El éxito publicitario depende del conocimiento profundo del cliente y no de tácticas o presupuestos masivos

And if all of them more or less reach the same two or three ideal customers, then instead of trying to get 1,000 people to buy once, you can get the same kind of person and reach thousands or 10,000 or hundreds of thousands of them. And that's how you scale a business. It's not by trying to get as many different people through the front door as possible. It's getting as many of the same person you can and then taking advantage of that. Because this creatives at scale, 100% unique creatives idea, essentially means that everything that happens after the click becomes compromised. If somebody…

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

built off of understanding their customer at a very core element so they they were doing stuff for a decade before that they were forced multiplying their consumer knowledge that is why supporting podcasts for like 10 years years before the harman Brothers thing they knew their Market understood their customer was and they splash outside of our safe Zone we're fundamentally bring us to mass Market and they did that because that was the business yesterday we're going to hire these creative Geniuses and then hopefully things work out like that's not what happened and

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

who's most aware but if we think about markets as concentric circles selling to people who already know like and trust you and desperately want the thing that you have man that's easy you don't need a marketer do that just show up and say right going out to that next ring those folks who are you know who are who are solution aware who are in Market they're they're actively looking for stuff um you're crazy if you don't Target those folks I mean you're crazy if you don't aren't bidding on certain keywords and things like that in you know in Google like yeah you need to do it I'm not saying…

Marketing Shakeout with Ryan Deiss: The Shift from Tactics to Craftsmanship · 2023 · comprobar

sepas: el volumen de material creativo que lanzas es, en realidad, un inconveniente. Y la razón por la que tu cuenta publicitaria funciona bla. Se trata de los datos que contiene tu cuenta publicitaria, ¿verdad? Por lo tanto, debes La tasa de éxito no importa a menos que tasa de éxito importa si no puedes crear anuncios sostenibles porque no estás construyendo un sistema diseñado para ser un buen te dirán es que no se trata del volumen de Se trata de qué tan bien puedes usar los anuncios dinámicos y los datos para crear anuncios que no requieran que lances una gran cantidad de El secreto del…

Facebook Ads Are EASY (They Just Don’t Want You to Know This) · 2025 · comprobar

Mike, um, why are you running your ads like the biggest brands in the world? trying, like the biggest brands in the world aren't good at Facebook advertising. That's not what they need to do. They've built a business that is Like the what got them to be the biggest brand is absolutely what's important. you don't want to copy what the biggest brands are doing today. You want to copy what got them there. Most of the brands that are huge do It works for the business because they figured out the business. And that's kind of the whole point. If you figure out how to run your business properly, you…

Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar

built off of understanding their customer at a very core elements so they weren't coming out of the gate with that they were doing stuff for a decade before that they were forced multiplying their consumer knowledge that is why they knew their Market understood their customer watts and they understood okay if we want to make a splash outside of our safe Zone we're going to reach out to people that can fundamentally bring us to mass Market and they did that because that was the looks like you it's fundamentally built off of knowing your customer which is the business is bad but if you don't…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

built off of understanding their customer at a very core elements so they they were doing stuff for a decade before that they were forced multiplying their consumer knowledge that is why they knew their Market they maximized every effort they understood their customer was and they fundamentally bring us to mass Market and they did that because that was the right next move these creative Geniuses and then hopefully things work out looks like you it's fundamentally built off of knowing your custom which is the business is bad but if you don't have good business Acumen your ability to succeed…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

built off of understanding their customer at a very core element so they they were doing stuff for a decade their consumer knowledge that is why supporting podcasts for like 10 years years before the harman Brothers thing they knew their Market splash outside of our safe Zone we're fundamentally bring us to mass Market fundamentally built off of knowing your your ability to succeed because of a wicked Facebook ad is probably pretty but getting lucky should not be a core element of your business model

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

I think the other thing that's important is to have authentic storytellers. So when you talk about celebrity, Gary, and we did use Gronk, it was about that relationship with coach Arians and that player coach relationship and the authenticity of that. I appreciated that you used, and by the way, I'm big on this, lower cost. But I will say that one of the hardest things in television commercials and why I struggle with them outside of this platform is you tend to go vanilla and you're trying to be everything to everyone and you end up being nothing to no one. So relevance is incredibly hard in…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

built off of understanding their customer at a very core element so they before that they were forced multiplying their consumer knowledge that is why supporting podcasts for like 10 years years before the harman Brothers thing they knew their Market they maximized every effort they understood their customer was and they fundamentally bring us to mass Market success looks like you it's fundamentally built off of knowing your if you don't have good business Acumen your ability to succeed because of a but getting lucky should not be a core element of your business model

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

ambassadors and I look back I was like I'm glad I didn't spend money because like it really forced me to deeply understand the customer it forced us to really build a base of customers that love the product and then we were able to scale from there we had a deep understanding of how to make that work and how to actually deliver on our promise rather than kind of like I always say like if you pay to play too early you muddy up your data and you don't truly know who's sticky we knew who was sticky and so when we were time to pay it's like it's time to push go it's it's interesting too because…

Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks · 2022 · comprobar

built off of understanding their customer at a very core element so they they were doing stuff for a decade before that they were forced multiplying their consumer knowledge that is why supporting podcasts for like 10 years years before the harman Brothers thing they knew their Market understood their customer was and they fundamentally bring us to mass Market and they did that because that was the business yesterday we're going to hire these creative Geniuses and then hopefully things work out success looks like you it's fundamentally built off of knowing your if you don't have good business…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

work quite well for people is when they have an understanding of who their buyer is right and I think that the commonality becomes less about the format of the creative itself as if they're coming up with some kind of a hack and it's around like a deep understanding of their customer why why are they interested in this product what is it about it that that resonates with them and so I think like the core of what seem because obviously like we're you know the world that we live in is all like direct response we're creating assets for the per purpose of like performance we're not interested…

Bonus: Mastering the Alchemy of Creativity & Data: A Deep Dive with Reza Khadjavi of Motion · 2023 · comprobar

there that are just basically they know how to set up a campaign you know they've read the manual you know here's how to here's the point and click of setting up the Facebook campaign but if you don't understand your ads you don't understand the drive of the customers that you're trying to reach you don't understand you know their objections and you know ways to overcome them you know if you have a place that just says well just give us more creative just give we'll figure it out through creative you know sure you don't have an answer you don't

From Stagnant to BOOMING 5X Growth in Just 45 Days · 2024 · comprobar

But, man, legendary marketing does not make for a legendary brand. But, man, I just keep poking at them for this because they have world-class marketing and advertising. And yet, they don't have any raving fans. Their brand promise and brand experience and customer-client interaction, when you actually measure their customer behavior, oh, they don't show up on any. They have legendary advertising, and they don't have raving fans. And man, in my opinion, they're blowing tons of money. They could pull some of that budget back, put it into the client experience stuff we're going to talk about…

Chick-fil-A's Secret to 15% Growth for 37 Years Straight · 2026 · comprobar

setting up of this campaign is not the you know the science behind it here's how to yeah here's the point and click of setting up the Facebook campaign but if you don't understand your ads you don't understand the drive of the customers that you're trying to reach you don't understand you know their objections and you know ways to overcome them you know if you have a place that just says well just give us more creative just give we'll figure it you you don't have an answer you don't

5X Growth Unveiled: Case Study Michael McCoy's Unbelievable Success · 2024 · comprobar

built off of understanding their customer at a very core element so they before that they were forced multiplying their consumer knowledge that is why they knew their Market they maximized every effort they understood their customer was and they fundamentally bring us to mass Market business yesterday we're going to hire these creative Geniuses and then hopefully things work out fundamentally built off of knowing your if you don't have good business Acumen your ability to succeed because of a wicked Facebook ad is probably pretty but getting lucky should not be a core element of your business…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

you don't legendary marketing does not make for a legendary brand in fact Let because they have worldclass marketing and advertising and and they are and say they spent over 1.5 billion dollars in advertising and marketing in just the right and so and yet they don't have any raving fans they have some raving fans they don't have a majority of Raving fans um their brand promise and brand experience and customer client categories um they have legendary advertising and they don't have raving can do there but there's more to the equation and they've thrown part of the they're they're blowing tons…

How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak | Perpetual Traffic EP 610 · 2024 · comprobar

push back said 50% of our Revenue comes from day one my argument is I think 0% of your Revenue comes from day one may maybe 3% comes from day one okay is wild guess but I'd say I'd say at least days okay I would say Years Years feet it's not the first time I saw shoes I've been in the market for shoes for years so already midf fall I've already bought coners a few times I've already bought sneakers a few times so the point of that

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar