El churn se previene interviniendo en el uso y éxito del cliente antes de la baja

is it customer service if your customer service is good your drop rate on a client is gonna I'm we used to measure customer service success not by the amount of sales that they made because that's great my amount the amount of cancels they were able to turn around if you can pay for yourself by keeping somebody that wants to leave from leaving they're likely to stick around for longer so maybe they're with you for three months and they want to leave you overcome that objection they might say for four or five in addition to that three that's way more effective than trying to make the sales a…

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

Your repeat buyer rate is very different than your second purchase rate. If one asshole buys 1,000 times, your second purchase rate, your repeat buyer rate might be 99%, but you might have 99% of customers never buy again. What matters is how many times does one customer, how many of your customers buy more than once. That's what actually matters.

3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar

Y al final lo que más me importa al ver ese tipo de cosas no es la relación LTV acá, es cuánto dinero gano al mes de personas para quienes no es su primera vez comprando conmigo. Y si ese número no sube cada mes, tengo un mal negocio. Ese es el mayor punto de inflexión.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

a year are still ignoring comments on Facebook they're still having terminal conversations their customer service team is like liking and validating comments but they're not turning those conversations into conversions even at minimal for like lead generation and Lead qualifying so it was like a an for me my language is if your customer service team is a liability they're an expense you've hired the wrong person or you're they're doing customer service wrong because customer service by itself with AI with all the automations and like scalable systems you can do your customer service team…

How Meta Ads Manager Is Lying to You & What You Can Do About It | Perpetual Traffic EP 675 · 2025 · comprobar

was just talking about a software company this past week I'm like what's your number one issue as far as like why people cancel nobody ever logs in yeah if greater than 50% of people buy never log in I'm like are you me like there's your problem you don't have a traffic problem yeah you have a how do I log in problem cier need just to call hey did you get the login credentials right right like why wouldn't you call or text or at least email like some kind of outbound way like there's part of your problem why do people cancel within two to three months they never log

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar

commitments if you yell at me I'm gonna let you out 100% of the time I'm not I think the best customer service in the world is oh you're not happy here's your money back thank you for letting me know what you weren't satisf 100% if you need our job to make the customer feel right if that makes sense it's our job to make them feel satisfied and an outcome right just because it didn't work out today doesn't mean they can't be a customer in a year from now don't burn the bridge

Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar

so so we have attendance tracking so what we were able to see from tracking attendance at our gyms is let's say it's it's somebody on a three times a week membership so you have three times a week they show up then three then two then two then one then zero and they'd and so attendance tracking helped us get an early indicator that someone is about to fall off and if you don't have early indicators in your business that's what you need to have because churn people canceling is a lagging indicator it means it happens after the bad thing happened we want to find out the moment the bad things…

7 Ways to Get People to Buy More Times · 2024 · comprobar

failings of our business was that we were less reliant. We had one guy still with us, Mike, doing client success. And we realized that in order to maintain and grow and scale these purpose-driven businesses and to help them achieve their vision, we were defeating ourselves by not serving them and servicing them in the right way and not having a client facing individual, which we refer to as a, a client success owner. And we built out Mike's department in essence at a great expense. Like these, these folks are not cheap, but they're worth it. The point is, is that we made a conscious

The COO Transformation with Ryan Hodges | Perpetual Traffic EP 587 · 2024 · comprobar

you and we said let me make it up to you and so we'd say hey all the money that you've paid up to this point I'm going to give you and you can pick an amount or you can give the whole thing say I'm going to credit that towards you stay so that I can make it up to you and if that you can either save them or if they say something to the extent of like well I thought I was going to get way more help I thought I need more implementation I need more whatever I this is what's crazy many of these people actually get upsold and you say you know what it's our mistake you were actually sold into the…

7 Ways to Get People to Buy More Times · 2024 · comprobar

but uh we've changed everything about our agency we refuse to accept anything but one goal so if you say hey I need you know we're going after subscribers and revenue not going to take you as a client we have to go out after one goal and the goal has to be something that we can rely on on we won't take Raz we won't take CPA but we will take Roi we will take myrr and so that one goal is the thing that we have in our clickup dashboard and I I actually have every single client on one view where I can see their goals and then it's binary it's are we meeting the goal and are we not and if we're…

Project Management Tools, Processes, and Habits with Gray MacKenzie | Perpetual Traffic EP 550 · 2023 · comprobar

versus where they are so you might be wondering how can the lifetime value of a customer change for a business will if turn goes from 5% to 10% then it means you cut your lifetime Revenue in half tough but that's why turn numbers in retaining customers are so important because if you go from 10% turn to 5% you also double the lifetime revenue of a customer and so this is why the health of the business based on what its hypothetical Max is can change and so

Million Dollar Equations · 2023 · comprobar

would that cost me it cost you what a full-time employ cost you well would that be more effective than just taking the FTE salary and put it into ads had say cut your advertising budget down by whatever it would cost you to hire a retention specialist I think it's the most what's really actually important if you look at FTE obviously sales and marketing is way more important we realized that's a huge mistake that's restructure to the point where we now have a client success Department that their entire job is retention their entire goal is not only

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

are leaving there are two types of indicators in business youve got leading and lagging all lagging indicators are like churn is that you don't fix churn churn is a result so you have to do things before the bad result happens to fix it and so we know if someone doesn't show up to the gym for a month that becomes a leading indicator that they're going to cancel if someone doesn't log into Netflix for a long period of time the likely the cancel goes up compared to somebody who logs in and watches every day one of the biggest unlocks in a business especially in a recurring Revenue business is…

I Tried This Simple Business Strategy for 60 Days. This is what happened · 2023 · comprobar

that extra time and if you're not tracking this every month which you absolutely should be you should be able to tease that number up you should see every month okay we're at 3.7 months all right we're 4.2 months all right what do we do to go from 4.2 to 4.7 what do we do from 4.7 to 5.6 and you just keep adding and plugging the holes in the bucket because I promise you with retention it's not the bullet it's all of these things put together and when we

7 Ways to Get People to Buy More Times · 2024 · comprobar

selling behavior so we found that you know in the early stages and when we were rewarding kind of our sales force based on average order value it led them to you know upsell um upsell customers which actually in the long term led to higher churn so we changed that commission model to then look at you know if we actually if we kpi them on retention and get them to find a kind of better fit stickier customer that's actually better for us long term than the customer kind of spending you know a bit more in their first week and then degrading over time

Ep 110: The Modern Milkman’s Hannya Boulos Scaling Through Sustainability · 2021 · comprobar

trick off and then they cancel which by the way the easiest correlation with cancellation is lack of consumption so if you want people to stay and pay you got to get them to use it and one of the things I had in the gym world that I I think is worth writing down for anyone is that no matter how cheap a gym membership is a gym membership you never use is never worth it and so whether it's $5 or $50 if someone doesn't use it even if it's the most amazing thing in the world they will not keep paying for it at some point because it's a waste is a waste and so on the flip side almost no one…

7 Ways to Get People to Buy More Times · 2024 · comprobar

So, the second one is, instead of getting them to leave, we get them to stay. And so, we say, hey, I know you were at this level of support. We'll let you stay for this now. We're gonna remove one thing that you don't care about. And so, you probably have more than one service or feature that you offer. Remove one, and then give it to them at the lesser price. That way you can ethically say that you're not charging different rates for different people.

KEYNOTE: Small To BIG. The Big 4 Customer Acquisition Models. · 2022 · comprobar

we'll get there is Ascension so uh this is actually wild uh there was a great research study that was done by one of these big Fortune whatever companies and they found out that the single greatest thing that you could do to retain customers is get them to buy something else because at a certain point people get this itch to buy like it's been a year since I bought something in this space and if you don't satisfy them by literally providing another offer to them they will just go buy somewhere else and so as silly as this sounds sometimes the best way to retain someone is to sell someone…

7 Ways to Get People to Buy More Times · 2024 · comprobar

que bases clientes retención, es vender software venden retener, software usando

Cómo Construir una Startup de $850MM USD en Valoración - Jaime Arrieta CEO de Buk - E60 · 2025 · comprobar

you know what's important to us well where do we spend our money and you know if you're not spending time and money in retention then retention is not very CS individual was just all he was doing was just putting out red keeping them is actually easier it really is if you dedicate the

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

Is there a way that you can just get a login to their system and then collect it? Definitely. I'll bet you. If you logged into their system and once a month they had a meeting with you where you showed them their numbers, it would almost feel like, this guy knows all my stuff. I have to. You know what I mean? And so I think that would be worth the extra time. It cost me just two hours per account or whatever.

Building a $3,000,000 Business for a Stranger in 57 Mins · 2025 · comprobar

that make sense so um he presented obviously with a a low consumption issue which then probably translated into low renewal and probably low high turn and so the issue that typically precedes that is low consumption right and so in order to first get consumption

Answering Your Top Business Questions for 1 Hour · 2025 · comprobar

something that I know they're going to continue to pay for right and so I spent the first part of my career trying to obsess about what gets people to stick how do I get people to pay again and switched to in my career is I just look for things that people already don't cancel from and then I just try and sell those and so if I could do it all over again I would only focus exclusively on things that people already don't cancel so if you look at alarm systems and insurance and payment processing and Banking and other things like that you're going to find things that people in general don't…

Make More Profit than 99% of People · 2024 · comprobar

makes gazillion doll companies like if you want low turn you either have to go up market and find the people who don't turn out or you have to help create the people who don't

7 Millionaires Asked Me How to Get Rich(er) · 2024 · comprobar

wasting money sucks and in 6 months I saved one of our portfolio companies $2 million in bottomline profit and I'm decrease refunds get more people to buy your next thing or upsell and decrease the dreaded charge back enjoy so this business was a SAS business which just had just implemented this software in the business 90 days earlier and so we had a big spike in churn decreased customer satisfaction scores decreased number of people who are taking the next upsell and other problems and so the

Watch this to keep more customers · 2024 · comprobar