course, launches and sales through campaigns to enter new fabrics and close out fabrics when they're done, right? But when you think strategically, what are you trying to do to incrementally grow that channel? You want to do recommendations by category. Now, we're talking about secret sauce? Everything is focused on getting someone in front of a recommendation by category. Cuz what happens when…
Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1) · 2025 · comprobar
mails, pero mandaba y mi marca era chica, entonces no vendía nadie, dije, para qué Y en verdad es casi un despropósito mandar cuando están chicas. siempre es importante tener automatizaciones, dejar contándote tu historia, dejando tus mejores posts y cuestiones así. Siempre es bueno que quede eso automatizado. No, no tengo instalada O sea, solamente el típico mail de recuperar el carrito y eh ¿Y bienvenida?
Cómo Tener Tu Propia Marca de Ropa Con 150K Seguidores - Matías Ramírez de Absolutely Wrong - E53 · 2025 · comprobar
listening again subscriber bought once bought more than once your post-p purchase sequence should be different for those that have bought from you more than once just F I'm putting it out
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar
Playbook we have intense signals we have personalizing the actual journey and thinking about like if I click on the men's clothes maybe I'm not interested about your women's clothing next week you know what I mean maybe that intent it's not about adding the segment it's not even about the result today it's about the future result of making that customer more of a loyal customer because you're sending them targeted messages right so like the longtail is back to the batch and blast and we there's an intense signal they're clicking on things about men's shoes but not women's shoes maybe they…
Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar
basic flows. First, the welcome series, then we're going to set up the abandoned cart series, and then we're going to set up the post-purchase series as well. These are the three core flows that we need. The other series that you might want to consider is a browse abandonment series. However, you need to actually have the customer's email address to make that worth it. This flow gets a lot less traffic than the other flows. This is why I just recommend focusing in your three main
Email Marketing For Beginners | Complete Step By Step Tutorial 2024 · 2022 · comprobar
kind of brands and four categories and each category you're in i think about introducing different automations and different campaigns and leveraging certain things so i'll talk really quickly about the stages and i'll dive into each one so i think about brands in one category let's say category one is zero to a hundred thousand dollars a year in revenue category two is a hundred thousand to five hundred thousand a year category three is about five hundred thousand to about five million and then category four is five million onward so each of those introduces new opportunities as well as new…
Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20% · 2021 · comprobar
Tú no encontráis que mailing vende mucho más barato que Meta? No, pues obvio que sí. Lo O sea, es mucho más barato pagar un software para hostear cientos y miles de correos y te va a rentar más, pero para alimentar ese flujo tenéis que buscar clientes en las redes sociales, pues.
Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar
suscripción onda como no abrió este no ha abierto tu mail hace TR meses Okay la primera es como hace tiempo no nos Lee no sé qué aquí tiene un descuento y después como ya vimos que no no abriste y tiene como tres Mail para poder sacarlo si no abr ninguno de esos tres chao lo sacamos Y eso Mejora tu
10 Millones de Dólares por Ecommerce! - Dakota Miranda Fundadora de My Cocos® - E5 · 2024 · comprobar
yeah i i love it so we definitely map it out too you could map it out as simply as in something like a google sheet or you could leverage some kind of project management system or yeah just keep keep in mind like of this automation like where in the journey they receive it and how many days after they hit that that way you don't have for example i think where most people get tripped up is post purchase right so the post purchase emails coming from shopify woocommerce all those are the transactional emails those are very similar to flows but those are for specific activities after people…
Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20% · 2021 · comprobar
revenue um generated from our automated but generally uh i would say on average
Ep 140: The Power of Retention with Troy Petrunoff from Every Man Jack · 2021 · comprobar
There's gonna be two different types of email that you're gonna need to do. So number one is gonna be flows. So these are based on user behavior. So when someone visits a specific product, they should get like a five email sequence. I'd be like, hey, saw that you were looking at the goat, whatever.
Building a $3,500,000 Business for a Stranger in 51 Mins · 2025 · comprobar
marketing? Tiene dos tipos de estrategias, unas que se llaman automatización y otras que se llaman newsletter. La gente suele mandar solo newsletter, que el newsletter es el envío de un mail a toda mi base de datos y no se dan cuenta que lo que funciona son las automatizaciones porque son escalables. Si yo elaboro en algo que creo, lo armo, lo configuro y está todo el tiempo funcionando, yo puedo mirar y ir mejorándolo. El newsletter es algo que mando una sola vez y ya está. Okay. papá. Newsletter. La automatización son campañas que están funcionando 247 que me ayudan a vender más. La más
email is always to me is like this very simple man our generation of the mailbox the digital physical mailbox is email because I've never met up email list that doesn't make money like come on if it's a real email list and it's one of yours and that people bought or opted in dude you just set up the dest things like you know the simplest things in the world and they will make money off of it
Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar
and safe. This can be expensive products, trampolines, you know, that kind of thing. Now, again, you know what? How many billion dollar single skew companies are there? I don't know, maybe not so many. Uh but let's say just big companies that sell, you know, a hero product. I mean, again, you know what? Many they get additional products. When we think about like premium razor brands, there's lots of those around now. Well, they've actually got a hero. They're not single skew. They got a hero product. They got other stuff, too, but it's really about that hero product. So, that's what I mean…
Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1) · 2025 · comprobar
While we're here, you can see above flows, there's actually campaigns. Now what campaigns are is a very similar email, but you are sending it to a certain list. So this is what you do when you drop a new product or something like that. You're going to create a new campaign. Or let's say it's Mother's Day. You're going to schedule a Mother's Day campaign. But flows are all about automation. When you're a single founder just getting started, you want to create as much automation as possible. So things keep ticking along. You don't have time to be creating emails every day. You're going to be…
COMPLETE Shopify Tutorial 2023 - How To Create A Profitable Shopify Store From Scratch For Beginners · 2022 · comprobar
me like what's the silver bullet in email it's like there's no silver bullet you have to send enough campaigns you have to hit the right segments you have to test plain text versus designed emails you have to make sure that you have a touch point on the automation side for every step on pre-purchase welcome series back in stock mouth abandonment band cart banner checkout most purchased right all the things we talked about before and that's really what it is so i think the reason that i'm winning on social the reason that people could win with email it's just by showing up every day by being…
Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20% · 2021 · comprobar
como daba este pato, el pato de Lucas, más es mejor, entonces tip 1 trata de encontrar la mayor cantidad de razones para hacerlo para mandar mails y que sean relevantes y tip 2 invierte en tus flujos porque funcionan para siempre o sea tengamos primero que nada una buena estrategia de mandar y mandar campañas todos los meses y tip 2 tengamos una estrategia y seamos visionarios en invertir en estos flujos automatizado y vamos a partir probablemente con tres flujos automatizados pero esos tres podrían ser 10 y después 20 30 entonces van a tener cada vez una máquina de marketing mucho más rica y…
¿Sabéis cómo si es que como que en base al comportamiento que tiene en la web y en base al comportamiento que tiene con la apertura de los mails, deberíais tener como un flujo para cada persona, los que son fanáticos mandarle todos los días y para que son no fanáticos mandarle 1 vez y para los que son Mailchimp todavía no Mailchimp lo que podéis hacer hoy día y que es bien choro y un pequeño
Ecommerce navideño (Caso de estudio de Greenglass) · 2017 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 17 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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