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The Meta Easy Button For Getting More Leads That Actually Buy | Perpetual Traffic EP 605

24 ideas de marketing sacadas de «The Meta Easy Button For Getting More Leads That Actually Buy | Perpetual Traffic EP 605», de Perpetual Traffic. Sobre…

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Cualificación profunda en formularios nativos para entrenar algoritmos publicitarios

Canales de adquisición

Configurar formularios nativos en plataformas publicitarias con preguntas de cualificación condicionales y sincronizarlas con el CRM permite entrenar los algoritmos para optimizar hacia prospectos calificados listos para comprar, superando la captación de registros binarios de bajo valor.

get the leads contact information and qualifying questions that tell you they're marketing qualified lead like we're asking 10 12 questions per lead this level three if you will layering in conditional based questions syncing with your CRM allows you not to optimize for lead no lead not to optimize for sales qualified lead but to optimize for sales qualified ready to buy step back here the the better data you push back into the algorithm be it meta or Google the smarter it becomes in finding your ideal audience who actually is the type of person who's going to buy

Escúchalo en el minuto 26:29

Configurar un píxel de CRM independiente en Meta para alimentar el algoritmo con first-party data

Medición y experimentos

En lugar de modificar el píxel web existente, se debe crear una fuente de datos independiente de tipo CRM en el Administrador de Eventos de Meta. Esto permite enviar conversiones y datos de primera mano (first-party data) directamente al algoritmo publicitario, sorteando bloqueos de cookies y problemas de seguimiento en el navegador.

CRM Integrations that are direct and the need to go to tools and specifically go to events manager within events manager you're that green plus sign to connect a data five different types of pixels most there's a CRM pixel it's a completely because they try to edit their web pixel but it's actually supposed to be created everything but this allows you to send first party data back into the algorithm whereas with your web pixel you're kind of stuck if there is a cookie firing or not if people have opt it out or not or enter thousand other excuses that it may not be sending those events to so…

Escúchalo en el minuto 32:00

Segmentación de páginas de agradecimiento post-registro para entrenar el algoritmo de Meta

Canales de adquisición

Implementar preguntas de calificación en el formulario para redirigir a los usuarios a diferentes páginas de destino (descalificado, MQL o SQL) permite registrar conversiones personalizadas diferenciadas. Esto permite retroalimentar a Meta para crear audiencias similares negativas con los descalificados y optimizar la pauta hacia prospectos verdaderamente calificados.

is where you have a conditional question a lead qualifying question that delivers one to three different outcomes so if they fail that lead qualification lead qualifying question they go to a dqy page a disqualified lead page with a custom conversion that sends back to meta I don't want these dqls I'm going to build a negative lookalike audience against it but then if they are a potentially good lead they go to the marketing qualified lead thank you page or if they're like obviously a great lead lead they go to the sales qualified lead page so I'd say that's

Escúchalo en el minuto 23:28

Uso de preguntas de descalificación en formularios instantáneos para optimizar el algoritmo publicitario

Conversión

Incluir preguntas filtro con lógica condicional en los formularios nativos de Meta permite bloquear el envío a usuarios no cualificados, evitando que consuman tiempo comercial y enviando datos inmediatos al algoritmo publicitario para evitar optimizar hacia esos perfiles.

the dqls like the disqualified leads you can have one of your questions be a qualifier one so say you work with only those in the Real Estate Field and you ask are you a broker are you an agent are you in the money lending insert any other real estate job you can have a drop down of questions and if they say none of the above that apply you can actually close them out and not let them complete the lead form which then sends immediate early data to meta that this is a non-qualified person so

Escúchalo en el minuto 44:41

Conexión directa del CRM con Meta para optimizar campañas por calidad y no solo volumen de leads

Medición y experimentos

Para optimizar las campañas de generación de prospectos en Meta hacia conversiones reales, es necesario integrar el CRM (mediante integración directa, herramientas puente como Zapier o LeadConnector para HighLevel) y enviar los eventos de avance del embudo de ventas de vuelta a la plataforma publicitaria.

portfolio in meta you need to connect your CRM to meta so you want to have that direct integration from CRM to meta so that it doesn't have a direct integration you have to use zapier uh HubSpot has a direct integration it's in a beta but you can also still use zapier for anyone you type in your your CRM if you are using high level or if you don't know if you're using someone's wh labeled high level it's lead connector so that's just of the conversation going so what your CRM finds is Success remember what is that performance goal back into meta if there isn't a direct CRM integration it's…

Escúchalo en el minuto 50:18

Hipercalificar leads en anuncios de Meta para asegurar la atención del equipo de ventas

Conversión

En lugar de pedir únicamente nombre, teléfono y correo en formularios de Meta Ads, se deben incluir preguntas de hipercalificación sobre presupuesto y urgencia ('por qué ahora'). Esto evita que los equipos comerciales o call centers releguen los leads de Facebook frente a los de Google con la excusa de que el tráfico social es disruptivo y de menor intención.

I am not asking for name phone number email I think those three questions are garbage to me I am asking hyper qualifying questions I'm asking how much budget do you have I'm asking you to tell me why now I'm asking you questions that if I were to hand this Facebook lead to a call center where we send a lot of leads the call center the call center person the agent has no reason not to call because it's a Facebook lead choose to call only Google leads first because they're inbound they're in Market whereas Facebook is interruptive so they push those Facebook leads to the back burner but it's…

Escúchalo en el minuto 0:00

Optimizar campañas de Meta Ads enviando datos de cualificación desde el CRM

Canales de adquisición

Para aumentar la calidad de los prospectos y reducir el costo de adquisición final en Meta Ads, es necesario retroalimentar el algoritmo con datos del CRM sobre qué leads realmente califican o compran. Optimizar únicamente por la conversión binaria de formulario (nombre y correo) entrena a la plataforma para conseguir más registros de baja calidad.

version is uh if you want to get higher quality leads you have to provide higher quality data back into the algorithms that you're optimizing it specifically but it's going to be all around the CRM pixel which is within the meta ecosystem so this specifically is for meta ads um where if you're running the meta ecosystem but if you are doing High ticket sales if you are doing lead generation and you have a follow-up process this is one of my favorite conversion objectives um that allow you number and email cool but not all leads are created equal and if you look at leads and you provide the…

Escúchalo en el minuto 17:06

Retroalimentación de estados de leads en Meta para optimizar el algoritmo de anuncios

Canales de adquisición

Actualizar el estado de cualificación de los prospectos (en progreso, cualificado, convertido o no cualificado) directamente en Meta Lead Center o mediante un CRM sincronizado entrena al algoritmo de Meta Ads con datos de conversión reales para optimizar la captación hacia leads de mayor calidad.

it's called lead Center so on meta business Suite it's under inbox there's this icon lead center with the driver's license looking item and it gives you a click on stage and it gives you these options is that lead in progress qualified converted lost or not qualified you get to tell meta are they and like again at the laziest way you will optimize your performance ads because you are optimizing the data you're giving the

Escúchalo en el minuto 56:05

Optimizar anuncios de Meta hacia eventos avanzados del CRM en lugar de leads brutos

Medición y experimentos

Conectar los eventos de avance del embudo desde el CRM hacia Meta permite optimizar las campañas publicitarias por calidad y etapas de cualificación real, guiando al algoritmo hacia prospectos con mayor intención en lugar de generar leads baratos pero descalificados.

don't get discouraged with uh the piece after you've connected the CRM you'll be like 15% of the way the time it takes for the CRM to get those funnel events like don't get discouraged keep checking serum trigger events are inside your meta events tool then you just have to move them around and life is gold you'll start optimizing your campaigns not for a lead but for whatever Performance Event you want in your funnel um so it's worth it because you're getting a higher qualified lead 100% if you're not you paying more for worse and then the compounding aspect of it because you're telling the…

Escúchalo en el minuto 1:03:19

Cualificación profunda en formularios para elevar el compromiso del equipo de ventas

Conversión

Evitar formularios de captación que solo soliciten nombre, teléfono y correo; en su lugar, incorporar preguntas de alta fricción sobre presupuesto y motivo de urgencia ('¿por qué ahora?'). Esto filtra prospectos no calificados y elimina la resistencia del equipo comercial o call center a contactar leads provenientes de publicidad de interrupción.

I am not asking for name phone number email I think those three questions are garbage to me I am asking hyper qualifying questions I'm asking how much budget do you have I'm asking you to tell me why now I'm asking you questions that if I were to hand this Facebook lead to a call center where we send a lot of leads to call center the call center person the agent has no no reason not to call because it's a Facebook lead if you're listening to this and you know you have call centers you know that there are agents that are going to choose to call only Google leads first because they're inbound…

Escúchalo en el minuto 39:37

Separar el píxel web de un píxel exclusivo para conversiones de CRM

Medición y experimentos

Al implementar optimizaciones basadas en la cualificación de ventas, se debe crear un píxel nuevo y exclusivo para los datos del CRM en lugar de reutilizar el píxel web general, evitando entrenar las campañas con datos sucios u obsoletos.

is you create or choose a pixel like ecosystem no they they you literally have to create on create new pixel that that one piece create new fail because they're leveraging an old one it's a separate pixel right think you've been using as having dirty data pixel keep the standard pixel standard website pixel this is a CRM pixel so you you don't have one or the other you have both because website data is different than CRM data this is to send data your sales team a human can update back into the

Escúchalo en el minuto 46:57

Umbral mínimo de datos para optimizar campañas de leads por etapas de CRM en Meta

Canales de adquisición

Para optimizar campañas de generación de leads en Meta hacia etapas profundas del pipeline mediante eventos de CRM, se requiere generar un mínimo de 200 leads mensuales en agregado y mantener una tasa de conversión de entre 1% y 40% entre las fases sucesivas del embudo para alimentar con suficiente volumen el algoritmo de aprendizaje.

a bit more public which are you need to be generating at least 200 leads per month and here you have an optimiz a conversion rate of 1 to 40% so 240 the month here because it just won't it you need enough data to go back into the CRM for the for meta to be able to interpret great question it's 200 in Aggregate and then this one to four% here is because you might have only two right that's 1% of your 200 but when you have that you 60 to the later one so it's 200 at

Escúchalo en el minuto 36:01

El plazo para entrenar la optimización de Meta con datos de CRM depende de la duración del ciclo de ventas

Medición y experimentos

Aunque Meta plantea una recomendación estándar de 7 días de actividad completa del embudo en el CRM para comenzar la optimización, el tiempo real requerido depende del ciclo de venta: si cerrar un cliente toma 55 días, se necesitarán entre 2 y 3 meses de flujo de datos para que el sistema aprenda adecuadamente.

um and then you need seven days of full have seven days of where your leads have come in and have progressed through the funnel once you have at least seven days very very conservative number it's actually taking three months for a lot of people because you need to make sure people okay it depends on your sales cycle yeah 100% really like like if you know it takes 55 days for people to become like from initial Discovery or lead to close sale that's probably your window so it would be like two months in that particular case I'd give yourself an extra month just because it's still a…

Escúchalo en el minuto 50:35

Combinar captación de leads con venta directa para capturar la demanda fuera de mercado

Conversión

Dado que aproximadamente el 97% de la audiencia no está lista para comprar de forma inmediata, los negocios (incluyendo ecommerce, servicios y high-ticket) deben combinar la venta directa con estrategias de generación de leads para capturar datos de contacto y nutrir a quienes aún no están en fase de compra activa.

you're an e-commerce platform and you're not doing any sort of lead genen we see the ones that do lead gen Plus sell their stuff as the best combination yeah uh when we when we see like real breadth of being able to hit the target audience not everyone is ready to buy today sorry everyone what there's certain people that are in Market yeah vast majority yeah 90 some odd per 97% probably are going to say no to you so maybe you should have an alternate way in which to bring them into your world and maybe capture some you know some some contact information at the same time and using Leen…

Escúchalo en el minuto 1:02:25

Inutilidad de la captación de leads sin un sistema riguroso de seguimiento

Conversión

Invertir en adquisición de leads carece de sentido si la empresa no implementa un sistema estructurado de seguimiento y traspaso comercial que combine automatizaciones, llamadas de salida y mensajería multicanal para trabajarlos oportunamente.

disclaimer if you are not going to follow up with the leads then what's the you're saying there's a marketing to sales handoff okay there is an element to it but you you can follow up even with automations with texts with emails with pushed voicemail notes with like Fibonacci Sequence calls we're doing albone calls to the system look there just my biggest thing is if you're not going to work the leads then why are you

Escúchalo en el minuto 28:12

Inutilidad de la captación de leads sin un sistema riguroso de seguimiento

Conversión

Invertir en adquisición de leads carece de sentido si la empresa no implementa un sistema estructurado de seguimiento y traspaso comercial que combine automatizaciones, llamadas de salida y mensajería multicanal para trabajarlos oportunamente.

disclaimer if you are not going to follow up with the leads then what's the you're saying there's a marketing to sales handoff okay there is an element to it but you you can follow up even with automations with texts with emails with pushed voicemail notes with like Fibonacci Sequence calls we're doing albone calls to the system look there just my biggest thing is if you're not going to work the leads then why are you

Escúchalo en el minuto 28:12

Limitación de Meta Lead Center frente a un CRM externo en entornos multicanal

Medición y experimentos

Meta Lead Center solo recopila y retroalimenta datos de los leads captados dentro de Meta, mientras que un CRM externo permite sincronizar con Meta los datos de cualificación de prospectos provenientes de todos los canales de captación del negocio (como Google u orgánico), enriqueciendo la optimización publicitaria.

CRM inside meta where this is good is if you're only doing meta ads if you're doing lead generation outside of meta then you can't provide qualifying data from those leads outside of the CRM back into meta whereas if you're using a CRM you get all leads not just the 200 plus you're getting from Facebook you get to send All Leads data back into meta for performance SK enhancement that's killer but no now this does not work if I'm doing Google Leen obviously it's exclusive for The Meta platform but this

Escúchalo en el minuto 56:15

Apalancar tendencias virales y memes ajenos con contenido de respuesta rápida (Trendjacking)

Estrategia de contenidos

Monitorear conversaciones y controversias virales en la cultura popular o en tu industria para publicar respuestas creativas casi en tiempo real permite capitalizar la atención masiva existente y atraer visibilidad orgánica sin depender únicamente de pauta.

such a genius when it comes to news hacks the news he hacks social trends and gets onto those social trends like so quickly yes and then produces content around it like in response to it so generated so much social media attention that Ryan Reynolds and his marketing team class back with a wolverine Edition sort of thinking but uh Ryan Reynolds created sort of a response video to that within weeks like he caught on this trend and this is like this newsjacking I would say he's taken newsjacking to

Escúchalo en el minuto 5:19

Aprovechar tendencias virales y noticias culturales (newsjacking) para generar medios ganados

Estrategia de contenidos

Monitorear conversaciones virales en redes sociales y noticias de actualidad para integrarse de inmediato a ellas con contenido alineado a la voz de la marca permite insertarse en flujos de atención masivos existentes y obtener cobertura mediática orgánica (earned media).

anyway getting on these kinds of Trends I think uh you know in a quick way is like what he does better than almost the point is is like if you can if you can latch on to Trends and then put your spin on it in one way shape or form and level is what Ryan Reynolds does he takes social trends plus news and is like his team is just on it yeah really impressive speed of production and ways to to join a social conversation that's already happening in a way that your brand now gets to be a part of the conversation which gives a whole bunch of earned media at Disney we

Escúchalo en el minuto 10:13

Priorizar la cualificación del lead sobre el coste por lead en negocios high-ticket

Canales de adquisición

En ventas de servicios o productos high-ticket, buscar leads baratos contamina el algoritmo de anuncios; es preferible descalificar rápido para evitar que plataformas como Meta optimicen buscando usuarios no aptos.

qualified you you don't want you don't want meta to go out and find those people nope you want them to find the hardwired to get cheap leads like if lower lower cost lead is great well it depends it all depend like in like that but in most cases no especially if you're selling High ticket qualification but you should always be thinking about qualified and quality lead as opposed to just the raw data and

Escúchalo en el minuto 45:22

La optimización binaria de leads en Meta entrena a la IA para buscar registros de baja calidad

Canales de adquisición

Enviar a Meta únicamente el evento binario de formulario completado hace que el algoritmo asuma que todo lead es un éxito equivalente y busque el coste más bajo posible, atrayendo bots y curiosos en lugar de prospectos con intención real de compra.

what you have to sell because otherwise you could potentially getting Bots Tire kickers and not who were actually essentially you have to optimize your campaigns for qualified leads and it is an algorithm that uses AI to guess what to success look like and if you Define what success looks like it's going to keep guessing until it knows so absolutely all your the only data that you're sending back to meta is that hey this person filled out a form exactly not are they actually qualified for my business to buy my product in any way shape or form because met is assuming if they filled out the…

Escúchalo en el minuto 20:31

Sustitución de la llamada de descubrimiento (BDR) mediante precalificación profunda en formularios

Conversión

Al solicitar a los prospectos que describan su situación y solución deseada directamente en el formulario de captación, se puede omitir la llamada inicial de descubrimiento (BDR/SDR) y asignar el lead directamente al equipo de cierre con todo el contexto necesario.

again I'm having people send books back of telling me why they're in the situation they're in now and what solution they're looking for so the person who's calling like oh I know who you are as an Avatar I understand your problem what's completely let me give you Solutions versus doing a discovery call to understand what you want we already did that in the form right you've already done that you've already pre-qualified them so by the time they get to you like you should not have to go through a bdr for this if you do have a sales team this goes to your closer right yeah because they're so…

Escúchalo en el minuto 41:46

Reiniciar el píxel de anuncios periódicamente para eliminar el sesgo de datos antiguos

Medición y experimentos

Iniciar con un nuevo píxel de seguimiento cuando las campañas dejan de funcionar o la oferta evoluciona permite que el algoritmo optimice con base en patrones de consumo recientes sin el lastre de datos históricos desactualizados.

thing that some ninef figure brands have have turned me on to is they actually restart the pixel every year because your product has evolved your um inventory has evolved and when you have so much data you're you're kind of like have baggage data baggage consumption baggage recency but also volume of data you're saying obviously recency is super is that often times we'll restart we'll actually start with a new pixel in some

Escúchalo en el minuto 48:09

Tiempo de maduración del algoritmo al sincronizar datos avanzados de CRM

Medición y experimentos

El entrenamiento del algoritmo de Meta alimentado con datos de etapas avanzadas del pipeline de ventas toma entre 4 y 6 meses antes de mostrar diferencias significativas y consistentes en la calidad de los prospectos y la reducción de CPMs.

precision refinement and for us we saw the change in cpms in quality take it effect about between four and six months after we had this data sinking back in where we saw like significant differences so it takes time because you really think about you are training an algorithm you're training a machine a machine learning mechanism to find the perfect customer for your business this does not happen overnight it's like a better quality leads we're talking four to six months in some cases or have you

Escúchalo en el minuto 38:39

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