El recorrido de compra no es un embudo lineal sino un proceso largo y fragmentado

the point was is like we got them tons and tons of leads but they didn't have the follow-up so stupid me for not doing that but I think what he wanted and what he actually needed was two different those things when in fact the real issue was their offer their conversion rates their sales process their monetization their LTV like all these other things of audience what they really needed was a diagnosis and exactly to your point of what Ryan dice said is that you know prescription without diagnosis is malpractice and I think the first thing a good marketing agency should do is figure out where…

Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar

uh We've we've used that with video ad sequences on YouTube on YouTube ads and it works really really well sometimes it's seven eight nine individual videos the fact that people just don't look at a a video click to a landing page and then see a retargeting ad and buy and people are chaotic and there's there's just it's chaos out there you have no talk about their pain points and their actually call out in your ads to your avatar and their problem and then pull them through on a sequence of events and it's not linear expect them to go all you have to sort of think in Reverse people don't…

Why Attribution is Gonna Get WORSE and the “7-11-4 Rule” with Neil Patel & Eric Siu | PT EP 568 · 2024 · comprobar

see the same problem people say well this is a prospecting ad this is a mid funnel ad this is a bottom funnel ad and I always tell people like you don't know where that person is in your funnel if if every time somebody comes into your store you treat them as somebody that has no awareness but what if they just went to four other stores exactly like yours today and they're ready to buy but you say okay I know you're ready to buy but hold on a second we're g to go through this whole thing like like it's like if Ikea made you go through the whole thing to buy they didn't have little shortcut…

Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar

the vast majority of the agencies that I see when they're submitting proposals they're submitting proposals with massive front-end builds these agencies they want to build like you know 100 000 funnel and that you need all this media and all these ads and all this copy and all this creative they have this huge foundational requirement on the front end and they tell you well you need all this stuff before we actually start marketing my most of that I mean 90 of it is going to fly out the window the minute we start running ads the landing page needs to change we're going to split test the offer…

Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar

spend over Pro raed periods of time the fact that the digital marketing World operates on 30-day the [ __ ] are we reporting on 30 days you look at things from we live in the age of the educated consumer consors it could take people months before they buy did it we turned a Facebook ad campaign off seven months ago the Google campaign died day but I only think in 30-day timelines so I don't realize the awareness building campaign that I turned off that was feeding my Google campaign seven months later had any looked and saw how how there could have been a correlative event Beyond 90 days this…

Why Attribution is Gonna Get WORSE and the “7-11-4 Rule” with Neil Patel & Eric Siu | PT EP 568 · 2024 · comprobar

Yo diría que hay uno de los desafíos que tiene cuando uno trata de hacer cuando uno se pone muy del lado marketing directo, del marketing de respuesta directa y empieza a confiar demasiado en las métricas. Es que hay un problema en las métricas y es que las métricas no logran reflejar ni el LTV ni logran reflejar el el fenómeno de los ciclos venta. El lo que se demora la gente en eh desde que conoce una marca hasta que compra. Y tú necesitas para que una marca crezca traer a mucha gente nueva. Entonces cuando uno se empieza a obsesionar mucho con la métrica del roas y con los anuncios que son…

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

is people think that their customer journey is when somebody sees your your brand or your business um so like people are already Market aware um people think the funnel is a real um which again makes no sense like oh we have to make somebody aware and then you're gonna overcome objections and you're gonna try to make the sale cool so if I come to you ready to buy and you say great I'm glad you're interested in buying by the way you have a problem now let me walk you through my whole funnel that makes no sense and you have no control over where anybody is in your funnel because you have no…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

subscription the point here is simple it is impossible to say what ad made any sale happen it is impossible to say how um you can't ever actually the concept no way to actually point to anyone ad generally takes dozens of touch points pay for itself anyway um that ad that gets credit because it's the last touch salespeople now that's ignoring actual like there's so many steps to go

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

look like I think the traditional funnel is moving away quite rapidly because people just want information now and traditional model is going and I think that people are happy to purchase when they find the right brand they like so the ad and the Cornerstone approach which is like just give them what you can give them that kind of information that Insight that um that story so that people kind of really bond with you and then want to do business with you and will buy straight off the video and we found that's been working incredibly so a lot of the ad is really telling people like why the…

Why You're Doing YouTube Ads Wrong with Tom Breeze | Perpetual Traffic EP 597 · 2024 · comprobar

subscription the point here is simple it is impossible to say what ad made any sale happen it is impossible to say how um you can't ever actually the concept of attribution itself is a lie there's no way to actually point to anyone ad completely Fair um no two customers have the same customer experience it generally takes dozens of touch points gets credit because it's the last touch Point that's like saying well if I want salese now that's ignoring everything that goes beforehand right like well like there's so many steps to go into something other than the ad that

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

the amount of time it takes to sell your product I think is massively massively protracted versus what you think it takes we live in the age of the educated consumer and the amount of time it takes to get somebody from the top to the middle to the bottom of the funnel is much longer than people assume because we've been so spoiled by the bottom of the funnel it's corn we're all using instant popcorn and because we've gotten so spoiled with instant popcorn we stopped planting

Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563 · 2024 · comprobar

and your ads are two different things. Your customer journey and your marketing funnel are two very different things. Your customer does not exist solely in your funnel. They exist in a funnel and a customer journey that's much bigger point is every single customer is at a different stage of their customer The way that your ads are used in the platform has almost nothing to do with the actual customer journey.

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

advertising adjusted for margin of error will say all advertising is actually impression based very little advertising is click-based this important thing is in the world of impression-based advertising it doesn't stop based off of where the customer is in the funnel because it can't and this is a critical customer moves from the top to the middle to the bottom there's no way for you to exclude customers based off of intent by virtue of the fact that this is outbound display and we can't does this outbound display stop having an impact on their buying decision and the answer is you'll never…

Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563 · 2024 · comprobar

understand that the funnel and your ads are two different things your customer journey and your marketing funnel two very different things your customer does not exist solely in your funnel they exist in a funnel and a customer Journey that's much bigger than every single customer is at a different stage of their customer Journey the way that your ads are used in the platform has almost nothing to do with the actual customer Journey

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

you're if your goal is not necessarily the conversion per se but it's just the awareness of the market and you can with them but don't expect like you know a top of funnel ad for awareness and then a conversion ad to be the two steps right like it's going to take more steps than that no matter what um I think the

Mastering the 3 Key Pillars for Digital Marketing Success in 2024 | Perpetual Traffic EP 566 · 2024 · comprobar

if you look at the whole funnel piece of things like a lot of stuff starts with Discovery and I think for Millennials but especially for jenzi and without a doubt Alpha's generation you're going to have like a new pre-stage which will be inspiration so before they're even discovering Solutions or learning about you there's an inspiration piece that's dependent on not the brand so it's like an inspiration and introduction and then they'll start on this but I think there's adding an additional step to the awareness Journey which is dependent upon inspir ation and that import of information to…

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | Perpetual Traffic EP 589-590 · 2024 · comprobar

basically like saying the cab that I your studio is the sole reason I got there right it doesn't take into account it does not take into account my my research that I did for flights it does the airport nor the flight that I took over to Miami it solely says the flight any credit to like 1500 mile journey and it's solely saying that one cab ride got there and that is why views matter matter the view through conversion is a separating out view through conversions poison in some cases but when you're really talking about the entire customer Journey yeah like the viewr is the plane it's it's all…

How to Use TikTok Ads The Right Way to Grow Your Business Part 2 | Perpetual Traffic EP 629 · 2024 · comprobar

everyone's got this user flow mapping like Prospect sees Facebook ad clicks adds to cart doesn't convert retargeting ad oh there's the conversion it's like it's more like see the Facebook ad walks the dog picks up the poop sees 17 other ads takes a shower is hungry in the middle of the night and forgets he needs a hoodie right and it's like yeah yeah two days later makes the purchase yeah right that's human behavior so like if audience consumes any other differently

Boost Your Facebook Ad Game: Insights from a Facebook Ads MBA Program Alumni · 2024 · comprobar

The honest truth is if it's a new brand, you probably don't know what you need. And there's no way for you to know whether the ads are going to be top of funnel or bottom of funnel. And remember that while it is top or bottom funnel for your ad account, for your customer journey, those customers exist in a larger customer journey with a thousand other businesses and millions of other advertisers trying to sell products like yours and different and related

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

and that probably Point number five is people think that their customer journey is when somebody sees your your brand or um so like people are already Market aware six um people think the funnel is a real thing um which again makes no sense like oh we have to make somebody aware and then you're gonna overcome objections and you're gonna try to make the sale cool so if I come to you ready to buy and you say great I'm glad you're interested in buying by the way you have a problem now let me walk you through my whole funnel that makes no sense and you have no control over where anybody is in…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

aspects of the sales funnel because the sales funnel itself is really the old school way Your customers aren't ducks. They're not following your directions in a line. They are all over the place. You're in a store. If you don't believe that, if you think your customers are still ducks that are just going to follow the one-click upsell and only look at the rest of that and not be interested in anything on your website, you're wrong. Go into any store and look at people Googling their stuff while they're trying to buy a product in-store.

Your Comments Section Is a Sales Floor. Is Anyone Working It? · 2026 · comprobar

push back said 50% of our Revenue comes from day one my argument is I think 0% of your Revenue comes from day one may maybe 3% comes from day one okay is wild guess but I'd say I'd say at least days okay I would say Years Years feet it's not the first time I saw shoes I've been in the market for shoes for years so already midf fall I've already bought coners a few times I've already bought sneakers a few times so the point of that

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

verdad. Envíos a todo México y la verdad la gran mayoría de marcas se quedan en esta etapa. La gran mayoría de marcas están en esta etapa de producto, dicen, "No, pero si yo hablo mucho de mi producto, ¿por qué la gente no me compra?" Porque detrás hay una serie de niveles de personas que están muy lejos aún de tomar la decisión y que necesitan otro tipo de mensajes y que gracias a

🔥 TRUCO para tener ANUNCIOS GANADORES en Meta Ads en 2026 (Diversificación Creativa) · 2026 · comprobar

But this is complicated. Consumers are constantly online, moving seamlessly, simultaneously, unpredictably between searching, streaming, scrolling, and shopping. They're forcing us to rethink the purchase journey. You can't plan against the traditional funnel anymore. The game is to be where your customers are in real time with the best returns. Only Google and YouTube get you in front of your customers across all four behaviors. And we do it with unmatched trust, influence, and reach. Number one, be where your customers are in real time with the best returns. And I talk about this to…

Google Marketing Live 2025 · 2025 · comprobar

As a matter of fact, U.S. shoppers are concurrently shopping across seven categories in just a two-day period. At any given moment, people are in different stages across a variety of journeys, often for product categories that are unrelated, like shirts and mustard. Browsing time has completely blended with shopping time. I challenge us all to think beyond the marketing funnel and think of shopping as second nature, organically woven in our lives with digital at the center.

Google Marketing Live Keynote 2022 - American Sign Language · 2022 · comprobar

to does that exist anywhere else in the marketing world am I have I missed that no like funnels don't actually work like that in real life don't exist there is no funnel the truth is there is no funnel is that what you're saying there is no spoon no just because like it's not that the journey is like view this ad view this ad convert I remember that slide from like 2018 in all of our you know decks where it's like you know the user Journey actually goes like this and all over the place and so there's something like ad sequencing for example with YouTube but um I don't think that you know user…

Google Marketing Live: 3rd Annual Unofficial Tailgate · 2024 · comprobar