Escuchar directamente a los clientes genera anuncios más efectivos que las producciones costosas

because it is about look you and I know you'll agree with this people don't buy for their reasons they buy I'm sorry they don't buy for your reasons they buy from there yeah absolutely and and so you have to understand what those reasons are I think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can and I'll probably net out ahead of you if I do like four or five if I'm on calls with customer service every day if I talk to customers on a daily basis I'm…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

this people don't buy for their reasons they buy I'm sorry they don't buy for your reasons they buy from their understand what those reasons are I think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can if I do like four or five if I'm on calls with customer service every day if I talk to customers on a daily basis I'm going to beat you until you can spend that it takes it's gonna take you a year to maybe catch up to where I'm at now

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

this people don't buy for their reasons they buy I'm sorry they don't buy for your reasons they buy from their think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can and I'll probably net out ahead of you if I do like four or five if I'm on calls with customer service every day if I talk to customers on a daily basis I'm going to beat you until you can spend

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

can give a [ __ ] about your customer and make things that talk to their pain points and get their attention you don't because it is about look you and I know you'll agree with this people don't buy for their reasons they buy I'm sorry they don't buy for your reasons they buy yeah absolutely and and so you have to understand what those reasons are I think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can and I'll probably net out ahead of you if I do…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

One secret hack that some of the best operators I know leverage constantly is they talk to their customers. Call them. Say, hey, I'm Charlie. Don't send some spammy like type form. Literally get it on the phone. Understand why that person felt special when they bought from you. Use their words. The best ads somebody is speaking on your behalf with the words that you use to describe your problems so that you can feel seen and feel special and you buy from that person And using the words of your customers is the easiest psychological hack hey, I know your problem. Let me describe your problem…

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

you really do have to talk to multiple you like I said you don't do market necessarily you don't ask the customer you go and you read reviews you listen in on sales calls you listen in on customer service calls one of the best usages I think for chat GPT is and they can call this information is specifically talk you know enter the prompt that states all right what is the 10 biggest problems of like you can do research that way I directionally a way in which to then potentially write those call out ads so

Mastering the 3 Key Pillars for Digital Marketing Success in 2024 | Perpetual Traffic EP 566 · 2024 · comprobar

Plus then you are learning about your customer journey. When you're interviewing them, you're learning more about them. You're always people listen to these interviews are like, "I didn't know that. I didn't know that. I didn't know what was happening in their day." You find out and on top of it you find your positioning statements. You find your you know we this is the thing the thing I makes my eyes literally bleed and like my ears hurt is when I'm in a marketing meeting for like two hours and people are just like circular talking about their marketing and trying to figure out their value…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

Supongamos que tu siguiente paso es que tienes tus primeros cien clientes, desconocidos, como si tuvieras tus primeros 100 desconocidos que te compraron. Entonces manual. Manual. Sí, manual. Como enviarles un correo electrónico a todos. Llamarlos. No, llamarlos 100. Si tienes cien, hola, mi nombre es Lauren. Soy la fundadora de Mongus Media. Acabas de Y es como, oye, solo quiero ver, ¿ durmiste bien? ¿ Tuviste tranquilidad? ¿Cómo puedo ayudarte? Quiero esa retroalimentación del consumidor antes de empezar a anunciarme y gastar más dinero. Tienes que conocer sus ángulos Pero lo que estás…

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 · 2025 · comprobar

the phone with customers nothing will teach you more about human psychology you're writing copy on a long form sales page or it's a video sales letter that feedback loop is very far removed like you get the metrics right you get like okay we've got a 2% conversion rate or it might be however you don't know why those other people aren't buying you just know that they're not buying so when you're on the telephones and you're long you can be like oh okay I just said but then this objection popped up and then I didn't know how to handle that

Addressing the Recent Questions... · 2024 · comprobar

if I did the customers are the obvious I don't think ever would have thought of interviewing the staff okay and then doing so puts you know a allows her to kind of get a sensus to where the breakage is in the company Because She interviewed the staff She interviewed the customers and she realized that the staff thought the bu decision was predicated on price and it wasn't at all for the customer and so the modification of that narrative permeated everything that they did inside of that business from the messaging the website the videos the calls to action Etc and I thought that was a really…

Vegas! On Location - Traffic and Conversion Summit 2024 | Perpetual Traffic EP 559 · 2024 · comprobar

Oye, ehm yo también recomiendo harto llamar a los clientes, huevón. Hola. ¿Por qué me compraste? Y y a los que no compraron, ¿qué no te hizo comprar? Una tía primitiva totalmente efectiva, huevón.

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

know like for me it's like there's certain videos I'll do it'll get a lot of views but it doesn't really do anything from like lendons more clients or more students into like my programs and stuff and'll be videos that get like 600 views and I'll close like you know fairly large deals from because I'm I'm talking to a different type of buyer have like four or five beginner videos on my YouTube Channel and they'll get I make a video on like breaking down an ad that spent $200,000 I get very little views because one people's beliefs are like what and not spend $200,000 I can't even comprehend…

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

it's what they actually say to you and I research and he says the problem with market research is that people don't think what they feel they don't say what they think and they don't do what they that's not the place to start don't ask them listen to them through your sales team I have my marketing department listen in on sales calls and we actually use the exact the trouble with market research is that people don't think what they feel they don't say what they think and they don't do what they say don't ask your customer listen to to your customer go on customer calls go on Discovery calls…

Mastering the 3 Key Pillars for Digital Marketing Success in 2024 | Perpetual Traffic EP 566 · 2024 · comprobar

Tuve un cliente que consiguió dos clientes de seis cifras gracias a un vídeo que tenía 50 visualizaciones, porque era un problema tan específico, no puedo hablar de ello, pero es un problema tan específico que si

How to Use Video to Sell Stuff….The Right Way with Ian Garlic | Perpetual Traffic EP 682 · 2025 · comprobar

understand what those reasons are I think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can get the Harmon Brothers to make you the next like you know amazing video and I'll probably net out ahead of you if I do like four or five if I'm on calls with customer service every day if I talk to customers on a daily basis I'm going to beat you until you can spend enough money to pay off the harman Brothers plus all the market research that it takes it's gonna…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

can give a [ __ ] about your customer and make things that talk to their pain points and get their attention you don't understand what those reasons are I think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can and I'll probably net out ahead of you if I do like four or five if I'm on calls with customer service every day if I talk to customers on a daily basis I'm going to beat you until you can spend that it takes it's gonna take you a year to maybe…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

talking to the salespeople yeah yeah correct which is obviously a form of market research ask yourself if you're a business owner right now how many times have you talked to your salespeople to get your marketing message chances are very few of you have

How to Build Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd | PT EP 571 · 2024 · comprobar

tell you how many times I've spent a hundred grand on an ad to get it made and we lost money and then somebody shot a video at their phone and it produced a million dollars like I I mean quite legitimately I was I did back in the day a deal with um a member of the Kardashian family to help out with a brand and it was a six-figure deal and we lost half of our money and we had the woman that answered the door and the phone at the front desk take a little video for her Snapchat and it did three times as much revenue and it was just

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

CMOs, need to do is spend as much time with their customers as possible. If you dedicate 30 minutes a week to you know, listening to a customer story, capturing is spend as much time with their customers as possible. And it's I mean, and if you dedicate 30 minutes a week to you know, listen to a customer story, capturing a customer story, So, it's the number one thing that I think almost no one does. was the best part for me to get back to not only I I still go out and visit know, two two full days with one of our biggest customers just to really basics. It's understanding. Obviously, I've…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

that I mean I I I've dropped $100,000 to work with Chris Jenner I've hired the Harmon Brothers and I lost my shirt both times yeah I had a company where we we got the receptionist to shoot uh Instagram story in the kitchen and that ad has made three four million for the same brand where we paid six figures seven figures to higher Pros because at the end of the day we did the research to understand it's not just

Facebook Ads Tips and Strategies w/ Alex: Facebook Ads MBA Program Alumni · 2024 · comprobar

, ese contenido auténtico y real de ti sentado en tu escritorio hablando sobre la realidad de tu situación tiene mucho más impacto que vídeo de alta calidad con tu contenido. Creo que el contenido con el que el público se identifica siempre supera a cualquier tipo de contenido de alta gama cuando se trata de historias o vídeos de fundadores. ese tipo de transparencia es lo que funciona. Como si la transparencia funcionara porque todo el mundo tiene el detector de mentiras altísimo en Instagram, en Facebook y en todos los demás , definitivamente. Una vez más, la autenticidad, la autenticidad…

How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz · 2025 · comprobar

interviews are excellent because not content but it doesn't have to be super high depth you don't need an expensive camera and a great microphone you don't need fancy editing conversation is what of the brain that just wants value that just wants what you have to say and if what you have to say has real value then it could be grainy ring camera footage as long as that's compelling it doesn't matter what your Source content looks

Efficient Video Creation: How to Make 1000+ Videos in 30 Minutes · 2024 · comprobar

understand what those reasons are I think it's infinitely more impactful and to do market research with your desired customer base and to understand who that customer is than to drop a million dollars on Creative testing like you can and I'll probably net out ahead of you if I do like four or five if I'm on calls with customer service every day if I talk to customers on a daily basis I'm going to beat you until you can spend

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

I love that I mean I I I've dropped $100,000 to work with Chris Jenner I've hired the Harmon Brothers and I lost my shirt both times yeah I had a company where we we got the receptionist to shoot uh Instagram story in the kitchen and that ad has made three four million for the same brand where we paid six figures seven figures to higher Pros because at the end of the day we did the research to understand it's not just understanding what the market wants from

Boost Your Facebook Ad Game: Insights from a Facebook Ads MBA Program Alumni · 2024 · comprobar

you can out depending on the level of your business like I know a planet plenty of people in like the coaching space that are using organic they're using Instagram reels to reach a thousand people 5 000 people a day and they're making you know ten fig you know five five figure months ten thousand dollar months 150 000 a month and they're not running any paid media because they don't have to because Facebook's number one objective is to show people content it thinks they're going to enjoy your number one level of Success is Not money it's understanding your customer and showing making content…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

or the local, you know, and they would have like the super low budget videos that would appear on TV. And I actually think we're going back to that where it's the local low budget videos are sometimes the ones that are going to be really, really successful.

Youtube Video Ads... What you need to know · 2025 · comprobar