Adquirir clientes es inútil si no se asegura su retención

O sea, mis procesos de selección son muy sistematizados con indicadores, o sea, es como lo mismo que hablamos de la eficiencia los canales de marketing, tengo lo mismo en la eficiencia de los canales adquisición de talento. Por cargos, tipo. Fíjate que que se le traer gente a tu equipo es lo mismo que traer cliente. O sea, tenéis que hacer marketing, marca empleadora, tienes que hacer eh convencerlo, tienes que hacer onboarding, tienes que retenerlo igual que a tu cliente o fidelizarlo y a la gente no le gusta palabra retener. Entonces, tiene las mismas características que un cliente. Eh…

Cómo Construir una Startup de $850MM USD en Valoración - Jaime Arrieta CEO de Buk - E60 · 2025 · comprobar

they have to be incentivized the same way the biggest mistakes I have ever mistakes I've ever seen in business are when your core departments aren't aligned most specifically sales and marketing although operations comes into play here too because if if you know marketing wants the cheapest leads sales wants the deals that close operations wants the deals that retain and if you're incentivizing each of those three departments according to just that level of analysis you're going to get three very broken funnels that don't even drop into the subsequent that sort of chain of events in essence…

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

And really understanding what that ecosystem looks like. In the MBA program we call it an ecosystem doc, tracking out all of the performance of each channel flowing into the next one. But really understanding that mix because as you reduce the budget on meta, it's almost assuredly going to dry up the email and search revenue that you're making, which makes you even more dependent on reoccurring revenue, which means you're allowable – you're just – you are steering into the skid instead of fixing the problem. But in reality, there's a big touchpoint of how everything works. Every time you tell…

29 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

So, element two is how is that business getting business and do they have key multiple channels where they're generating business? Not referrals, not one because one can go down and you're screwed. You know, like I always not, right? Like and I look at kind of three channels. You want an inbound channel, like how are you getting people to come to you? You want an outbound then the last part is strategic partnerships. It's a huge ding, cuz it's not a machine. It's not reliable. Soon as the business owner goes away, huge huge red

8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk | Perpetual Traffic EP 539 · 2023 · comprobar

have it you can't sell what you don't you cannot sell what you do not have and it's like if you're kind of predicating your business growth based on one what you can spend to acquire customer and two how much those customers are worth to your business if you have limited things to sell them then they're going to be worth limited amount of money and money to you that means that you can only spend a limited amount of money to acquire those people and that your traffic channels are just going to cap out very very quickly because you can only afford to spend so much to acquire a customer and then…

Addressing the Recent Questions... · 2024 · comprobar

your point it's you know I always say acquisition and retention need to work together like Yin yank no matter what all that hard work generating leads and leads and someone's got to take care of him nurture him and close him right yeah like that they're like acquisition only or retention only but you got to do both

Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar

sabes? Y luego piensas: ¿cuánto me costaría eso? Te costaría lo que te costaría empleado a tiempo completo. Bueno, ¿sería eso más efectivo que simplemente tomar el salario de un empleado a tiempo completo y ponerlo en anuncios? Tenía que atrevido que diría el dueño de una agencia. Yo diría que reduzcas tu presupuesto de publicidad en lo que te costaría contratar a un especialista en retención.

The Most Important Person You Need to Hire for Your Business · 2024 · comprobar

disclaimer if you are not going to follow up with the leads then what's the you're saying there's a marketing to sales handoff okay there is an element to it but you you can follow up even with automations with texts with emails with pushed voicemail notes with like Fibonacci Sequence calls we're doing albone calls to the system look there just my biggest thing is if you're not going to work the leads then why are you

The Meta Easy Button For Getting More Leads That Actually Buy | Perpetual Traffic EP 605 · 2024 · comprobar

actually, it doesn't really change as local to non-local. It matters. There's a lead. At some point there's an interest, there's a hand raised, right? And unless that transaction is truly online, you know, in e-com, um, it ultimately, you're going to need a way to get that person through the process. And you need a, you need a platform that helps you do that end to end. And it has to have all of the various components that, you need for that process. But it does always come down to nurture. I, I hate to break it to everybody. I know it sounds repetitive, but it's so true. It's the nurture…

Ep. 325: Follow-Up Sequences that Convert with Shaun Clark · 2023 · comprobar

registrándose contigo y como lo que Joey Coleman habló de los primeros 100 días necesitas vender a tus clientes después de que se convierten en tus clientes y eso es lo que mucha gente deja de hacer porque piensan que llegan al marketing y el marketing se detiene y las ventas comienzan y luego las ventas se detienen y comienza la incorporación. Yo digo que no, necesitas vender todo el camino y creo que de esto

How to Use Video to Sell Stuff….The Right Way with Ian Garlic | Perpetual Traffic EP 682 · 2025 · comprobar

Yeah, you're absolutely right. I mean, marketing touches everything. So like, let's say we generate, a whole bunch of leads for them, but then the customers are running out the back door. You know, then we don't solve many problems. Right. And so, you know, we, we necessarily have to actually get into what's the customer experience look like. You know, what happens when somebody says yes and they want to become, you know, what's onboarding look like, right? Those aren't necessarily marketing things, but they certainly, they certainly impact marketing. So we actually get

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch | PT EP 575 · 2024 · comprobar

thing that they have is a proven offer and a very a very honed funnel one thing it rain leads for folks and then all of a sudden the leads don't go anywhere past the opt-in because they've never had to to build anything past the opt-in we're not making any money I'm like look I brought you a qualified Prospect who opted in for your thing it is now your job to take them and nurture them down the sales funnel and actually extract this make sure you know your numbers you know what a lead is worth you know how many of the leads actually convert uh

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

would that cost me it cost you what a full-time employ cost you well would that be more effective than just taking the FTE salary and put it into ads had say cut your advertising budget down by whatever it would cost you to hire a retention specialist I think it's the most what's really actually important if you look at FTE obviously sales and marketing is way more important we realized that's a huge mistake that's restructure to the point where we now have a client success Department that their entire job is retention their entire goal is not only

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

describe it in lead generation there's there's two things like come come to me to the with me to the farm there's harvesting for now and there's planting seeds for later most companies only focus on harvesting for now what can I get now what's ready now cutting down trees cutting down trees they are never ever ever planting seeds for later and what does this mean we're building never replanting this is me replanting this is me building pipeline this is me planting seeds for later so yes of course we have the campaigns that are scooping up harvesting everything that's ready now we're…

How to Build Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd | PT EP 571 · 2024 · comprobar

done this for 10 years, is more follow-up is better. And what the common wisdom dictates, when in fact, it's actually the opposite. In many cases, if you actually follow up too much, and it's not in alignment with your overall branding and what the ultimate goal is for your business, you might end up losing those leads and end up paying more to acquire a customer, whereas you might be getting

The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs · 2026 · comprobar

Siempre como en el fondo para el vender bien tenéis que tener buenos vendedores. Después darme cuenta que tenían tener un script de venta, darme cuenta que tenían tener buena publicidad, los proyectos inmobiliarios porque si no llegaba gente a la sala de ventas. Teniendo muy buen vendedor si no lleváis gente no podía Entonces, me fui dando cuenta de esto tener la mirada más desarrollada, integral.

6MM de Dólares al Año Con Sus Agencias de Marketing - Ariel Jeria - E43 · 2025 · comprobar

our scenario is like we in 2022 we had our best year yet but we brought on 47 customers and we lost 4 four of them and we're like wait a second of the day we were not client Centric I

How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak | Perpetual Traffic EP 610 · 2024 · comprobar

with you. And if you're a service, keep doing the thing they need you to do, which part of it is making sure that that person that you sell actually needs it in the first place. And this is why qualifying customers is so important.

What Makes The Perfect Business (5 Things) · 2026 · comprobar

you know what's important to us well where do we spend our money and you know if you're not spending time and money in retention then retention is not very CS individual was just all he was doing was just putting out red keeping them is actually easier it really is if you dedicate the

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

seeing what's happening with Zingga and Groupon and everybody else is the part years ago, which is this acquisition is a commodity. Getting customers is cake. Spend money, do smart stuff, you can get it. acquisition has been mapped. Especially in a world where all of our actions are now being recorded, customer acquisition will be mapped. And there's a lot of scientists and mathematicians they'll help and that will be mapped and all of us are going to look at each other and we're going to be playing one game retention. We're going to be playing retention and lifetime value and percentage of…

Social Mix Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

because all of you in this room every business person cares about one thing, acquisition. You want to acquire customers and that's why you spend all the money you spend on trying to get them. We all care about acquisition but the businesses that understand retention and lifetime value are going to be the ones that succeed.

PCBC Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

all of my attention would be only focused on that. Like until you fix that, there's no point in acquiring customers because there's going to fall out the back end. Like there's literally no point because then you're also getting lots of people in that will then say that that thing sucks.

81 Minutes of Money Making Advice You Needed to Know Yesterday · 2023 · comprobar

No dejar botado a los clientes. Entonces aquí uno se enfoca en el lifetime value y en la tasa de retención. Y esas son las dos grandes estrategias. Al lado derecho costo por adquisición, al lado izquierdo eh es la rentabilidad a largo plazo y la tasa de retención.

Ecommerce Tour Junto a Federico Sánchez y Óscar Muñoz de Green Glass y Haciendola.com · 2020 · comprobar

totally yeah my favorite analogy is that it's not it's not a funnel but it's an hourglass and um and i think actually that'd be a great segue into

Ep 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum · 2020 · comprobar

coming back and it's like we all know that in d2c right retention is more important than acquisition so if you're acquiring a bunch of customers and they don't come back then like what are you what are you doing

Ep 339: How to Build an Apparel Brand in 2023 - Jacob Rokeach, Fractional CMO · 2023 · comprobar