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Boost Your Shopify Store Revenue by 250% Overnight with Retention.com
22 ideas de marketing sacadas de «Boost Your Shopify Store Revenue by 250% Overnight with Retention.com», de Professor Charley T. Sobre todo de retención…
- 22 ideas despiezadas
- Fuente Professor Charley T
- Dura 50 min
- Publicada en 2024
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Retención y relación con el clientePara evitar dañar la reputación del remitente al incorporar contactos capturados o fríos, no se deben aislar en envíos independientes; deben retenerse y mezclarse dentro de un envío regular de newsletter existente para absorber desuscripciones y quejas antes de iniciarles la secuencia de bienvenida.
people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter Play account reason this works is because you blend and you borrow reputation that you've recap the rules it's blend them into that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome series afterwards yeah once the complainers and the unsubscribers are gone against the newsletter right like
Escúchalo en el minuto 26:47
Retención y relación con el clientePara eliminar el riesgo de demandas colectivas al desanonimizar tráfico web y capturar correos mediante píxeles de identidad, se debe solicitar consentimiento explícito en el banner de cookies o términos de servicio, declarando de forma transparente que los identificadores anónimos se vincularán con información de identificación personal para posibles envíos de correo.
meth method of De anonymizing people and emailing them it was a lawsuit about specifically not collecting consent to all of our customers to use cookie Pro one trust is the industry leader in this consent stuff what cookie Pro is is it's right yeah if you very conspicuously preferably on the banner but you can put it in your terms of service say these two sentences about what we do which the essence of it is effectively we will take Anonymous identifiers and we will match them to personal identifiable information in some cases an email and in some cases we might email you if that sure and the…
Escúchalo en el minuto 2:13
Retención y relación con el clienteAl incorporar contactos fríos o capturados por resolución de identidad a la lista de correo, se debe mantener el volumen de estos por debajo del 10% de los usuarios activos de los últimos 30 días en cada envío; superar el 20% o 30% pone en riesgo la reputación del remitente y la entregabilidad.
that makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on the email side that's what makes this get to like 20 or 30% each send you make of cold leads this is how people their metrics are very comfortably below be very careful about because if you break it it is going to be very annoying
Escúchalo en el minuto 21:29
Medición y experimentosPara calcular cuánto puedes pagar por capturar un contacto, determina el ingreso promedio por email a lo largo del tiempo, resta el margen bruto del negocio y descuenta el porcentaje de menor eficacia si se trata de contactos de menor intención. La cifra resultante es el beneficio neto por email que define el techo de coste de adquisición.
SAS businesses he's like brands do not know the value of an email address he's like if you could go into their clay account and tell them what the average Revenue over what period of time an email address was then subtract their gross margin that is the profitability of owning an email address to them yeah then then if you could go across your entire system and see what the discount for your lower quality email address is you could go and say look an email address is worth a $160 to you your gross margin is 30% so we're down to a125 or whatever $120 our emails are 25% less effective than that…
Escúchalo en el minuto 16:19
Retención y relación con el clienteAl captar correos de visitantes web que no rellenaron formularios (identificación de tráfico), enviarles una secuencia de bienvenida dedicada destruye la entregabilidad debido a altas tasas de bajas y reportes de spam. La solución consiste en retenerlos en un segmento e introducirlos en lotes pequeños dentro de los envíos regulares del newsletter general: la alta interacción de la lista existente diluye las quejas…
what happens if you use the first you blow your deliverability up why High positive and quite High negative doing is we're hiding the negative engagement in the existing mailstream if was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes and the spam rates are so what we require which is a result of the Bruce bolt implementation is instead of actually hold the contacts in a segment mix them in with a newsletter send them in a batch with the existing newsletter which is incredibly low negative engagement all the complaints…
Escúchalo en el minuto 10:56
Medición y experimentosPara sostener una trayectoria de crecimiento a gran escala, un negocio debe ejecutar múltiples experimentos simultáneos en busca de la siguiente 'curva S' exponencial mientras el núcleo operativo sigue funcionando, en lugar de enfocarse únicamente en mejoras incrementales.
this mindset he describes is is about stacking s-curves so it's like spending time on things that can become incremental or exponential excuse me not incremental and like making sure you always have several experiments going at once while your core business is working always be looking for the next scurve
Escúchalo en el minuto 46:31
Investigación de mercado y clienteLa mayor necesidad insatisfecha y problema constante para las empresas que hacen email marketing es la reducción natural de su base de datos (list shrinkage), haciendo que cualquier solución eficaz para captar nuevos correos sin fricción tenga una demanda universal garantizada.
was like I could sell that to [ __ ] anyone with website no like no questions the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so
Escúchalo en el minuto 32:39
Evitar garantías de corto plazo cuando el ciclo de conversión del cliente es de largo plazo
Oferta y precioOfrecer cláusulas de escape o garantías de retorno de inversión a 60 días para un activo cuyos contactos tardan entre 1 y 2 años en madurar y convertir somete al negocio a un riesgo desproporcionado, desconectando la promesa comercial del ciclo de conversión real.
but like we're putting our balls in the blender because we're like hey 12-month deal with a 60-day out if we haven't showed you Roi in 60 days and the nature of what's happening is we're selling people emails that are converting over two years and we're putting ourselves on a 60-day Roi like burden or whatever you want to call yeah well this window to proof yeah so they're going to convert over a year and a half like of course you would do that and then we would be out of this 60-day you know what I mean it's like nobody
Escúchalo en el minuto 15:49
Investigación de mercado y clienteAl vender productos con ventajas asimétricas poco convencionales (como captación de datos o identificación de visitantes), los compradores expresan tres dudas centrales: cómo funciona mecánicamente, qué mensaje enviar y, sobre todo, si su uso puede dañar la marca o traer consecuencias ocultas.
form it's like the three questions everybody has how's it Le how does it work what do I send right and then will my brand get damaged you know so Nuance it's an will this hurt will this hurt me is is what they're saying feels dirty unfair advantages feel like there's a downside you're not see to
Escúchalo en el minuto 36:53
Canales de adquisiciónEl email marketing no tiene por qué limitarse a la retención de clientes existentes ni a la prospección fría invasiva; puede operar estratégicamente en la mitad del embudo como un canal de impacto múltiple (2º al 5º toque) para nutrir a usuarios que ya mostraron atención previa.
just revolutionizing the marketing mix strategy here because we think of email as either it's a retention effort or it's some like black hat cold email thing and I feel feel like you get even yeah so I'm looking at it as I'm now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that mid middle yeah it really becomes more of that like second third fourth fifth touch point that Facebook would
Escúchalo en el minuto 18:44
Onboarding asistido para evitar cancelaciones causadas por mal uso técnico
Retención y relación con el clienteCuando el mayor riesgo de abandono (churn) se debe a que los clientes configuran mal la herramienta por desconocimiento de las mejores prácticas, sustituir el modelo de autoservicio por un onboarding guiado y personalizado protege la retención y acelera la obtención de valor.
that we like you get is a fully white glove onboarding now we will set up the where you're saying our biggest liability is misuse of the product not by any malice but more just by ignorance we're literally gonna hold your hand so that you can see the value of it because effectively undeniable I would imagine your churn rate on the managed onboarding which is just this sop of it's it's gotten a lot better since it was versus being self- served tell you
Escúchalo en el minuto 28:13
Marca y posicionamientoAl cruzar el abismo de mercado entre early adopters y segmentos conservadores, las objeciones cambian de entusiasmo por el valor a miedos legales y aversión al riesgo, exigiendo una estrategia de contenidos y educación centrada en legitimidad y casos de éxito consolidados.
like crossing the chasm in Shopify from very risk-loving and early adopters to much more conservative people so I'm not surprised that the people that aren't using it are holding on to these you know it's like they're not really interested in understanding the nuances of the law yeah they just want a reason of change the the color of the content that I'm creating on on LinkedIn and Twitter a little bit I'm just going to evangelize some of these points a little harder because I think it's it's
Escúchalo en el minuto 7:45
Retención y relación con el clienteA nivel legal en Estados Unidos, la ley federal CAN-SPAM funciona bajo un modelo de 'opt-out' (se permite el envío directo siempre que haya opción de baja), a diferencia del GDPR europeo que exige consentimiento previo ('opt-in') para la recolección de datos y contacto.
either because gdpr is opt in for data collection on the internet that's not what the law says here you are allowed to do this in the US even the state level stuff there's a federal level can spam law that was made in 2003 in reviewed in 2019 it is an opt out law period there is no room for interpretation yeah it is opt out it says nothing about opt-in anywhere in
Escúchalo en el minuto 6:23
Medición y experimentosUna desaceleración continua del crecimiento mensual (del 10% en febrero al 8% en marzo, 4,6% en abril y 4% en mayo) amenaza la sostenibilidad financiera si la estructura de costes y contrataciones se dimensionó para sostener un ritmo del 10%.
tread so our growth was February I looked at it today February 10% March 8% April 4.6% May 4% like that's got to go back up to 10% or I hired way too many [ __ ] people you know what I mean like
Escúchalo en el minuto 41:41
El riesgo de replicar mecánicamente el playbook de go-to-market previo
Marca y posicionamientoIntentar aplicar exactamente la misma estrategia de producto, posicionamiento y go-to-market que funcionó en una empresa anterior suele provocar estancamiento; cada nuevo negocio requiere repensar la propuesta y el mercado desde cero con pensamiento lateral.
appreciating that what your success is on this Venture it will have nothing to do with how you built your last business everything about it would be different the go to market motion the product everything he's like the people who get stuck are like it's like a 30-year-old who crushed it in his 20s doing one thing he's trying to apply that one thing in his 30s and he's stuck at eight open to actually having the type of mindset that would allow them to be disruptive in how they position the product and the market and everything
Escúchalo en el minuto 46:57
ConversiónImplementar tecnología de captura y monetización en páginas de segundo y tercer nivel de ingresos aumentó el valor por usuario de 0,5 centavos a aproximadamente 3 centavos.
of the tests that I did initially was I put the tech not on my primary page I actually put it on I index all my pages based on revenue and I put it on all of the second and third tier pages and used it to amplify the revenue value of all those second and third tier pages and it was undeniable page went from half a cent per user to like three cents per
Escúchalo en el minuto 20:29
Crecimiento de lista de correo de 20.000 a 700.000 contactos activos en ecommerce
Canales de adquisiciónPortland Leather Goods incrementó su lista de contactos activos de email de 20.000 a 700.000 manteniendo sus métricas de rendimiento gracias a tecnología de captura de tráfico.
in email first shop which is strange being 70 or 80 million whatever they were at the time they only had 20,000 active contacts on their email list now they have 700,000 right like because of like yeah metrics unchanged list size
Escúchalo en el minuto 22:59
Dominar la operativa del negocio antes de arriesgar el flujo de caja en un hipercrecimiento
Estrategia y decisiones de negocioAntes de sacrificar ingresos y flujo de caja actual para apostar por un crecimiento masivo, es aconsejable haber dominado previamente las operaciones básicas del negocio (marketing, ventas, soporte y gestión de equipos técnicos) y tener plena conciencia de las capacidades propias.
maybe don't go for it on your first rodeo do something that you learn how to run a company and you whatever you know what I mean you learn about marketing and sales and support and how to manage a tech team and all that [ __ ] and then yeah once you sort of have the skill it's like I'm pretty aware of what I'm good at and like I know what I'm not and like I'm comfortable taking this risk it's like I'm foregoing a lot of current income to try to hit a [ __ ] massive home run yeah and it's a leverage risk
Escúchalo en el minuto 44:10
Estrategia y decisiones de negocioEl producto, el cliente objetivo y el alcance final de un negocio casi nunca coinciden con la hipótesis de partida, por lo que los fundadores deben estar dispuestos a adaptarse conforme el mercado responde a su propuesta.
is I think for entrepreneurs like what your company ends up being is usually so different than the vision that you had when you launched it% yeah so like so
Escúchalo en el minuto 32:59
La competencia hiperfinanciada distorsiona y eleva el CAC
Canales de adquisiciónEl principal detonante de un costo de adquisición de clientes (CAC) desorbitado no es siempre la ineficiencia de canal, sino enfrentarse a competidores con gran capital de riesgo dispuestos a pujar agresivamente y operar a pérdida para captar cuota de mercado.
this software is a service blogger Jason Lenin he's like the reason the reason for high customer acquisition cost is well-funded competition because you're just like battling operations I drop a million dollars a day for like CBS and I didn't even care about Revenue right like people have no
Escúchalo en el minuto 35:47
Marca y posicionamientoOperar en industrias con tecnologías poco comprendidas o con temores legales infundados funciona como una barrera de entrada que protege contra nuevos competidores y permite un rápido crecimiento antes de la saturación del mercado.
so it's this is a blessing and a curse by the way sure I hope to Forever operate in an environment that is this poorly understood because it keeps competitors out we were able to get to
Escúchalo en el minuto 4:46
Retención y relación con el clienteDiff Eyewear generó 4,5 millones de dólares en ingresos a lo largo de dos años utilizando su base de emails capturados/adquiridos, habiendo invertido aproximadamente 150.000 dólares en la tecnología de captura.
by the way like I look at diff iear who's been a customer for two years they've made $4.5 million on our [ __ ] emails they probably paid us 150 Grand
Escúchalo en el minuto 15:36
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