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Enfocarse en el mejor perfil de cliente supera a la diversificación de audiencias

Para traccionar y escalar un negocio de forma eficiente, conviene concentrar los recursos en los perfiles de clientes más activos, habituados o rentables en lugar de dispersar esfuerzos tratando de captar a todo el mundo. Las fuentes coinciden en que profundizar en una base existente o en pocos segmentos definidos reduce el abandono y mejora los resultados del marketing. No obstante, difieren sobre el momento inicial: mientras algunas recomiendan definir un nicho específico desde el primer día, otra sostiene que al arrancar es válido venderle a cualquiera para generar ingresos y descubrir al cliente ideal sobre la marcha.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 9 intervenciones distintas de Alex Hormozi, Caro Dubi - Marketing de Resultados, DTC Podcast, Jyll Saskin Gales | Google Ads Coach, Perpetual Traffic y Professor Charley T. Son 9 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

businesses can have multiple personas? I absolutely think you can. My point is that you don't need multiple personas to scale a business. My point is that when you want to scale a business, you find the best personas and you double down on that more and more and more and more. when you try to when you try to be when you try to appeal to everyone, you do a really job at appealing to the best. So,

If you run Facebook Ads... everything just changed. · 2025 · comprobar

oftentimes overlooked. Go to your customers and actually talk to them and or email them personally and reach out to them like one by one by one. I remember reading the story about every phone number, give them a call, say, Hey, thanks so much for supporting my business. I don't know you. Why did you buy from me? I, she just doesn't have, for me, she doesn't have enough information about her customer to get ready to do online advertising. She'll be the last thing on her, that's where your customers are. Why did they buy from you? Why did they sign up? Go meet them. point, which is not…

How to Get Sales in Your First Year of a Digital Business With Just $10k · 2025 · comprobar

my best recommendation and what i teach with your target customer should i sell and in my opinion that's a it if you want to start a business start with a customer because at the end of people going to be and be really specific for example if you just say moms that's not specific enough thank better to start in one place serve one customer segment really well and then expand from there

How to start your business for free with Jyll Saskin Gales @the_google_pro | TikTok for Business · 2022 · comprobar

absolutely think you can. My point is that you don't need multiple personas to scale a business. My point is that when you want to scale a business, you find the best personas and you double down on that more and more and more and more. when you try to when you try to be when you try to appeal to everyone, you do a really job at appealing to the best. So,

If you run Facebook Ads... everything just changed. 📱 · 2025 · comprobar

space yes absolutely and and the thing is that selling in is different it's difficult no question about it but it's possible Right the there's always going to be the store or the shop or the buyer at the shop that that wants to try out something new the real difficulty is to sell through and I think that way too many brands in this space and and many other brands um pay too much attention to selling in and and too little attention to selling through and then is it literally just about educating is it about going in and wh is it is it like is it like far is it like Pharmaceuticals where you're…

Ep 376: Mastering Brand Storytelling with Niclas Bornling - The Craft Sportswear Strategy · 2024 · comprobar

day, I don't want a thousand different types of people. I already have my ideal customer, those personas. If I have one or two of those, if I have three of those, that's easy enough for me to get to six figures a week. If you have five personas, you're going to probably struggle. If you have 10 personas, you can probably struggle to get to six figures a month. specialists make more money.

Andromeda just changed Meta Ads forever · 2025 · comprobar

pay because of them not you so for example if you have a supplement to get very high stick if you're super geared towards beginners and beginners turn out as in they go to the gym they had a business that was geared around the regular user or somebody who already you truly have a Superior product and then that entire base of people who else's then you have a customer that is over again but when you target beginners they are still beginners within that Continuum and so you will have the churn in relation to how much of a beginner

This Video Will Make Your Business Unstoppable · 2024 · comprobar

heavy emphasis on on email in the company the first stage of uh of growing the running footware uh category for uh for craft is to get people that is already aware and they're already using the brand right and the Brand's been around in in first layer in running Apparel in cycling apparel and other categories for quite a while so there's already a community of people that is aware and and using the brand it's actually one of the ogs of Endurance Sports that exists it stems out of Nordic skiing so getting those people to convert and uh and buy running footware is the first step and that is…

Ep 376: Mastering Brand Storytelling with Niclas Bornling - The Craft Sportswear Strategy · 2024 · comprobar

serve and in talking to many of you the to sell everyone because you have no money and they have a pulse and a credit card and you only require one of those business work and that's okay and that's beginning because there's only you and completely unscalable way and that's what you should do because you just need to generate income you need to generate Word of Mouth you need to help people

Business Was Hard Until I Understood These 4 Concepts · 2024 · comprobar

De esos tres, ¿cuál te está comprando hoy en día? Y es un mix. ¿Te compran más para entrenar? Pudiste hacer pregunta de por qué te compraron, ¿averigüaste algo? Tomás está entre entrenar y y gente que o tiene algún problema en los pies o que está mucho tiempo parada, se dio cuenta que apretan las zapatillas. Perfecto. Digo para priorizar porque tal vez los holísticos y más sanos tal vez no priorizan hoy gastar en zapatillas para que vos pongas la atención y el esfuerzo en los ber persona que más rendimiento te van a traer hoy que estás arrancando y es importante poder medirlo. Tenemos

Di Una Consultoría De Marketing En Vivo A Un Emprendedor · 2026 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 9 citas de esta idea

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