El email marketing exige calidad de datos y relevancia para sostenerse frente al desgaste y la caída de engagement
- 23 fuentes la sostienen
- Esfuerzo bajo
- Retorno bajo
- Dicho en 2016–2025
El rendimiento del email marketing se ve presionado por la caída progresiva de las tasas de apertura, la saturación del canal y la rotación o pérdida natural de suscriptores. Para mantener la rentabilidad y la entregabilidad, resulta indispensable operar con listas limpias de contactos con consentimiento explícito, reduciendo fricciones innecesarias y segmentando el contenido según el comportamiento e intereses del usuario. Mientras algunas fuentes sugieren aumentar el volumen o la frecuencia de envíos para compensar la menor respuesta, otras recomiendan priorizar la depuración de contactos o sustituir el opt-in por el consumo de contenido abierto.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 23 intervenciones distintas de Alex Hormozi, DTC Podcast, GaryVee, Jyll Saskin Gales | Google Ads Coach, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 23 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
sending out more emails, which they started doing. I think at the end of the season, they were sending out maybe like three emails a day. Uh so they were definitely going very heavy on email, which helps in the short term, but at some point you're just exhausting your list. >> Um but their email revenue was also going down year over year and month over the easy solution. Just like blast them episodes where you complete your list and piss everyone off and you're going >> some point you need to reload. You know, you need to get more on that list. And I
We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar
my favorite outreach tactics is to go to a let's say i'm on your email list and you link me to your site and i go there and a giant pop-up pops up saying give me your email address and i'll give you 10 off um you just emailed me right like that that's our number one thing which is like why are you that that's not only potentially gonna cause somebody to scramble to find another email address that they own um but it also has the downside of being a missed opportunity where you could instead say like you know hey welcome back kyle here's a thing you might be interested in or something as like a…
Ep 63: Radical Personalization with RightMessage's Brennan Dunn · 2021 · comprobar
80 to 90% of the money that you will make from any email address happens in the first 72 hours.
Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar
Uno puede crecer rápido y no hay que mirarlo menos, pero hacer bien el plan porque la gente se queda con el mail semanal de las ofertas. Y es como loco porque la gente compra cosas distintas, tenéis que analizar cuáles son tus segmentos para ver qué comunicarles porque si no se van a desuscribir. Encuestarlos, ver qué es lo quieren escuchar, ver si no sé, hay de todo.
Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar
was like I could sell that to [ __ ] anyone with website no like no questions the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
it down your contact list your email contact list is your business this is how you communicate and do things this is your network and it's the the basic form of communication it's the digital form of the mailbox outside your house so it's it's of vital importance that you have that correct information otherwise you're just simply not going to be able to communicate yeah and so like my job at so I'm I'm now the sales manager my my job is it's so easy to sell and explain to people we do email validation we make sure the email contacts that you have are real and that clicks with people right…
Ep 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERP · 2025 · comprobar
Tú no encontráis que mailing vende mucho más barato que Meta? No, pues obvio que sí. Lo O sea, es mucho más barato pagar un software para hostear cientos y miles de correos y te va a rentar más, pero para alimentar ese flujo tenéis que buscar clientes en las redes sociales, pues.
Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar
um look less is more one of the largest learnings I have in all of my time in kind of uh let's call about outbound is that list size is the most misleading number in email and retention because most of the addresses on your list are are low value. They're not likely to they're not likely to visit. They're not likely to drive traffic. They're not likely to click. They're not likely to purchase. They're just garbage addresses that came in a long time ago. Haven't done anything in a long time. They only clicked once anyway. You know what I mean? So less is more. If you're in this situation that…
Ep 55: Talk Turkey - The Q4 Email Gut Check · 2025 · comprobar
De cada comprador recurrente, más compradores recurrentes que reciben cuando la valla publicitaria deja de aparecer, Cuando dejan de interactuar con también dejan de comprar. ¿Bien? Entonces, 34% Si tomas tus ingresos de Klaviyo
Ep 45: 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash Course | TWBERP · 2025 · comprobar
Now it used to be, I've been saying this where it's email used to be digital currency. Now it's becoming a click. And it's, you can retarget those clicks probably more effectively than you can the emails in It's like the click is so much easier to get, but then the email has deliverability issues And you're not going to get as many as a result of it because you're gating and people are like, is this content going to be good enough that I'm going to give up my name and my email
9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2 · 2025 · comprobar
the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
this later was may 2022 she first saw me on tik tok in the summer of 2021 signed up for my email newsletter in july 2021 did not open a single issue even though i'd send it three times a month until february 2022 so until like six months later so she would be what we'd consider an unengaged subscriber but my inbox my emails kept hitting her inbox and eventually in february 2022 she opened one because something changed for her nothing to do with me but something changed for her she had a client who needed help with
How to start your business for free with Jyll Saskin Gales @the_google_pro | TikTok for Business · 2022 · comprobar
email is always to me is like this very simple man our generation of the mailbox the digital physical mailbox is email because I've never met up email list that doesn't make money like come on if it's a real email list and it's one of yours and that people bought or opted in dude you just set up the dest things like you know the simplest things in the world and they will make money off of it
Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar
the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
website no like no questions the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so shrinkage yeah it
5 Deadly Shopify Store Mistakes You're Making Right Now · 2024 · comprobar
So I'll give you a stat. If you're not making at least 30% of your revenue from email, you're missing out. And if you're not emailing well, and this is me talking to myself too here, you're just losing so much money because the thing is, is that the return on email is the highest across all platforms. All right, so the average person gets 36 to one return.
My Evidence Based Guide to Making Money Online [TIER LIST] · 2024 · comprobar
no like no questions the biggest problem in email is list shrankage everybody needs a bigger list everybody wants a bigger list
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
Eh, más email marketing yo creo que es el fuerte. Y tema es que las tasas de lectura igual son malas y las tasas de clic también. Entonces, tenéis que tener un buen volumen de base clientes para que esta cuestión funcione. Decenas de miles. Es que si no mueve nada, si no mueve nada.
Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar
que se va yendo. Entonces, se va llegando nueva gente interesada, se va gente que ya no le interesa tu contenido, que es supersano en realidad.
De Empleada Frustrada a Ganar Millones de Dólares Online - Carolina Millán - E66 · 2025 · comprobar
client and to the account team and said clearly but and of course it was like 5x more spam complaints from people on the list who've not filled out the form. Of course, of course, massive spam complaints. They were driving the vast majority of spam complaints on the account and everything went into the tank. And what did the account teams do? They pushed back. Hey, no, we need to really break this up and start crack it open. And they wanted to me to spend more of my time so they could push back and make it look like and they said, "Our pro, you should leave our product on. It's this isn't us…
Ep 52: Don’t Let This Tactic Tank Q4 · 2025 · comprobar
In 1997, I had 200,000 people on an email newsletter that had 91.3% open rates. It was just a timing thing. It was because all of you assholes hadn't started email marketing yet. So now that same email is bigger. It's been around for a decade. Or two decades. And yet it's got 31.7% open rates. I think it had at one point like 59% click in the email to add to cart. It was unbelievable. We built the business on it.
Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar
both I I understand why it works but I also am asking you in a world to where open email rates have gone from 25 to 133% in the last three years to start understanding we as individuals do not want to be sold to and as technology gets better we're going to be more difficult to get a hold of and the way
Gary Vaynerchuk Keynote with Life On Fire · 2016 · comprobar
when it comes to retention it's like you just you're sending luckily with retention with email doesn't cost to send uh but you're having to send more to get the same results that were happening in previous years is something I hear again again and again and people are just even just this idea of like
Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition · 2024 · comprobar
feeding in emails that have a low open or low engagement for some reason, whether you're buying them or whether you're uh using a service that's converting anonymous traffic into anonymous traffic and putting you're you're basically systematically pulling down your ratio. And sometimes if your list are very big and the amount of not great emails are being fed in at a slow rate, it doesn't really do that much. In the case that it the ratio can affect things, it can affect things very negatively. >> And I've certainly seen half the list end up these kinds of emails in a year. In one year…
Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar
brand that was growing really fast at some point or they're about to have a lot of tremendous growth. often times you go from having no problems and growth causes problems because the car is moving faster which means it's easier to lose control of it which means that a deliverability problem has more impact. So the number one thing that everybody must do Hey everybody in this podcast we got right into it right into the depths of how email works and then half an hour in introduced Benny's brand. So we want to take a quick second to um introduce senders.co SEO, what they do, how they
Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar
very steady uptick and a and a reasonable amount of engagement very well may totally outperform like a 50,000 person email list. And a 50,000 person email list that kind of grew and fits and starts but is generally sound will completely outperform a 500,000 person email list that was built carefully over time where one fat-fingered IT person from an outsourced firm went in and messed up a demark record or messed up a DNS record
Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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